NFL Star Deion Sanders Discusses His Brand, His Divorce from Pilar Sanders & His Future

NFL Hall of Famer and NFL Network Analyst Deion Sanders talks to the Wall Street Journal "Business of Celebrity" host Lee Hawkins about how he has managed his career successfully over the years and gives exclusive insights on how he worked to ensure that his divorce from ex-wife, Pilar Sanders, impact his brand and business. Sanders, who spoke to the WSJ as part of the Pepsi NFL Anthems Kickoff Eve, talks about how he has diversified his career, built a large social media following on Twitter, and the youthful mistakes of younger NFL players and how they can overcome their financial woes and other problems.
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[@cindyrolle6476]

No one can beat you at being you. I love Deion’s wisdom.

[@tamarabrown1220]

Comes straight from Biblical principles.

[@dannyjarvis5268]

Deion is a class act! He’s simply trying to make a difference in young peoples lives! He’s definitely a man they can look up to!

[@tajmatai9482]

Just finished watched the Buffalo Arizona game, hopped on youtube this the 1st video. This man is every bit of AWESOME

[@tankell32]

I love a man who love his kids. ALL HIS KIDS!!!!

[@Speedyreedy1218]

Especially because the mothers were his wives before the children's birth.

[@srianna0416]

There's alot married women who feel like single mothers . People have babies then get married or never get married and break up. Has nothing to do with being present parent .

[@bsimmn28]

Great Interview ..People need to see this interview especially after what happen at JSU..lOVE THE MAN BECAUSE HE STANDS FOR SOMETHING greater than self..

[@DubaiGuy08]

I really like Deion. First and foremost, the dude has a lot of talent, he's a gifted athlete. Second of all, he has a winsome personality ... outgoing, articulate, and knowledgeable. While some may focus just on the flash-and-dash, he devotes himself to his work and his career: "Perfecting, before your package." Love it!

[@ericrobinson1789]

Well spoken Prime Time! Deion kicked some real knowledge here. Much respect 🙌

[@poopstainhotdog1]

gotta hand it to prime time, 90% of these guys are broke 5 years out and he's still doing his thing

[@TheLuscious]

That’s gonna change after the players go on strike

[@747hitman]

prime time kicked some serious facts in this piece i think a lot young men need to hear this kind of message real talk

[@quindellholmes9988]

yes

[@sweetmusic846]

@@quindellholmes9988 what does real talk mean??

[@brad71forfsu]

Deion Sanders is a Wise Man.

[@pamela7651]

This was an excellent interview. Wisdom comes with time. Hes matured so much. ❤❤❤❤❤❤❤

[@LoveFest4DP]

-Everybody want the Mountain Top, but nobody wants the Climb

[@EvaAnika]

"No one can beat you being you."

[@AngieLeeBlog]

Coach Prime-/ We are HERE!!!!! #IBELIEVE

[@thaxtonwaters8561]

My RESPECT & INSPIRATION has grown 100x more after seeing this.

[@TheBluePill]

I love this interview. The maturity and growth is apparent.

[@verigute6171]

He's top ten. Barry isn't anymore. It gets harder every year and rings matter. Deion has two and he played -six-positions: inside, out corner, safety, punt, kick return and receiver. He's the most diverse player of the second half of the 20th century. Plus, he permanently shifted the power in the NFL which very few people can say.

[@corygraves6480]

Gave Barry his props

[@Kandimann]

Lemme break it down for you: If you get married or have a kid with a female, she no longer has to make any effort to make the relationship work. You are now stuck in a situation where the courts say either you make her happy or she will take the fruits of your entire lifetime of achievements. Hence, a woman's behavior in a marraige eventually reflects this attitude making it impossible for a relationship to work. And don't you dare put your hands on her like she does to you.

[@THollowaySmith22]

God is using Deion🙌🏽and I am blessed to just be a witness. #GOBuffs🤎 #LetsGoCoachPrime🤎

[@JasnoGT]

But thats just the way he talks. Thats Deion..Dont forget he's from the south. Like he said be yourself.

[@topflightstyle4141]

Prime looks smart,but he's smarter than he looks.

[@cynthiacarter5315]

This interview has a wonderful inspirational message. It's positive towards life, education and having God in you heart. I hope this message is heard by many young and old.

[@derrickbibbs1363]

He is a real family man

[@dejuantrotter8313]

One of the all time greats. Even a better person if you get to know him as a person. Very Very cool guy.

[@curiouslymavismade]

Still the greatest cornerback in my book.

[@michaelcampbell5849]

THE BEST FOOTBALL PLAYER TO EVER PLAY IN THE NFL. TOM BRADY CAN ARGUE HE'S THE GREATEST OFFENSIVE PLAYER, AND QUARTERBACK! LAWRENCE TAYLOR CAN ARGUE THAT HE'S THE GREATEST FOOTBALL PLAYER DEFENSIVELY! DEION SANDERS IS THE ONLY NFL PLAYER THAT SCORED ON OFFENSE, DEFENSE,SPECIAL TEAMS AND PUNT RETURNS. THE ONLY PLAYER. SPECIAL!

[@deangelo8498]

And hit a home for the Atlanta Braves and scored a kickoff return in the NFL for the Atlanta Falcons.

[@broncofangj]

So full of wisdom and knowledge. Continue to let the Lord lead and guide you Mr Sanders.

[@Bigdickgenius92]

Realest nigga to ever play the sport of football

[@gmen4life691]

Deion dropped a few jewels for those who where paying attention.

[@blessedlady7]

great video!

[@ajpierre]

WOW!! THIS IS REAL TALK!!!

[@beachboy67]

A lot of wisdom coming from Prime 👏🏿

[@Bonner901]

Have watched this twice. Love it🏆

[@SparkyXP3]

Wat he said about him and those sitcoms i feel the same way

[@debrathompson6951]

This interview 🙌

[@sue_c]

Same message today!

[@Speedyreedy1218]

W

[@daniellebarrow3950]

I love how Deon Sanders sounds like a Preacher- yes its the process

[@hagosmtewolde7438]

I love how mr sander always uses football as live lesson

[@kiaunaquarles]

I love me some Deion Sanders

[@chuckhigbee5080]

The background noise of people talking during this interview is very unprofessional and ridiculous

[@bubba090109]

PRIME TIME IS THE BEST DB EVER!!

[@dandrelewis2938]

He Played the GAME'S Well. Much Love To Prime.

[@BHDread]

deion is da god's honest........TRUTH

[@NavyOneKC]

Well said.....

[@ernestmwape]

I like Deion's take on material luxurious things liks Jewellery, fancy cars, etc🤗

[@quindellholmes9988]

smart, gifted man and athlete.He know to promote hisself and others

[@daphnesmith1686]

JUST PHENOMENAL!❤

[@hannahcastello5392]

Love that close

[@lawrenceraibon4238]

I love him

[@ascales30]

We need "A Different World" back.....

[@dwightallen7708]

Consistency no complacency. Good Attitude gives you Great Altitude.

[@hichcoc]

Real talk OG.. H~

[@jeaniechampagne8831]

Deion was miles ahead of this guy.

[@UnitedSchemerCA]

He played it right good for him

[@MyWorldPodcast]

Good message. What is that on his shoulder?

[@jacobrubiojr3710]

The stitches on the suit made out of gold and silver they call him prime time for a reason!!

[@Ape_In_His_Apex]

Isidra Person-Lynn that’s his mic lol

[@giantfreedom1618]

He's still handsome.

[@michaelhath2629]

Prime be inventing words up in an interview.

[@mewilliams3485]

Ooh Prime, you said a word then! Preach Prime!

[@postskeetclarity]

I dont know if Barry was that good or if Prime Time that humble for him to acknowledge barry.

[@jacquelineperry4790]

Sometimes money,fancy cars,and big homes draw the wrong people it really do.and be you so true.can’t be prime time just be you.

[@kgabong]

im inspired

[@paulakelley6883]

Im happy Deion came out of the marriage with his senses and cents and dollars. He sold the mansion however, he is ok with that cause he has had everything he could dream. He is on a different path today. His childrens futures are number one on his mind.

[@TrucknBrothaManFromDaFif-ul5ct]

Prime tyme is a true brother ✊🏽

[@leonarddeanjr.1406]

OOOU, he said " trickulated " lol.... Lol..... 😆😆😂 I really like Deion sanders. I think he means well at whatever he does.

[@TheLuscious]

Dummy he said matriculated

[@sebastianwatson1558]

Everything is a microwave life! I feel that Prime!

[@debrathompson6951]

JSU 2021

[@ShiaM]

New Campaign #BENCHSHEDEUR

[@jafarmartin]

Prime is my favorite defensive player of all-time...hands down. But my ninja FU*KED the English language up throughout this interview.

[@nuknuknuk111]

jafarmartin 😂😂😂

[@billwilliam8146]

Mr Dion prime time, to know is everybody to do is just a handful, Mr prime Time God bless you., From Old School, ✌️

[@fraby811]

this man said IGORANCE, funny as hell

[@ProlificJ]

I suppose out of all he said for you to find that 1 thing to bring up isn't ignorant at all huh. WOW pretty pathetic!!!

[@fraby811]

i agree with a lot of his views in the interview, but it was just a funny pronunciation he made because he country. so chill out its not that serious

[@7PropagandaPanda7]

real men? selfish? i think she is the problem, how can you stay faithful if she say he abused her , NAIVE.

[@Closeoutracer]

Lester Hayes was and will always be The Man at Cornerback. Butkus-=Linebacker ... Lester Hayes=Cornerback.

[@TheLuscious]

You’re dumb af. LT the greatest defensive player in NFL history. Deion best CB ever

[@icecreamladydream]

His nose is perfect. Should have got himself a DARK SKINNED WOMAN

[@AHMAD-2324]

Man I love me some Deion Sanders. But I must admit every time he gives a long speech. For some reason it comes across rehearsed and not sincere...But he's still the greatest shutdown corner to ever live.

[@esnebta]

Ahmad2423 spend ample time making those speeches to yourself in your head and you'll understand why

[@AHMAD-2324]

esnebta​ And I hate that about him. Bcuz He always come across so fake...Like his HOF speech. Dam that was hard to watch!

[@esnebta]

Well, you're wrong. Most of the lessons that I teach to other people in life are the exact same lessons that I have had to teach myself. One could easily say the same thing about the 'speeches' that I give to others.

[@AHMAD-2324]

esnebta All that being said he's still my guy tho. He's just come across a Lil bit phoney at time's!

[@lkofie6670]

Well...I think he certainly gives a great example in Chad Johnson's situation in terms of how things could've gone so...he got out as graciously as he could while the gettin was good and despite Pilar's rampant, rachid outbursts about her husband, which didn't imply she wanted to work things out. I mean yes...I was surprised and disappointed about his divorce because they really seemed into each other and had been married for 12 years or so. But....

[@AmateurAthleteAllDay]

I don’t think it was necessary to name drop Chad. The interviewer did not ask him about anyone else but himself and he diverted to a what he considered, a worst situation. That was childish. For example I’m fat but dang look at so in so, I could be as fat as her…..Very childish. Never mind the other person has their own cross to carry.

[@lkofie6670]

@@AmateurAthleteAllDay Yes...I see your point. A way to deflect from the question as to why he had his children filling out police reports against their mother and posting the pictures for goodness sakes.

[@AmateurAthleteAllDay]

@@lkofie6670 Right! I can hear Chad saying, “Man, how did I get in the middle of your interview about your ex-wife?” It’s the typical man child behavior.

[@anthonygraham427]

just cause u financialy provide for your kid doesnt make u special or a good father, and just cause u have a job doesnt mean your alliwed to cheat on ur spouse, black men wake up, stop being selfish and immature, grow learn to be an adult learn character stick to ur commitments (MARRIAGE) be involved with ur kids by being a good example then maybe we can stop the ignorant nonsense that goes on in our community

[@33cocobrown]

The interviewer is so dry.. smh

[@sleicht5]

I see what you mean...especially because a woman can lie or manipulate about birth control, etc, to entrap the man financially. But honestly, I think you'd get further with your point if you sounded less hateful. Kind of like if I was describing someone I disliked and dropped a racial slur. You would probably think less of my argument, even if you still understood where I was coming from. (just making a comparison)

[@sweetmusic846]

PrimeTime

[@indiawashington-charles9739]

How Hawkins not do his homework by knowing how many years Deion Sanders played football ? Very unprofessional

[@julianathompson9145]

Evelyn know Tammy was tell truth about her n Chad! She told Tammy that!

[@cassidine612]

😢

[@oxymoron9081]

😭😭😭 Talking about throwing your client in front of a train.

[@pujagautam5458]

Is this the guy that divorced Nina

[@nathanmartin8393]

Forgot how bad Deion was at rapping. That video is tough to watch lol

[@jacquelineperry4790]

All the stuff for kids today is self destructive.

[@annemcintyre9769]

Why is our only claim to fame is sports and entertainment. What have we built successfully For our communities. Individual upward mobility does nothing for our communities.Conspicuous consumption rules wealthy blacks

[@sleicht5]

Are Sanders and Al Roker related to each other?

[@darrollcubit3870]

2 Chronicles 7:14

[@lesant7659]

Give the brotha Deion sone hair. Baldhead looks weird on him.

[@Speedyreedy1218]

He got it back.

[@jdo333]

dude how u gonna wear white socks....im embarrassed for ya

[@Marcelo23Cruz]

What happened to his marriage thou

[@1winna]

Why is that important to you? He's a human and I'm sure he's made his share of mistakes. Why are his failures important to know of???

[@coreymanske]

Is this interviewer a writer? Seems to lack the charisma needed for being an on-air personality.

[@jacquelineperry2168]

He claimed to be so crazy about Pilar and her looks then bragged on her then I looked up he was critical of her.mmmm

[@LisaLisaCJ]

thats how men are

[@CodyCole80]

Looks only take a woman so far. Not saying Pilar’s a bad person cause I don’t know her, but I do know it takes more to hold a man’s heart than just looks.

[@AkumaEternalRose]

I don't understand how many women are crazy for this guys like this... MOST of these millionaire players just want an easy lay cause they are used to have it all thanks to the millions they have.... and after this women he had....there comes another one, cause he already has a lover, and this will keep going. SOME women can be so stupid sometimes looking for love in the wrong place or thinking they can keep him with sex or kids.... ALL women should stay away from this kind of men...

[@byungpark7170]

thought you Christian deion? double standard?

[@ebyd2756]

No child will respect you for throwing their mother in jail - so you got that decision wrong.

[@cliquesnvues]

WHEW WEE....THE NARCISSISTIC BEHAVIOR IS AT ALL TIME HIGH

[@mattgoodman1699]

Don’t let his confidence offended your insecurities

[@AUDACITY4Uphotographer]

Are you ok?

[@GinaJonesStillettoQueen]

I love him