Nike Marketing Strategy | Segmentation | Pro hijab | Muslim Women Athlete | Middle East | Case Study

This video describes the segmentation and targeting strategy adopted by Nike to launch its competition sportswear titled Pro Hijab, it is a performance headscarf targeted at Muslim Women Athletes (MWAs), and with a special focus on Middle-Eastern athletes. Let us also discuss the reasons that caused Nike to come up with the idea of the Pro Hijab, and how it consulted several famous MWAs across the globe before designing the sports headscarf. The case also presents the measures adopted by Nike in order to ensure that the Pro Hijab was designed in such a way that it meets all the needs of the MWAs.
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[@saddamobeidat9511]

Very god video and simplified Nikes new strategy