Nike's New $100 Sneaker Line: Can It Turn the Tide After Historic Share Drop?

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Mundo Digital HD USA

Mundo Digital HD USA

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Nike is launching a new line of $100-and-under sneakers worldwide in a bold move to regain sales momentum. This comes after a significant price increase for its high-end models and a record one-day share drop of 19.98%. As the sportswear giant faces stiff competition from Adidas and rising brands like Hoka and On, this strategic shift aims to attract price-sensitive consumers. Will this new product lineup help Nike bounce back? Watch the video to find out all the details and implications of this major shift in Nike's strategy.
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