Nike’s Perfect Shoe, Why it Makes Billions

The Nike Air Force 1 is perfection. It's no secret that the world loves the Nike Air Force 1. It's easily the most successful shoe of all time, bringing in over a billion dollars in revenue for Nike every year. In this video, we look at the story behind how Nike created the perfect shoe.
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[@Stark7Ghost]

The Air Force 1 is so iconic that even non sneaker heads want them

[@NachoAverageFinds]

The most iconic

[@jme3476]

And the air force 1 you can wear whatever u want it has so much versatility and style with the shoe

[@buttercreamcake]

I'm old enough to remember when the AF1 came out. Only the Basketball team from my high school wore them. I thought they were the ugliest shoes ever, lol too clunky for me at the time. Legendary shoes though.

[@juwanhowardhll8019]

I use think the same even tho I had 2 pairs of them then I started to like the high top ones in 2015 after that I've been collecting the vinegar ones

[@gregperez-greene7408]

@@juwanhowardhll8019vinegar??

[@paco680]

I noticed them a few years ago and I thought the same that they're ugly and worn by everyone, and at that time I hated pretty much every existing sneaker idk why, but now I absolutely love em, and AF1 are my favorite sneaker silhouette after Jordans

[@wilt3051]

Damn how old r u unnc

[@juwanhowardhll8019]

@@paco680 yeah I like the ones from 1997 to 2015 highs

[@mikesbookreviews]

I grew up in poverty and let the dream go early that I'd never get a pair of Jordans or AF1. Finally, at 45 years young, I got both off the bucket list. Never stop dreaming, folks!

[@NachoAverageFinds]

Congrats Mike!

[@vaskiz4092]

I will never forget the moment when I discovered AF1. Back then ( before 2014 ) the most popular sneakers were Air Max and Reebok Classic. I wanted something that was different and unique. So I draw some sketches of my Nike shoes and I imagined some mix between Air Max and skater shoes ( thick sole ). One day I wanted to buy Nike Alpha Baller shoes because I wanted to try some Hi Tops. And my friend who was with me that day, showed me the AF1 and said "Look at this! Try it! They look awesome!". As I looking at them, I realized that this shoes are the ones I've been searching for. The rest is history.

[@NachoAverageFinds]

Love at first sight huh!

[@vaskiz4092]

@@NachoAverageFinds definitely 😁

[@danielp121]

Forever iconic. 💯

[@NachoAverageFinds]

The greatest

[@j.r179]

I’m a NY old head and AF1’s are my all time favorites!!!

[@NachoAverageFinds]

My favorite as well

[@Blessed2XS]

What up dude?! Keep the videos coming!!!

[@NachoAverageFinds]

Yessir

[@BeatsByGericco]

love your videos! always full of awesome facts and so well produced. Keep it up!

[@aleksanderprzytua]

Had to say it, it was high quality, professional assembled video guys! It was a pure pleasure to watch!

[@raviamodernepic]

Love your comprehensive take on the industry mixing business and culture 🙏🏾

[@NachoAverageFinds]

Really appreciate you

[@Ineverleft604]

Glad you back mang!!

[@NachoAverageFinds]

Thank you brotha

[@isaacsilva8033]

awesome video, as always. Foo really appreciated how well you have done your storytelling. Thank you so much, foo 🙏

[@NachoAverageFinds]

Thanks foo

[@IAmInfinitus208]

Welcome back, Brian! Hoping to get the Air 180 coming soon! I hope the AM90 is next. It still needs a video and maybe the ACG?

[@icufos1]

Nachooooo glad to see another fantastic, well edited slick looking vid man. Welcome back!

[@ilkat06]

I love the videos, nicely edited and well paced, keep em coming!

[@NachoAverageFinds]

Appreciate it

[@DarthBlue13]

I've always liked the AF1 but let's be honest it's like wearing a brick on your foot the only get comfortable after you can't be seen wearing them outside the house. And the dreaded toe crease they all get. NO..

[@juwanhowardhll8019]

My forces don't crease everyone is asking me why mine don't crease its all in how you walk in them not pegin toed

[@NachoAverageFinds]

I don’t mind the creases 😎😎😎

[@phillip_reynolds]

Great video Bryan! I was getting nervous that you and Nacho were done with videos on sneaker history and culture.

[@NachoAverageFinds]

We still out here

[@eeeeeeehhhhhhssssspp]

I missed your videos, man!! So great to watch, I've AF1 High Izakaya that has a receipt on the tongue with all the remarkable years

[@NachoAverageFinds]

Thank you man more to come

[@emwebb10]

always great to see another video from my guys. Love the content.

[@NachoAverageFinds]

Appreciate it mang

[@GoodfellaNell]

Random..but coach Bowerman genius is underrated. He was making his track runners drink a salt water concoction energy drink. Which is what Gatorade basically is today. And making those waffle soles experiments almost deleted him because of the toxic fumes in his garage. Nike would go on to create a patent free way to make sneakers that other competitor shoe companies can use so they don't harm themselves from the toxic fumes in the shoe making process.

[@NachoAverageFinds]

The goodfella dropping the intel! I never knew about those details. That’s dope. Thank you brotha

[@djramos86]

Really love your videos! Happy to see y’all release a new one.

[@NachoAverageFinds]

Thanks dude

[@jazcruz3380]

Dope Video Bryan !! can never go wrong with a fresh pair of one's 😎💯

[@NachoAverageFinds]

The go to for most 😎😎

[@dagttv]

Nacho I wish you made more videos you guys are some of the best sneaker history content creators out there and I look forward to every episode. None of that vapid "come oonnn! soo fyrrreee" BS.

[@NachoAverageFinds]

Thank you man! Scaling this quality quantity around sneakers is tough but that's the plan

[@BALLIN_CLAN]

Nacho finally made a video again I can breath❤

[@NachoAverageFinds]

😆😆

[@greendro6410]

Great video 👍

[@NachoAverageFinds]

Thanks!

[@elburto5387]

You're great at making videos

[@RRVCrinale]

A pair of AF1 By Yous were my entry point into being a sneakerhead. I am _so_ many pairs in since then, and honestly, I wouldn't have it any other way.

[@itwasntme1870]

The blue and white one looks 🔥

[@LA-hd6yr]

Just ordered my first AF1 today, the classic triple white one😍

[@renatorodrigues5016]

Finally some good sneaker content 🔥🔥🔥🔥

[@NachoAverageFinds]

More on the way

[@RedVelvetUnderground333]

Af1 mids or high are so comfy and safe. Chunky and iconic

[@adriangrijalva600]

Air Force are a W🎉

[@NachoAverageFinds]

The bigger W

[@eduardoreyes2128]

i just hope they fit just a tad bit, A TAD BIT, wider. even if it had shitty materials, the af1 would hug your feet well. kinda cozy, but would kill your pinky if you had every so slightly wider feet.

[@NachoAverageFinds]

I never realized that

[@pimpwitnohoes]

Amazing video, Bryzie

[@NachoAverageFinds]

Thank you Dee!

[@DylanLey]

A classic

[@hendrikkamerman6357]

Luckily he’s backkkk!!!

[@NachoAverageFinds]

Yes sir

[@stepaniss]

Putting my forces on rn brb

[@NachoAverageFinds]

Let’s go!!

[@MrCalverino]

I own a pair of the medal stands from 2012😁 That's the best pair 🏆

[@qasimdin7438]

You should do a vid on the az and raekwon song whips and kicks and the shoes mentioned in the song as usual az goes in “85 moped blue and white pro keds”

[@ryankyle91]

Jeezy with the best air force songs

[@blockwearingman]

i love the straps bro

[@NachoAverageFinds]

Underrated

[@blockwearingman]

@@NachoAverageFindsshould i get a custom mid top ?

[@aristosachaion_]

For all the love these shoes get, I have *_never_* seen a clean pair of triple whites on anyone's feet. Any time I see them outside of a sneaker store, they're always beat up, dirty, and in need of TLC.

[@NachoAverageFinds]

Gotta wear em once and buy a new pair 😂😂

[@equusquaggaquagga536]

Nike's most Iconic shoe

[@dylan8736]

Happy belated new year!

[@NachoAverageFinds]

Thanks Dylan

[@1017squirrel]

The Af1s and the Nike dunks/Jordan 1s are like faternal twin's...they don't look just a like but u can tell the come from the same place!!

[@1017squirrel]

Which are more popular u think..black af1 or white af1? I always get the black ones cuz i cant keep the white ones clean like I want?

[@REDnBLACKnRED]

I absolutely hate this shoe and think they are so ugly. But must admit, it has got a very interesting history.

[@NachoAverageFinds]

I respect that

[@lo-pan]

Old school heads know it was always a hi top The best ones 😉

[@Joobkl]

I got 5 pairs of AF1. They fresh

[@NachoAverageFinds]

The best

[@jonathanswanson2142]

Not the greatest, but an iconic sneaker.

[@datharo5]

I don't own any Air Force 1's but this video made me want to buy a pair lol

[@catalandon5781]

The only shoe ive bout multiple pairs of in my life time

[@damienjeremyweir4543]

uptown baby

[@Kiddino155]

Just bought them

[@NachoAverageFinds]

Let’s go!

[@bojax3434]

I have the 20th anniversary edition AF-1s that were released in 2002. They have “20th” stitched into the lateral side of the heel counter. 2022 was the 20th anniversary of the 20th anniversary edition. That’s some shit right there! And before people put pairs on ice, so…who’s got em besides me!?!? 😆

[@AsianSignGuyCena]

I didn't get my first official pair of AF1 Mids untiil 2016. I remember i would always get replica versions becasue i liked the design but couldn't afford it. I remember when Shaq came out with his version i saw at payless shoesource and anytime mine got too yellowed to wear, i wasn't bothered to clean them and get replacement pair. I definately want to get another pair of AF1 Mids again soon

[@derekknowles5805]

I had the black lowtop Shaqs in 6th grade lol when I started getting into sneakers then got Black Air force 1s my 13th birthday

[@phamquanghuy8000]

@NachoAverageFinds At 5:26, you meant to say AF1 right? Not AJ1.

[@NachoAverageFinds]

Yes haha my bad

[@joevazquez1277]

You made a mistake at -7:13 you said air Jordan instead of Air Force it was a great video though

[@D700CR]

I heard it was the blue ribbons hanging from his ceiling when he was a kid ... Idk tho

[@mrotaveria]

AF1 forever

[@NachoAverageFinds]

❤️❤️❤️

[@ayomoe8687]

Ok but what was that instrumental at the end?

[@alexthelizardking]

Hey guys. Still love the work.

[@NachoAverageFinds]

Thanks Alex!

[@MrRoda8143]

Perfect kix for doing some shady shenanigans lol

[@G.Freeman92]

It’s the most perfect sneaker to non-skaters. Oh wait, that’s everyone these days.

[@matthewduff-tytler2332]

Love style goes every outfit. I still own them but only is hurt my feet is not wide enough specially flat foot person. I wish they no arch on AF1. Drunks more comfortable and also air max 90 comfortable too.

[@NachoAverageFinds]

They have sizing issues for sure

[@ZZ-jl2yz]

the traction on the af1 is supposed to be a radar, if you didnt know :p just some info that not that many people know

[@NachoAverageFinds]

I didn’t know that

[@Slay-R]

Breakdown the difference between the original and the 0'7 versions

[@milli556]

Actually, the Air Jordan 11's is the greatest sneaker ever created

[@santannathegreat5167]

Been awhile gentleman.

[@NachoAverageFinds]

It definitely has!

[@santannathegreat5167]

Glad to have another one!!

[@ManiaMusicChannel]

"never looked back" because they didn't pay her royalties for the design

[@NachoAverageFinds]

They gave her stock

[@PocketUau]

Iconic sure, but far from perfect. They’re a low quality shoe with no sole structure, durability issues and scam-worthy materials. You can’t call a plastic shoe “leather” and expect Rose Anvil to not shit on your product, especially when they’re priced as much as a week’s worth of food for a 3 person family. Worst thing is the creasing and flaking. It’s like those idiots in the design labs forgot to add some strain relief sections in the toe box.

[@Ferdinand..]

Nike's one shoe can sell for $1 million.

[@JGreen-tz6km]

Crease says otherwise. You gotta buy a new pair after 3 wears - can’t be that iconic

[@MrDee-ct7gi]

now i heard nike gonna limit the pairs smh

[@Muttley3000]

No one* was wearing Jordans back then. Nike was giving away AJ3's v2! 🎖Late 80's-90's ONE dude in college had AJ 1's!!!

[@ydcjydcj1724]

Got a black AF1 myself 😂 only AF1 I got

[@igorch69]

Good marketing

[@timnickles6848]

You can tell Nacho doesn't listen to much hip hop from the 80's. That is not how you pronounce Rakim's name!

[@NachoAverageFinds]

My bad

[@xlixity]

Billie Eilish's forces were NOT a hit, cut the cap. 😂 Those shoes were bricks that ended up offered at outlets for $35.

[@qu3nt]

as a nike boy i strongly disagree on AF1 being the best shoe

[@NachoAverageFinds]

What's your fav?

[@qu3nt]

@@NachoAverageFinds as a 40 y.o. AirMax 1 and 90 have a special place in my heart, Thinker has really made the difference for me.

[@rtinh]

For just $30

[@NachoAverageFinds]

Lmao seriously

[@DRACOFURY]

No matter if it's a High Low ir Mid *Air Force 1 Is The Perfect Shoe* 😅I was buyin Court Visons think they was Air Forces until someone told 😅

[@McFlurr]

aint no way bro says that af1 is perfect, its literally so uncomfortable, for the same price you can buy some pegasuses or air maxes, af1 may be popular but its NOT perfect only reason people buy it because every 2nd cool kid owns them lol

[@JayVeTV]

yeah they’re not perfect but they’re timeless, way ahead of their time. wearing one right now and no one would ever think that’s a shoe from the 80s unlike other shoes from that era that you can clearly tell

[@Jh-fi5im]

wtf 30 seconds ago

[@NachoAverageFinds]

Thank you for being here so early

[@drollins9973]

@9:25 not the "One Twelves" the "One One Twos" after the brooklyn zip codes. They all start with 112. But beware the cat wearing all blk Uptowns lol

[@bugsy6321]

The perfect shoe is the Nike Cortez

[@NachoAverageFinds]

Love those

[@MrRoda8143]

another fave shoe of the D dealers lol

[@bugsy6321]

I’m a Nike guy and growing up in a Mexican family where all my cousins and tios wore flannel shirts, dickies, and Cortezes with the slick back hair and hairnets and the Nike Cortez is the main staple of our style ima always the Nike Cortez

[@jorgalbertkonigseder]

Uncomfortable trash shoe but brilliant marketing. Nike only made a few good shoes imho ... one of the best being the Jordan 6. Love that one. Also your recap should mention that Nike would never have existed if it wasn´t for Asics.

[@Jay-vw9sq]

Shame the material is rubbish on GRs though.

[@pabloandreszaparanrojas7975]

It is almost Ludacris to even think that the af1 are the perfect sneakers... Get a grip dude.

[@gazgonenative4696]

Fair from pedect

[@anklesoncredentials]

af1 is big clunky and not all that comfortable.

[@TheJoe89jan]

What about Nelly?

[@elsteezus]

Dunks > forces

[@chill6789]

IMO AF1 r more comfortable than AJ

[@oscarrosales983]

Who's Rakeem?

[@NachoAverageFinds]

Legendary rapper

[@oscarrosales983]

You mean Rakim?

[@Alex-gb7sm]

​@@NachoAverageFinds legendary reaper who's name you can't pronounce? Go back to listening to Nelly bro. Dope video though.

[@seanduncan9722]

Lol cry​@@Alex-gb7sm

[@dmejia706]

Here first

[@Jh-fi5im]

nah bro

[@NachoAverageFinds]

Thanks Nicole

[@dom7110]

😂😂😂😂😂😂😂😂😂😂😂

[@gregh_777]

just looks to thick at the bottom

[@Drair_Rene]

Why it Makes Billions... its only Marketing and FOMO ... nothing more. The Sneaker is not perfect it has garbage Quality to wear it for normal use expecialy today. They was designed for Basketball and nothing else. And even at the time of the AF1's release, other sneakers were more comfortable, more durable and more pleasant to wear for everyday use. Even within the Nike Brands. You don't say a shoe is the best just because so many people wear it and because there are so many co-operations. The main criterion remains the quality of the shoe and when I see how an AF1 looks after 12 months of wear, I can clearly say no, it's not.

[@bookofmillions]

History: Logo 😂 bought from a poor student for... kebab. Jordan. The end.

[@bookofmillions]

Wear #adidas and change your flip flop Colosseum or Tijuana #visitor 😂 classic sterotype 😂