How To Start A Successful Clothing Brand - Rare Rabbit Founder Reveals His Secrets

[@chitt_01]

Nikhil is the one who is homeschooled by the industry leader and also he is taking notes for the same.

[@authorizedplayer]

Rare rabbit is something i started following for its logo. Didnt like the collections in the beginning but always had my attention till something came to my preferences. But hats off i do appreciate the way it entered the market and most important thevway it made its mark and still stays true to uts DNA.

[@dhiresh5980]

-> Khadi softest fabric -> Khadi is rough to touch Both are contradictory, got me confused

[@shashirekhakamle4655]

Yeah

[@shashirekhakamle4655]

May be hard in origin but can be made soft later

[@pradeepshetty9269]

soft to wear since it is breathable but rough to touch as it is raw cotton.

[@divineray7822]

Once you wash it , it will be soft

[@31rishabhsharma]

Soft to touch Rough in terms of weaving pattern, it doesn't have perfect finishing so it by looking it looks rough but in terms of feel it is soft

[@geeteshanand958]

Knowing the history of the fabric, it’s genesis all sounds intelligent and creative but it needs to work in the market as well.

[@abhishekkant839]

People need to pay attention to how they said "Patriotism is in right now" . Your favourite Celebs, politicians, businessmen etc they all the just actors. Putting on show in front of public to encash on their emotions.

[@scch4056]

You are sharp...but the sheeple love the show.

[@mernik5599]

Good catch, totally agree.

[@ChetanSingh-zp4ct]

I mean if you ever believed that then they are pretty good at selling. Parents at this aspect are pretty good I've noticed they don't fall for there stories (most of the time)

[@js20038]

Nothing wrong. It's just that they are master in consumer behavior.

[@salonianand5744]

I heard dat n saw ur comment..n I was like okayyy I heard dat right! It is business at d end of it all.. 😐👍

[@asifkhan-zt3dl]

RR actually makes really awesome shirts.

[@paradox1280]

Rare rabbit is great brand I feel they have great collection with colour combinations which you can’t find anywhere

[@jetpark3743]

Even I am shareholder

[@suchitavijaykumar4669]

He is definitely writing a book out of these notes

[@ashishsrimal7610]

Super insight of how to build a brand. Can use this thought in different kind of business.

[@EcomCarl]

Leveraging the unique properties and patriotic appeal is a brilliant example of how authenticity and storytelling can elevate a brand in the fashion industry. Staying true to your core concept, especially in the face of criticism, establishes a strong brand identity that resonates deeply with consumers. 👌

[@montuedge]

4:39 wow ❤❤❤

[@naimatullahbhi]

Love these kind of conversations

[@tsm9infinity]

Out all your roundtable talk/chat this one was real crisp and nice vlog...keep it up nikhil...😊

[@darkman2682]

I think we need next episode for Cyber Space in India

[@jeanbaptiste-d4y]

I met a founder of a brand in a trade show in Bangalore called bragnolabel. Good quality shirts and t-shirts since they claim to be the OEM for renounced brands. but their logo is so horrible that from a distance it looks like a half crescent moon and star, never bought from them

[@dimensity8202]

Rarerabbit's shirts review are very bad mostly under 3.5 star.

[@nonefvnfvnjnjnjevjenjvonej3384]

lol.. most indian startups are like this.. lots of ideas and talks but makes horrible shit

[@FakeNadiYodiyeahhhh]

They are costly but I feel they fits good and comfortable

[@anshhjoddff]

Because they don't know about fabric

[@CarsWithShrey]

Bro they still win the brand and money war

[@saisumanthdss1919]

Rare rabbit material and design is good

[@RR-gx1vt]

"PATRIOTISM IS IN" think about this statement and understand how people use emotions to sell.

[@bhavyamaheshwari6153]

Worst quality 2 wash they are so dull Feel cheap bcz what we pay is high

[@priyanksingh2089]

Khadi is already a big brand in india called khadi india. And it's operated by government itself

[@amaysharma5342]

Nikhil should write a book using these notes

[@anshsahni2747]

The guy himself doesn’t wear the loud clothes his brand makes. See Ralph Lauren.

[@farazfarooqui829]

Not all the clothes Rare Rabbit make are loud.

[@sojirothetenken9174]

They made Khadi in Bangladesh too!

[@aliasone9827]

khaadi is pretty popular in pakistan too

[@Paaru9]

Not Pakistan takshashila

[@axe8039]

Hey Nikhil please make a podcast on jewellery,we need to uncode what big names do like Tanishq,Kalyan etc.Please

[@shobanaklsh]

Saarangstore and ABIS ( A Beautiful Indian Summer) are brands that are already celebrating Khadi and using the fabric extensively in its design. @Nikhil, would appreciate if you can in the next episode talk about how to raise funding in a market like this. Thanks for everything you do already!

[@arusstyle2734]

They are just start as I see their IG

[@zodiahauxer47]

Hat's off Rare Rabbit।। Why can't "खादी" ?? We can make world class brand.

[@yuvrajsinghgrewal7692]

Should look into the label that goes by the name "Kartik Research".

[@anthonylawrence2905]

good and informative

[@matinmac1987]

Below average quality garment sold in premium price with good branding … that’s rare rabbit

[@DileepKumar-nq6qu]

@Manish, @Nikhil Kamath, I ordered a trouser from the Rare Rabbit app in July 2022 and have yet to receive my order. I tried contacting customer support but received no response. Eventually, I got tired and gave up. If required I can send the order details and snaps as well for reference. After seeing your interview, I have one suggestion: please focus on customer feedback and after-sale support. Otherwise, you risk losing loyal customers like me. From 2019 to 2022, Rare Rabbit was my go-to store for clothes. However, after this incident, I haven’t purchased a single outfit from your brand.

[@moonmara1505]

I really enjoy your interview it's really informative....

[@MohammadArbazShoaib]

USEFUL CONTENT. WHAT DO YOU THINK ABOUT HEMP FABRIC ?

[@maneeshahooja]

Informative. Thank you.

[@KrishnaDas-il9vu]

Khadi has many varieties like cotton khadi, woolen khadi and also silk khadi. Cotton khadi Punjabi/kurta are very very famous in Kolkata. By the way, Rare Rabbit apparel aren't value for money, even many(not all) shirt's fabric aren't pure_ mixed with artificial yarns.

[@riviol87]

When asked, "Do you know Manish". What does he reply? "Yeah, he's my.... (what)"

[@rashhhh85]

Table (cap table) do on the caption.

[@adityanilangekar1166]

@@rashhhh85 What does it mean?

[@rashhhh85]

@@adityanilangekar1166 A capitalization table (cap table) is a document, like a spreadsheet or table, that lists all the securities of a company and who has ownership in it. It includes the prices paid by investors for these securities and each investor's percentage of ownership.

[@rashhhh85]

@@adityanilangekar1166 A capitalization table (cap table) is a document, like a spreadsheet or table, that lists all the securities of a company and who has ownership in it. It includes the prices paid by investors for these securities and each investor's percentage of ownership.

[@siddheshkawle]

He is an investor in Rare Rabbit...on my cap table means a venture capitalist in his firm

[@srikanthningappa9593]

Love you brothers. Recently watched Revathi Mam's Vedio. I love your concept of Zerodha broking. Game changer 😊❤🎉🎉🎉

[@muhammadzain3331]

I wish they talked about this for 4 hours

[@harshjain7207]

My experience with Rare Rabbit was poor, fabric degraded just after 1st wash with all 3 Tshirts i had ordered.

[@sanjibdebnath9605]

Rarerabbit’s cloths price are exorbitantly high without any reason…

[@tabishakhyar]

Manish approach of not taking customer feedback into account while designing his products is very evident in the way he was ignoring half of Ghazal's inputs/fillers and he would go on and complete his sentence anyway. I have been to his store twice and found the collection, not close to my liking (though my cousin who is a decade younger than me liked it) and I don't expect him now to even care for my feedback because he might have clicked with Gen X/Z.

[@RizagamerYT]

Very soon the business schools and Graduation colleges would become a thing of past as the knowledge that is being disbursed in these channels is accurate. Only Primary schools may survive.

[@nikhilkhamkar4589]

Nikhil asked the top quality question which even i was desperate to listen to the answer, but the answer came out to be too much mediocre!! Not with any intention to help or motivate 😅

[@mukilan201]

I did purchase a shirt from Rare rabbit and im pretty much impressed

[@mailme5593]

Successful ? With this quality everyone knows where it is headed.

[@jayujha]

We’ve been in the clothing space for 2 years now.started off with close to 0 capital and failed thousands of time. But still surviving because customers are supporting us no matter what We have ideas that we think are awesome. Really want to just have a conversation with nikhil. Is this possible for a guy from a tier 3 city like raipur to have a chat with nikhil?

[@sparshchawla8142]

What's your brand called ?

[@hafeezlangah]

Also Pakistan makes it too. We even have brand called Khadi.

[@Creative-Catalyst]

Can you please make more videos on a fashion Brand?

[@architectingme]

Marketing themselves as luxury but rare rabbit is not worth the price..

[@jdsurgeon4820]

Wats powder mothercare gal doing there.. All products have been returned by retailers😂

[@arjunraghav007]

Initially world was in equilibrium, processed food was expensive natural organic was inexpensive. Biz though its not working out, we cant suck money out, lets run "ease of life campain" and adict ppl by cutting down margins. Market became price sensitive with fierce competition and margins got thinner. A few years later biz thought its not working out lets run "organic life campain" now everything natural organic is expensive. Moral of the story, initially market is ppl driven eventually ppl are market driven😂😂 unless ppl are rational they are driven by market they wont drive market themselves, so rationale decisions are the key to not get manipulated

[@ashutoshdas569]

Rare rabbit clothes don't even last 3rd wash.

[@srs.shashank]

controlling store playlist centrally, cool!!

[@hritikbhangalia1054]

Explain

[@Dineshwesley]

Rare Rabbit shirts quality are not up to the mark! I would give it a 3star. After 2-3 washes shirts starts to fade out! Their denim jeans are very normal in terms of styling and most of them look plan you will hardly find stone washed or torn jeans.

[@anvayaweavingnarratives2159]

List of misinformation 1) khadi is made only in India 2) khadi is nothing but cotton with seeds 3) khadi is a rigid fabric Oops… such a long list. Khadi cannot be built to scale. UNLESS you are making it on a machine. We are not the only country making organic cotton/ natural dyes… Sigh.. yeh dukh khatam hi nahin hote

[@SheCitrine]

I hv been trying to reach out to rare rabbit manufacturing team for business collaboration 😮

[@AryanRaj-io5he]

This is what a ideal girl gang looks like😂

[@cityscape05]

RR is overrated for their designs and price range. As they give their month old stocks in the surplus stores which degrade the brand value. For example: I myself once witnessed huge range of RR shirt collection in a cheaper price while their online store has 3X of the price.

[@jim_from_it3261]

what do you mean by surplus store?

[@darshandarshan-hs9uo]

More for this

[@ChetanSingh-zp4ct]

People shedding there smell on clothes? Can't they use gloves or Masks? Did I Miss something?

[@MVZKY]

What nonsense is he saying? Khadi is only cotton? Has seeds? At 4.15, perspiration when people sew? And veg-non-veg eaters? Are your clothes the only ones being sewed anywhere? Conversation ke naam pe kuchh bhi bakwaas bol raha hai? When you say client doesn't know what he wants, please count your blessings. If they did, your brand wouldn't be selling and you would have done some homework before spouting garbage in interviews

[@anvayaweavingnarratives2159]

One of the most misinformed videos on khadi. Amazing how they are getting away with this level of nonsense.

[@yuvaprasath511]

Hi Sir, Do a podcast with PR Sreejesh, Aswini Ponnappa, Robin Uthappa and Rohan Boppana there are proud of south India athletes how they faced struggle to succeed in our represent Countries sport.

[@DesiDilDastaan]

Rare rabit fit and design are great, but the fabric quality is very poor. It get fade in 3-4 wash personally experience

[@rachrish]

Well i liked your brand initially, but off late no new collections. the same old story repeating. Better you look into sustainability, your age-old story won't go further if you do not introduce new things.

[@keiithjohnson07]

Nikhil I love your podcast but I feel it's time to change your table or chair bc all host just disappear. I guess lens choice is perfect. It's just table or chair should go away

[@BharathMadhiraju]

What I thought of it… Macha, you allowed this guy to celebrate his mediocrity on your channel. Sorry!

[@Vidyasagarbb]

20K shirt brand. what a joke.

[@pratapdas8116]

RR comes up with trendy designs but the quality is super shitty

[@ca.manishbhatnagar]

Rare Rabbit: Creating FOMO through influencing marketing and Charging premium price for their third class quality product are their tactics. Always sending wrong product with different colour and size

[@vishnu1619]

They making good products but buyers dont know dress sense

[@Tennis.prediction123]

Sir thoda bhot Hindi me bna liya kro content

[@manojvashista2467]

What about other languages bro

[@prajwal-radiance6763]

This is not handi country!

[@Tennis.prediction123]

@@prajwal-radiance6763 ban gya cool Hindi national language h kaha se h tu saale

[@bl3731]

@@Tennis.prediction123ban Gaya cow 🐮 super hero! Abbey Hindi Aur English Hamara official languages hai. National language nahi hai. Propaganda pe mat ja bhai, kuch padh le. English padh ke bohot saare advantages hai! Chal… ro mat abhi

[@Tennis.prediction123]

@@bl3731 tum jaisa logo ka liya english skill h rage raho but I agree english language ka advantage pr use language samjo

[@DesiSwadesiGamer]

6:40 and i can tell you this person doesnt know a thing about his customer. go goa gone soon

[@mohitshaw7631]

Interesting episode however I wonder how many of us really want to wear khadi clothes in today's generation?

[@DrNedu]

Very costly but lasts only for months, worst quality

[@pankajnair9187]

The worst quality and overly priced products. Local shop owners sell much better imported cloths at half the price.

[@anitadebnath6165]

Hack for clothing brand.....rhea ke liye poocchha hoga tabhi iska chapter 2 nikla.....kaise ye ladki pataa leti hai pata nhi

[@BishalChakraborty]

Rare Rabbit is tryn to be Zara of India ...best of styles but worst of fabric quality and longevity

[@salonianand5744]

They talk about stories..but are they real or fabricated who knows! Nobody tells d ground level realities ever...anywhere.. 😕

[@lalitsrivastava2749]

Crazy arrogance.. wow..

[@abhineetagrawal9038]

He has so less idea about khadi

[@Moroi12]

No quality 😢😂😂

[@mwkgeneve]

Load of BS. Do Your research on khadi properly. So much wrong information 😒😒

[@ashishty]

Over confident ... jada din bache nahi hai is brand ke paas jaldi band hoga ....

[@ashutoshagarwal1853]

Overcharged not worth

[@tnl942]

For gazal please don't try much! Please. You have two- three horrible brands, mama Earth being the worst

[@akashvenkatraman7296]

How many of your brands went public?

[@DG-lz1vk]

Rare rabbit to ghatiya brand hai

[@bhat1140]

Worst tshirts

[@anilagr5749]

Very costly and every shirt has written rare rabbit on it

[@anilagr5749]

Oyo founder laughing sab utarenge mere yaha😂

[@ShashwatMishra-x1b]

Nikhail , can I get yout E-Mail❓❓❓

[@SarangBhaiya-qt4ug]

Wats the new interesting gender horizons from the hemisphere of Jharkhand and second question Wats the the mellow down strategy of Humayun Jung in Aurangzeb fashion trend

[@Gyansangam_37]

Sir how to contact you we have just developed our website and working on its application we had a very good idea ....but want to raise funds ...I have already contacted some vc they are interested but none of them giving us desired valuation .I want to contact you sir .plz comment on this