Nikon 35mm f/1.4 - Make Sense? YES/NO | Why Z Primes Are So Good! | Talking Business | Matt Irwin

#35mm14 #nikon #prime
NIKKOR Z 35mm f/1.4 is here and there has been a lot of conversation as to why it is not an 'S' lens and the price, let's deep dive into it.
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00:00 Intro
00:10 Shooting on the Lumix S5IIx with external SSD drive
00:40 NIKKOR Z 35mm f/1.4 why is it here?
01:30 What is Nikon doing here?
02:25 Is ‘profit’ a dirty word?
03:00 Margin is important
03:30 Product decisions are not made in isolation
03:55 Kazuto Yamaki’s concerns about the photography market
05:40 NIKKOR Z 35mm f/1.4 is not the NIKKOR Z 35mm f/1.2 S
06:20 What if the NIKKOR Z 35mm f/1.4 was a NIKKOR Z 35mm f/1.4 S?
07:20 f/1.8 S are the new f/1.4’s
08:50 Nikons f/1.2’s are outstanding
09:25 NIKKOR Z 35mm f/1.4 S makes no sense when looking holistically at the current eco system
10:30 Why NIKKOR Z 35mm f/1.4 makes sense
10:50 Let’s talk pricing
11:45 ‘Early Adopter’ tax
12:38 New = warranty
13:12 Inflation
14:00 In some cases lenses are getting cheaper
14:45 Three different lens lines makes sense
15:00 NIKKOR Z 35mm f/1.4 is for everybody
15:55 Who is the NIKKOR Z 35mm f/1.4 for?
17:46 Why are all the Z primes are so good?
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[@FandCCD]

I’m really looking forward to the new 35/1.4. This will be my second Z lens after my 24-120/4S. I’m a portrait photographer and am absolutely psyched about it. I’m glad it’s not an S-Line for two reasons: A: Cost 2: I like my lenses a little soft to produce more flattering skin texture (same reason I love my vintage Nikkors)

[@mikelyon5595]

Profit is not a dirty word! Profit is essential for innovation!

[@boostedmaniac]

Yeah unfortunately for some this has been taught as a dirty word. In reality, we all are working for profit. We all go to work, not because we believe in the company vision, but we have to provide for our families and pay for food and shelter.

[@jorgepinogarciadelasbayonas]

My advice to Nikon would be: If they design a successor of the 1.8 lenses they should add the control ring and a lens function button to it. Especially the 20 mm f/1.8 would benefit with it's large body. Now we have a small and light 1.4 lens which does have focus plus control ring.

[@csc-photo]

^ This, all day 👍🏻 I’d welcome a line of v2 1.8’s

[@danielvilliers612]

@@csc-photo I think you won't see these in the next 5 years. What we are seeing is a bit some quirks that happen with new product development. With time, they saw that it was better to put that control ring, but it is the lesser but newer lens that is getting this.

[@ronaldpollard8990]

Comprehensive, Concise, and Current!!! Again you put so much in context until it’s refreshing to experience with a working pro providing such consistent content!!! Keep on doing what you do Matt!!! Your Depth of Insight seems endless man!!!

[@MattIrwinPhotography]

Thank you Ron, really appreciate your comment. Cheers Matt

[@ronaldpollard8990]

@@MattIrwinPhotography As a Graduate Trained Teacher I can hear&feel the research done as well as feel said research Matt!! Again it’s a blessing to have someone with the depth of critical thinking articulated so skillfully & consistently!!

[@waveland]

And that Z6III you’re holding is a remarkable camera. I have a second one on order which will make for a very compact 2 camera videography kit. It’s so nice to see Nikon getting back to a leadership position in the camera world.

[@mrdarryljones1]

I’m excited about the paradigm shift that Nikon is introducing. With F-mount, 1.4 was premium. Now 1.2 is premium. 1.8 used to be your cheap lens and now t’s premium and razor sharp wide open. 1.4 gets to be the new “Nifty lenses” (the cheap 1.8 in F Mount) which gives a traditional look at a reasonable price. That looks like a win-win-win to me. Given the choice to buy the 35 1.4 wait for the 35 1.2 or purchase the 35 1.8 ; I went with the 35 1.8 to match the rest of my primes and am satisfied with that decision! Love your perspectives Matt! 👍🏽

[@pauldhoff]

The main advantage of the 1.4 for me 50 years ago was that it made focusing easier, and was a must in low light focusing. I hardly ever used it for taking pictures, I usually used F4 - F8 in daylight.

[@danielvilliers612]

Nikon needed an affordable line of good quality lens, I mean good and not exceptional. You can make the best lens in the world, but if it is not affordable then very few will be able to buy it. Generally it would be your 1.8 line of lenses. But perhaps because they were starting from scratch and had to put sine high quality glass and not to hard to do as 1.2 lens, they chose to do a very quality 1.8 line. Then with time when they had fully develop that line and had a very high quality 1.2 line-up. They chose to do that affordable good enough what used to be F 1.8 primes lines. But rather than think what they would have done, that is a f2.0 line-up, they decided to go creative and go f 1.4. Thus could be more impacful for the z system than even the z6iii. An affordable line-up of f 1.4 affordable primes would sell the system to a lot of photographers from different system or Nikon moving from f to z mount.

[@MattIrwinPhotography]

Exactly. It makes sense :)

[@danielvilliers612]

@@MattIrwinPhotography My English is horrible in my post, but it was around 2 am yesterday when I saw your post LOL.

[@csc-photo]

Awesome way to wrap up the weekend, with a new Matt Irwin vid! 👏🏻 I was looking at the 35 1.8 but I’m pretty sure I want this 1.4 instead. Didn’t realize it had a proper control ring, it won me over 😎

[@MatthewSeratti]

I don't know. I'm trying to remain open minded about this strategy by Nikon but I'm still not sure it was the right one. The 35 f1.4 is heavier and nearly the same dimensions as the f1.8. Other than a minor cost difference there doesn't seem to be much to differentiate the f1.8 from the 1.4 unless the 1.4 ends up being a nice character lens, which I personally would prefer. I really think they should have made an f2 non-S line. Make them smaller, lighter, not the sharpest lenses ever but decent in quality like Nikon knows how to do. Keep the 1.8 line and make them superbly sharp S lenses, keep the f1.2 line coming for the people that need to take 35mm shots of their cat indoors at f1.2 and the other six people on the earth that actually need a 35mm f1.2. We'll see I suppose. Maybe my needs are different than others, I want small, light, decent but not tip-top quality primes that I can use for street, reportage, candids, etc. I don't want third-party brands, I'd prefer Nikon's lens design ability and their legacy. Perhaps I'm in the minority and that's fine if so, I guess we'll see.

[@jamespkuzman]

Your explanation makes perfect sense, Matt. Like many, I couldn’t initially sort out the thinking behind this lens, but now I get it. I own a mix of S and regular Z glass. Each has earned its place in my bag for a specific reason, and none disappoints. We are beyond spoiled for choice with Z lenses. One final thought: I do enjoy the extra control ring on some of my Z lenses, and typically use it for exposure compensation where it really makes fine tuning the exposure fast and easy without having to sacrifice the manual focus ring to gain that capability - and the 35 f/1.4 has it. The lens that initially confused me now intrigues me.

[@gregoryconductier1091]

Great one once again, Matt! I hope your arguments will be heard and bring some back to a more realistic standpoint. I really thought this line would be "given" to third-party manufacturers... Sigma Art 1.4 on a Z... As you said before, where this 35 will be killer IMO would be on a stabilised crop sensor... Cheap, 1.4 equivalent of a 50ish mm... Anyway! Thanks for the great work, and stay safe in the cold!

[@davewalker5706]

I might be in the market for this 35 1.4. I already have the S Line 24 & 50 1.8’s so I do question if I really need a 35, but elsewhere I have seen the bokeh rendering of this new 35 1.4 likened to the 135 Plena. The Plena is the most incredible lens I’ve ever owned, I have done so much with it, I have to force myself to take it off and use something else! The prospect of a 35mm which might give me a similar look, and at such a low price, is something that would be hard to resist….

[@supremestarhawk]

You could also consider the 40mm f/2.0 is the 4th Z lens in this lineup S-Line 35mm f/1.2 35mm f/1.8 Regular Line 35mm f/1.4 40mm f/2.0

[@MattIrwinPhotography]

Great call :)

[@margot6041]

A good overview of changes in lenses and economics. When I wanted a full frame, I went straight to Nikon mirrorless so I cannot imagine a different system. I am pacing myself for any new lenses so I can own the ones I use the most.

[@victorlim5077]

Hi Matt. Great seeing you in person in foggy(😅) Brisbane. Wonderful to test the Z6iii and getting so much info from you.

[@MattIrwinPhotography]

Cheers Victor :) Total Pleasure

[@frankw275]

Thank you for sharing your insight. I would love to see a comparison between this lens and the Sigma 35 1.4 Art. That is currently my only adapted F mount lens and I am curious about whether the native Z mount is appreciably better. I am also really hoping that Nikon will put out a 50mm 1.4. I couldn't justify getting the 50 1.2, but I would jump at the chance to get an affordable 1.4.

[@SwanSycorax]

Thanks Matt, as always, you talk a lot of sense and reasoned argument. I love my Z 50mm f/1.8 (no way could i justify the 1.2!) but most of the time my Z 24-70 f/2.8 is my go-to lens for the every-day focal lengths. On a different matter, the last time I used film was back in the mid 1990s when I used an Olympus OM-10. Since then I have been all digital - until now! My Z9 & Z8s are my regular every-day cameras however, I recently bought an Olympus OM-1n and a Nikon F5 with, in each case, a 50mm lens and am really enjoying stepping back to the simpler no technology (especially in the case of the Olympus) approach to photography. The limitations of these cameras as well as the cost of film and processing really make you stop and think about what you are shooting and the settings needed to get the right results. Obviously, I have no intention in stepping away from the modern digital technology for teh majority of my photography but I have found the film experience both challenging and rewarding and something i think anybody should try - especially as good film cameras and suitable lenses are currently so inexpensive - I bought all mine from my local reputable dealer with six month warranties. I know you still have similar cameras and would be great if you did something here on KZbin about and using them.

[@Skidoo22]

Which lens are you using on the panasonic?

[@victorlim5077]

Great video, Matt. I am happy finally Nikon filling up the affordable range of non S lenses. One lens I think is important is a compact Nikon 18mm (or 16mm) F2.8 lens for vlogging. Something like the Canon 16mm F2.8.

[@michaelmccarter2890]

Incredibly well laid out. Thanks Matt!

[@zans2217]

Hi Matt ! What about challenge between 28mmm, 35mm and 40mm? Will be great!

[@MattIrwinPhotography]

Challenge accepted - I LIKE IT !!!

[@zans2217]

Oh yes !

[@detectivejonesw]

Yes that would be awesome!

[@gvz7225]

Thank you for sharing your excellent perspectives on the Nikon Z lenses!! I will be transitioning to the Nikon Z system shortly, so this information is quite timely and helpful.

[@p0sher]

Superbly explained!

[@RaymondParkerPhoto]

Well reasoned Matt. Love the bike bokeh, too!

[@LucaRamazzotti]

Hi Matt, interesting video that I enjoyed watching, just a couple of notes: . 24-35-50-85 1.4 apertures should be high quality lenses in any camera constructors lineup. Nikon did a smart choice, on its side, to focus on high quality primes with 1.8 and 1.2 from its perspective, not users one. I am a Canon shooter, and I like more Nikon policy/roadmap then Canon's one. I am also very happy for the outstanding quality that Z9 and Z8 have, it was a breath of fresh air. Once the Z6 III will drop a little in price will make the company a lot of profits. - competition, and in the Full Frame segment we know who's left, provides those focal lenses and 1.4 apertures not only on its own lineup, but also on the one of third parties allowed to their open mount. Do we really want to convince ourselves that the well-made 1.8 and 1.2 lenses are the best for us (Canon does not even provides high quality 1.8 glasses)? I don't. I am a 13 years Canon shooter. I don't like Sony bodies. They provide amazing image quality, like alla these new cameras do, but I don't really like the way they feel in the hand, otherwise I would have jumped boat a while ago. I would have considered Nikon, Z8 or Z6 III, but I want good quality 1.4 primes, and so do a lot of users. My two cents. Best of luck for the channel! ;)

[@johnyoung1606]

Always Great to watch a well put together Video !!!! You are the Man !!!!! ThankYou :) :) :)

[@MattIrwinPhotography]

My pleasure!

[@stevenpitts376]

Switched from Sony a7r series to my first Nikon Z7 Really as liking the Nikon Z platform and being able to use an adapter to use all of the older lenses as well as all of the newly released Z lenses

[@MattIrwinPhotography]

How are the e-Mount lenses going ? 😀

[@stevenpitts376]

⁠@@MattIrwinPhotographyI'm using an older Tamron 24mm 2.8 e mount lens with an Z mount adapter that has been working fantastic for my landscape photography. I also picked up a used 20mm 2.8 and 85mm 1.8 both Viltrox and am really loving the colors I'm getting. Really digging the channel man really helped me make my switch from Sony to Nikon Z7

[@realnikonlover6207]

Great info and insight. The underlying issue is the global economy which is dangling by a thread. People do not have the discretionary/disposable income that they once had given the inflation post Covid. Plus competing with ever growing cell phone camera improvements and there is a giant sucking noise of new camera potential buyers being drawn away. As for the 35mm lenses, it really is a "need" vs. "want" market. I am waiting to see if they release a new series of perpective control in Z mount. 👍🏻

[@MattIrwinPhotography]

Yes I am looking forward to some Z T/S lenses too :)

[@waveland]

I’m looking forward to testing this lens once my retailer has them in stock. I have the 1.8 so it’s not a critical purchase by any means but I’m curious to see the look it produces. This style of lens may fit in once in a while as a faux vintage look for video and photography. Should be interesting.

[@mozzman]

This is my thinking too and perhaps then hipsters will then stop driving up the prices of old lenses.

[@thomasblauberger]

Another topic. For astrophotography, a fast Z lens (f=/

[@NicholasDMarshall]

Viltrox 16mm 1.8 looks good

[@greenmedic88]

On one hand, Nikon releasing a 35/1.4 changed the notion that "The Nikon Z Mount will forgo 1.4 lenses for 1.2 only". Something I believed until the hard facts after 6 years show there are exactly two f1.2 lenses. But on the other hand, I don't think anyone saw a 35/1.4 lens being released as a budget friendly, lower light option, as opposed to their previous "mid tier" series of F mount lenses. That's a great option. New price $600? Eventual street price just under $500? $200 less than the 35/1.8S street price. Ricci's tests show it only start to match in sharpness at f4, but still provides 2/3rds stops more of lower light gathering and shallower DoF when that's the priority at the expense of color fringing. Nice bokeh too. Not everyone uses it, but having a control ring AND a focus ring is something that I personally like and would have preferred that design choice on the 1.8S series of lenses. I'm actually hoping Nikon has more of these 1.4 lenses in development.

[@drrobertgoldman1806]

Hi Matt, explain to me why the 135 Plena is a 1.4 so why did they pitch this as a premium lens yet the 1.2’s are touted to be “better”

[@philcampbell5827]

Your argument makes a lot of good sense Matt. I already own the Tamron 35mm 1.4 SP in F mount which is a stellar performer in its own right so not considering this offering, but I am excited to see what they come out with next in this 1.4 line of lenses. I truly think they will be strong sellers for Nikon and attract a different subset of Z mount shooters then the 1.2 S lenses do.

[@caleidoo]

I'm in a comparable situation, still using the Sigma 35/1.4 ART with FTZ, probably until it breaks. The Tamron is even better than the Sigma Art, but came later - it's the best 35mm F1.4 for F mount, just a bit late to the game. I do miss the excellent third party F mount lenses in this video, which were better optically than Nikon F1.4's. What would you buy if your Tamron dies or gets stolen? Go to F1.8 S, wait for the huge and expensive 35/1.2 or go for this F1.4 which might be slightly less sharp wide open, more sensitive to flare and slightly slower to focus?

[@philcampbell5827]

@@caleidoo The Sigma ART is a great lens as well. If I ever needed to replace mine, I can say for sure it wouldn't be the 1.2S if and/or when it comes out. I don't use that focal length enough to justify spending that sort of money on it. Between the other two, it's hard to say...each one has it's own merits. Likely the new 1.4 I suspect. I know you're losing on the IQ from the 1.8 but it definitely seems to have a character to the images it produces. But I could certainly understand why someone would choose the 1.8 over the 1.4.

[@AndrejMeuer]

Makes perfect sens. We need some wider and faster ones next. Like a 16mm 1.4 for astro photos.

[@waveland]

I’m not sure this is the lens formula you want for astro photography. Nikon is emphasizing the softer bokeh wide open which is a mixture of less sharpness in the corners and less contrast because of fewer coatings. These 1.4s will be more entry level in price and capability unlike for instance the Sigma 14mm 1.4 which is a fantastic astro lens. It would be great to see Sigma adapt that lens to the Z system.

[@dominiclester3232]

Nice chat; it makes perfect sense, thanks!

[@northofbrandon]

the art quality/intensity of the Bokeh is notably different on 85mm from 1.8 to 1.4 -- It's not minor to me! I'm glad to see more F1.4 lenses come out for the new mount. I don't want the weight and cost of F1.2's, personally.

[@Tom-vn4uu]

I'm not a professional and I think this lens make a lot of sens. I wanted a 35mm Z for a while but lot of people seems to think the 1.8S was a bit overpriced for what you get. Having the 50mm 1.8S and 40mm 2 it didn't really made sens to spend money on an overpriced 35 that didn't bring much to the table. This lens gonna be my first 1.4 ever, that alone make sens. I'll wait to see what reviewers will say about sharpness but I'm happy with my 40mm so I should be ok with this one.

[@cotswoldphotographers]

I agree with you Matt, the same thoughts as me and I’m looking forward to trying this lens out myself. I think any transition is difficult for people to understand and there will always be naysayers however there is no doubt that Nikon have thought seriously about this. I’m not totally in agreement with the CEO of sigma and think that the emergence of content creators and social media will continue to balance any worries about DSLR market.

[@tadashiogitsu]

Price, weight and character are the other factors than quality and performance that may dictate the consumers behaviors.

[@BlaineShillington]

Reminds me of the AF-S lenses, where nikon knocked it out of the park with the 50mm f1.8G and the 1.4 version was a bit worse. haha. They learned their lesson there. It's been really interesting to watch the strategy as Nikon rebuilds and rolls out the Z system after all the losses they took being late to adapt to mirrorless and losing major market share. Nikon has always frustrated me with how slow they are to innovate, but when they do, MAN it's good and when they FINALLY release something, it's usually pretty solid.

[@user-dbarber24]

Is everyone missing the point here, could this be a great standard lens for a new cropped sensor camera, the Z90.

[@trueatfalse]

The 1.4 line is also a nice way to fight back against Viltrox & Co. So far, Viltrox was a nice 1.8 alternative to the 1.8 S lenses from Nikon. Now no matter if you already have the Viltrox 85mm 1.8 or have been thinking about getting it instead of the much pricier S lens from Nikon, the 1.4 non-S version might be a better choice to get.

[@JosefFoti]

I'm quite curious about the 35/1.4 because the images I've seen so far look really promising, the weight and the price are just amazing and I guess the lens can have interesting character to it (I'm particularly curious to see what it does in backlit situations). What you said about the 1.2 S-line vs 1.4 S-line makes a lot of sense but apparently, for example Sony made the 50/1.2 GM first and then 50/1.4 GM I think two years after that. For me, the 1.4 is more compelling because of the size and weight and also price but as the 1.2 was launched first, it sold really well so even though there's probably not a big crowd of people who prefer the 1.2 over 1.4, it was a good move from Sony.

When I got the z6ii, I got the 50 1.8S; then I sold them. When I got the Z8, I got the 40 2.0. I would like to get the 50 1.8S again but it does not make sense having bought the 40 2.0; if a 50 1.4 comes out with a good price, I will purchase it.

[@MarkFiddian]

Great Video Matt and appreciated but it didn’t come from an angle that suits my particular case. Why should it of course but for me I have a different perspective. I keep nearly buying the 50mm I.2 for very short depth of field 3/4 or full length fashion portraits but apart from being very expensive it’s the size that bothers me specially when flying and carry on restrictions and it being generally heavy. Currently I switch to the 1.8s for this but it doesn’t quite give me the shallow depth of field I need in the environments I’m working. I take the point that this is not an s lens but if it’s better than the old f 1.4 and it has more character than the s versions then so what. I am praying for a 50mm z lens (no adapter use) in this line that is better than the old f 50 1.4 in sharpness and like the 35 1.4 s is small and easy to carry and has character.

[@caleidoo]

It won't take much to make a 50mm F1.4 that is sharper than the old AF-D & AF-S versions. For some reason, Nikon never made a sharp 50/1.4 - when Sigma could with their Art lens. The Nikon 50mm F1.8 AF-S was sharper wide open - even when the F1.4 was stopped down to F1.8 - smaller and had faster autofocus. The more expensive 50/1.4's were soft and glowing wide open. So it's not the first time Nikon has a weird product line up :)

[@michaelkawano1951]

Great video!

[@malekith13]

I think that's an interresting choice, for many people a F1.4 is kind of a "must have" aperture and when we look at other brand most of the time they are either incredibly expensive ( like the sony's or canon's ) or a more affordable yet not cheap 3rd party like sigma's. With that lense nikon is maybe one of the very few 1st party to make full frame 1.4 more affordable than 3rd party, maybe not by much but for a 1st party it's still impressive since most of the time 3rd party are cheaper ( while being a little less reliable ), so as a marketing point of view it's a good call from nikon i think. Now we can have affordable 1.4, crasy good value 1.8 with specs as impressive as the much more pricier 1.4 from other brand and for the pro the 1.2. They just need to make more dx stuff now ^^

[@caleidoo]

As a pro, I'm not very happy to be forced to buy a huge and heavy F1.2 to get the same pro level build & bigger aperture as other brands are offering in F1.4. Or go back to F1.8. An aperture of F1.4 used to be a label for a complete pro package. If Nikon wants to make more profit with pushing F1.2's, I can respect that from a business stand point, but from an end user view, it's not ideal. It would be different if cameras and lenses were a new product type, and they started from scratch. But it's not. People are used to cheaper F1.8's and pro F1.4's and an occasional very expensive F1.2. It was a system that worked and consistent and predictable. And still is, if you look at other brands. Now, they started their Z line up with $700 F1.8 primes, so it obviously limits Nikon's next move of course and a $1200 F1.4 lens makes less sense. But it doesn't mean we have to agree with it.

[@davidroberts6766]

I absolutely love my f1.8 S Z primes. I am an amateur, therefore, the f1.2 lenses just don’t make sense, especially as I moved to the Z system, in part, to keep things smaller and lighter. I drool over the optics of those lenses and the 135 Plena, but to outlay that sort of money would make my beloved lose her mind! And that is where the non S fast lenses might be an option….I am not sure of the engineering to create a f1.4 non S 135mm, but I would definitely consider a 135mm f2 non S version! In fact, I’d go so far as to say “Nikon, take my money!”

[@MattIrwinPhotography]

Love it !!! Thanks David :)

[@photographydiscourse1185]

Nice video Matt! Very good reasoning and thought process - I think these 3 lines of lenses give something awesome for everybody and some of us might want them all ;) -PD

[@MattIrwinPhotography]

Yes we might !!!

[@privatei4772]

A interesting perspective and insightful, but personally I'm a little upset with Nikon. I personally been waiting for a 28mm 1.8S, I don't understand why we don't have it yet! Also I really need some professional compact prime lenses like a 24mm f2, 28f2 and 35mm f2. I switched over to two Nikon zf's so all lenses I mentioned is a must have. I really need these lenses now! I have reached out to Nikon, but they appear not to be listening. Let's home Nikon is listening because some compact professional wide f2's would sale like hot cakes.

[@rhodriwilliams2891]

🤔 to me, a mix of f2 & f2.8 lenses would also make sense - eg. 20mm & 24mm f2.8 ; 35mm, 50mm & 85mm f2 would tie in with the current 28mm f2.8 & 40mm f2

[@jorgepinogarciadelasbayonas]

It makes sense if this would be pancake lenses like the existing 26 mm f/2.8.

[@Kevon420]

Yes!

[@MattIrwinPhotography]

Yes ! :)

[@SanoyNimbus]

For a long time I have been glaring at the 35 mm 1.8 lens ... testing it a lot. Then when I nearly got to the point for a purchase. Nikon released this one. 35 1.4. ... And I thought, this is the lens ... then I realized it was not a S-lens ... so I was again looking at the 1.8 ... after some days I saw a video about the new one, saying it has more character and nice bokeh ... so ... maybe I am back in the 1.4 track again. :)

[@mozzman]

I'm not sure why, but... first!

[@MattIrwinPhotography]

WOOOOT !!!!!

[@OkwyUgonweze]

This 1.4 lens (es) may actually be a genius move by nikon if it's any good. If they follow up with the 20,24,28,50,85,105. These lenses will appeal greatly to new shooters and photograogers in other systems.

[@Tom_367]

I got me a used F-mount AF-S 35mm 1.4 for around 650 EUR about 2 years ago. New those lenses were like 2.000 EUR. I like this lens and use it with my D4s and also on the Z camera. I wonder how this lens compares to the Z 35mm 1.4.

[@unique93obr]

By the graphs...this new Z lens is better than the old one :)

[@Tom_367]

@@unique93obrFrom what I have seen that's the case. And the new lens has a pleasent bokeh.

[@caleidoo]

18:13 Why compare to old Nikon lens and ignore third party lenses? Tamron & Sigma both made an excellent 35 F1.4 for F mount - sharp from F1.4 - optically much better than the Nikon F mount 35 F1.4. Plus, it would make more sense to compare the current Nikon primes to the current market of mirrorless brands and what other brands offer their users. I can understand the logic behind this F1.8 & F1.2 concept, but as a pro I still miss the option to pay $1200-1500 for an excellent 35mm F1.4. It's the sweet spot of size, weight and aperture. The 35/1.2 lens will be enormous and huge. Let F1.8 be the affordable option, people don't hold them to high standards. I also don't think not making a good F1.4 has boosted the sales of the 85 & 50mm F1.2 lenses, given their size and price, they are still niche lenses. Few people buy a prime that is much more expensive than the camera body they are using. And lastly: Sony made an excellent & compact 35mm F1.4. It's not impossible.

[@willswomble7274]

Will there/is there ever going to be a Z 28mm S lens before I die ( age 72), UK? Should I junk all my Nikon Z stuff and get a modern 28mm with another leading camera brand instead!

[@romanhar4151]

Thanks for your video! But a good 1.4S would be bought by many instead of the 1.8S. A 1.4S is not only avoiding buying the 1.2S, but also the 1.8S. I am still pixellated!!! The 1.4S (which should also be priced between the 1.8S and 1.2S) makes more sense than the 1.4. There is NO reason to buy the 1.4 instead of the 1.8S. I agree that any Z lens is much better than the old ones (maybe the 200/2, I don't know?).

[@bailey.nt86]

Not everyone is Ballin like the most vocal people in the comments. 98% of the people will love this lens. I really hope they never make a $2,800 35mm f/1.2 just to stiff the rich retired guys in the comments.

[@drrobertgoldman1806]

My bad, 135 Plena 1.8 so I still remain confused, 1.8 Plena v 1.4 v 1.2…

[@BLITZgescheit]

Hi Matt, I really love your channel and you as a person. Thanks for all the work you are putting into this and keeping us up to date. But please allow me one remark: As an European I find it hard to distinguish what gear is really outstanding and what not. You Australian people with your enthusism and positivity seem to find everything exeptional - even the 1.8/35mm which is seen as the worst of the 1.8 bunch by many other YT-channels... 😜

[@MattIrwinPhotography]

Hi Peter, lovely to hear from you. Hmmmmm. When I talk about the 35 1.8 S, I am comparing it to other 35mm lenses, not other Z 1.8 lenses. This video is not a comparison of all the 1.8 Z lenses. Could you please refer me to some of the other YT videos you speak of.

[@BLITZgescheit]

@@MattIrwinPhotographyHi Matt, thank you for your reply. I just looked what videos I was referring to and I think „many“ was a bit exaggerated. There were two or three videos in German I remember that were criticising the „nervous“ bokeh but not the sharpness. I will have a look if I can find more and maybe also in English. I watch too many YT videos to remember the important ones, obviously… 😅

[@simrtech3d]

To me, the 1.4 lenses should have been stabilized for APS-C or entry-level bodies lacking in-body stabilization.

[@whoalse]

I'm actually interested in 35 f1.4 since 35 f1.8 is too close too 40 f2 and also more affordable (used for f1.8 is not too far off). Will hold off until some reviews on the differences among the Nikkors 35 f1.4G, Z and 1.8S. 1.2S would be too big and too expensive for me. Also, I'm playing with my new Viltrox 20 2.8 at the moment and most of the time to wide for my liking but I'm not giving up! GAS will need to be suppressed for the time being. Meanwhile, I could use my AIS 1.4 if I really need to! Your justifications for 1.4S with the 1.8S and 1.2S are common sense, especially from the business point of view.

[@Rigipanoramach]

we taken the picture not the gear, and we have all we need. KZbinrs always push to buy. Good by..

[@UnconventionalReasoning]

The Plena 135mm f/1.8 S lens needs to be considered in the '1.2 Series". The 35mm f/1.4 lens seems to be part of the Nikon-Tamron partnership. I have yet to purchase a Z-mount lens, so maybe I should leave the discussion to others... 😂😂😂😂

[@caleidoo]

Got any source on that Tamron joint venture for the 35/1.4? Because it only seems to be based on someone reading comments somewhere - just like yours now - and not any credible source.

[@UnconventionalReasoning]

@@caleidoo For this specific lens, no. For other lenses like the Nikon 17-28mm f/2.8 and 28-75mm f/2.8, I had both a Nikon rep and a Tamron rep say that Tamron had made them. The Tamron rep said they make other lenses for both Nikon and Sony.

[@tasoss.1385]

I bet that if the whole lineup of s line primes were f1.4 and this lens was 1.8 nobody would say anything about why it exists. Now, I would prefer if this one was 28mm but hey, I guess 35 is ok for everything. I hope also Nikon expands this lineup with a nifty fifty and an 85.

[@stjepanjina]

I expected better performance, this 35 reminds me of already below average F mount lenses, which I really didn't want to see on Z mount!

[@bubby372]

I'm happy with the 40 f2.

[@joemeka]

Nikon, please give me 85 f1.4 non-S lens to pair with this 35 f1.4 🙏

[@Loop1Photography]

Doesn’t make sense to me. But also the 35 doesn’t interest me from a focal length POV. I much prefer a 24

[@MattIrwinPhotography]

Cool, take the time to watch the vid ;)

[@thomasblauberger]

I don't know how much more complicated it would have been to make an f1.2 lens. When the Z mount was introduced, it was said that it would be much easier to make faster lenses.

[@mozzman]

There is still an f/1.2 S line 35mm to come, this doesn't replace that lens.

[@thomasblauberger]

@@mozzman I think it will be something big... it is not clear to me why Z-mount fast lenses are so huge. Let's compare the classic F 50mm f1.2 lens with the current Z 50mm f1.2. However, with the parameters of the Z mount, an equally fast lens should be simpler and smaller in size.

[@mozzman]

@@thomasblauberger With the Z S line lenses Nikon seems to be swinging for the fences to make sure they're not only superior optically, but also have minimal focus breathing when used for video. I'm looking forward to seeing if they release more budget friendly f/1.4 lenses to see if their strategy is to deliver fast lenses that have certain compromises many may not care about. I know it's a complete departure from their F mount line, but it's intriguing if that is indeed their plan.

[@maneshmalla588]

On a completely off topic note, the Panasonic setup seems to be super detailed, we can even see Matt's spit droplets jetting out when he talks

[@MattIrwinPhotography]

Nothing like having the morning sun as you back light LOL. Yes the S5IIx shooting in 6K, with the LUMIX S 50mm F1.8. More to come on this kit. :)

[@mikegustafson6679]

I'd stick with the nikons for your video, at least the nikons looks a lot better!

[@darrenp.9490]

f/1.2 is half stop faster than f/1.4

[@tanmay110]

You talked here more like an economist than a photographer.

[@MattIrwinPhotography]

Running a small business for 35 years comes in handy every now and again !!! :)

[@FandCCD]

BTW it’s NY-kon, not Nick-on.

[@MattIrwinPhotography]

Not in Australia :)

[@MrPawnyou]

I'm Germany you pronounce it knee kon haha everything is correct

[@unique93obr]

Just listen to Japanese people how they pronounce, and that's right...Matt pronouncing it right...only Americans have their way of pronouncing it wrong :D

[@drrobertgoldman1806]

Still remain confused…

[@hondahoon2479]

Who wants to wait 12 months for something to go on sale when you could die tomorrow? 🤷🏽‍♂️

[@UweRoclawski]

Nikon: showing the Z 6III People: whining because of too high pricing Nikon: showing the Z 35mm 1.4 People: whining because of cheap pricing and no S-Line Nikon: closing all factories because of too much whining of KZbinrs and people out there

[@MattIrwinPhotography]

LOL

[@FandCCD]

Nikon NEEDS to make this lens a kit option with their cameras-same with the 50/1.8S. I don’t understand why Nikon uses crappy zooms for their kits. They add cost but no value.

[@jorgepinogarciadelasbayonas]

What i don't like in the Nikon community is that there are still a range of (old) stubborn people who still prefer to use their old DSLR because they think it's still better. This is not what a company let stay afloat. Nikon needs a new range of younger customers who like to do video as well and are more modern thinking. Otherwise you will end like Pentax.

[@csc-photo]

There’s also plenty of us (old) Nikon guys & gals that went to mirrorless and never looked back. Some of us even date back to film & darkroom days. We tend to have more disposable income to invest in new tech than the kids (who all seem to be throwing $ into film.. 🤷🏻‍♂️), so it’s a tricky balance keeping everyone happy.

[@ronaldpollard8990]

@@csc-photoAMEN!!!

[@mozzman]

There are lots of old and stubborn people, they don't all shoot Nikon. :D

[@RaymondParkerPhoto]

@@mozzman I'm old and stubbornly keep buying gear and shooting photos and video. 😀

[@mozzman]

@@RaymondParkerPhoto I aspire to be exactly the same, Sir!

[@knnry]

You should say that's a 50 F2 dgdn so loooooooong srory dude, teach us why a 35mm make sense! oh god are you saying a 35mm 1.4 light and cheap, forv a young mirrorless system has sense! Genius