NIKON Zf - HERE in HAND !!! | Is It NIKON's TROJAN HORSE | I Explain | Matt Irwin

#zf #nikon #retro
The Nikon Zf is shipping globally, there is so much more than meets the eye with this stunning new release. Nikon has hit it out of the park ⚾️ 📷, actually maybe more than one. Let's discuss.
Check out images and video from the Zf here • NIKON Zf HERE | EXPEED... My launch video
'secret weapon'
something that will help you gain a big advantage over your competitors, that they do not know about ... (well now they do)
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[@MrRoosterx]

The best looking camera the last 20 years

[@thomparoo]

This is the camera that is making me switch to mirrorless. The features on this camera are absolutely outstanding. The fact that it can do eye tracking in manual focus mode sold me.

[@weiyang6417]

Coming from Fuji, Nikon was the last company I'd thought shift over to. I shoot with older Fuji models that more than suffice as a casual shooter. This camera just makes sense for me upgrading to FF/IBIS for the first time. I also got a ton AIS glass from my FE2 to play with!

[@USGrant21st]

Looks retro, but unlike their old film cameras it's quite heavy, there are practically no compact lenses, while having no grip, so it's no fun to shoot with.

[@terrywbreedlove]

Your Orange beauty reminds of may Old Nikonos V. Which unfortunately was lost in the wet deeps years ago. RIP

[@psoon04286]

Ah, yes indeed. That orange is exactly the same as the Nikons. Sad about yours. Bet it’s still watertight and waiting for you to rescue it🙂

[@justinthomas3829]

Stealth because it has an old world charm about it. Puts people at ease and doesn’t get them worried in the same way as when you bring out a modern looking camera and point it at them. It’s why I like my Fujifilm X100v for Street Photography

[@davidblanchard6785]

They had nikon rep at are camera store to show the new zf, i got to shoot with the camera for a bit. Man the camera is amazing! There is going to be alot of fuji shooters switching, nikon hit a homerun!!

[@afzalD55]

I am a nikon shooter and love that sunset orange Zf...that is what I will order. Great coverage of this "Trojan Horse".

[@davidcohendelara]

I’m a professional Z9 user and last week I almost bought a Leica Q3 to use as an everyday / walk around / family snapshot camera. Seeing this video I realize it would be crazy not to just buy the ZF instead and have access to all my Z glas, and get a good B cam for video, and a backup cam for stills, all for 1/3rd of the price. I just wish they made a tiny 35mm F/2.0 for it because the 35mm F/1.8 is so big.

[@michael-masi-2021]

I am sure what you want is just around the corner. Nikon are pumping out the glass now. No stopping them. What about the little pancake? I know it's a bit wider... What is it a 26 or 27mm? Maybe 26mm in DX crop would be nice for you? Most non print photographers can't use the full 45mp anyway. Just thinking out loud. I'm sure you know what is best. Ohh I just realised 26mm in DX is basically 40mm and they make a 40mm 2.0. That's what I use instead of a body cap, I use the 40mm 2.0 because it's fairly short and it's nice to have something ready at all times.

[@davidcohendelara]

@@michael-masi-2021 thanks. I already have the small 40 and 28, as well as the F/1.8 S primes in 24, 35, 50, and 85, and the 70-180… So I wouldn’t really need to buy any glass to enjoy the ZF.

[@arpitkumargahlot]

@@davidcohendelara Some day Sigma might launch their excellent and small 35mm f2 for Nikon.

[@Lou-f]

I suspect there will be a 35/2 with the silver ring coming along soon.

[@michael-masi-2021]

@@Lou-f you would have to think so.

[@gordonbrown5901]

I pre-ordered one from B&H, all black, and can hardly contain myself until it gets here. It will go very nicely with my Df. Between the two, virtually every lens Nikon has ever made can be used. Great video too!

[@lynelljansen8057]

I ordered from there too, and was notified that it shipped today and should be here Saturday!!!!

[@EddieInzauto]

About Fuji shooters: Yep. I was a Nikon full-frame shooter before reducing size and weight to Fujifilm in 2014 with the X-T1. I’ve only upgraded once, to the X-T2 in 2016. Sony mirrorless was not good back then, and I stuck with Fuji all the way through til today, even as Sony improved IMMENSELY over the years. (To be honest, I could have saved myself a few big XF lens purchases and switched to Sony 5 years ago, but I didn’t because shooting with a Sony never felt intuitive or artful to me.) Now that Nikon and Canon are actually competing in mirrorless, and particularly now that Nikon has revealed the Zf, it’s time to come back. I have the Zf preordered. You are absolutely correct.

[@izziereal2010]

I did not consider the ZF as a replacement of my Z5. The style looks good, but that did not convince me to pre-order this camera on the day it was announce. The biggest thing for me was the technological advance that most of us probably didn't expect prior to the ZF official announcement. The processor, the AF, the articulating screen, the pixel shift, and much more were the deciding factors for me to want to buy this camera. All of this in a $2,000USD price, plus a magnesium alloy body and brass switches were the cherry on top. I still can't believe that this is a $2,000USD body. I pre-ordered the black one, but I really like the red one, my favorite color.

[@ElmaEnaguas]

Nice upgrade! I came from Z6II

[@WidePhotographs]

I was going to buy the z6ii since it’s on sale for $1,699 but that expeed 7 makes the Zf the better choice for only $300 more. The fact it looks bulkier than the Zfc. I believe the ergonomic is still decent.

[@martinjn2920]

Just got home having collected my black Zf from my local camera store, cannot wait to start understanding this stealthy technological powerhouse and how I can get the most out of it. Great days to come.

[@Lenstrovert]

A hobbyist Upgrading from a 3 year old nikon z50. One complain I have is that nikon dont do apsc lenses enough. But this time im glad all my z lenses are full frame except for sigma 16mm. Delivery here in Japan is on the 27th.

[@SanoyNimbus]

Something that would’ve been really cool is if Nikon also made a battery grip, like the old motor grips.

[@Robert-R]

I've been thinking the same. Would have been cool if they had been able to come up with something similar to my old F2 with MD-2 Motor Drive, or the F3 with MD-4. It would have provided a nice ergonomic grip and still look the part. Unfortunately I don't see that ever coming due to the memory cards being accessed from the bottom of the camera, which would require you to remove the grip to swap out cards. Not a huge deal, but I imagine people would complain anyway.

[@michael-masi-2021]

I think it would have been far cooler for them to respect our hands and design this with humans in mind... Rather than focusing (pun intended) on Retro.

[@jonhellerphotography]

the MD-12 was the one that fit the FM back in the day

[@cameronhanksphotography1801]

Its honestly not that bad, coming from a fuji x100v, it least i can actually grip this with my whole hand. @@michael-masi-2021

[@michael-masi-2021]

@@cameronhanksphotography1801 actually it seems to have a very very small grip. I'm not sure why it wasn't obvious to me... Also not sure why they can't just make it a full sized normal grip. I guess it's for midgets? Haha. Ok, I jest. I want to hold one now.

[@selectiveimagery]

Awaiting mine in the Sunset Orange and it will be my carry around camera, street photography, general purpose and will throw my 24-120 lens on it for environmental wildlife shots when I am shooting groups of birds that are close up and in a pinch can use it as a wildlife camera with a longer lens or as a 2nd camera. Will be great for "B" roll as well, can't wait to get it. Thanks for sharing as always, take care - Jeff.

[@spiffhappens]

Great video, as usual. I preordered a black Zf on the first day available and am looking forward to a great photographic adventure using it. I currently have the Zfc and a Z6II with several Z lenses. I'm getting more and more into street photography and believe the new Zf will be a perfect fit for that endeavor. I do like the various colors available but the classic black reminds me so much of some of my earlier SLR cameras. You are definitely right about it being a FUN camera. I found that out when I first got my Zfc. It brings back some photographic joy for me when using it. I also really like the comments I get from people when they see it. I imagine the same will be true with the Zf. Thanks for your insights and enthusiastic video. Happy shooting!

[@georgedavall9449]

Fascinating insight and review as always! Cheers Mate! 👍✌😊

[@JonViscott]

Matt, you're 100% correct! I have a Black Zf and Plena arriving tomorrow. I have the Zfc but as with most Nikon crop sensor cameras the dynamic range and higher ISO is lacking. The Zf fixes all those problems and is the perfect camera to compliment my two Z9's. I don't think the lack of CFexpress will matter much to me for my use case, but I plan on seeing how it does with surfing and as a lightweight grab and go camera. Thank you for all you do and your sensible take on the reality of being an actual user of Nikon Gear. The camera community really appreciates you! --Jon - Southern California

[@MattIrwinPhotography]

Thank you so much and congratulations on your stealth edition and Plena. What a day !!!

[@lynelljansen8057]

I got a notification from B & H mine should be here Saturday. I am so excited.

[@andrewmason8691]

You mirror my thoughts. I find it very unusual that some photographers, including well respected ones such as Thom Hogan, don’t care about how a camera looks. You would think aesthetics of all things would be important to photographers. And I’m surprised all camera bodies are not offered in more than one colour. It’s following the Henry Ford motto…”You can have any colour you want as long as it’s black.”

[@michael-masi-2021]

As a pro shooter I am often trying to blend into the crowd, or at least not stand out like a sore thumb. It can be difficult with long lenses and a monopod, but it would be IMPOSSIBLE if I had some candy coloured "look at me!!!" Camera.

[@joshuaconti989]

i'm a nikon pro. been waiting for this Zf for years. its going to be my 10 year camera. a personal camera that I can use for anything that I wont think about replacing for at. least a decade. this camera checks everything off for me.

[@andrewlunn]

Another great video Matt and looks like a powerhouse of a camera!

[@sebastianventrone7390]

I shoot Fuji, Leica, Sony, and baseline Nikon. This ZF is outstanding, I simply love the BW switch, I took it on a shoot today and found the tones and look of the BW mode fantastic. I almost was thinking of getting a Leica M BW camera, but this camera is satisfying my BW desires, and as a bonus, still have the color raw to use. I traded in my Z6ii and have zero regrets. Its a great Z9 companion, and I can even seeing using it as wedding secondary camera during the reception especially with the great IBIS/Low Light ability. The 3D tracking is my favorite focus mode, I have it with my D850, but it does not cover the whole sensor, the Z9 solved that, and now it carries on in the Zf. Its just a natural way to lock focus and adjust composition and or handle a moving subject like today when a tractor was moving in the frame. Put a Leica lens, and you got the ultimate easy to use old school mode. Seriously, the Z9/Zf combo, simply a killer. Well done Nikon, you have fully recovered from your slowness to mirrorless and the Z9/Z8/Zf shows that your future is bright (bring out that Z6iii with 34-36 Meg sensor, a D500 replacement, and upgrade the Zfc with a exceed 7, etc, and you have a killer line up, oh, and don't forget to uograde the Z7iii with the Exceed7. When you factor the fact that one can use any other brand's lens on the Z, the Z is simply now the best platform out there.

[@donovanchin]

I wish they had one with the 28mm SE in the bundle. I'm still waiting to order mine. Maybe Black Friday/Cyber Monday sales.

[@21Virtues]

This was the best review on the zf out here. I am considering it for street and travel.

[@jerrym8140]

I have the orange one too, not here yet but got notice from Nikon that’s it’s ready to ship today. I can’t wait to tote this around with my Z8 during a wedding. So exciting 🤩

[@Julius_S]

Fuji user who recently jumped ship to the Z6ii and haven't looked back - you're so spot on that this is my z6iii, and totally my dream camera. I would have preordered just for a Z6ii with the articulating screen! I didn't anticipate selling my X-mount kit, but with this I almost certainly will be exclusively Nikon.

[@thankyouforhearingme]

I’m on my way to my local camera store to pick up my black Zf as well as the Voigtlander 50mm f1 lens. Should be a great combo.

[@user-mh4gn5ri6s]

I love the orange black combo!

[@bnwaneampeh]

Great video...the ZF firs very well with my M11. Ordered the moss green version and can't wait to start using it 🙌🏾

[@edgarindarto4578]

Received mine today in black with the 40mm and grip. Really happy with it 😀

[@mozzman]

Yep, I am jealous. Fantastic looking camera, can’t wait to try one out.

[@jorsetti]

Great video Matt! am teetering on buying Zf, I must say your orange skin looks great!

[@NikonDave]

The new manual focus assist capabilities are the most exciting to me thus far. "Had" to buy a few Voightlander lenses just for playing with on the retro beast. Can't wait to get mine. Thanks Matt!

[@ChrisMosner]

Haha! Same! Bought the Voigtlander 40 1.2.

[@dmapp]

And there it is Stealth! Holding the burn orange version 😂 love the sense of humour. My black one arrives tomorrow🤞

[@Digmen1]

A great video as usual Matt I am not sure if Trojan Horse is the correct analogy. But I do think Nikon has made a good decision here. I have a Z6ii and a zfc (min green). I was hoping for a Z6iii next. But this zf will hoover up sales. And the main thing as you say, is that it shows Nikon can put Xpeed 7 tech and Z9 a/f into a smaller cheaper body. So yes I'm super excited to wait for the Z6iii.

[@DarthPrime10]

In my opinion, the Z6 III will be based on the same tech as the ZF, but with a higher megapixel sensor of 33, or 36 (my guess is, it's in "the field" being tested with 35mm f/1.2 currently, lol). It's nice to see Nikon has brought back the flip/rotating screen for the ZFC, Z30 and now ZF; a great feature/tool for vloggers and selfies. Another awesome small/lightweight travel camera. The New tech with this retro style body is a great match.

[@grantmedical]

I am so envious! Will get be getting one in a few months…. (Hopefully)!

[@thejohnnerparty]

Really good overview and perspective of the Zf. It is very tempting. I'm waiting for Z6 III, but I'll being thinking about this camera before I pull the trigger on a camera. Good job on the perspective, a big thumbs up. :-)

[@pepper6253]

Great video as always Matt I already own the Zfc had the FM. So of course the Zf is next. Waiting to see if its released in Silver. Its a beautiful thing. 😊❤

[@gletschertroll]

Hi! Thank you for your wonderful and very enlightening videos. I'm going to get my Zf delivered on Monday (was hoping for tomorrow, but alas .. ) Everything you have said nails it, when it comes to my reasons to buy a Zf. I'm a Nikon shooter for 40+ years. My current workhorse is a D850. I was postponing switching to mirrorless but the announcement of the Zf did it. The day I learned of it, the day I ordered one. And I ordered some glass too. I own a cupboard full of F-lenses, but I've seen enough YT spots now to be convinced that I'll have to invest in some Z-lenses too. So with the body I'll get the 40mm and I already have the 24-70 2.8. and the MC 105mm 2.8 sitting here and waiting for their body. Most probably I'll buy the 24-120 4.0 the coming week, as soon as the Zf will have arrived (as an excuse I have a short trip scheduled, so I want something light and versatile). Actually I suffered from some sort of camera ennui for the last two years, getting lazy and taking more and more "photos" with the iPhone, leaving the Nikon at home. I was also considering going light, like Leica-light. But the Nikon Zf ticks so many boxes, that I had to have it. I can stroll around town with the featherlight 40mm but I don't have to compromise when it comes to wildlife, landscape or portrait with the appropriate lenses. And as the dam has broken now, I'm very curious aboth the next installment of the Z8. For now, the 48 MP don't tempt me enough to get a second Z-Body, as I'm keeping my D850 with all its glass. But the next Z8 equivalent (Z8 II ?) is definitely going to keep my Zf company in the future. And yes, you have asked: it is black 🙂

[@macpaperts]

How has been your experience with the zf? I’m deciding between this and the z7II (for 250 more) and I’m conflicting. I do product photography and studio portraits and this would be my jump into mirrorless.

[@KrisFlint]

I am a hobbyist and hope to one day classify myself as an enthusiast, I have a Zfc in chalk blue and I must admit that the Zf looks amazing, love the indigo blue. Yeh blue is my fav colour. I studied photography at school back in 1988/89 and have not had much to do with photography since, but I am no longer working and I got bitten by the bug again, it took me six months to decide on what camera I would purchase and I must admit that the retro look sold me, reminded my of my younger days. I love using my Zfc but at this point in time am not ready to purchase the Zf as my I am still learning and do not know enough yet to warrant myself an upgrade I hope it will still be around when I am ready as this sounds like the perfect camera. Thanks so much for sharing all of your knowledge with us, I have learnt so much from you over the last six months, since I found your channel, your knowledge base is amazing. Thanks so much.

[@davidrushworth658]

A great critique Matt, thank you. I'm using a Z8 which is totally awesome, and the orange Zf would be a great backup 😁

[@ingridmatschke]

Very informative, thanks. Trying to decide on a 'backup' to my Z8 and I think this will fit the bill nicely.

[@johnfromconnecticut]

First of all, love your channel and I have learned a tremendous amount from your videos. Your style and content are superb. I’ve been shooting with Nikons since 1980, starting with an F2 and progressing through the digital era culminating with the Z9 and a full set of Z glass. I still regularly use a pair of F2AS film bodies and AIS Nikkors because I just can’t let go of the joy of film with vintage glass. A few months ago I picked up a new Z5 / 28 2.8 for use a my “always with me walkaround” kit. I would have been happy with all this for years to come but now the Zf has messed up my most carefully laid plans! The thought of having F2-like sensations in a technologically advanced format has prompted me to replace the Z5 with a new all-black Zf, to arrive this week. My three photo worlds will span the pro film era to the pro mirrorless era with an incredible Zf bridge between the two! I am salivating at the thought of mounting my vintage 35 f2, 105 2.5, and 180 2.8 AIS’s on this new machine! Keep up the good work!

[@michaelj7069]

Excitingly awaiting my preorder.

[@virtualwarp]

You're holding my dream camera, Matt. Color and all! I simply love its design. And the nice orange color is actually my national color, being a Dutchman and all, haha. It's simply an awesome camera with incredible specs for its price range. Too bad I can't afford it at the moment. Hopefully, I will soon. Thank you for your content. Your optimism always inspires me. Have a great day!

[@MattIrwinPhotography]

Thank you. I hope you get it soon. 📷👍 love the Sunset Orange.

[@mikecessford3207]

I kept my Z6 until I needed a more capable camera (so a Z9), and I have been waiting for this as my Z6 replacement ... Love it, just as I loved my FM2 back in the day.

[@johnbutler8929]

I also received my Zf Black Camera body yesterday; this will replace my Zfc camera. The 12-28mm PZ lens works beautifully on the Zf camera as well as the Leica 50mm Summitar f2 and the Elma 90mm f4, both with the m39 adapter. Now I have a camera I can use my old Nikon lenses on, which in time, I'll try out. What a great retro camera, I'm very happy with it.

[@MattIrwinPhotography]

Congratulations, please let us all know how you go with the Leica lenses, I am super interested :) Cheers Matt

[@johnbutler8929]

I can send you some photos of the Zf camera with Leica lenses, Olympus lens and something special, the Nikon Zf attached to a Microscope with the Leica Microscope adaptor, but to what email address.

[@MattIrwinPhotography]

Hi John, write to from the email attached here on youtube and I will reply to that :) Cheers Matt@@johnbutler8929

[@pacrox22]

I am a long term Nikon lover and I've bought the Zfc as soon as it was released. Awesome camera, great experience, but, as you said, after a while a started to desire a full-frame version. And boom: the Zf was released. I've received my one couple of months ago and am still astonished about the great performance. I totally agree with you, it's definitively a Trojan horse!

[@MattIrwinPhotography]

What lenses do you use the most?😀

[@mattiharo]

I’m on my way to pick up mine from the retailer today. It will replace my ZF-c and accompany my old trusty Z6ii

[@chriswildlife8826]

Exactly correct! I have it allready. Good wishes from Germany! Chris

[@fcris6839]

I had the orange Zfc but preordered the red Zf. Thanks for a great commentary.

[@jannicawunge4940]

I´m waiting for the Nikon Fm4.

[@ninepinezine]

My black Zf is arriving tomorrow. I have a Z7 and lenses but the new processor and flip out screen are why I'm buying this while we await the arrival of the Z7 iii! Being able to see what I'm shooting with the flip out screen with handheld shots over the side of high buildings makes this a must for me.

[@JRodPhotoArt]

Well done Matt. I do love the sunset orange. And good job Nikon. This camera is not for me at this time, but I will buy a new Z50 II or maybe a D500 replacement to round out the kit. Good Day !

[@samuelkaehler6521]

This is a very good, correct video. I am just getting back into photography seriously after 2 decades off and I was about to buy the Fuji XT-5 as my entry back camera, but then the Zf was announced and seems better in all ways and is Full Frame. My only regret is access to the Fuji color simulations, but I am hoping to find open source equivilant recipes that I can program into my Zf.

[@jeremygreen8775]

I agree! I have the Z9 & Z8 for my landscape architecture jobs, but I've added the Zf + both retro lenses for street fun shooting. I may use it on jobs for walking video work as well. I surprised myself at how much fun I discovered I'm having with the Zf. I'm loving the Nikon Z ecosystem.

[@hellatightdude]

You hit the nail on the head, I’m a Leica user and I’m heavily interested in this camera. I also have a FM3a and some AI-s lenses I’d like to adapt to this too. Honestly my only issue is lens selection, it would be nice if Nikon could make some high quality, compact, classic looking lenses to go along with this. The 28 & 40 are okay… but maybe some more high quality lenses, in 21, 35, 50, 85, and 105mm focal lengths? Until then if I buy this I’ll likely grab a Voigtländer 50mm apo lanthar-z and be happy shooting this as a film camera alternative for a long time! Thank you Nikon!

[@ALWH1314]

I ordered same one in this I call Hermes Orange too, got shipped yesterday. Also bought an orange color release button and a 28mm f2.8 SE waiting for the arrival, very excited.

[@kevincassar8022]

I like the ZF but will probably hold on for the Z8 since I "need" the stacked sensor speed for the stuff I do

[@chrisfoley.design]

can you explain this what do you do that requires a stacked thank you for your time friend!

[@devinbrines]

The best camera is the one you have with you. And this is a camera you can truly carry with you.

[@musiqueetmontagne]

Cool! A great value camera indeed...

[@psoon04286]

Spot on Matt, spot on👍😄

[@richarddenise3886]

If I get one, it will definitely be in orange. I need to get out more with my Z8. I can't wait for the new Z 600/6.3 !!!

[@brummiemart8620]

Great video Matt, I should have my indigo blue version by Monday. Very excited.

[@MattIrwinPhotography]

Can't wait to hear what you think, please let us all know. Cheers matt

[@brummiemart8620]

@@MattIrwinPhotography , Thanks for the reply Matt, my feedback will be a little delayed as in my excitement I forgot that the ZF won’t be in my hands until I return from holiday in Cyprus on 26/10, UPS will be baby sitting it until then! Meanwhile I’m taking my Z7ii with 24-200 and 14-30 with me and continuing to follow your content. Keep up the great work. Cheers. Martin.

[@carlosandreviana9448]

This video is a Nikon Ad, and I love it. Waiting for the black version with the smallrig

[@brentkingstonphotography4615]

I am going to check out this intriguing camera 🤔

[@heartyfisher]

Picked up mine today in Sydney !! !!! !!!! handles awesome !! Sepia.

[@nghinguyen5944]

Wow 😮I love ❤️ this color

[@OIICE]

Nikon confirmed my shipment Friday evening! So excited

[@oc2phish07]

I moved from Nikon (D90 and D7100) when the Fuji X-Pro2 was first announced. I now own an X-Pro2, X-T2, X-T3, X-T4, X-T5 and last month I added an X-H2. I love them all. However, in many ways I miss my Nikons and this week I have pre-ordered a Zf from the best Nikon dealer here in the UK. I can hardly wait for it to arrive. And you have produced a very interesting video here which has inspired me to subscribe.

[@joegrossinger3381]

I am going to buy the Zf black plus the Plena lens. I'm hoping this will make a great combo. Thanks for your fine and informative program.

[@matthenderson0818]

That's exciting!!

[@seattlevkk]

You are absolutely right. My first nikon since the D800 and I started with the FM2n on film. In the meantime I moved to Leica since I was not happy with DSLRs. So yes after holding out Nikon has wooed me back with this camera. Just ordered one today.

[@mthomas653]

I ordered a black one an hour and twenty minutes after it was offered for pre-order by my local store. I hope I ordered early enough to get one of the first batch.

[@speedbumpmedia9584]

Just got my ship notification for my red copy! Wooooooo!🎉

[@AF8Images]

Great ideas Matt, the Zf is potentially a real shop window onto future versions of existing cameras. I had a Fuji XT-20 and the dials made a great camera for my son to learn on. With my Z8 one of the surprising features I wouldn't give up is 8K video. But the Zf as a b or c camera as you say is interesting but it would introduce a 3rd user interface for me which might be an issue ... along with choosing a colour😉 Interestingly research in to choice overload says 6 is optimal as once you go above this people increasingly struggle with making a decision. I'm sure we'll see annual ltd addition colours coming out in the future though👍

[@Johnatlanticism]

I've SOLELY been shooting Fuji since the original X100 and have had every model since, plus the XT-2 and XT-4... But in my older film days I shot with a Vivitar 450 SLD paired with a 50mm and a Olympus OM-2 with a 50mm. This camera takes me back to those 35mm film days. As soon as I saw it I placed an order without hesitation. The powerhouse that this camera's interior contains combined with the FF capabilities brings me back to those days with a modern touch. Take all my money, Nikon, well done. I cannot wait to see what this camera can do.

[@MattIrwinPhotography]

Can’t wait to hear what you think of it John. Cheers Matt.

[@davidstevenson1950]

I currently shoot with a Fuji X-Pro 3 and 23 and 33 f1.4 lenses. But for landscape I'm using the GFX 50S II and three enormous, heavy and very expensive Fuji zoom lenses. I'm pleased with image quality from both systems (especially the GFX), but as I age, I'm thinking I'd like a smaller, lighter system. One system that can do it all, not two as I now have. I've been leaning towards Sony but this camera is making me take a serious look at Nikon. Back in the day, I used to have a Nikon FE-2, and this seems quite similar in size and looks. Very appealing to me.

[@johnd5244]

I like the blue but if I get one it will be the black one. I truly hoping for the Z6III to come out. Can’t beat the price on the Zf and the countless lenses that can be used with it. At least it has a fully articulated screen. Wish they had used CF express bough. Now have to carry 2 types of cards. The micro card slot I’ll just put a 1 tb in there and leave it as a back up. I agree with others about a retro style battery grip for it. Truly retro old school look.

[@yxx_chris_xxy]

Great video; thank you for also thinking of the customer segment that don't want to take pictures with the camera and just want to look good wearing it. ;-)

[@TheAccidentalPhotographer]

I think you are spot on - it feels like very sensible line extension whether by design or by response. Either way your point about clawing %'s of users from Fuji or Leica, some net new customers makes complete financial sense. Let's not forget that a trickle down Z6iii and Z7iii if/when they come will immediately be thrust against the similar bodies in Sony/Canon's line-up - this camera hasn't been in any way. It has also bought a little time for whatever those lines will be when they arrive - presumably in 2024 While this feels like a serious bit of patronisation of such a capable camera I also think they have made the perfect 2nd camera - the Z8 & Z9 have two drawbacks for me personally - the 45mp sensor is still not amazing in lower light (despite it being a significant upgrade in performance over the z7) and they are big so pretty conspicuous. A 24mp sensor and a smaller form factor solves both of these issues for me - being retro looking is simply the icing on the cake! For me, as I suspect it will be for others, this camera will be my take everywhere camera; either with the 24-200 for versatility or a prime to help me get better at travel/street style shooting through constraint while my Z8 will continue to be my longer-lens wildlife / landscape choice. On big trips I will take both to reduce the lens swapping required! My bank account says Nikon has taken the money so excited to get the green variant very soon! One question is 2024 - where do you think this suggests Nikon goes next? My assumption would be z5ii possibly the reverse of what they did with the Zfc (basically this camera in a normal body), a z6iii moving to 36mp and a z7iii going north of 60mp? Your point about the z50 made me wonder whether the mythical z90 with Expeed 7 could be around the corner but for me I'll be set with my gear for a while so can just watch on from the sidelines and applaud what Nikon are doing

[@tedk2814]

I own a Z9 and the ZFC which I rarely use (the Zfc) , I also own a Z6 which I use a lot! I believe the reason I use the Z6 the most is that I'm more comfortable with the controls. It seems like every time I pick up the Zfc, I accidentally push a button somewhere on the camera. thats just clumsy me. But.......Its a cool looking camera and I get tons of comments about it. An old work partner of mine said, Ted....you don't always need to be good but you should always look good and I look good with the Zfc but I would look better with the ZF in orange. Maybe within a few months, perhaps around Christmas, I will trade the Zfc for a ZF. Thanks Matt for another great video! You look Cool with that orange ZF camera.

[@ElmaEnaguas]

Go Nikon!🎉 Conquer the market. Hoping that you will gove more firmware updates to your cameras specially to Z9, Z8, Zf

[@debramercaldo4945]

Time to get rid of my Fuji equipment. Nikon all the way now. I may just wait to see what a 6III will be, if there is one.

[@petercarlsson6606]

Looks great in orange!

[@MattIrwinPhotography]

I think so too Peter 😀📷

[@masanthar]

Interesting viewpoint and analysis. It looks like a succes and a good path for nikon. If I didn't own a z6ii (which totally outperforms my capabilities) I would surely get one. For now I'm building up on lenses and wait to see what is coming in the next years frim nikon, future looks good

[@jorsetti]

I was thinking I would pass on the Zf until I felt it was time to sell my Z6II and upgrade to Zf, I think the green would be cool but, I'll likely wimp out and get the all black version to be a bit more stealth. Great video Matt!

[@Electrowash]

I got the ℤ𝑓 mid December. Within minutes after shooting with it, I felt a rush of familiarity come back from 40 years ago when I worked my way through college shooting events with a Nikon FM. Since that time, I put my camera away when my career went in a different direction, but picked photography back up as children came along. I spent 10 years shooting Canon, then 10 with Olympus before getting the ℤ𝑓 . Nothing has rekindled my love for photography like the new Nikon.

[@whoalse]

I’m waiting for my black Zf to stay stealthy and retro! There’s a promo to redeem second skin along with Smallrig grip.

[@devinbrines]

One market is people who used to use Nikon film cameras but haven't been thrilled about the "modern" form factor and have only bought newer, non-film cameras as absolutely required

[@cameronhanksphotography1801]

Mine Arrived yesterday 12.10.23. it is absolutely gorgeous, and feels so much more refined compared to my Z7. cant wait to put it though its paces.

[@brianvmilner5945]

Greetings from NZ. Thank you for the video. Enjoyable as always. I think that this will a wonderful replacement for my Z7, as I find that the Z7 is not always accurate with focus. I am an enthusiastic amateur who mainly shoots mostly landscape and nature and the increased focus speed would be great for my Motor Sport and moving birds. I a not concerned about the drop in mp to 24 as most of my shots are viewed on a projector or TV screens.

[@vparikh08]

I have pre-ordered mine in stealth black and my Z6 II is going up for sale. The Zfc is really hits the sweetspot of the camera market. Hipsters - check. Fuji / retro lowers - check. Family shooters that do fast moving kids/after school sports - check. Photojournalists and street photographers, check. Travel/landscape - check. Portraiture check. the only thing that this camera's UI does not address is high speed sports/birds and high resolution - but that is the edge market anyways. This camera will go down as the first classic digital camera in the Nikon mirrorless range -- it will join the ranks of the Nikon Fm3a and the Nikon D700. The wait is excruciating! And Matt - that fiery orange does draw so much attention :) I was Fuji - I would be very scared. Canon and Sony just don't have anything that compares to this. Go Nikon!

[@gadgetphotos2567]

Fuji XT fans must be in tears over this proper camera. No X-Trans sensor wonderful.

[@markturriff994]

Hi Matt - got mine on order from Becky - black was the only option offered - which is absolutely fine by me

[@kentkochheiser911]

Just ordered my black one on Monday and it shipped today and arrives tomorrow! As a Leica and Nikon shooter, this really will bridge the gap for low light, B&W work with IBIS and AF in a smaller form factor for things like jazz club photography. By the way, love your Sunset Orange too.

[@Johnatlanticism]

Damn where did you order it from? I ordered mine on Adorama over a week ago and crickets...

[@kentkochheiser911]

@@Johnatlanticism Roberts in Indy. As usual they are terrific. I used their website but calling during business hours is even easier.

[@RaymondParkerPhoto]

Snap! I hope my Trojan Horse arrives at the door today. 😀 Great summary, Matt!

[@mozzman]

Shake it before bringing it in. But not too much, the IBIS doesn’t lock!

[@MattIrwinPhotography]

Congratulations Ray, can’t wait to hear what you think.

[@vparikh08]

Just got mine - the Zf with the 26m f2.8 ❤

[@vinceklein603]

Matt, I ordered the Bordeaux Red version for my girlfriend, it will be here first non-iPhone camera and she is very excited. Me, I'm a little jealous. Since I already have the Z7ii with a variety of lenses, we are going to share until she finds her style and favorites. If I really like it, I may have to order the green version for myself!

[@LucasHalastra]

I was waiting for that review. This camera is such beauty, i'm getting blue one! ;D One thing im still confused, it's that new kind manual focus assist ?