NIM MIR Brand Activism (with subtitles)

  Рет қаралды 77

NIM - Nuremberg Institute for Market Decisions

NIM - Nuremberg Institute for Market Decisions

2 жыл бұрын

Professor Daniel Korschun presents the issue of the NIM Marketing Intelligence Review on "Brand Activism"
Keywords: Corporate Activism, Brand Activism, Boycott, Buycott, Brand Risk, Political Marketing, Polarized Society

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