Nissan's CONTROVERSIAL Super Bowl Advertisement | Super Bowl XXIV

At Super Bowl XXIV between the San Francisco 49ers and Denver Broncos, Nissan aired an advertisement for their brand-new car, the Nissan 300ZX Z32. The ad was directed by Ridley Scott of Blade Runner and Apple 1984 fame. However, the advertisement was so controversial and so heavily criticized that it only aired once, and was pulled immediately after the Super Bowl ended, never to be shown over the airwaves again. This is the story behind the ad and the controversy.
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[@GoSlash27]

I remember another car ad that got into similar trouble and was quickly pulled. It was intended to be humorous, and the tagline was "It's so fast you'll get a million speeding tickets and lose your license". I thought it was hilarious, but there was a huge uproar.

[@lorddalek]

Should mention that Nisan's 80s downturn literally coincided with dumping the Datsun brand in the US.

[@Chiracingfan]

I’m a car guy and I can tell that that commercial was badass and did not incourage anything speeding. I mean that’s like suing for example Red Bull just you try to fly with your homemade wings

[@bobkilla430]

The best car super bowl ad imo was the introduction of the audi r8. The VW ad with star wars music and the kid thinking he was using the force to turn on the car (passat?) was good too.

[@topdogalpha]

The 1984 ad is so ironic now... apple users are literally the crowd

[@BrownsFaninIowa]

More context to consider -- the national speed limit had been FIFTY FIVE miles an hour from 1974 to 1987. In 1987 only certain rural interstates could temporarily raise the limit to 65 mph. A national speed limit of 55 (or even 65) likely seems implausible to anyone who started driving in the last 25 years, but these speed limits were serious and a hotly debated topic for two decades.

[@nasetvideos]

Great video...I remember this one well...and the idea that it was 30+ years ago is unreal, as it feels like just yesterday it was shown. You did a fantastic job explaining this commercial and the controversy surrounding it.

[@Staceyatkinson4496]

Thought he was going to say"its as bad as if nissen spiked the ball on every single play"

[@hrtvfan2870]

I remember my dad mentioning this ad considering that he worked at a local Nissan dealership at the time

[@CTubeMan]

I think the people chasing the car were portrayed as faceless cartoonish villains. I also see it was on a track. So it was clear to me that what the car was doing shouldn’t be tried on city streets by average drivers.

[@user-kk3dq3xw9g]

The ad is about a dream. No car is going to outrun a jet. Geese lighten up people.

[@maverickpaladin4155]

The concern over these ads is sublimely silly. The fact that a disclaimer is even needed is indicative how completely subzero the collective IQ is in today's litigious society. That said, it's odd there was no disclaimer. I think I would've done the ad differently, as this was the debut of the new 2nd Gen 300Z, but to spend that kind of money and then pull the ad over such a bunch of nervous Ned nonsense is unfathomable.

[@theMOCmaster]

The ad clearly gave the context it’s a dream, not even actually speeding, I always thought those disclaimers in car commercials were stupid.

[@chrisconsorte7893]

Super bowl 24 should have been 49ers 56 Broncos 10! But Mike Cofer missed the extra point!! 🤪🤪🤪😂😂😂

[@denisceballos9745]

If memory serves - Nissan’s bread and butter in the ‘80s was the Sentra and Maxima; your basic, dependable, affordable, family sedans that got good gas mileage. Then in 1990, they tried selling the ZX based solely on speed. How fast could you actually drive on the freeway in those days? It was a very well made ad that was destined to fail.

[@CTback]

Super Bowl Nissan commercial with Brie Larson? You're getting another monotone speech while she drives Nissan's latest model SUV.

[@jsivco3sivco785]

MOST Super Bowl ads air just once... during the game!

[@renatonomicon]

I thought about the With Dad commercial, because this ad shows a HUGE failure in Nissan history, the GT-R LM NISMO, a car failed in the World Endurance Championship in that year.

[@baxatakbaxatak2014]

Reminds me of the Corvette commercial. A kid daydreams about driving around town in one. It was set to Jumping Jack Flash.

[@Rattlesnake153]

I'd love to see a Super Bowl Ad where they get Jeremy Clarkson, James May, or Richard Hammond (the more likely of the trio) to drive a new car and show the cool features of the car. Can you imagine Clarkson saying, "Oh, and look at the speeeeeeeeeeeed. Blimey, that was QUICK!"