The BIGGEST ADVERTISING DISASTER in Super Bowl HISTORY | Pepsi: Super Bowl XXV

At Super Bowl XXV between the New York Giants and Buffalo Bills, Pepsi had a commercial planned for the Big Game featuring Ray Charles, a ton of giveaways, and an interactive element where viewers could call in a number to win prizes. The advertising campaign and the spot for the commercial cost a whopping $20 million. And the end result? It never even aired as intended. This is the story behind this disastrous ad campaign
OFFICIAL JAGUARGATOR9 MERCHANDISE: jg9shop.com/
New listings every week! Get your official JG9 merchandise at jg9shop.com, featuring t-shirts, sweatshirts, mugs, and much more! Includes merchandise of the JG9 logo, the JG9 Live logo, some minigames played on JG9 Live, and a shirt symbolizing your passer rating if you did nothing but spike the ball into the ground on every single play
LINK TO PATREON: / jaguargator9
Get early access to videos, your name featured in the credits, and the ability to request future video topics by joining today for as low as $3!
LINK TO TWITCH: / jaguargator9_nfl
Play live NFL trivia every Wednesday night at 9 PM Eastern/6 PM Pacific with the chance to win cash prizes! Join me every Sunday night at 11:30 PM Eastern following the conclusion of Sunday Night Football to discuss the day’s action!
Check out the video below to learn more: • WEEKLY LIVE NFL TRIVIA...
LINK TO DISCORD: / discord
LINK TO TIK TOK: vm.tiktok.com/ZMJmVTKpr/
See videos like this condensed down to 60 seconds by following JaguarGator9 on Tik Tok!
SUBSCRIBE TO 60 SECOND NFL HISTORY: / @jaguargator8
See videos like this condensed down to 60 seconds by subscribing to 60 Second NFL History on KZbin!
SUBSCRIBE TO JG9 HIGHLIGHTS: / @jg9highlights184
See daily highlight videos on random players throughout NFL history!
HIRE JG9 ON FIVERR: www.fiverr.com/jaguargator9/c...
Let JaguarGator9 create customized questions for your next NFL trivia show! Whether you want to play with a group of friends and family, or whether you want to host a trivia show for your business or company, JG9 has you covered!
#nfl #superbowl #nflplayoffs #pepsi #superbowlads #superbowl56 #superbowlcommercials #football #sports #highlights #commercials

[@F40PH-2CAT]

I fought in the cola wars. Charlie never asked what I drank at Pepsi Light or Coke Zero. I saw my best friends head explode at Royal Crown!

[@ChrisRobbins1231]

The Eminem Chrysler ad was ELITE Massive W for including that. GOAT

[@82dorrin]

8:50

[@MillionaireWizard]

10:54

[@kurtgreaser988]

Nice reference to "You Can't Do That on Television" when talking about Nickelodeons debacle a month later. lol. "Some of you laugh, others need an explanation." Dennis Leary

[@RetroJR3379]

You Can't Do That on Television LOL

[@mst3kanita]

lol I was like “when is he gonna bring up the war? When is he gonna bring up the war?” And then you did. 😹

[@teen_laqueefa]

"you got the right one, baby"

[@raytaylor6412]

How about this for an NFL ad related video, when the National Automobile Dealers Association got free ad time on NFL games during the final week of the regular season? When second week of the 2001 season was postponed in the aftermaft of 9/11 to the end of the regular season and moving the post season back one week, putting the Super Bowl to the first Sunday in February (the first time the game was played that late in the season). However, NADA had booked their convention at the Superdome for that week. Eventually, the NFL and NADA agreed to swap dates, and as a part of the deal, NADA would air the ads on NFL games.

[@aegisofhonor]

Pepsi is petty well known for making major advertising blunders, it seems about every few years they have some sort of marketing ploy or ad campaign that blows up in their face, from the Jet for $100,000, to giving out a common number in a Philippines market ad that caused them to have to axe the whole contest and caused a ton of people to get angry about it (and caused them to permiantly lose major market share in the whole SE Asian region that they still have not recovered from), they seem to make these stupid mistakes more often the most other big name companies that advertise at a big level. This blunder about spending 20 million and not even showing it (which at that time, would have been an insane amount of money to waste as Super Bowl ads were not nearly as expensive at that time) is just another example of how their marketing department can screw up badly time and time again.

[@tygrkhat4087]

All I remember about Super Bowl XXV is the end. Another clue for Pepsi would have been an incident in 1968 - the Heidi Game. Calls to NBC in New York blew out their switchboard, thus, no one was able to get in touch with the proper people to keep the game on.

[@imrustyokay]

13:45

[@johnnysama]

The Super Bowl XXIII halftime show is worthy of a video here. As an aside, the 3D ad by Coke aired was meant for the Moonlighting season finale in the spring of 1988, but the writer's strike scuttled those plans.

[@TimEric4d3d3d3]

You can't do that on Television? I don't know...

[@CTubeMan]

You linked to your video about the Talent Challenge that was part of the Super Bowl 23 pregame show. In response I mounted a defense for NBC staying with it because Pepsi was sponsoring it, and neither Pepsi nor NBC could have anticipated the events that unfolded less than a week before the game. I can’t do the same for Pepsi this time. One, they should have known about the issues with many people calling a number at the same time. Two, the Bills and Giants were playing great all year, so the fact they were meeting in the Super Bowl was not a complete surprise. Three, it was known for months we were heading for war with Iraq. So no, I can’t really mount a defense for Pepsi to drop $20 million on this ad campaign.

[@pullt]

Lol, a Bronson Pinchot sighting.

[@anthony0358]

Excellent video! I do not remember anything about this issue at the time. I also clearly remember the Cindy Crawford ad in 1992

[@kevinramsey417]

Rock n' Roller Cola Wars? I can't take it anymore! The Uh-Huh Girls were all kinds of all right though.

[@RetroJR3379]

I do remember Pepsi disclaimer ads but didn't know what was it about

[@mrmoose6619]

The Giants move to New Haven, CT and the Yale Bowl for two years was due to renovations at Yankee Stadium that took place during the 1973 and 1974 seasons. Then they moved to Shea Stadium for the 1975 season before moving to the Swamp (err.... Meadowlands) in East Rutherford, NJ for 1976. The Giants stunk during this time. (The Yankees played at Shea Stadium during 1974 and 1975 as well, for the record).