No.62 ~ Advertising Message | Meaning and Strategies | with example |

[@sudeeppaul6675]

Please explain briefly about the positioning strategies of advertising message.🙏

[@StudentNotes]

Positioning strategies in advertising refer to the techniques and approaches used to create a unique and favorable perception of a product or brand in the minds of consumers. These strategies help differentiate the product from competitors and communicate its value proposition effectively. Here are some common positioning strategies used in advertising: 1. Unique Selling Proposition (USP): This strategy focuses on highlighting a specific feature or benefit of the product that sets it apart from competitors. The advertising message emphasizes the unique aspect that makes the product desirable to the target audience. 2. Product Attributes: Positioning based on product attributes involves highlighting specific characteristics or qualities of the product that are appealing to consumers. These attributes could include quality, performance, durability, or design. The advertising message emphasizes how these attributes meet the needs and preferences of the target market. 3. Price Positioning: This strategy focuses on positioning the product based on its price relative to competitors. The advertising message highlights the value or affordability of the product compared to alternatives, appealing to price-conscious consumers. 4. Target Market: Positioning based on the target market involves tailoring the advertising message to appeal to a specific group of consumers. The message is designed to resonate with the target audience's needs, aspirations, and values, creating a strong connection between the product and the intended customers. 5.Emotional Appeal: Positioning based on emotional appeal aims to evoke specific emotions or feelings in consumers through the advertising message. The emotional connection created helps consumers associate positive emotions with the product, influencing their perception and purchase decisions.

[@Monikayadav_13]

Very good explanation Tquh 😊

[@StudentNotes]

Most Welcome

[@manshikasinghaniya8801]

Thanks 👍 😊 it's really helpful

[@StudentNotes]

Most welcome 😊

[@md.ahnafwarsi8208]

Bhai aap ( MASSAGE TACTIES ) ke bare me batao

[@prashantsharma-pi4bz]

Very short no explanation

[@StudentNotes]

Sorry for that