Volvo 140 advertising

[@mrfudd13]

I bought my first Volvo new in 1970. It was a far better vehicle, back then than most of the dreadful rolling stock on the road at that time. Ironically, Volvo didn't build it's best cars in the '70's. My 200-series Volvo's in the '80's were far superior, and they are still a far better car today than most of the stuff out there in the 21st century - I'm still driving a 1990 240.

[@apollogeerman9078]

Love the 80s rwd Volvos. Restoring an 88 744 GLE

[@duett445]

mrfudd13 - the 240 are great cars. I had 3 of them. My present 203, V70 even better.

[@detonater1348]

It's almost 2023 and all my cars are 90s (almost): 1995 W140 Mercedes S class 1992 Lexus ES300 manual transmission 1995 Cadillac Fleetwood Brougham 2001 Mercedes E320 Wagon

[@clockworkpotato]

Volvo 244GL is a masterpiece!

[@cristianeduardopfeiffer9703]

Yes Sir, I enjoy my 240 SW 2.3 1992 with more than 500.000 kms.

[@AShindigPig]

I play this for my 240 every night before bed

[@AlexBianco100]

Good man.

[@beas_espofficial6245]

Best comment in the whole video haha

[@tm850r]

Lol

[@pattyseree]

My 1970 144 saved my life in a rollover after being rear ended by a double semi! It was the last year for double roll bars. I now drive a 1988 244 that only has 120K miles. ❤ classic Volvos!

[@KoldingDenmark]

My parents bought a 1967 Volvo 144S in 1973 and drove it until 1985. We all loved that dark blue car with blue vinyl interior. Mother was very confident driving it even in deep snow. It never failed to climb out of snow drifts.

[@kenhammscousin4716]

How do you remember so much about a damn car

[@KoldingDenmark]

@@kenhammscousin4716 It was special to us. I have later learned it was special and still sought after. Only 1,500 made with that trim. Two blocks over from here, somebody reminded me about that this weekend. 😊

[@jasoncarpp7742]

I've never been a fan of car commercials, but at least these have humour that I find amusing. If only today's commercials were this amusing.

[@johnnybarrett1106]

I love Volvos I'm crazy about old Volvos

[@lamarwall340]

Johnny Barrett have a 91 240dl for sale

a man of taste !

[@lasseandersen729]

i want a blue/red/orange volvo 144 gl 1970

[@shefles]

Got a Volvo 142 from 68 last week as a birthday gift :)

[@Horton094]

These adverts are so much better than modern ones.

[@kenhammscousin4716]

Back in my day blah blah blah

[@kcindc5539]

I like the subtle self-inflicted l jab at Women’s Lib movement in that last ad - “How are we supposed to mobilize when we can’t even get out of the parking lot?”

[@xXCulverinXx]

My 37 year old 164E is still running strong.

[@plaqueconspiracy]

"In Sweden they last an average of 11 years" 11 years was much back in the day?

[@vincentsartain3061]

plaqueconspiracy You'd have to have some pretty decent maintenance & mechanical know-how in order to make any pre-1980's car last ten years or longer.

[@ErectedGasCan]

Yeah, it was based on statistics on how long an Joe Lunchbox american of the time wore down his Volvo, compared to another Joe who ran down his american made car. The old Volvos were built in a wildly different way, out from a wery different aspect of what a vehicle was to be, and i think the comparison fails to bring a proper picture for why the Volvos tended to last longer. I own a 144S from 1970, that has been kept well and runs nicely after restoration. But i did own a 1970 144L that had 586 thousand kilometres behind it, matte black paintjob, purple flames on the sides, an interior that looked to had been the testing ground for some nuke, a raw 4 speed manual gearbox with a electrical 5 downshifter, a violently tuned Stromberg carb that was on the limit of soaring to space once toyed with to much. But that old bitch was the most fun car i had.

[@NoctisIgnem]

@kris-meek I'm daily driving my '71 volvo 145 haha

[@dlee3710]

Had a 240 wagon that went 300k.

[@Randgalf]

@@vincentsartain3061 You mean post-1980.

[@panduwidagdo7051]

Now I wanna buy a Volvo 140. Thanks ads.

[@ziegenwilly]

mein erstes auto , gebraucht 1979 , fahre heute immer noch volvo

[@leslienicholas8431]

After seeing a horrific accident in early 80s i decided I needed a solid car as I had two young daughters,so I had two Saab 900s as they looked better but were solid as a Volvo.But obviously now I drive a Volvo XC70 still as solid as ever as drives like a dream.

[@mightywurlitzer]

I'm driving my XC70 right now on a road trip from Switzerland to Greece via Italy. Got me out of the mud a couple times already. Wouldn't drive anything else.

[@colaoliver1587]

My parents bought me my first car a 1968 Volvo 144. I could fit all my stuff for university. It had issues. There was a problem with how the rear shock absorbers attached to the swing arm. I took the arms off and had a machine shop weld a fix which Volvo started doing later. At university in western NY it ALWAYS started. I made beer money jumping other kids cars in the winter. Jumping a GTO would cause all the lights to dim and electric Tach would drop 1000 rpms. Occasionally the large nut that held the stick shift in place would come loose and and you'd pull the stick out of the transmission. This added more peril to my commute in Philadelphia. As the car got older, if the engine got hot the carburetors would vapor lock and you could not restart the thing if the engine quit. I learned to "heel and toe" when in traffic to keep it running. I had the car for 20 years.

[@viknendranmahalingam3177]

My father had a Volvo 244DL and it lasted for 30 years.

[@JediPhilosopher]

А теперь попробуйте вспомнить, когда в последний раз в рекламе что-то говорилось про надежность. Увы, эта эпоха ушла безвозвратно.

[@VinnyDaQ]

3:37 Hey, look everybody...it's Al from "Happy Days" !!

[@galebailey5583]

LOL! When Al worked at Arnold’s, he parked his Volvo in back of the drive-in.

[@somegoodfella]

@@galebailey5583 He didn't wanna get seen from others that drive American.

[@bobjohnson205]

@@galebailey5583 Lol!

[@ipwnjo]

Now that's a hardtop.. best quote lol

[@trabant601k]

Absolut Klasse, sehr stolz fahre ich meinen alten '79er Volvo 245!

[@griffinmackenzie]

1:28 if sparks don't fly Your whips too high

[@LRS905]

Loved the las tone, with all those dinosaurs on the parking lot...lol at that crane camera you can see reflected on the car´s windshield, slowly panning away...

[@TheCarArchives96]

the 1966-1974 Volvo 140 Series was assembled in Torslanda, Sweden Halifax, Nova Scotia, Canada Melbourne, Victoria, Australia Ghent, Belgium Shah Alam, Malaysia

[@Detah_]

my grandfather owned an old 100 series Volvo. Thing was a tank. He was ahead of his time too as he had a little "recycle!" bumper sticker on it and mind you this was long before recycling was a thing most people do.

[@KingCast65]

I'm 47 and do not remember most of these. Great stuff thanks for the laughs. I do remember the SAAB one with the car rolling down a hill, flipping 4 times and the guy gets in and drives off...

[@shaneharrisnj3484]

I felt that was from Fiat, because of the same scenario.

[@willpoundstone71]

I saw a Volvo XC70 struggling to get out of a parking spot and I immediately thought of the last ad.

[@juanlredo2667]

I have a amazon with b20 engine, I used it in classic rally events. I was expecting that the engine brakes for rebuilt it, but it never breaks!!

[@hammadmyid]

cool cars, tough and reliable

[@KingCast65]

Where did they get this footage from? Volvo had some of the best car ads.... so many memories going back to '68 our parents started driving Volvo... I can remember looking at Toyotas and such... they were all biege... I was only 3-4 years old my first memories are car memories hahahaa....

[@jasoncarpp7742]

If only American car inspections standards were this strict (8:56-9:53)

[@600322]

When they are trying to show how the Volvo 144 Grand Luxe Limousine Sport is quick in acceleration in 5:30 minutes,the ad actually speeds up the film.

[@francisdec1615]

Yes, Volvo is safe and reliable but not that fast (usually).

[@joaoalbertodosanjosgomes1536]

Nice video.

[@clockworkpotato]

Volvo made safe driving possible for everyone in 1970-th!!! 50 years ago... When I will have an extra garage slot, I will buy my dream car 244GL.

[@Snufkin812]

11:25 I think the Volvo Wagon is pretty big too, but how big is the American Station Wagon in the 70s?? It looks bigger than today's minivans. It seems possible to sleep with 3 people lying on the bonnet. I love the way Volvo advertises. Serious but fun and reliable! It's sad that they've lost their Swedish flair lately and are no longer like Volvos. If I buy a Volvo, I will buy a used model that is at least 20 years old.

[@VolkswagenNut1969]

Cool, Richard Mulligan and Al Molinaro! I love the Volvos from this era, certainly excellent cars, but Volvos peak was probably the 240-940 era with the 850-v70/s70 as a close second. Still love them all! Rock solid reliable ridiculously long-lasting cars period! For once, the ads were no BS! 😁

[@eles2147]

Ralph Meeker too

[@EnriqueLopez-hb5jn]

It interesting to see the commercials for Volvos, and what they offer, reliability, they trustworthy,safe cars,

[@joeyamaoyaji8835]

I loved my ‘72 144e. It was a high mileage and unloved car with nearly no paint because of it’s oxidation. It was a great car that started every time I wanted to drive it. It was slow but stopped on a dime with it’s disc brakes all around. In high school I jumped it off the railroad tracks getting about 1 meter of air under it. It was very well balanced and landed flat with a little bounce.

[@RocknTorb]

Awesome collection!! Thanks!!

[@secretmanPFD]

of all the old cars i see on the road, old volvos have to be the most common. goes to show how well they are built

[@paulafrica1151]

Had 2 Volvo 144 s of the best cars i ever had problem free ,wish can have one of them back,solid engine and bodys.

[@Philip.Magnusson]

ok. we had a -86 volvo 245 when i was a kid, pretty roomy and cheap with the 5 speed non overdrive gearbox. ;) but not comparable to a mercedes, i know im swedish i should love volvo, the series 240 740 and 940 are the nr 1 most popular 1st car for boys in sweden, but everywhere else in the world they are classed as retired folks cars.. :P

[@rahulvinalnarayan9743]

The first as was brilliantly written and directed

[@shepshepherd]

Great stuff, especially the first ad :)

[@allantoft9961]

You include the 1800E here, but I feel like the 164 would have been pushed harder sales wise. From what I understand from swedish sources, Volvo was a luctury brand in the USA, so I am suprised to see that no 164 managed to slip in... (for those who don't know, the 164 was a 144 with 6 cylinders instead of 4, a different front end and a lot more chrome...)

[@Philip.Magnusson]

Yeah but parts on Mercedes (original Mercedes parts) lasts longer and has higher Quality, which is why it would be a bit pricier, i restored my 1983 240D from sitting on a field to an almost rust free cruiser, i've only had my licence for barely a year so im not an old rich bloke.

[@KingCast65]

See back in the Day '70s second hand wasn't in vogue.... my parents needed something new and reliable and roomy and preferably not domestic. They didn't have the types of warranties and coverage they do these days i.e. pre owned, etc. BTW my friend's father in Cleveland was a pioneer with that through Jaguar Volvo BMW British Leyland.

[@Darklordkime]

yea but i can buy parts and fix a volvo, for the same price on a merc i might be able to buy spark/glowplug. I mean we have a 1989 190 e 2.6 and a 1983 300 cd both great cars, but when shit breaks it them it takes some time and money to fix, while on our volvo 240 and 144 it takes only a couple of dollars and 30 minutes to fix some switches balance the carbs

[@socksumi]

The stacked Volvos were not close to strong enough to withstand the weight of that many stacked cars. Volvo was later forced to admit that they had been greatly reinforced to withstand the weight... just for the commercials. Volvo took a lot of heat for it's dishonest advertising.

[@nikita_a_s]

Also that Volvo was Tor Eckhoff (apetor) holiday car. Rest in peace, Apetor...

[@punarv]

Volvo being Volvo. No fuss, no gimmicks. Even today.

[@Darklordkime]

Good for you. Mercs are very good cars, well built and comfortable. but i can not drive a merc some of the places i go in my volvo 240.

[@kg0173]

But Mercury can go where vovlo can't. Dragstrip!

[@RennieAsh]

More car ads should be like this!

[@Philip.Magnusson]

my lads always say: "damn it rides smooth!" and they jump in the seats, the w123 seats are so soft and springy you cant help it. sure it doesnt take a 90° corner at 100km/h, but in what luxury/cruiser car is that necessary? a w124 should be even better in handling than mine, ive considered a w124 as my next car, if ill ever get rid of my 240D. ;)

[@leerrooyyjenkins]

im sorry let's say this 8/10 in the last 40 years

[@frankgarrett9500]

Uncle Leo at 1:29!

[@dlee3710]

Best cars I ever had.

[@derryk1]

Just got rid of my 1990 240 DL with somewhere north of 300,000 miles on it. Can't say fer sure cause that gauge broke 12 year ago at 271,875 miles. Driven hard daily with very little good up keep. Matter of fact no matter what I did or did not do for maintenance for it, that car always came through for me. My Jaguar won't last neary half as long. I'll miss that old car sorry to see it go but it was time.

[@timgillison1175]

How many car adverts are funny these days? And doesn't life look more real, and somehow much more attractive? God, I must be old......

[@younesbouabid3995]

Volvo760gle voiture la plus sécurisé au monde j'aime bien

[@Philip.Magnusson]

such as..? my 240D is like a small jeep with big tyres 185/80-14" good ground level, been offroad in woods and on non plowed snowy wood roads.

[@panchopantera7321]

I have a 1995 Volvo 940 turbo, what amazing car!

[@Loz-v4j]

01:30 smooth stance 🔥

[@ariodaffa3474]

Mantaff ini baru mobil 👍👍

[@nikita_a_s]

That's good advertising campaign ! Like Wendy's trolled McDonalds, MoPar trolled Ford. And Volvo trolled all Detroit Three automotive industry !

[@KingCast65]

Ummmm..... We bought Volvos because Mercedes cost about 60% MORE.... two children in prep school... that's like saying "don't buy a Mazda RX-7 but a Porsche 911 instead."

[@mhikari92]

To be honest;y,in my area(somewhere in middle ofTaiwan) we call Volvos "the tanks on the street",because they are so strong that if you crash into a wall,is the wall that need serious repair not your Volvo(ok,maybe a new bumper and some paiting job) or you(You will die another day)

[@Philip.Magnusson]

what exactly are you asking? could you specify?

[@KingCast65]

LOL.... I had one Volvo and 7 SAABS 6 BMW 6 VW. Some Volvos really rocked though, you know which ones I'm talking about :)

[@abasabas7200]

Les Volvo ils ont toujours été renommée pour leur robustes mécanique et la sécurité de leur passager

[@NordikFilm]

10:14 Lödder Burt / Burt from Soap !

[@Angel-ti6lc]

10:08 is Richard mulligan

[@Philip.Magnusson]

haha made you upset did i? ;) you can thought buy a mercedes for the same price as a volvo (2nd hand, which is best) and frankly fuel economy and all that is better in a merc. 90% of my friends drive volvo 240, 740 and 940 none of them ever makes it under 10L/100kms. while my mercedes never exceeds 10L/100kms which is quite critical when you are a student without an income. and my merc is 30 years old while their cars are 15-20 years. but old volvo's are reliable aswell and good in snow :)

[@kenhammscousin4716]

6:45 that driving on the muddy trail gave me anxiety

[@griffinmackenzie]

11:25 is that a freaking country squire lmao

[@martian9999]

is that Uncle Leo at 1:30 ?

[@Darklordkime]

damn thats impresive, then im wrong. Im saying like a 190 e its like 5 inches off the ground it has a hard time just getting out of my driveway

[@TheThejosapappa1000]

i wishd id had 5 142 volvos and 2 gt models

[@mtothem1337]

I just bought a Volvo 164

[@quintenvana]

And? Still going

[@oddities-whatnot]

Good looking car.

[@MrTruth111]

10:57 she thinks, don't push your luck with that kiss, its only for an add:)

[@jasoncarpp7742]

I'd buy a Volvo if I was in the market for a car.

[@szili76]

Don`t forget the dual brake line system. The front wheels plus one back was connected to one and the front wheels and the other wheel in the back to the second brake line system. Yes this meant double brake lines to the front wheels each so in worst case you had three wheels braking.

[@giuseppebenvenuti2396]

Just amazing

[@MrJCTONE]

Who is the guy at 10,06 ? I have seen him before.

[@Angel-ti6lc]

it's richard mulligan 10:07

[@MrJCTONE]

@@Angel-ti6lc Thanks - got it now = he is the one from Soap - knew I had seen him before.

[@Angel-ti6lc]

@@MrJCTONE participated in several series and movies .the hero (1966), in bonanza (1975) in the chapter do not cry my son, (1974) in the series the little house on the prairie in the chapter the return of a soldier, babyes in toyland (1986)

[@Angel-ti6lc]

@@MrJCTONE It is curious that they had to do the same commercial for Volvo twice, here is the second commercial. kzbin.info/www/bejne/jJmxm2eXbMp6r8U

[@stevenbradford1662]

I miss my 1970 144 and 1982 244. Both gutless but apart from that great cars.

[@ToomasTelling]

My 1997 V70 has lasted 20+ years.

[@DTD110865]

So Volvo had trucks in the UK in the 1970's?

[@TheAllMightyGodofCod]

I love Swedish cars! My favourite is the Saab, as I like a quirky car but not sure why, I can't seem to find any Saab dealers lately so I guess I will have to go for the nice, sensible, stylish, reliable Volvo instead.

[@jks3849]

Saab automobile is long out of business

[@Australiancattledogs_123]

11:41 Hurry! It Is A Hurricane 🌀

[@Johan-ld3vh]

At that time there was a better Swedish car: the SAAB 99

[@zloychechen5150]

i don't entirely agree, although you're quite right in places. but that's what i love about these things. a pensioner's car in a loooooooooooooong drift. as for mercs, they're good, i even had one, but for instance a w124 or a w201 are nowhere near as controllable as a 7/9, despite their multilink suspension. wobbly and shit. though a tad more comfortable. yet lacking silliness.

[@essasalah8906]

2/12/222

[@j3fron]

My dad used to owned 144DL with 2 carburetors And finally got sold the car in 2013, reason? No parts available anymore in my country markets 😭😭

[@cvetanx]

Volvo for life!

[@krugmen5189]

5:58 me driving satsuma in my summer car

[@PrabhjotSingh-px7bp]

It's time when cars have supreme built no big dents while in normal accident but nowadays minor accidents even with cycles,bumper and bonnet damage easily

[@plaqueconspiracy]

"It's tougher than you are."

[@wahyupd465]

Bensin e boros ra jon?

[@andersliljevall2946]

My favourite was the Duett station Wagon

[@asz6965]

Date of the add please.

[@PreGameler]

the best volvos is the pv.amazon.140,240,740. rest is a Ford or Renault or Peugeot car

[@gtr500able]

dont forget the 940

[@bluebanana6753]

+gtr500able the 940 is half ford i think ford bought volvo cars 95 or 97

[@gtr500able]

no it's far away from ford. nowhere near. 940 and 740 have almost same chassie and they share the same engine and transmission etc etc

[@bluebanana6753]

gtr500able not exatly the chassie is reinfirsed for better safety and after a sertian year you want to buy the 940 becous of ford doing saves on produktion and so on

[@gtr500able]

ja 940 blev förbättrad. men där finns inte stämplat ford nånstans på en 940. man kan säga att det var en förbättrad 740