The Age of Cushy Salesforce Jobs is Over.

The Salesforce job market has had its fair share of twists and turns over the last year, and to put it plainly, things aren't looking that great. With news of layoffs, talks of saturation, and droves of people struggling to land a job, it's evident that the job market has changed.
If this sounds all doom and gloom though, don't panic. The age of cushy Salesforce jobs is indeed over, but there's still a prosperous future ahead. In this video, Ben talks honestly about the state of the Salesforce ecosystem and job market, so that you know where you stand and can prepare accordingly.
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Check out our niches video to get up-to-date on what niches are trending right now: • 10 Salesforce Niches t...
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[@evamoore4718]

This video is spot on! I relocated from the UK to the USA in July 2022 as a certified Admin years of experience. I arrived with a wonderful job and started work in July 2022. By September in 2022 the entire Salesforce project was cancelled without notice, so the whole team was let go. In the year since I have applied for hundreds of Salesforce roles in the US and heard literally nothing from the majority of them. I started noticing the same jobs getting posted on LinkedIn and Glassdoor over and over and over again. Specialization is the right answer, the way to stand out now.

[@OfficialSFBen]

Specialize, specialize, specialize! 🪄

[@Grintendo]

I think people need to realise technology evolves. These aren't unprecedented times, this is the precedent. This is how society evolves, the base skills grow. Just don't hate the process, enjoy the ride and look for ways you can be part of the change.

[@OfficialSFBen]

What they said! 👍

[@enyukay]

💯

[@alic]

THIS

[@enyukay]

This video was amazing. I just got my certification in October 2023. I needed to watch this, lol. I'm very glad I bought the flows course last week. Thank you SO much Ben.

[@OfficialSFBen]

Congrats on the cert - we're so glad we could help!

[@paduarte]

It's FAR from easy! For anyone currently trying, stay with it! You got this 👊🏻

[@OfficialSFBen]

Couldn't agree more! 🙌

[@enyukay]

🙏🏾

[@dragoncum67]

I am glad I read this comment. From watching this video reality seems doom and gloom lol

[@zopinto]

I also think there is something people should understand. The platform is becoming so complex that it’s not possible to know everything about it. On top of that, Vlocity, AI, new functional features, new technical features come regularly and it’s impossible to stay up to date on every track. So I would encourage people to become experts on something they have chosen to bring good ideas and best practices for implementation. Everyone knows about Layout and Record Type. But not everyone knows about revenue cloud implementation and how to implement it properly. Guess who will be hired in priority? Simple admin or specialist? Salesforce Ben is right: choose something you like and perform in it!!

[@OfficialSFBen]

🙌

[@PeteRansom]

A timely video. I particularly remember 2022 being crazy with a junior developer arriving and departing withing a year having tripled his salary within 12 months. The question is whether this is just a natural correction or a shorter term dip.

[@OfficialSFBen]

Like another commenter mentioned, Salesforce has just evolved with the times. However, this evolution can be difficult to navigate, which is why we've created this video and opened up a discourse for people in the ecosystem to speak openly and honestly about their experiences, as well as advice for moving forward 😊

[@SimonBorg]

Sounds like your intro to the salesforce ecosystem was very similar to mine. The simplicity of page layouts, formula fields and workflow rules....all built in production! So different these days

[@HeathParks]

Interesting points and something as a solo admin for a NonProfit, I have had a few conversations around this. I started my career in late 2015 and what I know now, vs what I knew then is night and day. I will say that the generalist vs specialist debate is interesting. I know for me, I have to wear a number of SF hats, Admin, consultant, architect, flownatic and so on. In the nonprofit space, it's not so much a generalist as it's a need to have multiple skills to meet the needs of our org.

[@ozman5466]

This video speaks truth about the industry. No more easy money.

[@OfficialSFBen]

We're glad you found it helpful!

[@salesforcecotton8686]

Another great video, thank you for helping Salesforce Pros and aspiring newcomers! God bless SFBEN 😄☺️

[@OfficialSFBen]

Our pleasure!

[@SFMasteryZK]

Awesome video and you definitely nailed it. It's time to specialize!

[@OfficialSFBen]

Glad you enjoyed it!

[@yummyjackalmeat]

Integrations is where it's at I think. It's astounding what convenient data you can transform and what intense computational tasks you can offload using something like azure. Once businesses on salesforce start realizing more and how cheap it is too, it's gonna blow up (if it hasn't already). That's where I'm focusing now to get my promotion/next salesforce position. Edit: Also want to say that skills developed while learning and working in salesforce translate perfectly to so many places, don't paint yourself in boxes, we got this!

[@dhc]

Any ideas on the best way to pursue this specialization? I have had an interest in this since I got I but have been focused on just landing an admin role.

[@yummyjackalmeat]

@@dhc You can set up an azure account. start poking around with Data Factories and Logic apps. Connect them to your own sandbox. Sorry if that's not much help, I only got into it because I was thrown in with my current admin job (first admin role).

[@dhc]

@@yummyjackalmeat Thanks! Any direction is helpful.

[@jerrel.writes]

Once again, world class Salesforce content with the impact of bettering everyone involved in the ecosystem

[@OfficialSFBen]

Thanks for your feedback!

[@RachelisaSuperMonster]

Yep, spot on. Was just let go with 13 years on the platform. Hopefully I won’t have a hard time finding something.

[@OfficialSFBen]

We're wishing you the best of luck in your journey!

[@TobotronPrime]

We are in a global recession at the moment and its been coming since after Covid. I was contracting for 4yrs with back to back jobs and always multiple offers each time I did change roles, then all of a sudden nothing, I ended giving up with contracting because the market was dry for 6 months (just picking up tiny projects through my network). And the contract market is still dead Now that's reaching its way into the perm market through a tightening of the market there. It's been going on for years and years now! I'm in the experienced category, but personally, I am starting to work on my exit plan. For both market related and personal reasons.

[@roguesailing8052]

My latest 3 mentees are all prepping for 201 currently, my advice has been to go salescloud then cpq route if possible, all are qualified accountants so pairing this with a sf specialisation should help I assume, do you know of any sf specialisations where coming from accountancy may be worth exploring further? Also as admins having all the other simple bases covered that I think is day to day sf admin knowledge like doing BA work, knowing agile, knowing basic scrum master duties, can also make you stand out especially if your competitors have been solely focusing on just sf.

[@OfficialSFBen]

This is great advice! For more information on niches, we really recommend checking out our full guide to 10 Salesforce niches to be aware of at the moment: kzbin.info/www/bejne/hZWQiImYh8qonrc

[@annepetersen4745]

Well that's a little depressing 😔 I've been so excited to be part of the SF ecosystem for the past 4 years and recently feeling a bit stuck in a "vanilla" role looking to see if there is anything out there and which direction i should move into or specialise in ... but now the pressure is to choose the right direction ... but what is that? It really needs to be transferable outside of Salesforce 🤔

[@OfficialSFBen]

It can be really tricky to work out the "right" direction to go in the ecosystem at the moment. Niches are definitely going to be your best bet at the moment, so we recommend checking out our video on this, linked in the description!

[@fatherheungmin]

Is the job market update the same for marketing cloud? I am currently studying for the MC Email Specialist Cert but unsure if I should continue if it's not worth it...

[@millertime6]

It’s crazy how a lot of people were like “I want to do Salesforce.” I’ve never seen that with another company’s tech. Even Cisco specialists specialized in networking and not just Cisco. It’s definitely tough out there but it’s just an opportunity to evolve!

[@OfficialSFBen]

We couldn't agree more Scott!

[@angelahudson2860]

I’ve been an implementation consultant since 2006! For the first time ever I feel like the jobs are getting sparse. Outsourcing is the biggest culprit. I used the think my job would be safe because I’m essentially working at an architect level but I’ve recently seen more of these jobs getting outsourced. I also think the increasing complexity of the platform is making it harder for mid-size companies to get any benefits from it. You basically have to get a developer to do any project in Salesforce. With most of those jobs outsourced to incompetent developers(who charge pennies on the dollar), it makes the onshore users extremely frustrated and burn out quicker. The writing is on the wall. Even if you continue to specialize, the job will eventually be replaced with someone/something cheaper. Hopefully I’m wrong but that’s not what I’m seeing.

[@OfficialSFBen]

Hi Angela, thank you for your insights! A lot of what you've covered are things that we've noticed as well, but we remain adamant that the industry hasn't collapsed or become stagnant. Yes, things have changed are continuing to change, but there are opportunities still available. Keep an eye out here and on our site over the next weeks as we plan to provide more detailed updates soon 🙌

[@levon9]

good one! a dose of reality too.

[@OfficialSFBen]

Hard to hear, but sometimes very needed!

[@demontx3294]

well said

[@cassmjryu]

No way this can be considered an easy route. This has been true for several years. Took me a while to land anyone who was willing to give me a chance when I had five certs and this was like five years ago! Thanks for bringing into light what it's really like.

[@OfficialSFBen]

Glad we could help!

[@aminephus]

Great video. One question please, you mentioned some roles that are less saturated, is the salesforce developer role also as saturated? Or it still have some demand comparing to admin role? Thank you.

[@OfficialSFBen]

Hi there! You'll pleased to know that according to research, the Salesforce Developer role has one of the highest supply growth percentages at 31% YoY. You can find out more in this post here: www.salesforceben.com/is-the-salesforce-job-market-saturated/. Hope this helps!

[@inespinzon8830]

What about marketing cloud? Is it saturated?

[@nathanielmartin6631]

Sales cloud hasn't seen any really amazing features that didn't come in the form of more complexity. I think hubspot is ripe to take the mid tier market away from salesforce just because mid tier companies don't really need all the bells and whistles, they just need their CRM and marketing to do the basic stuff.

[@dhc]

I’ve been considering turning my focus to Hubspot even though most of the jobs pay less. Thoughts?

[@emmatei7898]

Very informative video and thanks very much Sf Ben, I have just come across SF admin and started studying to write the certification and came across your videos, it's got me confused as a beginner what can you advise I do and how do I specialize and in what do I specialize?

[@OfficialSFBen]

Hi Emma! It's awesome that you've started on your Salesforce journey! Check out our guide to the Admin certification here: kzbin.info/www/bejne/i6GomaCqaZtkb80 How to pass it here: kzbin.info641DPaFnKj4 And what you should specialize in here: kzbin.info/www/bejne/hZWQiImYh8qonrc Hope this helps!

[@emmatei7898]

pls does age matter in the recruitment as I'm 50 plus and still interested. thx for the response@@OfficialSFBen

[@SaaS_Components]

I do think that the days of "general mastery" are over and the best approach is "specialisation". The platform has grown quite a lot with very different clouds via acquisitions in the last few years...

[@OfficialSFBen]

We definitely agree!

[@adama9032]

Ben if your a developer with past development experiences 1 to 2 years is this true from what your seeing or there is still high demand for sf developers or has that softened to.

[@OfficialSFBen]

Hey Adam, you'll pleased to know that according to research, the Salesforce Developer role has one of the highest supply growth percentages at 31% YoY. You can find out more in this post here: www.salesforceben.com/is-the-salesforce-job-market-saturated/. Hope this helps!

[@harveyjohnson416]

Very interesting! What does this mean for us new to salesforce ? I’m looking to be a admin first and grow to specialize in marketing cloud . Any tips ???

[@OfficialSFBen]

Hi Harvey! We will be the first ones to admit that getting into Salesforce as a newbie is a lot more difficult than it used to be, but that doesn't mean it's impossible! There are a bunch of resources available for you at salesforceben.com and beyond for specializing in Marketing Cloud, but aside from your own self-learning, getting hands-on experience with Marketing Cloud within a company is going to be your best bit. Hope this helps!

[@harveyjohnson416]

Do you recommend I get the admin certification first ? Or go straight in and get marketing cloud certification ?

[@daveh7517]

All true...

[@hanadiiv]

This is a really scary but truthful insight im guessing however im coming from a government admin position and thinking about ways to transition into salesforce right now preparing for my 201 exam however what should be my next steps really confused in what to do ?

[@OfficialSFBen]

Hey there! For personalized advice, feel free to email our advice inbox [e-mail]

[@pratikjire3717]

Don't know feeling anxious, tensed after video... Hope anyone motivates me

[@OfficialSFBen]

We understand that this angle and topic can be worrying, but that really isn't our intent! As the leading Salesforce media resource, we want to make sure that we always provide a honest and balanced view of the ecosystem and its job market. The job market has changed, and that's something we think people need to be aware of, not scared by. Your options haven't vanished - they just need to be obtained in a different way!

[@SomeoneUnique4]

I recently started my career in IT, i got training on salesforce and on Dec 30 2023 i got salesforce admin certificate, but still i didn't got any project in my company who gave salesforce training, what should i do, even i dont have handson experience, should i switch to other domain or continue to learn development in salesforce?

[@OfficialSFBen]

Hi there! Feel free to submit your questions to [e-mail] 👍

[@dennisvargas7719]

Is omnistudio in demand or just a gimmick?

[@user-xt5ug8zf1m]

So, since Salesforce is no longer in demand, what's going to happen to Salesforce Ben?

[@HT_Ray]

Quality

[@dhc]

Thank you, not only for your honesty, but for direction on how to handle to situation. I have been certified and searching for over a year. I have two strikes against me. 1. In my former industry of nonprofit I was with a very small religious nonprofit and there is a lot I don’t know about operations of a larger nonprofit. 2. I live in a resort town which is tech dead zone. I have to travel at least an hour to get to a meetup that only meets 3 times a year. To get to more I have to travel 2.5+. It’s also difficult for me to move near a large city where Hybrid roles are more available. One of the reasons I got in was for remote work. Thank you for helping not feel crazy.

[@OfficialSFBen]

It's not just you, we promise! Feel free to reach out to our advice email [e-mail] if you want some advice on your situation.

[@dhc]

@@OfficialSFBen Thank you ! I am sending and email as soon as I get my thoughts together.

[@abhijeetbhalerao537]

A quick question Can i get SF admin+SF BA job with experience. Or are there jobs available for those who has knowledge of SF admin +SF BA??

[@OfficialSFBen]

Hey there, I wish it was as easy as it seems to provide answers to questions like this! Unfortunately, every job posting is very different, and every employer is looking for different levels of experience, specialism, and knowledge. However, it ultimately experience over knowledge that seems to be getting people jobs in this current climate. Hope this helps!

[@alorotams2070]

I sent you guys an email but still no response

[@romeonetili5116]

yikes, this really makes you ponder

[@Abhiteja]

what about servicenow? is that job market where salesforce was a decade back?

[@F10cke]

Could be. At least thats what i hear here and there; but somehow i dont see a lot of it in the ecosystem of the customers i worked with. Maybe its my market but definitely keep an eye on it. How did you come up with that conclusion/question?

[@Narayanmbadree]

post US elections / Ukraine was ends will recovery in economy what would be the impact

[@OfficialSFBen]

It's difficult to say, but we can guarantee we'll be reporting on the news as it happens 🙂

[@salesforcenow]

GREAT commentary on the current situation! For those looking to transition into the Salesforce world: (1) try and leverage your previous industry experience and (2) Never. Stop. Learning.

[@OfficialSFBen]

This is some solid advice! 💪

[@gnemilostiviy2370]

Do you understand why Salesforce shares have collapsed recently? What’s your outlook?

[@rdbtumpy]

Do you folks thing getting expertised in Flows help?

[@OfficialSFBen]

At this point, it's difficult to come to a conclusion on whether or not Flows are considered niche enough to specialize in; exploring and getting specialized in a more defined niche would probably be more helpful here. We've got 10 you can choose from here: kzbin.info/www/bejne/hZWQiImYh8qonrc

[@rdbtumpy]

@@OfficialSFBen Yes I have seen that video, and I have the niche of Tableau and SFMC though I am more from Delivery Lead/Engagement Manager side of ecosystem. What I have seen is the CRMA projects are of short duration and SFMC projects arent much. That's where I thought of learning the Flows so that I can move towards handling projects for all other SF clouds given Flows will be common to all

[@BandBResilience]

What do you mean by companies needing “integration experience”?

[@OfficialSFBen]

Hi there, we're referring to working in a company like an end-user and gaining experience in integrating software with Salesforce through hands-on work with projects. Hope this helps!

[@daveh5629]

@alSFBenAgreed. I was an SA for nearly 10 years but only had limited developer skills. After a recent sabbathical, I used the time to deep dive on upskilling on Apex, REST API and my fave, the UI API to integrate with and use integrations and built some reallllly funky solutions - one of which is going on to the AppExchange soon. What blew me away is how easy they are to work with, but for the love of all that is sacred, Named Credentials need to be made a LOT simpler - IMO, they are the worst thing about the entire platform.

[@atif.alhashmi511]

in simple words please ..

[@akashadhikari5931]

salesforce is bad

[@OfficialSFBen]

You're very welcome to think so!

[@mdehsan8519]

Yes it is bad in a sense that we need to always upgrade and upskill where as some technologies remain stagnant like sql plsql and in India people think you are expert

[@YoureAMitch]

lol Im in the nyc metro area and theres like 14 jobs postings and they are basically all fake