Old Logos Were Cooler, Actually

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patreon: / aztrosist
more links: linktr.ee/aztrosist
edited by dogjoke: / @dogjoke

[@JoshFloor]

I'm actually glad logos are becoming more simple and rounded, what would I do if my children's eyes were harmed by having to see a rough edge? Truly the greatest thing capitalism has given us is the homogenization of logos 🙃

[@LegacyCat386M]

applause please

[@JimboniumF]

Holy based

[@silentantagonist2333]

@@LegacyCat386M *clap* *Clap* *C lap* *Cla p* *capl*

[@SM-bk4ye]

"god I hate corporations"... "Anyways here's a promo for Hello Fresh"

[@Swedishmafia101MemeCorporation]

The Sigma Aztro Grindset

[@obambagaming1467]

Atleast it's not a megacorporation

[@Voingous]

Your interpretation: They actually like some corporations and were lying earlier. The non-dumbass interpretation: Survival is attached to selling your labor for necessities, usually to corporations.

[@super8bitable]

Almost as if people need their bills paid or something 🤯🤯🤯

[@moosed8579]

one of the reasons i respect adult swim is because they have never gone insane with their logos. its literally always just been [as]

[@tylerr2016]

This was such a comfy video. I agree that a lot of older logos are just so much better (I know it wasn't talked about but the fact Burger King tried to emulate one of its oldest logos and it actually looks better then the 2000s one says a lot). It's just fun to be able to hear people talk about logos and aspects they love or hate. It makes me happy lol Also I do miss the old Aztrosist logo

[@SergioLeonardoCornejo]

Old logos represented creativity and artistry. Modern ones are basically homogeneity incarnate.

[@randomtinypotatocried]

In one of my art courses, we accidentally went on a rant about what happened to the Pringle guy. It's established all of us hate it with a passion. Also, Hello Fresh is anti-union from what I heard from a few people I know who are working there (they forced them to be in meetings talking about how much unions are "bad")

[@Barkii]

old logos were great relics of the era they belonged in , modern logos just dont fit into any sort of style or vibe ,and as a result feel soulless

[@Griffith74]

so in a way it does fit because it represents the time

[@lol-ih1tl]

people will miss the current logos when we cycle back to more complex logos. There already seems to be a gradual return to gradients and skeuomorphism.

[@digimon89]

@@lol-ih1tl where

[@lol-ih1tl]

@@digimon89 you'll see

[@Elemtree]

I feel like I'm the only person who prefers the old ebay logo compared to the current one. There was just something more to the misshapen letters that I like.

[@YuktubeIsDaFunniOne]

The old one Is way better

[@TorutheRedFox]

no I like it too

[@sterlinsilver]

All time favorite logos 3: 1959 Chrysler "forward look" logo 2: 1960s sprite logo 1: 1950s sears roebuck "atomic" logo. it's awesome because it's an atom, but if you look closely it's made of an S and an R for sears roebuck. Super cool

[@Fosten12]

new deviant art is a chopped up version of itself so it makes sense in a way

[@hannibalburgers477]

I didn't get it but here, have a like

[@dantealighieri3307]

A video actually sort of explains this well, from " Why Companies Are 'Debranding' ". Simplifying your logo will make it more identifiable in digital format. When it comes to small icons in websites or phone/computer apps, a simplified logo works best. You can scale it down and not lose too much detail but in print, magazines, billboards, posters, you'd probably want detail and gradients because higher quality logos signify a higher quality brand, but we don't see these logos in print as much anymore. Everything is through our phones or computers. Flat colors and simplicity will lend more flexibility for the logos to be used across devices, especially when it comes to scaling up or down the image.

[@Kirinet]

That doesn't explain DUNKIN' DONUTS getting rid of the DONUTS and just becoming DUNKIN'. What are we DUNKIN'???

[@donnnut]

@@Kirinet that's not a logo change, their just branching out their brand

[@donnnut]

@MageBurger lol

[@Pickelrye]

Listen, I'm all in for making logos more compatible with digital screens, but the problem with it is "might as well dumb down the logo / make the logo into a fucking app icon, because everyone else's doing it." I'm seething at that notion. MAKE LOGOS LOOK COOL. NOT ARIAL.

[@tyrannosaurus_wex]

Remember when the splat was a foot at Nickelodeon headquarters, while Dan Snyder was basically running everything 👀

[@TheLMBLucas]

Aztro: I hate corporations and I have no reason to trust them Also Aztro: so let me tell you about my sponsor Hello Fresh

[@chasefaulknor5172]

Those old 90s logos are cooler than the over simplified corporate clean style of today’s advertising. However i dont want to go back to that old 90s style, instead it would be cool if we advanced into a new style

[@BM30]

I really do miss when companies had skeuomorphic-esque logos instead of these bland, flat logos but it doesn’t really effect me as I change app icons and application logos back to the old ones because they simply just look better.

[@Barkii]

skeumorphic designs work better too , against any wallpaper shaded app icons can be distinguished apart from each other easier than bland simple ones

[@lol-ih1tl]

When Skeuomorphic logos were a thing, people hated them for being stupid and wanted simpler logos.

[@randomtinypotatocried]

@@lol-ih1tl Well those people were wrong

[@lol-ih1tl]

@@randomtinypotatocried once we cycle back to skeuomorphism, people will miss the flat logos.

[@weridplusho]

@lol That's not really due to liking them but more being _used to_ them. People always dislike something they're not used to until either they realize it's not bad or they get used to it. Yea, people are hypocritical on change, ha. They want it in their head but not real because it requires flexibility. That said, I do think the case of "new is becoming soulless" is not based on "not used to it". There was transitioning and the simplicity is easy on the mind. Yet people are slowly hating them more and more.

[@Pvinini]

I've been watching your videos since 2017. Your old stuff is nostalgic but thank God you are making videos like this now

[@daphneleigh7668]

i love the feel of this video!! it has your signature mini doc style but the flavor reminds me of some of your old memier videos :) very much enjoyed this one

[@crazycrackinchick]

a good way to compare is handwritten manuscripts in medieval ages to printing press copies. handwritten manuscripts are -without a doubt- way more aesthetically pleasing & artistically creative - but the labour/supplies were not convenient. But w/ logos it’s more the program/coding that takes a break but the design concept diminishing for convenient general-type is still the big similarity

[@theyfukenwmesubliminally]

Im thankful for this video today. Stopped my day from tumbling down the last steps towards hell. Made me feel nice and cozy. Gave me a good ol little exhale from the nose, and put me in a decent mood. Thank you very much

[@x8c8r]

While the new logos do look minimalistic and easier on eyes and all that, old logos had personality, something most new logos don't

[@ChadrickThundercrocks]

This is a really nice video to watch while pickling all my home grown cucumbers!

[@joel_legendaryyt1024]

Old logos had this classic, childhood, cool feeling and I 100% agree they use to be cooler than the new ones, nowadays the new ones are dry.

[@holyshitshea5867]

Dude, I am having such a weird bad day but your videos are helping me chill out so much , thanks for your frustrated opinions on logo designs

[@moffstv2]

It’s a great day when Aztro uploads

[@0tterhead]

People are a little harsh on newer logos but if I remember correctly someone made it sound a lot smarter to me one time, saying that the less clutter in the logo and more simple colours allows for it to be recognized from a blur or from a quick glance or at smaller resolutions since it's not as much information to take in. Like yeah you could say 'well nuh uh! my brain remembers 's old logo so well that i can see it from a distance and immediately recognize it!' well yeah, thats *you* the world isn't tailored to YOU. I dont particularly care one way or another how a logo looks but there's a point to consider that while maybe modern logos are more boring, they're definitely a lot more recognizable at a glance. Its a logical evolution. that said I love your videos Astro and I'm really glad to see your newer stuff, its sick :)

[@GoddoDoggo]

I mean, to a point, sure, but if you keep simplifying past the point of sense, you eventually end up with a bunch of logos that are roughly the same shape (usually round) and color (usually white, blue, orange, or red). And then they are so simplified that they are no longer really recognizable. Like Firefox's logo was already pretty simple and recognizable already, and then they oversimplified so much that they almost removed the "fox" entirely.

[@weridplusho]

That's a bit circular logic. Identification comes from seeing something often. Any logo, old or new, can become identifiable at "a glance". Otherwise people wouldn't have nostalgia and association for the old logos. Nothing changes from simplifying them in this case.

[@K.Maroon]

Your chanell is the hottest topic in Uzbekistan

[@slickryder]

To help out some real mfs: there is a chrome extension called KZbin Redux and it lets you use the old logo and even layouts

[@Strick-IX]

One day, all logos will look the same to reflect the ceaseless march of monopoly. There can be only one.

[@4winged0celo7]

"I'm sorry, screw you, here's an ad." 😂😂

[@Andreyhbar]

your videos are so good man, don't know why you haven't blown up yet

[@therealemtothebee]

“I HATE CORPORATIONS. now go support this corporation; hellofresh”

[@AQLV]

I like Google's current logo- There was something somewhat unsettling about the old google logo to me. I think a short glance at my channel reveals how I feel about the United Airlines re-brand... They did Saul Bass dirty!

[@lunariaflora]

as a modern logo designer...i agree.

[@Jonas-ej7id]

I still use the original Google Chrome desktop icon It looks so cool

[@napwack]

im only 80 or so seconds in and you called me a chad you have my undivided attention

[@heterodoxagnostic8070]

your old logo was dope, especially with that outro, not that i dislike the new outros tho.

[@afroartist7805]

Fun fact they teach you this in graphic design Its so you can recognize the organization/product better You see an F with blue and you'll instantly think facebook Same with a blue bird Boom twitter

[@dasuero7489]

Ayyy fellow graphics design nerd and artist and stuff; right on!. I mean majority of the corporate logos still look like crap visually. They're good in a visual and organizational hierarchy sense like you've said, but if we're talking creatively and stylistically, nah not even close. And I'm saying this as a person who can't draw for crap either but still does graphic des., fine arts from time to time for the fun of it and in my spare leisurely time. Maybe if I somehow improve and do it more frequent and in practice, I'll do like some commissions and whatever, but that's not ever gonna happen any time soon I think.

[@arnoio8355]

What the hell was apple doing in '76 0:42

[@Jonas-ej7id]

Newton

[@alleykat6273]

0:35 damn xerox has had that logo for a LONG ass time

[@land3021]

4:40 Looks like an uno reverse card

[@SteeloRealfan]

5:25 I didn't know dunkin logo was changed... I agree left dunkin is better... I like including coffee symbol lol

[@53roul]

new aztro logo should be a skeleton emoji and his name in comic sans

[@GorgutsFan1998]

my saturday afternoon was really good because of this

[@bruce-le-smith]

stoopid and funny is definitely more interesting. and cocacola is a great example, that new logo triggered me for sure. pps thanks Hello Fresh for being a good sport, shows that product, quality, service, and word of mouth matters more than a boring logo

[@nullbyt]

7:23 you made the Neff logo 😆

[@therealemtothebee]

i ignored this video for so long because i thought it said legos

[@Eiden01234]

I love the energy in this video

[@dasuero7489]

Yeah the damn corporate logos of today are so like very sterilized and clinical unlike the actual good creative and bright visually appealing and easy-on-the eyes choices you listed, Aztro. This video was surprisingly a banger plus a half for random good measure. Hella fresh though.

[@Thomas_Angelo]

I loved the old logos.

[@superchroma]

That old volkswagen looks great 😃👍

[@blazaking]

great saturday afternoon content

[@NawidN]

Glad to see a Pokémon remixer I like around here!

[@fdsfjhjtjtea6497]

Hi corporate logo designer here, these may or may not decrease brand trust and approachability, these new designs are research approved by the masses, and are optimized to maximize some metrics that are important to business, like increasing recognizability, and transferability of the logo especially in the internet age where logo's have to fit in tiny spaces, and not pollute the rest of the design elements

[@Katzelle3]

Huh The new Google looks retro like the logo on a board game box from the seventies

[@SergioLeonardoCornejo]

Minimalist logos and ESG scores go hand in hand. A company robbed of all the things that made it unique, replacing them with sanitized, lowest denominer appealing, vacuous ideology focused shell of its former self

[@SurfbyShootin]

Based ESG-noticer

[@Sanguivore]

Top comment, hands-down.

[@balls3289]

0:32 why are volkswagen and mercedes in the sheet, they actually quite improved and made the logos more symbolic and detailed over time

[@viscountrainbows2857]

Dunkin' Donuts Dunkin' DD [yes this is real. When one light burns out, well...] Some small bit of good news; there's a new company, one that makes of all things, artisanal breads and such, called Dave's Killer[the word being in a scratchy font and in RED] Bread, featuring a long haired, muscular and mustachioed guy wailing on an electric guitar. Some new hope, however faint

[@nore5888]

way what you want about Newer logos, but I think Google is the one that is still good, it feels like a natural evolution of the logo

[@ULTIMATEH64]

That outro song, swag

[@Alcanik]

Sometimes I make edgy jokes in the comments but fuck it, love your new vids man keep doing great!

[@Memu_]

Wait Schlatt just straight up made this same video a few days ago

[@goodboi42]

Well, I surely would like this channel to blow up. Great videos! Love your sense of humour, and editing. And yes, fuck the new Firefox logo. Give me my fox back.

[@ZillaGXLCrew]

The ending😭

[@SteeloRealfan]

7:40 that was awful? Not to me... It's very awesome logo too! I love the A of beautiful shape!

[@jen52869]

This video just makes sense

[@CaseyRunoff]

I literally just found out this man was my favorite music artist and I’ll be honest, kinda baffled

[@Xemera18]

oh lord if he saw what was coming to the twitter logo

[@super8bitable]

*she

[@corvo_queso]

I miss old assblaster logo

[@nuhuh9455]

You could say he "nerfed" the logo at 7:16!

[@lucah1824]

Is no one talking about the Simcity2000 music at the beginning of the video?

[@ivymoths]

and then there are the chads over at whittakers keeping the same design for their k bars over roughly HALF A CENTURY. (and keeping their logo almost the same cool funky font that isn't shit like arial or helvetica or whatever for ages too)

[@raptorskilltor4554]

I missed the old dunken donut logo

[@childsoldierhypochondriac]

1/3 of this video was an ad

[@whyte9677]

what happened to the brown album? i thought it was hilarious when you uploaded it and i went to show it to my brother and then it was gone

[@swarler]

me when pilotwings music :)

[@Katzelle3]

Apple changed their logo specifically because it was too difficult to print below a certain size

[@lol-ih1tl]

old = nostalgia and nostalgia = good

[@nevetan]

6:05 the middle left one is kinda sus

[@y2kaybug]

papa come home from the store pls mom misses you

[@mar_katje]

I do really love the old logos for yea the nostalgia but also just because they have more life to them and not just the company name in the same font as this KZbin comment like wtf

[@mac3615]

my man spitting facts over here wholy shit based

[@matthueloose7172]

Wait what I love the old Aztrosist logo its extremely edgy as in ouch i cut myself on its sharp corners

[@idontcheckmynotifications]

2009 Firefox logo was the best Firefox logo even though it’s less detailed than the first one. But that’s a case of just cleaning the logo. There’s that… then there’s minimalist logos. Screw minimalist logos!! I also think they’re cheaper to make because they go for simple look from the start instead of trying to make something more interesting work without being too much

[@bok..]

this is epic, i award w

[@Jazztache]

6:09 Aztro based Linux user confirmed

[@yousufayman7221]

Aren't logos kinda like thumbnails for the brand like on one hand i want cool logos but also i don't know how it would benefit competition if everyone had to spend effort making said cool logos I feel like i am misusing the word logos

[@bonniesbitchin]

I stopped watching tv in favor of youtube when i was like 8. Im 20 now n there are the only videos that put me back in the time dilation chamber where i go wait what that wasnt 8 minutes

[@Gabiktf]

I love how bmw litterly overcomplates there logo such a chad move

[@obambagaming1467]

Also Volkswagen looks cool as well

[@zodismegalame]

skeuomorphism is cool.

[@JimboniumF]

I loved the video, but it's kinda funny that you would get sponsored by one of the soulless corporations you're talking about

[@Zepdos]

I really do hate all the new oversimplified logos.

[@nothatisnotsolidsnake]

I wish they would make the Nick logo a foot again in honor of Dan Schneider

[@Goofynoot67]

I don’t hate minimalism I just really like Skeuomorphisim

[@velosistatheradishiy8602]

Wow this is Hershey

[@blastygamez]

Agreed

[@zxkemo2927]

W video

[@reynoldskynaston9529]

Stock market is a good thing commiztrosist

[@pcih6176]

Video essay andy

[@liamhodgson]

Satisfyingly based

[@isle-unto-thyself]

I hate minimalism so much. I'm all for making things easier for people to read or comprehend but I can only sit in so many white waiting rooms or scroll through so many white webpages or go to so many white houses where everything is cubed and sleek snd perfectly designed and I'm losing my goddamn mind. With the rise of technology comes the rise of screenreaders and making things easier for those who have disabilities (be it being blind or deaf) but still want to enjoy the world wide web, and if companies simplifying things is truly about making stuff more inclusive I don't see how hard it is to just implement these basic features on their websites instead of simplifying everything to an infuriating degree (which they rarely do anyways, most people have to get a separate application or program to do that for them). I don't know how longer I can take the rise of corporate web takeover and the whole "futurism" aesthetic which has been around for 30 years and isn't futuristic anymore, it's just dystopian. And I hate the fact that I'm not a graphic designer or someone who has influence over this kind of thing because every single time I complain to someone about this they always say "well then do something about it" MFER I AM BUSY DOING MY ALGEBRA HOMEWORK?? Do you think I have the time to go to corporate meetings and talk with ghazillionares who want to save 0.01 cents instead of spending 5$ on making an interesting webpage??? The internet used to be a place I could go to get AWAY from the incessant need of greed and companies pretending to be hip and relatable and "I'm just like you!!" but ever since social media became the norm and the logos became 2d and advertisements have been the main focus on 99% of sites it's made me just as stressed and I never realize it until I stop talking about it. I know I sound like an old man saying "back in my day" but even as someone who technically wasn't apart of the wild west of 90s internet I can still recall how much more fun and exciting it was to go to some random page that'll probably give me a virus for playing a flash game stolen from newgrounds and. Good lord I need to stop having all this built up inside of me

[@phwn]

I really do miss hello fresh

[@khalifaalkaabi1604]

Twitter's old logo represents twitter