Oliver Burkeman - You're Going to Die | Nudgestock 2024

Author of best selling book 'Four Thousand Weeks' (hint: the average amount of weeks you will live) Oliver Burkeman recognises your mortality and the psychology of understanding that you and your customers time is finite. Come prepared to face your bitter end so you can enjoy new beginnings in your present.
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Nudgestock is the world's biggest festival of behavioural science and creativity, where we inspire brands and people to impact the world.
Curated by Ogilvy Consulting, Nudgestock is back for its 12th year - and this year, we're uncovering the hidden power of Time.
To many of us, time is nothing more than a series of moments. But look at it through the eyes of a behavioural scientist and you'll see it holds untold influence. Time is me and you. Time is your customers and citizens. Time is what makes businesses thrive and brands iconic.
Put simply… the more we understand how we humans are shaped by time, the more we can wisely spend our own. Are you ready to harness the power of time?
For the full speaker list, details and more, visit www.nudgestock.com
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About Ogilvy Consulting’s Behavioural Science Practice
At Ogilvy Consulting, we work to creatively apply behavioural science insights to solve the world's most pressing and interesting challenges.
A magical combination of science and creativity, we are a unique global team of psychologists and behavioural economists embedded within the Ogilvy network. We bring proprietary tools, proven experience, expert facilitation and the power of Ogilvy creativity to unlock the hidden 'psychological power' within our partners' brands and channels.
We create unseen opportunities that generate giant impact.
Email [e-mail] to work with us.
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[@tinyNorman]

“There will always be too much to do.” Really liberates you so you can feel free to leave some things undone…

[@quakers200]

At 74 I am surely aware of the lifespan we more or less share. The demographers say that I am about six months past the average for my birthdate. Each year after a certain point, that changes from Erson to person, you start to get weaker, are more tired more easily, can't do those mental things you used to do. Seeing, hearing start to fade. It's generally a slow process. If it happened suddenly you would be racing to the hospital thinking some terrible illness has taken you over when it is just old age. Life becomes smaller.

[@MrTbirkett]

Work is always there.

[@AC-id5ow]

I like to think in seasons. Relevant in the UK. On average you only have roughly 75 summers. Which any Brit will know is really 75 days of decent weather in a lifetime 😂 (excluding holidays abroad). Hence there is mass panic and unrest when the sun comes out.

[@bortstanson2034]

As Muslims, we remind ourselves daily that death is around the corner, it's almost obligatory.

[@richardh8082]

Thank you (I think?)

[@michaelvandenheuvel317]

Stay out of my life . I do not you one bit. Bye