Science Of Persuasion

www.influenceatwork.com This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).
About Robert Cialdini:
Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.
Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at 480.967.6070 or [e-mail].
About INFLUENCE AT WORK:
INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at www.influenceatwork.com or call 480.967.6070.
To order a poster of the final screen shot, visit www.influenceatwork.com/store...
For more information on The Small BIG, visit www.thesmallbig.com/.
For our latest, animated videos from THE SMALL BIG, visit www.youtube.com/watch?v=S45ay... - narrated by Dr. Cialdini, www.youtube.com/watch?v=xMOlV... - narrated by Mr. Steve Martin, www.youtube.com/watch?v=S45ay... - narrated by Dr. Noah Goldstein.
This animated video was created and produced by TINOPOLIS www.tinopolis.com/.
Subscribe to our blog at: www.insideinfluence.com

[@frostforus98]

Am i the only one who was about to click on a different video because i thought that this one didnt have sound

[@rajeshgupta1055]

me too

[@safvixix3214]

I know it is not related to OP but will anyone like to tell me what this animation is called? The drawing with lecturing. Thanks in advance.

[@garthwilson9106]

+Saif Abbas whiteboard animation...great, isn't it.

[@safvixix3214]

WorkWithGarth Yes, it is.

[@mohammedraheem6288]

Yeah, I thought it didn't have sound. Luckily he started to speak.

[@2martino3]

Science Of Persuasion 1. Reciprocity. We are obliged to give if we have been given something. 2. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss. 3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. 4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller. 5. Liking. We like people who are similar, who give us compliments and who co-operate with us. 6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.

[@shaunmasi2185]

+2martino3 Thanks for the summary :)

[@Wowed45]

video was informative but this is efficient to bad i didn't see it before hand

[@jdayal6005]

perfect. thanks

[@karenm8952]

+Azure Nyoki if you are interested in this subject, you should watch the video. The summary is accurate, but you need the examples given in the video in order to fully understand what is being summarized, if that makes sense.

[@ahnrho]

+2martino3 Thanks, helpful summary -- even after having watched it. Makes the content more actionable ;D.

[@girabbit]

6:16 "Consistency" 11:37 "Consistancy" That's not consistent.

[@jonnystange4017]

girabbit85 *consistant

[@polychats5990]

good catch

[@weetzybat]

U know what he means... so who the hell cares

[@jadejewell7716]

mrlozmoore I don't care if the guy teaching me to cook is bad at soccer.

[@Spironic]

Dang, you have a good eye!

[@tomandkelly]

Another example of reciprocity: Someone invites you to a tupperware party and tells says you don't have to buy anything. You get there and they serve you a meal. You feel like you owe them something so you buy tupperware. The meal costs far lees than the $100 worth of tupperware you buy. The lesson..... don't go to tupperware parties.

[@blissfullevana2097]

Lol >_

[@haydo8373]

+Tom S. Or go without your wallet and enjoy the spread ;)

[@2ossy]

Guilt trippin

[@tharun960]

As Haydo B said. Plan ahead. Leave your wallet at home or you cash + Bank/Credit cards at home.. ;) Invite them over to your house next time for food if need be.

[@toddrthomsen]

Reciprocity seems too much like manipulation

[@john-christianandreassen4664]

Here you go: 1. Reciprocity 1:20 2. Scarcity 3:08 3. Authority 4:16 4. Consistency 6:05 5. Liking 7:45

[@john-christianandreassen4664]

and 6. consensus 9:05

[@rbccstmrtn]

what you did here was VERY cool. thanks.

[@egawab]

Thanks john , can you tell me which of these books can help me more in the subject ? astore.amazon.com/art-of-persuasion-20 Thanks

[@john-christianandreassen4664]

egawab You should check out the main description, I dont know but the factors seem pretty much generic. I use them in a marketing perspective.

[@dadw5boys]

then you meet some one like me Jaded and hates to be sold anything

[@krishartner2168]

Not to be a nit picker, but since almost all of this is based on stats, a correction needs to be made. A 400% increase is not a 4X increase. A 400% increase is 5X. A 100% increase is 2X, a 200% increase is 3X, etc. This mistake is quite common, but frustrating to see it on a video viewed by over 3 million people. If 10 people allowed the sign in one neighborhood and 40 people allowed it in the other neighborhood, that is 4 times as many, but it's only a 300% increase. Hopefully this makes sense and someone has already posted about this.

[@Not_all_as_it_seems]

Poor nits....

[@junkstufffab]

That's actually really interesting. Thanks for sharing!

[@danj.p5657]

Saying it increases by 300% gives you 40, but 300% of 10 is 30.

[@tsnstt]

Can you please derive the formula for me? I’m perplex and intrigued by this math!

[@anitasivaram8730]

P

[@esuark6202]

Here I am. Looking at comments from 4 years ago doing an assignment for online learning.

[@IsraelSocial]

Me on 2024 watching your comment 😂

[@esuark6202]

@@IsraelSocial Have fun.

[@untitlednewuser]

I feel more manipulated than ever...

[@tphillips37]

+Bob Bobson Welcome to life. :(

[@MrSyndronic]

Bob Bobson what he said ^

[@caitlin2418]

@Samuel Fieldsend are you just in here writing "shut up" on everybody's comments? 😂

[@Lets_MakeItSimple]

do you use facebook ! Then you have been manipulated many times already my friend

[@AdamHartGaming]

*waiter turns around and dumps a bucket of mints on the table*

[@voidofdeath]

RisenFocus this made made so lmao xD

[@chrisholt2747]

Eternal Bliss your clearly on ex

[@junkstufffab]

I am a waitress, and I can confirm that I do this lol

[@sepvrij5642]

*local waiter becomes millionaire, receives a tip of 75.354%*

[@jaydenmcdonnell2098]

Puts the whole bucket of mints on the table “GIVE ME A FUCKING TIP"

[@Vrivik]

Saw this when i was in college... now in sales and after 7 years i subconsciously follow all of these... this video is a single gamechanger for me.. thanks with all my heart

[@sallylemon5835]

the main rule of persuasion : be genuine and open to rejections.

[@nammei8196]

Well, I think you just forgot the major rule of persuasion and the key which is confidence.

[@sallylemon5835]

Sam oh, okay, thanks.

[@ABetterYou1993]

Does that mean that the one you are persuading should know that you are genuine and open to rejection?

[@sallylemon5835]

uragonable21 doesn't matter they know or not, what matters is do it

[@BIGMazzi.]

Sally Lemon but the whole point is to avoid rejection 🤣

[@robertmills794]

There are a lot of comments here about using these principles unethically. I contend that if your product or service is of genuine value, then using some gentle persuasion is good for everyone. If in the end, the outcome isn't a win-win, then the persuader is a crook! Good negotiations is about everyone coming away feeling good, not being "conned" into something bad. If anything, the education here let's you recognize the con artist for who they are, and head it off at the pass.

[@myothersoul1953]

Sales people are some of the most easily sold. Even knowing about these methods isn't going to fully protect you from them. Certainly a sale could be a win for the customer and the seller but who get's to decide? The seller might thinks it's going to be a win-win but the seller is biased. Instead of using these indirect methods why not honestly state your products benefits and short comings. Why not make a reasonable argument based on objective facts? I suspect it's because the marketer would rather make a sale then be genuine. People are easily led but that doesn't mean you should do it.

[@princessfluffybottom1933]

Robert Mills Says the guy with the WW2 nazi soldier as his profile pic lol.

[@myonlybeauty]

I was assigned in class to talk about the most unethical principle- I wonder if others were too

[@James-md8ph]

@@princessfluffybottom1933 😂 oh, that's priceless

[@georgechristiansen6785]

I love how he emphasizes using them ETHICALLY as if they won't work otherwise.

[@taeamo5843]

+George Christiansen Nah. They know. Those gangsters probably enact it them selves and/or have sicko stories. But they also know the bright side of the moon.

[@DialogCentreUK]

George Christiansen Cialdini makes it clear in his book that he discovered these because he was -- to use his own word -- "suckered" by them.

[@jadejewell7716]

George Christiansen Race matters concerning tipping.

[@briseboy]

. . . as if users will not attempt to pretend to ethics. "He oiled his way across the floor, oozing charm from every port."

[@briseboy]

@@jadejewell7716 No one has ever tipped me , whether I won or lost a race.

[@isabellamiguel9000]

After looking at this video not only I learned the factors that influence us to say yes but also about the six shortcuts that guide our decision making. The six shortcuts are: reciprocity, scarcity,authority, consistency, liking and consensus. The shortcuts are used to help us decide the best decision in an ethical way. If you use these types of shortcuts, most of the time someone will say yes or feel persuaded by your request.I really enjoyed how the reciprocity example was shown by explaining how if you invite someone to your birthday party, in return you will expect the invitation for their birthday party as well. What I learned from reciprocity is that you should always give before and make it significant and personalized. That way it will be easier for you to be more persuasive and obtain your goal. Furthermore, the second principle I liked the most is scarcity.Scarcity has to do with the idea that when a resource is scarce more people will want it. The scarcity principle can be used to persuade people by showing them how the resource is unique, and then more people will want it. On the other hand, liking is about saying yes to people you know well and people that you like. As mentioned in the video, you like people that cooperate with you, that are similar to you, and that gives you compliments. To persuade people by liking, you have to look for things you have in common and things that you both like. It is going to be easier to persuade someone if you have things in common. In conclusion, to persuade someone in a moral way, you have to use the six shortcuts to be successful and create changes in the world.

[@thomaswelch945]

I enjoyed this video on the six principles of persuasion and how they make you the most effective possible version of yourself. The reason why I enjoyed this video is because of how easy these six principles are to incorporate into your everyday life. For instance, we use reciprocity by doing something for someone else in hopes to get something in return for our actions. I can relate to this because everything you do needs to be personalized and unexpected to separate yourself from others. The second principle, scarcity, is the act of wanting something more than it is available to have. As a result of scarcity, it’s important to show the benefits, tell what’s unique, and describe what they stand to lose to be able to successfully persuade someone in a direction. Persuasion also stems around knowledge and confidence as people will often take sides with the smartest and most confident person in the room regardless of what they might be saying. One of the best principles here is consistency. This is one of the best because consistency shows how something will work after repeated trials of getting the same or better results. If something is consistent, that means that people can rely on it and will often be persuaded to go in that direction. Another way to persuade someone is to get them to like you as they will trust you solely on the fact that they like who you are. Lastly is consensus, that people will look to the actions of others to determine their own. Consensus is an interesting principle of persuasion because it can be based solely on reputation and what other people do instead of following what your interests are.

[@MartinLichtblau]

1:20 *Reciprocity* 3:06 *Scarcity* 4:10 *Authority* 6:04 *Consistency* 7:40 *Liking* 9:06 *Consensus*

[@benbry942]

I feel like i have learned so much more from this 12 min video than from the whole 2-month unit in English class about advertisements. god bless you for that!

[@savannahj2934]

This video was extremely thought provoking. It goes through the six, what they call, “shortcuts” to guide decision making and persuasion. These shortcuts are reciprocity, scarcity, authority, consistency, liking, and consensus. Reciprocity is the obligation to give when you receive. Scarcity is when someone wants something because they can’t have it, or it is hard to have it. Authority is wanting something because a person with authority testifies to how good it is. Consistency is looking for and asking for small commitments that can be made. Liking is the idea that people prefer to say yes to people that they like. Finally, consensus is when people look to the actions of others in order to determine their own actions. I thought all of these shortcuts were extremely interesting. As they said in the beginning of the video, persuasion is a science and something that can be learned. In a business sense, these are just 6 easy ways to persuade someone to like your products. Using these simple shortcuts can really impact your brand and image which in return will help you bring in more customers. This is in no way manipulation. If you tell the truth and only are honest to your audience then persuasion is not a bad thing.

[@aidanclemente166]

When it comes to persuasion as a whole, it is about how you cater towards the person you want to persuade. I found this video to be quite useful and informative, as each tactic teaches how simply one can become more convincing. We are constantly introduced to scenarios where we see one of these tactics being used. Whether they are used purposely or not, they are almost always as effective as the video explains. From reciprocity to consensus, we are more comfortable making decisions when we know that someone else not involved has been in the same scenario or setting. These tactics are extremely helpful in the workplace, and especially in leadership. If a manager wants to succeed at getting their subordinates to do certain tasks, or work differently, they should certainly rely on at least some of these tactics when doing so. Instead of directly asking someone to do something, we are always better off using reasoning than just ordering someone around.

[@mackokitt219555]

im here because my teacher told me to

[@influenceatwork]

+Brainstorm Smart teacher.

[@thehulk372]

+Brainstorm Me too. Dr. McGukin at Cal U haha

[@hmmmhmmm6917]

im here cause im interested

[@selamtekletsion189]

i like it too

[@onlineservices4749]

+Robofreak219 I wish my children's teacher knew about this stuff.

[@berner]

It's amazing how effective the "fear of loss" is on people. I was in a door to door sales job as a kid and my employer told us to make the customer feel as if the product you're selling was going away when/if they said no. It didn't always work but it was pretty cool.

[@krishnaKumar-zi6ct]

Thanks for sharing these principles! Guess a thin line between using these ethically and manipulation, but probably a choice we have to make individually. Superb animation !!

[@jameskelly6911]

The Science of Persuasion is an interesting video because it shows how being persuasive isn’t something you’re born with but learn over the course of your life. One of the fascinating parts of the video was Reciprocity. The idea that both parties need to mutually benefit is so important when it comes to trying to persuade someone. This past summer, while I was interning as a cold caller for a Cybersecurity company, I found that relating to others and acknowledging and being respectful to them made your chances of getting them to a meeting more likely. I love the examples they gave about the waiter and the idea of “being unexpected and personal.” I think authority is another important aspect of being persuasive. Not only do people follow credible, knowledgeable experts, but they also follow individuals who are confident in their selves. Having a backbone when presenting an argument goes far when trying to be persuasive. Showing others how passionate they are about something increases your chances of being persuasive. Other parts of the video I enjoyed were the Concorde and the likeability examples. The ability to communicate your thoughts and ideas is an essential skill to have in any profession you pursue.

[@DboyinDtown]

Love it when these animations have a dope zoom out so i can quickly review the flow chart. 100% persuaded to use the techniques!

[@CzechRiot]

I was never one for persuasion. I always feel like people are trying to trick me, always trying to make it look like they have my best interest, when actually they're the one profiting from the idea/activity/whatever. That was mostly when I was a kid and a teenagers, but then, as I grew older, my "feeling" of it became a solid certainty!

[@rowennazy2304]

Yeah i feel u on that one...

[@davexb6595]

A lot of persuasion is for a win-win. For example, I have a product that I have been persuading people to buy for over 10 years. The reason I am still doing that with the same product is because the people who bought it gained more than what it cost them. They won and I won. Things like dealing with the government is often a win-lose situation. You have to do something because the government mandates it and it is not in your interests to do it, yet the government tries to persuade the public it is good and just - even when it clearly is not good or just for most people. So you need to be selective and realise that just because someone it trying to persuade you, it doesn't mean they are trying to trick you, even when they are also profiting from it.

[@briseboy]

Yes, we are. But don't wait! Please send $135,317 NOW, to PO box 3385.

[@JarBlast301]

When watching Science of Persuasion, I noticed that the video uses a lot of psychology techniques taught to me from my time at college. For example the consistency commitment is the same principle as the foot-in-the-door principle where people are more likely to say yes to a bigger favor if you start small. One foot in the door leads to an opportunity to be listened to later allowing successes in other favors to be more likely. Same thing with the scarcity principle, people like to feel as though that what they have is important or sought after. Having something seem scarce makes whatever you are selling, buying or doing seem more interesting. The Science of Persuasion truly does have some credibility in hosting real-world scientific techniques and it is proven to work in more than just the business world.

[@ronaldambong6400]

Hi, I've been watching this content since 2020 before pandemic. I was really impress about how you have broken them into pieces that makes it easy to understand. I've been applying this in my freelancing business.Thanks a lot.

[@Jackteal1]

These are some great ideas to use in persuasive speaking. I am glad someone broke down what I read in my college courses about public speaking. Great Video!!

[@frankharmstrong]

Thanks for the video. It's a great snapshot. I loved Dr. Cialdini's book: Influence: The Psychology of Persuasion. You will be shocked to find out how much we are unknowingly manipulated every day. And you'll be grateful to receive tools from Dr. Cialdini that show you how to defend yourself from them. It's an easy and compelling read.

[@michaelphillips7402]

The key points from this video are directly applicable to our course goals this semester. We can use the tools from this video to treat leadership as a process and focus on the situation at hand. By following the reciprocity shortcut, we can understand that people are more likely to give back to others when they receive something. As a leader, if you need assistance, you should give before you ask for a favor. By following the scarcity shortcut, we can see the value in exclusivity. People are more likely to buy if it is scarce. By following the authority shortcut, we can understand how influential status can be. As a leader, to build trust among coworkers or colleagues, one can show what they bring to the table. There is a difference between being boastful and being demonstrative. Consistency is another shortcut directly applicable to leadership. By delegating smaller tasks to start, in the future one is able to delegate larger tasks and can trust the job will get done. Liking is an important shortcut in leadership. A leader can try to find common ground with others so that they can get off on the right foot. Consensus was the last shortcut used. Getting multiple people on board will eventually help all others get on board.

[@NCC-1701]

I love how different people went through the list. It kept me interested. Talk about a form of persuasion.

[@andresdiez8817]

Basically a summary of Cialdini's book "Influence" which is arguably the best book in the world. Great vid

[@jeremycline3359]

I mostly watched this to be able to better identify the methods of persuasion for conscious resistance. I prefer to make up my own mind.

[@brendanmartin4760]

This video was very informational on learning about the science of persuasion. Persuasion is something that is used everyday throughout all different types of scenarios in business. The 6 shortcuts within the video are helpful in the sense where you can apply each of the shortcuts to persuade someone. I find authority to be one of the most important because it sets the tone and when you apply authority to the process of persuading someone it shows confidence as well as emphasizes the force you are bringing to persuade the other to agree on. In most situations there is a leader and leader has the authority to make decisions, give orders and to show "authority" to others. Each of the 6 shortcuts are useful in life and the video definitely explained it thoroughly as well as it being easy to follow while we attempt to apply each of them in our lives today.

[@duenasis]

incredible. thank you for taking the time to make this.genius!

[@camillatromborg-coach]

Loved this! Taking an Persuasion and Marketing communication exam tomorrow, and this surely helped :D

[@jamesbevevino2504]

There is good information in this video about persuasion. These six principles seem to be very effective and useful to anyone who is pursuing a business career. The principle of reciprocity caught my attention with the example of how the number of mints had a very strong positive relationship to the size of the tip a waiter/waitress received. This can then be applied to other respects of business too. If you are a salesman and go to a dinner with a possibly customer and gifting them a bottle of wine can go a long way. Outside of business this is a great habit to practice anyways. Giving to friends/hosts is something that should always be done. However, it should be noted that the gift should not be given with the pure intent of receiving something in return. This video does not talk about the moral side of giving just to receive but I think that the giving should be done out of good will and there should be satisfaction in the feeling of giving and making someone happy.

[@motosurge]

I loved the part where it zoomed out and showed you all the illustrations from the start of the video to the end. Excellent final touch that sums it up very nicely. Subbed.

[@albasegura-cruz3953]

The video discusses the principles of persuasion; reciprocity, scarcity, authority, consistency, liking and consensus. Reciprocity is an obligation to give when you receive, the example given was about restaurants and if they give you something, it affects the tip you leave. This reminded me of stores that give you a punch card where you purchase a certain number of items then get a discount after the fifth or so. Scarcity is when people want more of those things there are less of. This made me think of our current situation, as to how certain things at store are now limited to customers because of there being a limited amount of resources. Authority is the idea that people will follow credible knowledgeable experts. The example mentioned was the physical therapists patients are more reliable on their therapist due to their display of medical diplomas, which made me reflect on my experience in physical therapy. Consistency is looking for and asking for small initial commitments that can be made, this made me think of working out and an individual’s weight loss journey because the key factor is consistency. Liking is that people prefer to say yes to those they like, which I found very true and present in my life. Consensus is the last principle, which consists of people looking to the actions of others to determine their own. This made me think of class debates on how some individuals wait until they see others speak about something in order to determine what they will say.

[@fredohill9460]

Interesting take. We are all getting "persuaded" on a daily basis via the mass media without consciously knowing it!

[@annalisatulsie3589]

Why did you find this video persuasive?

[@isaacmorrisson6274]

One of the greatest takeaways from this video is the idea of how we as humans have innate biases when making decisions. The six factors in persuasion; reciprocity, scarcity, authority, consistency, liking, and consensus actually remind me of survival tactics we have developed over time to blend into a group. We are social beings and even when looking into the animal kingdom, we see how it is beneficial to not stand out. In those scenarios, it could very well be the difference between life and death. Although it is not that serious in a situation, such as trying to get a business deal, it is something innate in us so we feel as though we are making the right decision. For example, the factors of consistency, authority, and consensus speak to this. Consistency and authority play into how we trust one another. We believe the people with the right credentials or who have shown loyalty and consistency will make the right decisions for us or will guide us in making them while for consensus, you are letting the decisions or thoughts of others guide your own. You are following the group so as not to stick out. As humans we have flaws that allow for these shortcuts in persuasion.

[@jvill1063]

😂 You are overthinking this with all that nonsense. Offering a shortcut for people over the fear of making an unwise decision. Skipping past a selfish agenda mindset to a brotherly love mindset. Were busy and can't be sold if we're looking for something better due to lack of confidence. The other one is self explanatory.

[@jvill1063]

Oh and consistency and consensus are about tapping into the thought process to get that emotion or confidence. It's like a bad habit if it makes you feel good you do it, if you have a thought process that keeps you mindful of the negatives playing out you create active opposition.

[@nikkibarrett4037]

This was an eye-opening video...great, effective, and moving! Thank you ~

[@nicholasmarini6067]

This video gave great insight into the science of persuasion. It is very interesting to see that although some people have natural persuasion ability, there is a "scientific method" people can follow to improve their technique. Among the six "shortcuts", reciprocity is the most we can control ourselves. The other 5 shortcuts are situational. For example, scarcity can only improve persuasion if the individual finds themselves in a situation where the thing wanted is in low supply and high demand. However, reciprocity we can control at any given time. If we are willing to persuade, we can give something to get something. This is true in all situations. We are more obliged to give if we have been given. If we wish to persuade, we give. That is why I believe it is the most important shortcut to listen to in this video.

[@seungjaelee.10441]

6 Shortcuts to persuade someone 1) Reciprocity - 호혜 2) Scarcity _ 결핍, 부족 3) Authority _ 권한 4) Consistency - 일관성 5) Liking - 호감 6) Consensus - 동의, 공감

[@Tx3rd_Ross]

I like that!

[@BrianPorter_now]

Very informative! I am curious to know the sample size behind these statistics. They seem way too specific to be very large. I'm not an expert but I would like to get some more detail behind the studies before considering them conclusive. Are these one-off's or have the results been repeated?

[@awsmjoey]

Great video. I've been studying marketing for the past couple months now and every single point made from this video, I was able to pick out examples of successful marketers who I follow using these techniques. Who knew you could learn so much in 11 minutes.

[@liamdearing7168]

Given the various ways to persuade others to appeal to their desires, I found this topic in the video to be quite interesting. The film emphasizes the most important "shortcuts," including reciprocity, authority, scarcity, consistency, and others. Finally, the movie emphasizes that we may effectively communicate with individuals directly and yet influence them simply by speaking. Persuasion may appear tough at times, but it may also be done without the person's knowledge, making it much more fun. Today, persuasion is a way of life for everyone. Persuasion is used by several well-known firms and individuals. Overall, it's important to note that many well-known organizations continue to fulfill little modifications in order to continue having an impact or influence on others.

[@JohnBelchamber]

Because I like you so much, I'm giving you this free video to say thank you for being there. As someone who's watched human behaviour for nearly 50 years, you might be interested to know that after watching this video, 75% of people reused the towels in their bathrooms!

[@successwithsheri7792]

You had me @ towels in their bathrooms.

[@Golledgem]

If only you were wearing a uniform while writing this....

[@shwetanarayan9021]

Such beautiful visuals and just the right amount of text and audio

[@Att4ni]

That was very interesting, I learned a lot! On a totally unrelated note, I love how they zoomed out on the whole thing at the end =P

[@michellediaz8646]

The two shortcuts to persuasion that caught my eye the most are persuasion and authority. These two made me realize that I follow them in my own life and they are able to persuade me. I would never realize this, but if a waiter gave me a mint and then came back to tell me that I was nice so I got another mint, I would definitely tip them more.

[@evanprendergast7054]

The video discusses the different ways in which we can persuade other people by appealing to their wants or their human capacity. The principles of reciprocity, scarcity, authority, consistency, liking, and consensus were each given as persuasion tactics. Using these tactics we are able to effectively communicate with people while also persuading them to do what it is we wish. This video was particularly interesting because I was able to notice these persuasion techniques from experiences in my everyday life. For example, I work at a restaurant as a bartender off campus, and during my shift, I have the ability to "give away" at my discretion. I usually pick new customers who don't know me because that was it appears as more of a surprise. I will usually wait until starting a conversation with the customers, and then surprising them with the "hey, by the way, that last drink is on me." More times than not the customer is surprised and grateful, and they reciprocate me through a higher tip as a result. By doing this, it also displays a kind of authority that I have if I am capable of giving things out for free. This is another principle from the video that affects persuasion and something that I use in my work. Finally, liking is another persuasive technique I use in my actions to try and persuade a better tip through a better experience. By applying similarities, compliments, and cooperation I am able to enhance the customer experience and hopefully improve my tip.

[@dawnburgess6027]

I was very pleased to find this video-channel.I wanted to thanks for your time for this wonderful video!! I positively having fun with each little bit of it and Ive you bookmarked to check out new stuff you youtube channel post.

[@dnthahypebeast9126]

Who else just paid a university 30,000 to have them send you a link to someone else's content 😂

[@MicahBuzanANIMATION]

This is interesting. The drawings help bring the message home.

[@jacksonpowers7713]

This video does a great job of providing six shortcuts that can aid someone in the art of persuasion. Out of the six methods provided, Authority stuck out to me as the most effective vehicle for achieving success through persuasion. This shortcut of authority is introduced using the idea that people will follow the knowledge of credible experts. For example, if you are looking for a pediatrician and you go into the office to discover many awards and accolades on the wall, you will be inclined to believe that this pediatrician is the real deal and has the authority to back it up. Having a person introduce you as an expert in your field does the trick as well. Establishing the credibility that you are both knowledgeable and an expert will influence those interested in buying into your business or investing in your company. This video highlights the idea that this authority is both ethical and cost less. It doesn't cost a cent to speak highly of a co-worker to set them up for an opportunity and there is nothing wrong with promoting your company or a person by advertising their achievements. This method of persuasion is an organic driver of success for a person or the business in its entirety.

[@moderationjpk1]

I listened to 'The Marketing Book Podcast: "Influence" by Robert Cialdini' and stopped here. By the way, I discovered on this podcast that Professor C. just launched his new book "Influence, New and Expanded: The Psychology of Persuasion". I'm so excited to read this one. Thanks for all, Professor C.

[@PracticalPsychologyTips]

This is super interesting. Thanks for the video! :D

[@sulemanbaig5873]

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[@luiscremonini3635]

How much did the pay to you to write this brownose comentary?

[@katherineindita1444]

ill report you beach

[@SUKIII_LUV.3]

@@sulemanbaig5873 what the ok

[@SUKIII_LUV.3]

@@sulemanbaig5873 boo thats not good

[@Exceltrainingvideos]

Excellent...

[@vucanh7360]

This video is just mind-blowing! Thank you for your invaluable knowledge.

The real estate example was particularly useful for us, thanks for all the other guidelines as well. Amazing.

[@queenvictoria31]

Great video. It reminded me of the times I decided to buy. Very True

[@austinkane1902]

This video was very interesting because it went into a deep explanation of how to persuade people into saying yes. So, the video dove deeper into the explanation right from the start and gave 6 shortcuts in regards to affecting human behavior. The 6 shortcuts are: Reciprocity, scarcity, authority, consistency, liking, and consensus. Employing these 6 shortcuts could significantly increase the chances for someone to say yes to a certain request. Reciprocity is simply the obligation to give something after you receive something. Scarcity can be defined as people wanting more of something when there is less of it. Authority explains that the people will follow credible knowledgeable experts. Consistency is the process of looking for and asking for commitments that can be made. Liking proposes three different factors: 1. People who are similar to us. 2. People who pay us compliments. And lastly, 3. People who cooperate with us. Lastly, consensus is defined as when people will look to the actions of others to determine their own. These 6 steps will help you not only understand people better, but also make it an easier pathway to persuading people to say yes to certain requests.

[@influenceatwork]

Did you write this comment as part of a class assignment?

[@jacksaitama5729]

@@influenceatwork yeah!

[@KeveenMihdidin]

This video has provided me with great insights! Thank you. I will be watching this video once again while writing my business plan.

[@dannycalderon6935]

Communication 103, Professor Gurmilan is the best communication class! I highly recommend this professor if you attend Southwestern college, it was a fun, enjoyable, and learning fall semester for this class!

[@Macusercom]

Are you the Prince of Persuasia?

[@meisongyang2608]

Lol

[@0nurag]

hahahha

[@iftikharali7779]

Haha....

[@charityerameh7716]

Macusercom Haha

[@alejandrajaramillo3198]

😂😂😂

[@ReidAboutSex]

Awesome video. Thanks! These approaches, when used ethically, are so helpful and powerful in building connection, too.

[@kailabernstiel6603]

In this video the science of persuasion is real and has a very big impact in everyday life. We do feel obligated to give if we have been given something. The act of kindness also goes along with this act. When someone is kind to you we normally want to reciprocate that and pass it on. I think the science of persuasion also entails a lot of psychology in it. The psychology being when something is done to you and you receive something, you are obligates to want to give that same feeling back to someone.

[@meghandwyer9338]

This video is great at showing the science of persuasion. Persuasion is a key factor in making business decisions, and can effect the outcome of a project. I'm sure everyone can remember at least one time they were persuaded to do something, and they can probably remember the outcome. There are some aspects, like reciprocity, that we are mroe in control of, and can determine outcomes for ourselves.

[@muhammadibrahimabdullah3737]

Here I am, reading comments from people saying that this guy draws fast and he's wasted markers. LOL. He's using VideoScribe, a whiteboard animation software. You're welcome.

[@ZomBMarketing]

Thank you, for thinking, believing, pretending, and imagining yourself to be so much smarter than the rest of us. You are officially the dumbass of the month...

[@mullac90again]

@@ZomBMarketing salty?

[@Lets_MakeItSimple]

I think you are imagining things, because i haven't read any such comment!

[@lisbethcorbera1682]

I love these kinds of doodle videos, they can be so enlightening in illustrating the concept in a very universal way. This video in particular was extremely helpful in explaining the different forms of persuasion and where they originate from. The concept of persuasion has been investigated by many. Specifically psychologists who get down to the details of how a human brain is fabricated and what drives certain actions. I particularly liked the example of the reusable towel towards the end, where a simple addition of a word in a statement creates a completely different reaction to it and thus a different practice. This can be the continuation of the video or simply another layer added to it as to how humans respond to vocabulary, the impact words and sentence composition can have on human behavior and why it is that it works that way. The biggest takeaway from this video is that it comes to the littlest things that influence action and can persuade an individual to act in your favor, a simple mint, removal of something on the market, a quick mention of credentials, a simple sticker on a window, compliments, and change of a word. Anything that falls into these 6 shortcuts can have an interesting effect.

[@RJDJsweden]

Why does this feel lika a school assignment

[@VOICEOFOLYMPIANJAKE]

I'm a participant of good with words course on cousera. My teacher gave this course as an extra resource. I'm glad to be here.

[@donaldmicheljr.7395]

This is one of the more eye-opening videos that I've seen in a long time. While watching the eleven minute clip, I began to recall moments in my past (business related and not) where I have either been easily persuaded into doing something or had persuaded someone else into doing something for me. While I cannot necessarily speak for the person(s) who had bore an influence on me, I can speak for myself when I say that while I do not recall any previous recollection of any explicit mention of these aforementioned principles, I have most certainly unintentionally applied them when attempting to persuade my friends into doing something for me. From you-owe-me-one's (reciprocity) to miniscule, foot in the door methods (consistency) to limited-time offers (scarcity). I find it very interesting how these principles truly must be universal, given the fact that I can vividly see and play out moments of my life where I have both unknowingly used and fallen victim to these tactics of persuasion. Out of the entire list of six, there is one that I found the most fascinating and stood out to me the most: scarcity. Using the example of the London to New York City concord flights, I find it almost too hard to believe that sales skyrocketed...the very next day. The fact that nothing had really changed except for the fact that there were now less opportunities to fly, had surprisingly caused that much of an increase in competition, truly does amaze me.

[@chadsexinton]

This person can really draw.

[@Jonathan-uo6ui]

Green Plasticbag it's animated...

[@Jayisafunkydude]

Jonathan no its not, you can clearly see a human hand drawing

[@petermueller69]

@@Jayisafunkydude it's 2019 there are drawing programmes that animate hands....

[@-megawolf-805]

11:14 Is it just me, or does he sound like wheatly from portal 2?

[@Hornbowman]

Oh no... is he going to put us in a test chamber too?

[@robinduong949]

I learned this in a business/psychology class at UC Berkeley! It's a bit nostalgic to see this again.

[@natnaelyohannes1621]

This video eloquently described the sciences of persuasions. In reciprocity. we are keen to give if we have been given something. In scarcity, our minds are naturally wired to want something more, if a ton are not available. In authority, we are likely to obliged with a request if it is coming from an expert we respect. With consistency, we want to stand by the commitments we make, even if the initial commitment is much smaller. Liking, we like people who are similar to us, and people we can relate to. Consensus, if people around us are doing something , then we are more likely to engage and do it ourselves.

[@BillPrueter]

This is very interesting. It is very clever to increase approval by employing science as a validator for the program. This also gives the impression that it is new and cutting edge. Very clever. However, these techniques were employed by Marcus Tullius Cicero over two thousand years ago. Not only his letters reflect these techniques but two of his works, On the Orator (De Oratore) and Orator also do. Both of these emphasize the importance of personalizing a message, connecting with an audience, finding a way to enter the inner workings of the person addressed. BUT this is done within heavy doses of moral philosophy which Cicero realized was necessary for proper use of such persuasive powers- i.e. the speaker had obligations to employ powers of persuasion for the good of society. This aspect is missing from this presentation.

[@miracleboy1]

I don't believe you because you did not provide me with a favor or post your credentials first .

[@ericmotil1105]

Great video! I messed with my audio setting for like 5 minutes because I thought there was no audio.

[@MalcSkizz]

I luv this video man u even persuaded me to follow every rule you included in this video thanks a lot I would like to see more!!!

[@themanwiththeplan1401]

I love how your voice changes when you say consistency lol.

[@briseboy]

There is no occasion when the narrator says "consistency lol." Hearing voices may be a sign of schizophrenia or other serious defect in sensory perception of reality

[@themanwiththeplan1401]

@@briseboy you troll. i added lol.

[@lm_slayer1]

Dr. Nabil abdoun is the greatest professor of all time

[@eliehannaa]

Yes indeed

[@LoayHalawani]

Hell yeah

[@oscarmunozfernandez5590]

Science of persuasion it's a great short video, and all the people who aspire to be a leader or that already are leaders need to watch and analyze it deeply. These six shortcuts explained in the video are key psychological tips to improve your leading and selling skills. The first one is reciprocity, which as you may know, it´s the social obligation to respond by giving others what they have given you in the past, to kind of balance the situation, if you help me, I help you. Scarcity talks about these limited things that exist in the world and because of the limited amount, it´s more exclusive, so it´s more expensive, just because they are not unlimited. Authority refers to the psychology behind uniforms, batches, titles, etc. When you see a uniform it´s more likely that you trust this person. Consistency can be explained with an example, like when you vote for a candidate of the party you support, even though you don´t even know him/her, just because you want to be consistent with your political decisions. Liking is one the easiest ways to persuade people, if you find things in common with someone it´s most likely that you are going to get along better with him/her. Finally, the consensus is when you see that similar people to you are doing something, and you do it because they are similar to you, so you trust them.

[@mikhail_1221]

Very well thought-provoking and informative! About the presentation, well... I'd say it's easy to understand when you break the content into pieces. The Science of Persuasion is good to use when it comes to persuasive speaking, decision-making, and business/marketing settings.

[@hiddinlife]

My friend David died in September so I'm watching every video he Like on KZbin

[@NeuroticKnight9]

Best dating tips ever.

[@blancazelaya5127]

I found this topic in the video quite interesting, considering the multiple ways to persuade others to appeal to their dewires. The video highlights the main "shortcuts" that involve reciprocity, authority, scarcity, consistency, along with other shortcuts. Eventually, the video briefly mentions that we can efficiently speak with others directly and still persuade them by simply speaking. Persuading someone sounds difficult at times, but sometimes it's done without knowing, making it much more enjoyable. Today everyone lives through the act of persuasion. Many well-known companies and individuals use persuasion. Overall it is essential to notice that there are multiple ways in which many highly recognized companies continue to fulfill today the most insignificant changes to continue having an impact or influence on others. Companies like influencing other people, and they continue doing so until they achieve persuading others.

[@jessicapulver3490]

I like this video because it helps to show just how much we as people like to feel special. With Reciprocity this is shown because when people make us feel seen and special we are in a better mood and left feeling like we can do that good deed back. The tipping was not because of the mint, but because you can feel more special, especially with a comment like “for you nice people.” Also looking at scarcity, as long as something is good, and we have a slight reason to want it, we will get it. Limited edition works so well because we like to feel like we are a part of this special group. This idea of liking falls right into this idea as well because when someone tries to get to know you and find connections you feel important and having that along with things to talk about brings out this feeling of being special. One last one out of these that I do not think many people would like, but is the idea of consensus. We want to be special and see ourselves as special if we are seen doing something that is seen as positive by the people around us. I think this further correlates when people you see as significant are doing something, so you want to do it too. At the end of the day, making someone feel important and special can lead to better outcomes than you may realize.

[@ChrisLeeVella]

I love this !

[@Vanddark]

Anyone noticed the 6 fingers hand?? 11:05 If not, congrats, you have been PERSUADED!

[@LOLLYPOPPE]

Autism?

[@LOLLYPOPPE]

+Leo Nev the funny thing is that you liked my personality so much that the first thing you could imagine was to have an intimate relationship with the person who gave me birth.

[@Vanddark]

Dude but I indeed love your personality =D

[@yaztalks1]

+Leo Nev I noticed that

[@soumyaranjandash7280]

+Leo Nev who said someone cant have 6 fingers..

[@mistec34]

Absolutely fascinating. Thank you! This may be the first time I've ever watched a KZbin video and was saddened that I hadn't started taking notes from the outset.

[@user-pe6dt2rc7q]

Me too

[@jossleo]

For example, I'am pretty sure 90% of people clicked on this video because it has "Science" in the title.

[@RenzoIsHereYT]

I clicked bc i wanted to learn how to persuade a Venture Capitalist to give me $500,000 for my business

[@frankdrebin7949]

Then i must be one of the 10%, I clicked because of it having 8,6 million views.

[@bessias2748]

te fuder gordao

[@hiddenname9809]

Persuasion is just a nicer word for manipulating people.

[@socadas]

Dude, if you have a girlfriend/wife you had to persuade her on wanting to be with you. Does that mean your intentions were bad? It's just simply leading a person to make a good decision. It depends on whether you want to improve a persons situation, or manipulating them to do something that will not benefit them

[@leeannecook986]

It's about intention, if your intention was 'aggressive' then it's manipulation. if your intentions were kindly then it's influence. or something like that. :)

[@AndgaChannel]

@@socadas is the same, you have to be with someone that makes a great impact in your life. You don't have to manipulate or persuate anyone. Just do your thing, try to achive your dreams and everything will come.

[@NoCapInvest]

He brings up a good point. Sometimes, in business, the line between _rhetoric_ and _manipulation_ can be very thin indeed. Think salary negotiations and big business deals. Each side is trying their absolute best to convince/manipulate the other party. If one person knows how to negotiate, they will most likely win the decision most of the time. But the people accepting these deals are sometimes unaware of the small psychological tricks like anchoring.

[@BillPickert]

@@leeannecook986 Well you can have either a good or bad influence on somebody... it all about the intentions your seeking...influence it self is a nothing more than a compelling force capable of producing effects on the actions, behavior, opinions, etc.of another person or of others:

[@sophyblenkhorn7250]

This video explained the benefits of persuasion from a science perspective. I have never heard of some of these applications before but they all make sense. If a friend buys something I will follow through and buy too. I have been at stores where if the employee has the clothes on that they are selling it is easier to sell. I work in a retail store and have used these tactics without even noticing. We will mention quantity if the item is low in stock but not if there are lots of the same item made. Scarcity improves the chances someone will buy something on the spot. I do not think that persuasion is the same as manipulation. This is because it is not what you say but how you present it. Finding a common interest with someone is always a friend approach no matter what you are trying to accomplish. If you are in the same class as someone but mention you know one of their mutual friends or are from the same state, then you have a higher chance of being friends which can lead to a multitude of opportunities. In the scarcity tactic for retail, Everything is the same about the item being sold or idea. The only difference is the features being highlighted.

[@nikunjmishra7293]

Fabulous! Not just because the illustrations are extraordinary but, the examples are novel and weren't quoted in verbatim in the book! Great work and I'm coming back in future

[@jackster330]

everyone who stumbled across this video had to come across some sort of philosophy or some desire for this type of knowledge for their own personal interest

[@shamicentertainment1262]

Delirious Actually I'm doing an assignment on pitching to investors and I'm really behind on it

[@eavesDropBeats]

O lawdy. I'm on that part of youtube that's going to drain all of my time away again...

[@snorelax3908]

MrOmeMan The science of the time sink.

[@baytran9753]

No

[@nikhilak9884]

I'm in awe of the art work in the background!

[@marissamazzella5027]

This video is a very informative and helpful reference to learning about the science of persuasion and what it entails. Reciprocity, scarcity, authority, consistency, liking, and consensus are all different attributes, but when combined, can become a great asset in a situation that requires persuasion. I enjoyed how the creator used examples to accompany the definitions and explanations of each principle, this made the video more engaging and easier to understand. I was also pleased to hear that in the very beginning of the video, he made clear that these principles are to be used in an ethical manner.

[@jshanaa]

Amazing, really amazing.

[@MahaSabri]

الطبيعة البشرية...بسيطة بطريقة معقدة ذكرتني طريقة شرحه باللوح في صفي بعد انتهاء شرحي لدرس ما... فوضى عارمة