Olympic Champion Kristin Armstrong: Navigating an Era of Data & Social Media- CoachCast Season 6 Ep3

Olympic gold medalist and cycling coach Kristin Armstrong talks coaching strategies in a data-driven world filled with wearables and social platforms. With the advancement of technology and platforms, there is a growing tension between positives and negatives when it comes to data, wearable devices and social media.
The challenges of managing this tension have become heightened for younger athletes who may feel pressure to maintain an online persona of success and accomplishment through sharing data and results. How can a coach find the balance between using data to improve performance while minimizing the risks of an overly connected athlete? Kristin explains her approaches, including how she tries out any new wearable an athlete brings up with her to understand how it works, what it tracks and the experience as a user.
Kristin and Dirk also explore how social media is shaping professional cycling, based on online influence to secure sponsorship and entries to major races.
Kristin, the most decorated U.S. female cyclist and the best female time trialist in history, lives in Idaho. She owns the Pivot by KA chain of health clubs while still managing a cycling coaching business. She is a three-time Olympic gold medalist, a two-time World Champion, and has won six U.S. National Championships. She is the only female U.S. athlete to have won the same event in three consecutive Olympic Games and the oldest female cyclist in history to win an Olympic gold medal.
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