Online reputation management: The complete guide for business owners

In this crash course, you'll learn the ins and outs of online reputation management and how you can use it to rank higher on search, get chosen by more customers, and outrank the local competition in your area.
Plus, If you’re eager to build a powerful online reputation and attract more customers, you need Birdeye’s guide to reputation management for multi-location businesses.
You can grab your copy here - bit.ly/3zeEs9o
We’re confident that this comprehensive guide can help take your business to the next level.
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Excerpt from transcript:
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What exactly is online reputation management?
Online reputation management involves monitoring and addressing customer feedback or content that could damage your brand’s reputation and using strategies to prevent problems from arising in the first place.
Your online reputation is mostly built through online reviews and comments people leave about your business on social media.
We can break online reputation management down into two parts:
- Acting proactively to create and manage customer perception of your company's brand online.
- Determining how people perceive your business when they find you online.
What's the relationship between online reputation management and search engine optimization, or SEO?
Search engines like Google, Bing, and Yahoo! value online reviews as much as your customers do. Online reviews provide fresh, organic content for your business and highlight genuine customer experiences.
Google’s goal is to provide the best search results for customers, and reviews provide them with valuable information.
Of course, reviews aren’t the only thing impacting your search ranking.
Search engines are the roadways that help direct targeted traffic to your site.
Think about the signs on the side of a freeway that tell you there’s gas, food, and lodging off the next exit.
If you don’t have your signs up, search engines won’t know they can send traffic your way.
That means the signals you send to search engines shouldn’t just include reviews.
You’ll also need accurate and up-to-date contact information to be discovered online - like your name, address, phone number, opening hours, and more.
It’s important to make sure this information is consistent across the Internet.
The next question we commonly get is what is the value of business reputation management?
Business reputation management is how you control the way your brand is viewed and perceived by customers, stakeholders, and the market as a whole.
When customers consider doing business with you, they want to make sure the product or service will satisfy their needs.
Let’s take a closer look at the benefits of online reputation management.
A great online reputation means more credibility with customers.
We can’t stress this enough: people want to do business with companies they trust.
However, if a potential customer has never heard of you before, they won’t know if they can trust you.
That’s where a good online reputation can help. If you have lots of great reviews, you can easily build credibility with customers.
A great online reputation means more visibility in an online search.
Your customers aren’t the only ones who value your online reputation. A great online reputation means search engines will prioritize you online and your business will rank higher in relevant search results.
Finally, a better online reputation means more revenue. Studies show that a great online reputation means more money for your business. In fact, customer reviews produce an 18% average increase in sales revenue.