Online Travel Agencies and Hoteliers

Should you book with an Online Travel Agency (OTA)? Or is it better to use the hotel’s website? Is it worth joining a hotel’s loyalty program? In this video we are going to examine the booking behaviors of both leisure and business travelers, and compare both booking methods.
Expedia 2017 4th quarter and full year financial report: www.sec.gov/Archives/edgar/da...
Booking Holdings Inc 2017 4th quarter and full year financial report:
s201.q4cdn.com/865305287/file...
Booking Holdings Inc Financial Reports by year:
ir.bookingholdings.com/financ...
US Travel Assocaition 2023 National Data:
www.ustravel.org/sites/defaul...
Hyatt and Visa Audiences Social Media Ad report
usa.visa.com/dam/VCOM/global/...
“Expect Better; Expect Hilton” Advertisement from Christopher Nassetta:
www.travelweekly.com/Travel-N...
SiteMinder’s Top Revenue Makers 2020:
downloads.siteminder.com/en/g...
American Hotel and Lodging Association’s State of the Hotel Industry 2021:
www.ahla.com/sites/default/fi...
Fuel Travel 2019 Leisure Travel Trends Study:
www.fueltravel.com/wp-content...
STR Consumer Travel Insight Report 2018
www.costar.com/article/463929...
Amex Global Business Travel Business Traveler Survey:
www.amexglobalbusinesstravel....
Hilton’s Personalized Content via Generative AI:
www.costar.com/article/194409...