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In this video you will learn the most common mistake Personal trainers make when creating personal trainer packages, why it's a mistake and our proven strategy to increase sales and client retention.
We will break down why this strategy works and how you can implement this strategy into your personal trainer business right away.
We will show you how to get clients onto higher-priced personal trainer packages and provide all the scripts and techniques in this video description.
Change the way you sell personal training to maximise your income, workload and focus on what really matters, getting more personal training clients.
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SCRIPTS:
SCRIPT 1: Creating Urgency
Richard, you have two options you can go for, our silver package or our most popular option the gold package!
The Silver Package is 2 sessions per week at 27 an hour
or you have the Gold package which 3 sessions per week and is £24 an hour.
I have a special offer on the Gold Package that finishes today!... Where if you go for that option, you will actually get a free nutrition plan with that and a free body analysis check!
Which one do you feel suits you best?
SCRIPT 2: Putting It All Together
YOU: Alternate close - WHICH one of those two options do you feel would suit you best? Silent Assassin Pause
“Silent Assassin”
CLIENT: ummm…..I kind of like the gold package
YOU: Confirming the Sale - I agree, I think that the gold package is the perfect option for you.”
YOU: Assumptive Close - “Great then, what WE WILL do is, we’ll get you booked in for your first session, I just need to get some details from you, I have your full name, what’s your date of birth?”
CLIENT: 14/08/1986
(After you have finished your admin and paperwork)
YOU: “Now would you like to pay the higher monthly amount or pay in Full and get a 10% discount and a free protein tub? WHICH would you prefer?”
CLIENT: I may as well save myself some money and go for the paid in full option.
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TIMESTAMPS:
00:00 - Intro
01:09 - What Do Bad Packages Look Like and What's The Issue?
01:18 - 1. Too Many Options
01:46 - 2. The Packages Have End Dates
02:59 - Double The Workload
03:17 - Creates Payment Gaps
03:43 - Dilution of Price
04:07 - Monthly Packages
04:43 - Typical Monthly Package Setup
06:30 - Why Do Monthly Packages Work So Well?
07:40 - Contingencies
08:00 - Holidays
08:30 - Injury
09:12 - Adding Extra Value & Creating Urgency
10:20 - Origym Promo
10:57 - Summarise Before You Price Present
11:21 - How To Price Present & Close Sales
12:52 - Price Presenting Techniques
13:50 - Price Presenting Script
14:54 - Close Techniques To Increase Conversions
15:07 - Technique 1: Alternate Closing
15:52 - Technique 2: Silent Assassin Technique
16:52 - Technique 3: Confirming The Sale
17:55 - What If Someone Price Objects?
19:08 - Technique 4: Assumptive Closing
20:31 - Closing Rules
21:02 - Taking Payments
22:38 - Closing Script: Putting It All Together
23:34 - Outro