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Aneela Idnani is a mental health advocate on a mission to raise BFRB awareness. BFRB stands for Body Focused Repetitive Behavior, a family of conditions that include compulsive hair pulling (trichotillomania), skin picking (dermatillomania) and nail biting (onychophagia). These are the most common mental health disorders you've never heard of, with approximately 1 in 20 Americans affected.
You can't change what you don't know is happening. This is particularly true for people with BFRBs, like Aneela, and is why she and her team created a smart bracelet, HabitAware Keen, to help build awareness of these trance-like behaviors. Awareness empowers YOU to consciously choose healthier coping strategies and change your life. A talk to share because mental health matters.
Aneela Idnani is Cofounder & President of HabitAware. For more than 20 years, Aneela hid her battle with compulsive hair pulling disorder (trichotillomania), a mental health condition. After sharing this secret, HabitAware created Keen, a smart bracelet, that uses gesture detection technology to bring awareness to hair pulling, skin picking and nail biting disorders. With awareness, people can “Retrain The Brain” to healthier coping mechanisms.
Aneela is a mental health advocate, raising awareness of these very common yet unknown conditions. HabitAware is partly funded by an NIH/SBIR research grant and was named one of TIME Magazine's 2018 Best Inventions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx