Google Ads Retargeting

Google Ads is a great way to reengage with your audience across their many different targeting options. In this video, we'll discuss all the ways you can reach your audiences and give insights for best practices.
0:19 - What is Retargeting?
1:19 - 3 Components to a Retargeting Campaign
1:42 - How User Tracking & Audience Creation Work Together
4:52 - Start of Demo Building a KZbin Retargeting Video
7:04 - Campaign Objectives for Remarketing Lists
8:44 - Applying Audiences to Targeting & Thoughts on Optimized Targeting
11:43 - Reviewing Performance of Audiences Once Retargeting is Live
12:34 - Quick Note on Call to Action Strategy with Remarketing
#googleadsretargeting #googleadsremarketing #googleretargeting #googleremarketing
--
Have a topic you want the Paid Media Pros to breakdown?
Let us know in the comments below!
CHECK OUT OUR AFFILIATES:
Unbounce - bit.ly/pmp-unb...
Instapage - instapage.grsm...
Supermetrics - bit.ly/superme...
TubeBuddy - www.tubebuddy....
Canva - partner.canva....
Find more about the Paid Media Pros here:
Website: www.paidmediap...
Merch: my-store-c4f63...
Facebook: / paidmediapros
Instagram: / paidmediapros
Twitter: / paidmediapros

[@KeywordResearchSimplified]

*Retargeting has been a mystery to me, but this video made it so clear!*

[@adriennechung159]

I rarely comment on YT, but this is an excellent video. Clear, concise and informative! Thank you!

[@PaidMediaPros]

We appreciate it!

[@OliverBoyd-sl6ls]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@AkshaySood1]

I have watched your video for the first time, and I must say, you guys deserve much more views and interactions. Thank you for making such an in-depth, informative, and valuable content! Great job guys👍. I am gonna go and check out your other videos now. Hopefully, they are as (or more 😅) valuable as this one! 👏

[@PaidMediaPros]

Thanks for watching!

[@AlvinParks]

Thank you for creating the video - likes Unequivocally !!!!

[@JohnGibbs-ul1mp]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@PaidMediaPros]

Thank you!

[@mtawali13]

This is very helpfull, I have been using your videos to improve my GA skills for months! Thank you

[@PaidMediaPros]

That’s awesome Fredrick!

[@jlmf6274]

What a great video. Thanks!

[@PaidMediaPros]

Thank you for watching!

[@AugustineTours]

such a detailed and concise tutorial! kudos

[@PaidMediaPros]

Thanks so much!

[@goatsigns]

Very helpful for our metal sign business. Thank you!

[@PaidMediaPros]

Our pleasure!

[@royalmarketingfirm]

Thank you sooo much for this. I was told you cant retargeting unless you spent $50,000

[@PaidMediaPros]

That definitely used to be the case. Not anymore.

[@sivamokkala]

Please make videos on Programmatic Advertising. Great video 🙌🙌🙏🙏🙏 Thanks for sharing.

[@mrespinosa]

Nicely explained. I have been having my remarketing campaign set up for over 1 month and not even 1 impression. What's going on?

[@workbuy8812]

Is it possible to make google offline conversion retargeting?

[@digitalh7202]

Hello. I have set up conversion action tags using GTM on my site. I also have the Google Analytics tag via GTM. Do I also need the Gogle Ads retargeting tag as well?

[@ericpeterson53]

Thank you very much for the great video. Do you know if there is a minimum advertising spend before you can upload a customer list? I was told I needed to have a $50k lifetime spend with Google before I have that option.

[@PaidMediaPros]

Hi Eric, that's correct. Google wants you to have 90 days of Google Ads history and $50,000 in ad spend before you can use Customer Match.

[@umidadigitalmarketing]

What if you create a website visitor audience last 360 days and apply to remarketing display campaign but it says too small to serve. But actually it is not small >20K visitors? What can we do?

[@belenladd5923]

How do I retarget a competitors website audience? Does it have to be mine? Is there such a thing?

[@PaidMediaPros]

There's no way to retarget your competitors' site visitors unless you have your pixel or tags on their site. Your best bet is to create a custom segment audience in Google Ads targeting their keywords and website.

[@Artlsf]

Guys, the problem that im having is that my youtube rmkt audience is not populating for display only for youtube and gmail. Do you guys have any tip to solve this problem.

[@PaidMediaPros]

KZbin audiences are no longer available to run with Display campaigns. It’s unfortunate.

[@DominicCollins-xp2ci]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@PaidMediaPros]

We appreciate the comment!