I Spent $500 on Instagram Ads to Promote My Song.. this is what happened

What a journey! Hope this helps
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[@PatrickCc]

Also just wanna shoutout MMXVII who gave me some good tips: kzbin.info/door/s3pDd379YCLXXjrfP5UhhA And Andrew Southworth who makes really helpful videos on music advertising: kzbin.info

[@jonathannance8384]

If you could help me it would be greatly appreciated DM me on ig @j.dot.huncho

[@mystic3611]

Think out side "The Box" EEE OOOOOOO lol

[@edenbeats]

Yo patrick, i know you link with lots of fire rappers. Please check out my beats and tell me what you think. I hope some fire rappers choose to hop on my beats!

[@MMXVII]

Yooo thanks a ton bro, I missed this!! You a real one bro, keep working!!! 🧡🧡🧡

[@Hvnnibvlwav]

Yo u highlighting my comment made me test love you lmao

[@Emsems-gu2fh]

Patrick is a marketing genius. He’s not only advertising his album through the methods in these videos, but the videos themselves are advertisements.

[@edenbeats]

I know right. Also, Please check out my beats and tell me what you think. I want some fire rappers to hop on my beats

[@PRODDELA-sb2sq]

@@edenbeats you gotta put more effort into your self promo that was weak.

[@OneMoreTimePod]

@@PRODDELA-sb2sq savage but true! I’m all for a shameless plug but you gotta master the art. Especially here on KZbin! I’m tryin to grow a new channel and it is the wild Wild West lol

[@OneMoreTimePod]

@@edenbeats just checked you out my man! As someone who is new to KZbin, I can appreciate the hustle. Not bad stuff. Where are you based?

[@desparebeats]

@@OneMoreTimePod I make beats too guys, check me out we can maybe collab sometime

[@Shalco]

Yeah ppl rlly think a 480p video of them lip syncing to a distorted song in the background gonna make ppl swipe up

[@Unfree666]

Factuallllll!!!

[@edenbeats]

I know right. Also, Please check out my beats and tell me what you think. I want some fire rappers to hop on my beats

[@Unfree666]

@@edenbeats bro??? Hate to tell you you don't get plays on yo beats that way, from one producer to another, if you want people to buy yo beats, email them samples

[@PatrickCc]

hopefully this video will make them realize why it aint working

[@edenbeats]

@@Unfree666 Thanks brother for the input and the advice. I appreciate you fr. I know I'm extremely annoying in the comments but its extremely hard to get exposure on youtube as a producer. The grind doesnt stop though brother. I'm just trying to attract real ones to my channel who are day 1 supporters

[@SethIsFlawed]

currently drinking water and wearing protection

[@PatrickCc]

what kind of protection

[@joshklapperich9416]

@@PatrickCc jack harlow bar i assume you knew that

[@baliistired5736]

W

[@edenbeats]

I know im annoying sorry everybody but i really need exposure. Please check out my beats and tell me what you think. I want some fire rappers to hop on my beats

[@johnsonthekingfortnite1207]

hey sethls

[@CoDGhosts619]

Damn dude very smart I love these type of videos for sure

[@2wheeledfinn831]

Yooo didn't know you watch Mr. CC

[@djTNELS]

Dude this is great. A lot of people always try to sell you their marketing class or firm or whatever. You are for the people. Post more of this. The great thing about this is it isn't just for the hip hop community, I make trance music and this video is exactly what I've been looking for.

[@Narovski]

DEFINITELY DO MORE VIDS ON PAID MUSIC MARKETING AND MUSIC MARKETING IN GENERAL. It’s very important and people just underestimate it and actually hate doing it coz they just dont know, coz they are artists

[@LMarquee]

I DEFINITELY want to see more videos like this. I'm really getting into studying Facebook ads and I want to educate the artists I work with on how to use Facebook ads to market their music.

[@relaxationdaily]

If you don't know specifically what you are doing with Facebook ads you will waste your money. They are ridiculously expensive now and I don't see how the average joe can break even, let alone make a profit. You'll just be building a dead email list about people who don't give a shit about you. It's a black hole that sucks you in deeper and deeper. I know from experience. Also if you are "just really getting into it" and you are not an expert you should not be trying to teach this stuff to other people only to waste their money and time as well.

[@LMarquee]

@@relaxationdaily My original comment is over a year old. While I don't consider myself an expert, I'm much more knowledgeable about how ads work now as opposed to back then.

[@birkls]

I got an instagram story ad for the album just a few days ago 😂 I was like: ahh now i know what patrick's next video is gonna be... and i was right

[@PlayerLxwzEditor]

I spent 100$ on an IG ad and got literally no results. Made a flashy vid and everything. This was really informative, and will do for the next release. Spent a lot of money on playlist placements aswell, but pretty sure they are bots, which doesn’t help anything but my ego. Keep making videos like theese to help independent artists like myself. Great video!

[@freshnesbro3792]

What do you expect lol, all this shit is mostly a scam man.

[@inyrui]

@@freshnesbro3792 It's not very effective, but it's not a scam. The ads do show up and people do click on them

[@pvpjrsaan]

@@freshnesbro3792 you need to target the right audience

[@mikedoyle7300]

What mistakes did you make. What would you do differently.? Just curious.

[@PlayerLxwzEditor]

@@mikedoyle7300 Tiktok. Best way to promote your music. But don’t post «This is my new song, link in bio» etc. No one wants that on their 4u. Make clever tiktoks in order to build a following (doesn’t need to be music related). After u have a following you can implement ur music in funny ways or other clever ways. Basically just build a fanbase so you have a free marketing platform in the future.

[@archiveayosuga]

I just had a feeling I would be warmly educated by water dad today💚

[@PatrickCc]

love!

[@archiveayosuga]

@@gearbanginentertainment7476 really spotted me from a mile away 😭🤦‍♂️

[@chancelord8052]

Water daddy 😩

[@aezidoubleu]

Good choice

[@lgagain3761]

this comment is a self promo comment... i just posted a “When A Rapper Brings Their Lawyer To The Studio” skit...

[@pmrdimi]

Very well put together. Love your tutorials cause they’re always so organized and easy to digest the information. You my friend, are an absolute gem.

[@susanwojcicki5714]

i love your vids no matter what they’re about. also i’m an artist so learning all these business things is super super helpful. i really want to make art and live instead of working my horrible job. all i think about is art

[@ProdSyn]

4:13....

[@lonercolin3065]

lmaoo love ur vids

[@edenbeats]

I know im being annoying sorry everybody but i really need exposure. Please check out my beats and tell me what you think. I want some fire rappers to hop on my beats

[@arithecat8819]

@@edenbeats the whole video is about how to get exposure lmao, stop self promoting in comments, especially replies that aint the way

[@edenbeats]

@@arithecat8819 Sorry brother. And Ik lool its kinda ironic. But I dont have the money for advertising so I have to do it this way. Once again, sorry my man

[@arithecat8819]

@@edenbeats its alright, im just saying that it doesnt work, he made a video on how to promote music on tiktok a week or so ago tho

[@Dylanhs10]

Hey Patrick, great video! Would love to see you do an experiment using a high ad budget to see how well you can push a new track from an unknown artist solely doing ads. Kinda like you did for Spotify playlist promotion, so then artists could weigh up ads vs playlist promotion

[@TonyTana9905]

Definitely earned a sub from me bro. You’re allowing viewers to tag along with you on a journey in a way that has probably never happened before in history. Super dope, imagine you becoming super successful, and fans being able to reflect back to these moments, so much upside in that alone.

[@cozree498]

In my opinion, you're playing this so smart I think you will honestly get big in the music industry.

[@taiotims4640]

Bruv! This is something we Artist need to watch. Still learning how to run these ad campaigns but this video is by far the easiest to understand and follow. Much love from New Zealand. Hope to connect with you in the future 🤝

[@official4everotr630]

I like how Patrick is just being upfront with his ad campaign and not being fake about it. It's all experimental , so don't be upset as a artist if you ain't getting attention. This whole thing is all trail and error then you learn from it. The process can take awhile which it is ok ! Thanks Patrick of doing this experiment.

[@letskillskully]

i literally just talked to my homies about running fb/ig ads yesterday and patrick uploads this today... THANK YOU WATER FATHER

[@sleempy6343]

Watah fatah

[@lonercolin3065]

that second ad was actually pretty good i mean $110 for potentially 800+ legit monthly listeners on spotify is 🔥

[@OneMoreTimePod]

Still tough to justify when it takes almost 1million streams to make $4000. That means 100,000 streams is $400 and 25,000 streams equals about $100 in revenue. I’m all for ads don’t get me wrong but it’s just a hard pill to swallow sometimes when I’m doing my collab releases as a producer with artists

[@vinx98]

@@OneMoreTimePod true but Spotify will add your song to algorithmic playlists if it sees high engagement and low skip rates - so this at least gives you a chance.

[@Blvff]

I been messin with those conversion ads for a minute and kept messin em up and not understanding the information cause a lot of the in depth videos just way crazy on the information side so this a GEM right here bro thank you 🙏🏼 straight to the point. Really like how you show “how would your ad look cause you aren’t me”. I think that’s a really cool concept that I’d like to see more of. Plus you learning on the way makes the information more realistic and not out of reach. Fye

[@Dybbukkk]

3:58 I heard from somewhere that starbucks never actually had any advertisements in the past. They make starbucks costumers advertise their product instead by getting their names wrong on the cup. For example they'd write monkeyl instead Michael so people would share it on social media and by doing that everybody would see starbucks logo and voila free promo from 1000 of people who got their name misspelled in a way so silly that they had to share it and show it to others. Idk if it's true tho

[@PatrickCc]

I have heard that rumor as well. Maybe people are giving Starbucks more credit then they deserve. I mean, it's REALLY easy to misspell someones name

[@Dybbukkk]

@@PatrickCc true, btw I saw your ad and I immediately screenshot and swiped up, I wish you get 500k subs by the mid of the year cheers keep being positive and posting great content

[@clipsonthespectrum]

i tend to click on ads that look like art themselves, or previews of music videos, obviously the music itself it's the main thing i'm gonna be paying attention for :)

[@oskarfreeski]

Bro I absolutely love these vids about marketing. Theyre super helpful Keep it up mane🙏🏼

[@FitzWyatt]

I am learning Facebook ads with my iPhone Repair business as well. This was awesome to watch and was great to get a creator's perspective on Facebook ads. A lot of the people on youtube who try to explain these things are not as straightforward as you were and I appreciate that.

[@digitaldrugdetox]

Black Hole Sun is an absolute killer track, shit will hit 1,000,000 plays no doubt

[@easeupkid8270]

Really interesting, been loving all these different advertising videos you've been doing. Nothing like drinking water and getting educated

[@Big_Mac6]

Exactly bro. I got my marketing degree so I been noticing a fuck ton of shitty ads for people’s music. Then they don’t even have the song title or their name in the caption or screen recording. 😂

[@KRIPEDOFFICIAL]

Everyone else just talks out their asses and you cant really follow, but this is the best video of this sort i have ever seen, you dont try to sell courses or anything like that this just a raw video full of good info, love to see it and continue with theese videos🙏

[@RapItRandy]

So nowwww I know why I saw this under the “promoted” tab 🤯🔥

[@BrianHeffner]

Literally about to try these for my releases! Been doing a lot of research but you broke it perfectly to where it doesn’t seem so confusing! Thank you brother 🙏🏻

[@noahwallace3458]

Bro you should really remake this video since Instagram has updated its at and added a whole bunch of new tools to target your audience extremely precisely

[@michaeldp4554]

This. 100% this. Would love to see a more current run. Thanks for the video, very helpful!

[@josephbellchoons]

Super super helpful to see the mistakes and learning curve, thank you! Always found these kinda ads a bit of a maze but this helped massively !

[@t2themoon]

this is crazy how you went thru this whole process. i literally spent the past 2 days trying to figure this out and luckily came across Andrew Southworth's youtube channel that helped clarify the steps. But this too is extremely helpful. Appreciate it!

[@t2themoon]

the whole fb pixel setup was giving me nightmares when trying to merge with toneden

[@t2themoon]

Hey @patrickcc , at 11:41, how did you get custom conversion events listed? For me, these do not appear - it only states ALL URL TRAFFIC & View Content.

[@carltonjhons1278]

thanks man,am new to the game, am not as tech savvy as u but i have learned alot from the video, seems to me running 2 different ad campaigns on parallel making 1 of them targeting the US only and the other one targeting the rest of the globe is the best strategy, wth the right targeted demographics showing in the ad the artwork cover with the track playing in its background is the best way to go as you already mentioned people are interacting with such an add based on the music sound they are hearing because its simply music they listen to it with their ears so i believe visuals are not that important in our case comparing to the sound because at the end of the day we are promoting music here not a tangible products like shoes or cars ....etc , very informative video, such valuable exp, thanks for sharin

[@azure4302]

The problem with the ad with your face is that the people will click because they liked your pitch, not because they liked your track. They are more likely to dislike your track when they listen to it. If you use an ad with a sample of you track, the people who will click the link will do it because they really liked what they heard and I think this is the most important thing. The cost might be lower if you ran and ad with your face but the quality of each conversion will also be lower than the “sample ad”

[@imberrysandy]

I'm trying to open an online business, and the info in your video helps me so much! Thank you!!

[@enjohVEVO]

Launch sequence to the moon 🚀 what’s y’all’s favourite song on the album?

[@NeonLightRays]

cycle of emotions

[@PatrickCc]

I cant pick just one

[@do_yohomework]

Fall Damage and Never Put Me On

[@Medrewsa]

definitely Rushin, second verse is the best on the album imo 🔥

[@CDCMusic04]

Fall Damage and Out of This World

[@DeanRavenMusic]

You just earned yourself a new subscriber dude. Such a clear way of looking at marketing for indie artists!

[@TeraGreene1]

As in any experiment, only change 1 variable at a time to see what is actually making the campaign shift... you changed like 1000 variables at once. lol. And yes, conversions is always the way to go!

[@aok2075]

Definitely want to see more of these. It was very helpful thanks.

[@Hvnnibvlwav]

Here before Patrick hits 1 mil subs.. bc we know it’s coming soon!!

[@iamjustrobert]

Thanks for all the information, bro! We have an Lo-Fi Christian Hip-Hop EP dropping this Saturday called "Stuff in the Basement" and I'm going to try my best to apply some of these tactics! Again, thank you for providing high quality content and being as transparent as possible.

[@ARJaymusic]

The results you got are actually phenomenal! I just spent $300 and get over 2500 clicks is enough to get your song picked up on the algorithmic playlist! Well done

[@baldman5k]

This was the best damn social media music/artist promo video I’ve ever seen. Hell yeah, bro! Thank you so much for this! Incredibly informative, intelligent, and helpful. Much love, from Central TX, bro! 🤟

[@dyonissiszoes3747]

This is interesting and depressing at the same time. Imagine all the cool stuff you could be doing instead of worrying about marketing your music to people who don’t care 😅. These times are so complex for creators. It’s impossible to focus on your craft anymore 😏

[@n33ktheartist]

Its definitely overwhelming when you have to trade valuable studio time , sucks but we gotta do it if we want results Lol

[@Lasrymusic]

Wow u dropped so much gems here sheesh and also the video was so not messy was actually very clearly thank u fro doing these Wow!!

[@tyburvandeezo8218]

Please do an updated reboot of this series someday!

[@nvtwvrk94]

Thank you, Patrick. This is super helpful. I haven't dropped anything yet because I've been thinking about the marketing side of things. I'd love to learn more as well.

[@R6_BlayzYT]

I got one of the ads and forgot to swipe up I was like oh shit that wasn’t his story that was an ad sorry I would’ve done🥲

[@PatrickCc]

no worries!

[@ArchaicStigma]

@@PatrickCc I guess your ad looked too much like content lol

[@HelderFilipov]

Man, best video for ads promotion! Finally understood how to solve some issues I had, pretty similar to my case here. Thanks a lot!

[@edenbeats]

This guy has a Bit torrent art piece background LMAOO

[@Medrewsa]

Enjoyed this a lot Mr. Water, love how you're putting out educational yet entertaining vids. Keep it up man, album is fire 🔥

[@luisgapro]

Targeting all countries is actually a bad idea cause a lot of clicks might be completely fake, even if they’re conversion clicks. Especially click farms in India.

[@tim0thy222]

Do you know why this happens? I've been researching FB/IG ads in general and have seen people in the ecomm space talking about bot clicks too. I am just wondering why bots and click farms would be clicking random ads.

[@nov23gbe]

Especially India bro

[@OzSaudarna]

@@tim0thy222 they get paid to do so...

[@titaniumtim]

@@OzSaudarna by who

[@themakersboy3571]

Dude this video is so good ! Thank you for posting , I don’t think I’ve seen something as helpful on the fb ads topic 👍🏼👍🏼👍🏼

[@scyclone1138]

As soon as I saw the ad I knew that this was gonna be his next video.

[@BlackLynk]

Bless up, you teaching pretty much how to do Instagram ads and FB Pixel IN ONE VIDEO

[@tazmc]

Good job for stepping out of your element and sharing your experience. I would definetly watch more videos of this type of content. 👌

[@Sweetteashane]

go head dude! been subd to you for a while now. its been awesome seeing you grow with this channel and stepping into the unknown and making it work.

[@pnsivevibes2113]

bro independent gems frfr

[@pnsivevibes2113]

huge fan brotha hoping to work with you someday!

[@bonolosolomon]

Thank you for this video Patrick🔥, it's an eye opener

[@REALLIFEALWAYS]

Definitely worth exploring targeting all countries but imo it's hard to say whether or not it's more effective solely based on clicks, since the more targeted audience is likely to bring in more qualified leads and then more legitimate conversions to fans. Hard to say definitively without the listening data from Spotify as well, but some food for thought.

[@sum1rapping]

I’ve seen like 30 aux battle videos. They’re perfect for hotboxing with the homies, but this is the best video for the wake and bake. 🔥

[@suncworm]

I’m never gonna get over the fact that you called seltzer “spicy water” 👁👄👁

[@enishi4ty5]

this was amazing! i didn’t u made music but it’s really good! definitely more like this for us artists

[@alexkenby.]

Dude appreciate the video. But you never showed us exactly how many Spotify streams it translated to, as another artist on the platform it’d be good to compare what you saw with my own data. I spent £1,200 on ads and only got around 800 streams on Spotify alone so far, and yet my song charted in ‘iTunes’ Dance: France’s Top 40. So if you have a figure I’d love to know. Thumb this up so he see’s this. - Edited for more clarification

[@babypikaso]

How did you know your song charted on France top 40

[@jacobconcannon4677]

how did it chart with only 800 listens?

[@alexkenby.]

@@jacobconcannon4677it charted on iTunes Dance: France, I should have made that a bit clearer tbf. It performed somewhat better on Apple Music, people were purchasing it, which goes much more towards how the song performs on potential charts.

[@alexkenby.]

@@babypikaso I have given more info to this thread just now 🙏🏽

[@alexkenby.]

@@jacobconcannon4677 to also add to how it charted, it’s not just how many streams, it’s also to do with how it performs with Saves/Listener ratio percentage and other external factors like blogs, reviews or TikTok videos helping push the data out to other platforms along with the ads running at the same time 😊

[@ervingerardmusic9896]

Appreciate your honest way of teaching about facebook ads. I didn't even know about the pixels. thanks

[@kneegaruto]

Thanks man now I know my ABCs

[@JalmarMusic]

Brooooo thank you heaps appreciate this heaps!!! Love how real it is

[@CrackaLackTV]

Good content my guy.

[@aparksmusic]

How did you watch all 18 mins already to know this?

[@Miktheman]

@@aparksmusic was gna say this

[@CrackaLackTV]

@@aparksmusic lol good question. I was referring to the type of video being good content. I expect good quality from past videos. Good content again meaning the concept of the video 💎💎

[@RaymondWoodsMusic]

@@aparksmusic Good comment my guy.

[@benmontjo]

This video was really helpful for me. I just started a new new job in digital marketing and you showed us great tips for a Facebook/Instagram ads campaign!

[@hd_blitz]

The albums fire my guy

[@PatrickCc]

thank you!

[@hd_blitz]

@@PatrickCc 💪🔥🔥🐐🐐🐐

[@ReinisJaunais]

Thanks a lot for talking about the mistakes you made on setting up the campaign - that really helps a lot! Cheers!

[@WEIRDOisdying]

Food ads hit different

[@VibeLoudBeats]

That honestly helped me a lot. I would love to see you do a ad with doing a dollar a day and a higher amount ad.

[@aparksmusic]

People claiming they loved the whole 18 minute video 5 mins into it being uploaded 😂😬

[@PatrickCc]

I have a history of only posting the most hydrated content

[@aparksmusic]

@@PatrickCc Consider me _Refreshed_ Soon, I will have a video to one of my songs for you to critique 🤞💯

[@hiinsanity]

They sped the video up x2 and skipped some parts

[@MusicByDiZZY_]

Definitely would love to see more of this! A low and a high budget campaign and the end results from it would be dope to see! This vid def sparked my interest. Thanks again, as always Pat!!

[@neontd]

This album is Whole Lotta Red but I actually wanna listen to it

[@risinginvirgo]

Definitely going to try this for my EP. Thank you🙏

[@KESLR.]

I excepted him to show Spotify stats lol

[@PatrickCc]

im getting so much organic streams that the ad didnt do much for me. I would have to spend a lot more for it to make an impact. Or, if you're a small artist this will help a lot

[@KESLR.]

@@PatrickCc yea makes sense...

[@jorgecastilione2084]

This channel is really educational, really love your content 🔥

[@geebandz3967]

Do more. NOW ! 😈🧏🏾‍♂️

[@mr-mizu]

Great video. Added it to my "Music Marketing" playlist

[@ArthurDubrovsky]

Bro, go for low budget new release promotion! We need this..

[@Portentomusica]

This is the best video i’ve seen on how to set up the Facebook pixel. And i’ve watched a hella ton of them and frustrated Thank you patrick

[@susanwojcicki5714]

i can literally afford 1-2$ a day for my ads but i’m setting them up rn and i have a lot of hope. i make custom art visualizers for my music so i wonder what people will think

[@coltonp1370]

Drop the link

[@noahmiller8643]

ya drop it g

[@susanwojcicki5714]

it’s ZAYNE - REGULAR ODDITY. idk how u will feel about it but i can die happy knowing i made at least one banger lol

[@noahmiller8643]

@@susanwojcicki5714kzbin.info/www/bejne/bJawdJ98j7J3nMU this the one? I dont know if I'm in the right spot

[@susanwojcicki5714]

@@noahmiller8643 ya thats it

[@playboyrichmond]

Love your videos man, always giving ideas and examples for new upcoming artists. Sup from Uk 🇬🇧

[@Scamgodtron]

I’m here early lol

[@easton9965]

Nobody asked

[@easton9965]

@@KP-md3oe no you didn’t lol

[@prodgalaxyy]

@@easton9965 yeah I asked as well bro

[@HolaYoSoyHijodeDios]

Friend, my respects from the heart for the great work that you are doing I do not speak English but I use the translator to be able to communicate really that this is pure gold what you are teaching here and it really helps a lot when it comes to study now I know what it will cost one campaign for promotion I generate royalties with spotify but in a totally different way for that grateful this is a sufficient basis to make a good video keep making more content and one thing if you can do a KZbin campaign to see how all this is but with KZbin

[@David_Montgomery]

Bro I got 3000 streams on spotifty in 4 days spending around $20

[@sevonyaesmith3890]

What you do

[@gotworc]

@@sevonyaesmith3890 buy ads

[@notyoplug2364]

bro you honestly super smart with this stuff! love it and love the content

[@bmbdonny]

I just dropped an ep😈

[@shittyboyslover44]

I just listened to in my hand and it actually isn't bad keep going man

[@bmbdonny]

@@shittyboyslover44 you a real one💯

[@DannyMoore2369]

0:53 haha thank you for that bro! Much love!! 🔥🔥🔥

[@YoelRekts]

bro, this was AMAZING lol thank you!

[@CHARITYSHOPPOP]

This us the most educational video I’ve found on fb ads, ever, thank you so much

[@clarissadiokno]

I just discovered you here recently and I'm hooked. Love your videos. Thanks for the amazing and useful content!

[@coleisinthewoods620]

LETS GOOO! 400k soon!! The water pack is growing 💗

[@themeditateproject]

Awesome video Patrick, thank you for the advice - I would love to see a video of you promoting your music with Soundcloud Ads, i've been curious if it is something worth doing

[@pamelasuozzi]

yes please do more of this type of content it is super helpful