Pauline Calf Steve Coogan McVities Riva Advert 1997

Pauline Calf (Housewife) Plumber Steve Coogan McVities Riva Advert 1997

[@TheGrumpyGnome4]

Long time since ive seen this, Im the plumber who sticks hs head up.....Brings back memories

[@throwback19841]

Sounds like you've been down Coogan's Run

[@vinaymulukutla358]

I remember when these bars first came out and were a notably unique smooth and creamy choc wafer. They were initially produced in Finland to start with (possibly by Fazer Meikeset Oy) but later in the UK. I don't know why they discontinued them but they were great. Fazer Chocolates and Confectionery still produce very similar chocolate wafers that are widely available in Scandinavia and parts of Eastern Europe (Lithuania, Latvia etc)

[@kevinlongman007]

Loved Pauline Calf...never let a man get his hands on your riva!

[@metalbearuk]

Thanks for uploading these ads in such great quality,this one especially is still dead funny!

[@ProjectFlashlight612]

Tell you what, tell you what, it's nine and a half thousand pounds

[@A-small-amount-of-peas]

Back when Steve needed Cocaine money

[@stud105]

😂👍

[@metalbearuk]

Just watching this again and thinking.... there's probably no way this ad would get commissioned these days, let alone shown on TV! We're losing the British sense of humour.

[@GavTatu]

ohh pauline, she was actually a wonderfully lady and a very tender lover.

[@kmag7122]

Mmmmm mm class

[@CS-mo7xp]

it's good this, even though she's basically just selling chocolate bars.

[@christianengland]

I remember these ads!

[@2323fifi]

😂😂😂😂😂😂😂

[@InACountryGarden]

Why don't McVitie's make this great product 'Riva' any more? As Nestle still make 'Blue Riband' - and so successful is the product that a certain mainstream supermarket - that shall remain unnamed! wink-wink! - has copied it! Great stuff, Steve Coogan! (Personally, I miss 'Saxondale' on TV!)

[@TheGiokink]

Is that a sex toy on the draining board lol

[@Hertog_von_Berkshire]

"You can't lay it on a plate and expect me not to want it" - ooh er missus! A bit saucy for an advert, what?

[@A-small-amount-of-peas]

The 90's were a simpler time

[@ollyf5088]

Feel like I've been conditioned to see this as toxic masculinity or something or another now

[@nox3335]

He(she) looks like noel fielding

[@zanducktv2398]

Comedy characters have a limited lifespan so I guess these ads were as far as Steve could take the Pauline character.

[@johnnyboy3949]

Is she a womxn?