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Learn how Kevin De Vincenzi and Thomas Coolidge at Rapid Response Marketing help their agency clients grow their Pay Per Call Businesses.
QUESTIONS AND TIMESTAMPS
00:45 - Can you give us an overview of how agencies in the pay per call space?
04:02 - Does the agency model bring you closer to the direct buyer?
05:57 - Do you find that direct buyers typically need a lot more education and don’t fully understand their metrics?
06:43 - What are some of the most painful lessons you have learned with the agency model and working with direct buyers?
08:23 - What are some of the lessons you learned while driving television call traffic?
15:00 - What does your quality assurance process look like and what’s the hardest part of managing quality assurance?
16:36 - What are some of your favorite big wins?
17:47 - What does the business model behind tax debt look like?
37:21 - How do you think your business will change over the next few years?
38:17 - If people want to work with Rapid Response Marketing, how can they get in touch?
SHOW NOTES
- Kevin De Vincenzi, CEO and Thomas Coolidge, VP of Business Development.
- Marketing Agencies are focused on creating a multi-channel marketing effort for their clients based on their specific needs and goals.
- Many campaigns fail because you don’t have enough information!
- Ensure you and your client are a good fit before you start working together.
- Many direct buyers run inefficient internal teams and need lots of training to understand how it works!
-Taking over old existing accounts that need to be fixed can be very challenging. Cleaning up someone else's mess wastes time. A fresh start is always better.
- RRM has a team that listens to every call for a new advertiser / publisher and reviews calls that are in question.
- Growing in the Tax Debt and Student Loan Consolidation space while building strong relationships with direct buyers.
- Businesses in the tax debt space have different goals and are looking for different types of customers.
- Businesses in the tax debt space have different goals and are looking for different types of customers.
- Make sure that you pick an vertical that you can a) monetize, b) refer to another business, or c) adapt to the market or customer’s needs.
- Changes in the marketing industry mean you have be smarter and work harder in order to be successful.
- RRM is moving closer towards an Agency business model and building bigger campaigns for direct buyers.
- Learn more at www.rapidresponseonline.com or www.rrm.llc
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Rapid Response Marketing helps clients maximize conversions and minimize cost per acquisition. Founded in the great city of Las Vegas in 1998, Rapid Response Marketing has operated as a frontrunner in lead generation and affiliate marketing.
Website: rapidresponseo...
LinkedIn: / rapi. .
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Join PayPerCallers.com, the only forum exclusively dedicated to the Pay Per Call Community.
Website: www.PayPerCall...
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Learn more about Ringba, the inbound call tracking and analytics platform inventing the future of inbound calls.
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