Pay Per Callers Show - Interview with Kevin and Thomas, Rapid Response Marketing

Learn how Kevin De Vincenzi and Thomas Coolidge at Rapid Response Marketing help their agency clients grow their Pay Per Call Businesses.
QUESTIONS AND TIMESTAMPS
00:45 - Can you give us an overview of how agencies in the pay per call space?
04:02 - Does the agency model bring you closer to the direct buyer?
05:57 - Do you find that direct buyers typically need a lot more education and don’t fully understand their metrics?
06:43 - What are some of the most painful lessons you have learned with the agency model and working with direct buyers?
08:23 - What are some of the lessons you learned while driving television call traffic?
15:00 - What does your quality assurance process look like and what’s the hardest part of managing quality assurance?
16:36 - What are some of your favorite big wins?
17:47 - What does the business model behind tax debt look like?
37:21 - How do you think your business will change over the next few years?
38:17 - If people want to work with Rapid Response Marketing, how can they get in touch?
SHOW NOTES
- Kevin De Vincenzi, CEO and Thomas Coolidge, VP of Business Development.
- Marketing Agencies are focused on creating a multi-channel marketing effort for their clients based on their specific needs and goals.
- Many campaigns fail because you don’t have enough information!
- Ensure you and your client are a good fit before you start working together.
- Many direct buyers run inefficient internal teams and need lots of training to understand how it works!
-Taking over old existing accounts that need to be fixed can be very challenging. Cleaning up someone else's mess wastes time. A fresh start is always better.
- RRM has a team that listens to every call for a new advertiser / publisher and reviews calls that are in question.
- Growing in the Tax Debt and Student Loan Consolidation space while building strong relationships with direct buyers.
- Businesses in the tax debt space have different goals and are looking for different types of customers.
- Businesses in the tax debt space have different goals and are looking for different types of customers.
- Make sure that you pick an vertical that you can a) monetize, b) refer to another business, or c) adapt to the market or customer’s needs.
- Changes in the marketing industry mean you have be smarter and work harder in order to be successful.
- RRM is moving closer towards an Agency business model and building bigger campaigns for direct buyers.
- Learn more at www.rapidresponseonline.com or www.rrm.llc
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Rapid Response Marketing helps clients maximize conversions and minimize cost per acquisition. Founded in the great city of Las Vegas in 1998, Rapid Response Marketing has operated as a frontrunner in lead generation and affiliate marketing.
Website: rapidresponseo...
LinkedIn: / rapi. .
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Learn more about Ringba, the inbound call tracking and analytics platform inventing the future of inbound calls.
Website: www.Ringba.com

[@groundbreakingdig]

This is an excellent interview. Super helpful.

[@JimBanks1]

Love the video and Kevin and Thomas are smart guys running a great business. This series is so helpful to aspiring pay per caller agency folks. One thing, if you want the time stamps to show up on your KZbin video you need to have a 0:00 stamp to start the video off.

[@Ringba]

Thank you for the tip!