Pay Per Lead (PPL) vs Retainer Agency - Ian Bentley CEO of Pivot and Scale breaks it down!

[@vivdoolan6846]

I have been doing lead gen but only in one sector, I had the idea to do this but wasnt sure...your video makes me realise this is a very liable business model. My clients NEVER bother me except to say thank you and the odd 'this number doesnt work' for which I take that enquiry off the invoice. Its so simple and streamlined I love this business and can not wait to get into my next niche ! Very interested in your training.

[@jamesyoxon4852]

So much value in this video. I've been doing the agency model but this will be absolutely irresistible to client's. Stoked with this. Thank you.

[@kushpush2724]

You did me a great service with this video. Thank you!

[@bringtheseo]

Great video Ian. You might want to be more mindful of hitting the desk on the next one. I was thinking to myself, what is that noise?? LOL

[@bentleyprodesign]

Since you bring the SEO... I bring the NOISE! I’m like flava flav and talk a lot with my hands. But seriously appreciate the feedback and will look to mount my mic off my desk. Cheers.

[@bringtheseo]

@@bentleyprodesign All good man. I had to do the same with my Rode Podcaster. I made the same mistake. Again I was watching your video and thinking "Where is that bass coming from?" Thought it was a Honda Civic driving by lol

[@JamesMooreMarketing]

Lol yeah I was the same. WTF that noise outside 😂

[@bentleyprodesign]

@@JamesMooreMarketing hulk smash apparently!

[@James_m7]

Thanks for sharing! What are your thoughts on the Rank and Rent lead gen model? Thx!

[@javierlomelin]

This is very interesting. Do you have plans on reopening this program?

[@sridharsrigiriraju4583]

What is the definition of a lead? 1.3 leads or appointment a day is steep

[@stephb7702]

How often do you run into clients that want to stop because they can't handle the volume, and how often to you run into clients that try to get reimbursed for "bad" leads? How do you deal with it?

[@reecegregory-smma]

Do you have any thoughts on how you would distribute leads when there phone calls? As of course the leads could only go to one customers phone…

[@keaganoconnell2714]

Is the program still open?

[@khanhthukhanhthu8807]

Very good and funny videos bring a great sense of entertainment!

[@kasforai]

How would l charge per close deals do I trust them or how to verify?

[@bigturtleneck]

Hey Ian great video! what portal do you use for the client to track the leads they have had.

[@delmasskipper]

Do you have a recommendation for online training in this topic? Thank you!

[@LeadGebLabs]

Great video! So much value

[@oscarfagerhov8756]

You have a Progran to start a PPL agency for beginners?

[@zqa12swx]

Pay per lead is the best model there is.

[@mattsgalaxy823]

Ian, I heard that now its not allowed to use google ads for generating clients for the other people (so the classic ppl idea) . Is that true? Whats your thought on that?

[@bentleyprodesign]

I’ve not heard of that. I do know they frown upon going straight to affiliate links. But your theory means brands like home advisor, auto trader, lending tree, etc would not be able to advertise and they are all $100M+ companies. Not likely.

[@mattsgalaxy823]

@@bentleyprodesign thanks, that makes sense. I hope so as im myself in the middle of switching to this model. Tired of jumping from client to client ... :(

[@iamjosaguiar]

I think he might be confusing with the recent changes in the financial industries where you need to have a license or be an approved advertiser for a company with the relevant licenses.

[@mattsgalaxy823]

@@iamjosaguiar true! thankfully im not into this sector at all

[@camro40]

@@bentleyprodesign I m it ubon CCD lfJim m

[@brodiemcnally4685]

How do you charge for this every month? as the chance of a client ghosting you and not paying their invoice would be high?

[@bentleyprodesign]

If you do the hybrid agency model like I mentor, you have the clients pay the the amount of leads they want each month up front. That a way you are never chasing the loot.

[@brodiemcnally4685]

@@bentleyprodesign Yep thought so, Starting this Pay per show Monday..... Appreciate your videos.... post more please

[@brodiemcnally4685]

opportunity** haha

[@mongovang]

Hello Ian, would your training course be a good fit for anyone starting out?

[@bentleyprodesign]

My suggestion would be to get some ad campaigns under your belt is you are starting an agency from scratch and are a "soloprenuer". Understanding digital marketing from the ads perspective is important in being able to apply the methodology and execute at a high level. If you do have some capital to invest, I always recommend creating a team.. so if it is the ladder, then this program would be a good fit.

[@lateonbrakes]

@@bentleyprodesign how much capital? Thereabout (range is fine).

[@bentleyprodesign]

@@lateonbrakes capital for what?

[@MileHighVibz]

Awesome!

[@GLOBALADVERTISING_1980]

hi ian can i spk to you direct

[@bentleyprodesign]

Feel free to reach out on FB: facebook.com/theianbentley

[@lemorch1857]

Hi Ian, what about newbies into the PPL space. I come from the fin services and tech industry and looking to switch and build a lead gen agency, do you have a programme for this?

[@danhalliday6862]

Ian Bentley, Medspalife business is Permanently closed.