Pepperfry's Ambareesh Murty on creating a profitable e-commerce co. and taking it public

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In an exclusive conversation with Mint’s Associate Editor Shrija Agarwal, Ambareesh Murty, Co-founder and CEO of India’s leading online home furnishing retailer Pepper Fry, discusses his journey in creating a profitable brand in the highly competitive e-commerce space. Ambareesh believes that the road to profitability for an e-commerce niche such as Pepperfry is through creating ‘differentiation,’ ‘scalability,’ and ‘brand recall.’ And these three factors allow Pepper Fry to consistently make 20%+ contribution. Ambareesh shares his intension to take Pepper Fry ‘public’ and believes that ‘IPO’ is the true measure of success, at a time when many tech-entrepreneurs prefer to stay private for long. Ambareesh, further opens on a host of topics: his initial mistakes and course corrections in creating Pepperfry, frugal capital raising at a time when capital is abundant, advent of Ikea and its impact on his business, and some of the key challenges and learnings in the course of creating a successful brand.

Пікірлер: 7

@armaanshaikh-op1qx Жыл бұрын

Miss you saar

@swasticated 5 жыл бұрын

Bas behen..!!, let the poor guy speak..

@vikramkesath442 3 жыл бұрын

I had purchased the sofa and Dining table set on 24.6.2019 for my personal use. It is covered with the Guarantee for 36 months . After some time the leather started cracking . I contacted customer care of Papperfy and I also wrote e-mail . Customer care person of Papperfry called me and demanded photos of product. After sending photos I got reply from the Pepperfry that , the damage due uses of product, therefore they can not do anything. How can Papperfy say that , the leather is cracked due to uses. Uses was main purpose to purchase product. If the leather is getting cracked means they have used the lower quality product and cheated me .