🤯 Introduction to Performance Max Asset Groups

[@leomega]

hands down one of the most insightful PMAX videos on KZbin

[@solutionseight]

Thanks Leonardo, glad you're finding value in it!

[@nicoledorn9992]

Your videos are simply fantastic! Hands down. I'm struggling determining best setup for campaign vs asset group. We're an ecomm store that sells UTV Parts and accessories. Our sites are setup to shop for a specific year/make/model of their vehicle. I initially setup a general campaign with all vehicles mixed in the headlines, descriptions, images etc and the results have been great. I wanted to put more strategy behind it so I setup 2 additional campaigns, each specific to the 2 of the 3 vehicles we sell accessories for. I have received 0 impressions on my 2 vehicle specific campaigns. All traffic is still going to my general campaign. However, when I look in the campaign the headlines, descriptions and images don't always all show the same vehicle. My question is, what do you do if the audience you want to target has crossover, but the assets (headlines, descriptions, images AND products) are or would be best to be unique to the vehicle. 1 campaign with asset groups for each vehicle and audience? But then what if your 2 vehicles then share a 'Thrill-seeker' segment for example. How do you tailor your message to be specific to the vehicle they own on crossover audiences?

[@liadtugentman1838]

Hi there, that's a great video, thank you! Two questions: 1) You said you can target audience by the search terms they used, how do you do that? 2) Can you exclude a search term from activating the campaign? Thank you :)

[@douglashumphreys4441]

yall are awesome! so glad I found you. John / Kasim I have a question involving PMax campaigns. I have three of them running, but here's the issue I'm seeing - a number of faux conversions but also a number of people seeing the ads, clicking on the ads, that I don't want to see the ads. How do I adjust for that? The campaigns are set up for Lead-Gen, so clicks (calls, form fills) from people I don't want intend to work with are costing the campaign. How do we approach that with PMax? Thanks yall

[@helalchowdhury]

Another Value Bomb!

[@solutionseight]

You know it!

[@ML-gt6jd]

Pmax is just awasome. Great video again. For my webshop we Will kill it even better now. For Google shopping. Would you create a asset for that only together with a remarketing asset and more. And Then at some point turn of Google shopping. I do spend more than a 1000 Per day. So ofcourse making the right move here matters.

[@sociallyfound-googleadvert6823]

Another awesome video to the Performance Max collection John, thank you. What would you say is the "better" practice when segmenting out Asset Groups? Keywords, In-market, etc.

[@solutionseight]

It would really depend on the business/specific campaign!

[@TheLoremuca]

Asset Group son unos sinverguenzas, ladrones

[@markhall2338]

are asset groups the best way to choose which specific products from a website are to be advertised?

[@yassinelam8269]

Hey John, since the audience was already being targeted by your other asset group in the performance max campaign, why would you create another asset group for that audience specifically?

[@solutionseight]

Each asset group is always going to have a difference audience signal. This is to explore multiple audiences at the same time with the ability to see which ones work and which ones don't. As the campaign learns, we can turn off asset groups that aren't performing and use that knowledge to help build only high-performing asset groups.

[@yassinelam8269]

@@solutionseight This make sense in the beginning to boost the learning phase of the AI, don't you think later when the PM matured a bit the Ai will not care about the audience signal that much but goes from the historical data and end up targeting what it think will works best?

[@Orasamazingherbal]

Hey John. I know this one is a bit older but...Would you do a "People who searched for any of these terms on Google" list and a set of the url of that same search in the same segment in one adset or would you also consider that in two separate asset groups for testing/control? I am unsure if putting them both together is redundant or a great idea. Thanks!

[@VijayNaradaKumarPilla]

Hey such a nice video - My doubt here is if we create multiple assets in a single campaign how can know which asset group is working??? Google isn't given any columns to check it know????

[@Colyz93]

The customer list is not showing in the audience signal and I can't choose it

[@moneyloop7857]

I was wondering... for PMax campaigns are you using Maximize Conversions, or Maximize Conversion Value?

[@solutionseight]

We don't use templated structures; every client's and industry's needs are different 😀

[@yuriykabanets7665]

Thank You!

[@HiDean]

Great info and thanks for sharing. @8:25 When you input your customer list into "Your Data" section and then input an affinity market into "Demographics" section, is this telling Google to search for an audience who must fit BOTH criteria? Or is it saying you can go after one OR the other?

[@amjhedhussain8152]

Hey John, Are you still seeing Audience Segments under insights? I'm guessing that feature was removed or I don't have it cause all I see is the search terms grouped into categories..

[@أَفَلَايَعْقِلُونَ-ه4ر]

Thank you for the great video, one question, is it possible that I pay for conversions in PMAX like in SDC?

[@chandendhlovu4072]

Great video John! Thanks

[@solutionseight]

🙂

[@hikeitnz]

Great video John. Have been struggling to get the performance value of each asset to a "best" level. is there a method or tool i can use to really get each asset performing the best possible. also how long does the performance indication take on asset images and have have noticed they are still on pending with approved status even though the headline performance etc has been indicated

[@sandraegemark252]

When looking at which audiences that performs well should I look at the "share of conversions" rather than the "index"? is one of them more important than the other or can I also build asset groups from those with high index?

[@robathuw5756]

Would you split product groups into different performance max campaign?

[@solutionseight]

Yes, depending on multiple things (budget, goals, content, etc.)

[@DaveFogel]

Funny enough I just did this today.

[@solutionseight]

Haha well how about that?

[@shoewies4554]

How do you have different listing groups if you only sell 1 product on your store?

[@TheKAUMAN]

Awesome thanks 👍

[@solutionseight]

Thank you for watching!

[@joeybidner]

when you made the frequently dines out asset group, was the frequently dines out audience the only signal you put into the whole audience signal for the asset group?

[@solutionseight]

You got it Joey!

[@DaveFogel]

John, Is there a way to see which asset group is performing better if you are not running shopping with it?

[@solutionseight]

No but you can separate campaigns for lead gen if needed.

[@janslovnik]

Hey John, great video once again. I have a question/problem. When comparing different asset groups under listing groups the only metric we're allowed to look at are All conv. (value). The thing is if you have set up for example Begin Checkout and Add to Cart they will be counted here as it seems that Google removed the option to not include the values in All conv. column or am I missing something? I can't seem to find the setting to disable this option anymore and so I'm just getting really high numbers because of it. Any help would be greatly appreciated, thanks!

[@solutionseight]

Hi Jan, thank you for watching! On the campaign overview (all campaigns) you can see the conversions but if you click on the Perf Max and get into it, it only shows all conversions. If it is ecommerce, you can delete other conversions to see the full data.

[@janslovnik]

@@solutionseight So basically what you're saying is I'd have to delete all other conversion actions except purchases to get the "correct" data? But on the other hand Add to carts and Begin checkouts are a good signal for Google what kind of users are closer to purchasing. Feels like you have to choose between the 2 options that are both benefitial for the optimization :/

[@Stefano-mo5qr]

I would like to ask for advice. The max performance was going very well, I had a very low cost per click, an excellent conversion value and therefore little expense with excellent results. At one point I had to reduce the budget to one euro, due to a warehouse inventory. When I restart it at the usual budget of 40 euros a day, it is as if it had lost all data. The cost per click is back to the Jurassic era at 15 cents and it is as if it had lost all data. it is also true that I have changed something in the asset, some logos and other nothing in particular. it is almost as if google prevents you from stopping it or decreasing your budget, otherwise the information collected by the campaign will be lost. not to stop and this is frankly unacceptable. Can you give me some advice? thank you.

[@solutionseight]

Unfortunately, the low ad spend for google ads tends to lose data or audiences. Any changes to the budget might affect what audience you are watching depending on how low or high you go.

[@anthonymendola2108]

We have many different types of products that we could probably break down in 8 different categories. Would it work to have 8 different performance max campaigns so we can be specific with our assets and URL?

[@solutionseight]

If you have enough data in your account, yes. Just be mindful, you need to get each campaign enough budget to learn with Pmax as it is running across all the Google assets. If you have a new account, keep all of them in 1 account, and let Google tell you when to build out.

[@oanaglavan2865]

Hello Solutions 8, great video as always. I have a quick question, every time you add a new asset group does your campaign re-enter in the learning phase? If yes, how offen do you recommend to do this changes?

[@solutionseight]

Hi Oana! No, the entire campaign does not re-enter the learning phase. Your new asset group will be in the learning phase.

[@oanaglavan2865]

@@solutionseight Thank you!

[@Spooneybarger314]

Great content. Decent face.

[@solutionseight]

Ha! Thanks for watching Kevin 😉