💰 Performance Max for Small Budgets

[@digitalthrive1878]

Regina, we don't see enough of you on here. Kasim, man your holding out on us! Can we have her dive deeper into the tactic?

[@sociallyfound-googleadvert6823]

Another great video from the team at Solutions 8. Looking forward to seeing how this works out over the next few weeks/months and sharing the results.

[@DaveFogel]

Smaller budgets like 5k. You guys crack me up.

[@03Regina30]

Or under! :) The important thing is: If you're just getting started then you want to target bottom-of-the-funnel searchers (folks that are ready to buy) and move your way up the funnel as your business scales & maxes out the bottom of it. So, this "PMax Light" is a way to try to make that happen.

[@TzvetanTz]

@@03Regina30Hello, I joined a waiting list about a month ago but still haven't heard back.This how long does it take?

[@03Regina30]

@@TzvetanTz that's odd, the waitlist is only about 1-2 weeks right now... Can you search your inbox for the keyword "starterppc"? In the meantime, I'll have my team look up your name to see what date they reached out.

[@03Regina30]

We searched the waitlist for "cvetan" and "cvetanov" but couldn't find you on the list. Can you post your email address & I'll have the team take a second look?

[@alexfroloff6353]

Great tut!!! Just one crucial question: how do you analyze de data from each segmentation to optimize? where is this info?

[@aalokmallik7995]

I have one concern though. Don't you think running pmax campaign with asset only overlap with KZbin dy.remark.

[@solutionseight]

Hi Aalok! Here's what Regina had to say: Yes, it does overlap. However, we typically still run both because we want to be extra certain that everyone on the remarketing list is being shown remarketing ads. And it's such a small list that it doesn't hurt to just devote another $1 or $2 daily to it. Remarketing is so inexpensive and so powerful (even though its power is not measurable) that it's a tiny drop in the bucket of "wasted" cost compared with the value of appearing everywhere for everyone who knows your brand name.

[@StephenQuinn]

Value Bombs all day long!

[@funkycrackhead4561]

Hi Regina. Why are you using retargeting campaigns if the pmax asset only group already retargets?

[@lindal835]

Thank, very informative, I'd like to see more detail. Which groups do you target in your remarketing list? All converters, add to cart and more? or?

[@anthonyskinner8068]

Love this Regina. You seem to do a fantastic job at the Sol8 team. Have you tried this with a tCPA/lead gen campaign?

[@Gabriel.success-academie]

Hello, Yes i'm doing that a lot. I don't really with the tons of fake leads of performance max campaigns. I have spent 65000€ in a month on lead generation performance max and it was really good. Nothing was fake because we have asked our subscribers to join our discord and 80% were joinging it.

[@mrtnmlchr]

A follow up question on the general campaign setup: - Whats the recommended bidding strategy (ecom)? Maximize Conversions with no tROAS (like in the big pMax Whitepaper from Kasim)? - What about final URLs for the AssetOnly Group? I guess i leave them on and exclude unwanted pages (legal stuff). - Would it be a good idea to create an AssetOnly Campaign with no feed added? @Solutions8 Team: you're Videos we're a big help for me already. i was thrown into cold water with pmax and managed to rescue some of our bigger clients from "migration"-damage. but right now i have smaller ones which are struggeling, so thanks for your videos :)

[@Gabriel.success-academie]

Hello, On ecomm, go for Maximize Conversion, no roas. You can let the final url On but exclude the unwanted pages. Ye create an asset group with no feed to help the one with the feed and put in audience only your existing clients.

[@03Regina30]

Ask this question on the Friday "lives" on the Solutions8 channel with Kasm & John. It's happening right now!

[@AlphaTurtle]

You probably get this question a lot, but... For a brand new eCommerce GAds account, with a budget of 2k/month, what campaigns would you suggest starting with? Just PMax and Brand? Or Standard Shopping and Dynamic RM?

[@rb3n7vn23]

You can check this video from them, they answer your question: kzbin.info/www/bejne/m5euc3SZgdBoo6c They basically recommend a mix of different campaign with pmax, to help pmax to learn. Not sure if you should put all the campaigns they recommend considering your budget.. but maybe add 1 or 2 :-)

[@oanaglavan2865]

Hello Regina, for the perf max with no assets do you leave the url-extension on or off? Thank you!

[@visiomorfosi]

One of my newer accounts forces me to provide title, image and description assets. Can't set it up as a feed only. Anybody knows a way around thist?

[@stephenk3434]

Thank you. I am about to start PMax campaign(s) for an early stage brand at around AUD$50 pd. It's for a physical product that has two main use cases: i) bought when people move home, including kw 'moving'; ii) bought when people put items in storage, using kw 'storage'. Potentially, the copy could be hyper-customised to these two scenarios. Then there are generic search terms where it could be either scenario. Do you think different adsets should be used with PMax or just bundle it all together and let the algo do its thing? Thanks so much.

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@paulo-galletti]

Thank you so much for this Regina. One question I'd like to ask is if it still works well when uploaded via Google Ads directly instead of Google Ads Editor?

[@arjensmit6668]

You say a small budget is

[@Ray_eddi]

Nice job!

[@dizzian]

What's in the purchase intent audience signal?

[@MK-lj2rm]

For some reason i cant seem to create a second asset group without being forced to put headlines and images, it wont let me save. All my other accounts have been okay.. Its a brand new account and its not letting me, do you think they patched it?

[@03Regina30]

This is strange. Make sure you're duplicating an ad group from an already-existing feed-only ad group. If you duplicate a full ad group then it won't let you delete the assets from it. It has to be a campaign that was converted from Smart Shopping. Google Ads doesn't allow people to make new PMax campaigns that are feed only anymore.

[@mrtnmlchr]

How is it possible to get a pMax Asset Group for Shopping with no assets? Google is forcing me to enter something.

[@nikoWhat]

Add the absolute bare minimum. Like literally what it takes to get approved

[@mrtnmlchr]

I created a new Campaign with Default Asset Group and just published. This way, i didn't had to enter any further texts. In another Sol8 Video John mentioned that Google will fill up the Text by its own after a while. I will watch this and act accordingly.

[@nikoWhat]

@@mrtnmlchr Interesting stuff, I'd love to know how your experience goes. Do you know what is meant by "asset groups only" does that mean no listing groups?

[@mrtnmlchr]

​@@nikoWhat As far as i can say "Assets Groups Only" offers two ways of implementing. One Way is to have a Product Feed active and exclude all listed Products via Listing Groups. And the other being to setup the campaign with no feed. Sadly, there is no way to remove a feed from a campaign. Right now i have the Problem that "Shopping Only" starts with impressions but "Assets Only" has zero Impression. My "Trick" for Assets Only is to exclude products via Online / Local Sale (Online is excludes, local is empty) If someone knows better, please correct me :)

[@nikoWhat]

@@mrtnmlchr ohhh makes sense! thanks for sharing

[@JillSaintClair]

Are you going to offer Starter PPC as white lable?

[@BlackandBright1]

Is the $5k budget the daily, weeklty or monthly budget?

[@03Regina30]

I meant monthly, but you can set whatever budget you want, of course.

[@blackluxuryaccessoriesgift9803]

@@03Regina30 thanks for clarifying

[@janslovnik]

As someone has said before me, I have no clue how you set Pmax up like that. For me it says it requires at least some images and logos besides texts. A rundown on how you set it up would be helpful.

[@Shekra14]

Just create your pmax, setup your feed and the rest remains empty beside the audience. That's pretty much it :)

[@03Regina30]

So sorry I forgot to mention: The way around this is to use Google Ads Editor (the desktop app) which let's you make a PMax campaign and push it through to Google Ads with no assets.

[@Geoff6588x2]

@@03Regina30 I know this comment is a bit old at this point (4 months ago) but you can't post in editor an asset group without assets.

[@03Regina30]

You're right! Google keeps changing things up on us :) We have to continue coming up with sneaky ways to defy their attempts at control. Nowadays the way we build asset-less asset groups is to create one that has the required assets, and then create ANOTHER asset group with nothing in it, and THEN you have to go back and delete/pause the first asset group. Good luck!

[@Evan-Lemoine]

How would this strategy work for a digital agency looking to generate leads? I am doing every free method of generating leads (cold call, email, DM, networking etc.) and I am getting some traction but this can't be sustainable. I want to have at least one small cost ad campaign running for me to do some degree of lead gen in the backgorund/when I am not working. Anyway, thanks for the awesome content! Sol8 is by far the best YT channel for getting detailed actionable advice!

[@Evan-Lemoine]

P.S thinking a about a $800 search campaign

[@Gabriel.success-academie]

No do not use that for lead generation. Create one performance max campaign per audience and optimise them seperatly. Also, if you have small budget, i advice you to create a performance max campaign with only the customer list audience. You'll get good results.

[@03Regina30]

Ask this question on the Friday "lives" on the Solutions8 channel with Kasm & John. It's happening right now!

[@mauriciomena2115]

what about for local business? how can i split the budget with pmax campaigns?

[@03Regina30]

PMax will spend some of it's money on local ads (there's no way around it), but if your customers often find you on Google Maps then I would recommend setting up a dedicated Local Ads campaign to push a portion of your budget into those because you have no control or visibility into how much of the budget PMax spends on Local Ads....or even success metrics for those ads within PMax, I believe.

[@DrGuu90210]

Why setting up a PMAX campaign like this without all the features instead of just setting up a normal shopping campaign with automatic bidding strategy? Would that not be the same or somehow easier and better ?

[@Gabriel.success-academie]

I guess they do that because Performance Max campaigns have priorities on shopping campaigns. Doing like this give the same priority as the other performance max campaign.

[@billluo1118]

Whats your bid strategy? Maximum conversion or conversion value?

[@Gabriel.success-academie]

Dropshipping so i guess maximize conversion.

[@03Regina30]

Ask this question on the Friday "lives" on the Solutions8 channel with Kasm & John. It's happening right now!

[@uctn4641]

I spend about $10/day but got only about 1 sale a week

[@alphiejoy]

How does the asset group campaign work with all the products being inactive? Am I missing something here

[@03Regina30]

The Asset Group Only PMax campaign targets all the other networks except shopping.

[@alphiejoy]

@@03Regina30 yeah I got that but if all the products are inactive then how does that work?

[@03Regina30]

@@alphiejoy For running ads in networks other networks, it will use assets like Headlines, Descriptions, Images & Videos provided in the campaign. By turning off the product feed, we force Google to not run ads on the Shopping Network

[@alphiejoy]

@@03Regina30 ahhh got it, thank you!

[@mrtnmlchr]

@@03Regina30 How do you correctly deactivate all products? I have setup one account with an "Assets Only" and "Shopping Only" Campaign, setup a couple of Asset Groups and excluded all products via Listing Groups (with Filter for Condition "used" and there are no used products). So no products at all are active. To this day i get Zero Impressions with Assets only. Why could this be? - Campaign has Shopping Feed - Final URLs are active and excluded some legal sites - Bidding: Max. Conversion with no ROAS - 6 Asset Groups for 5 Signals (Audiences) + 1 All Signals - Listing Groups with Filter for Condition (Zero Products active)

[@johnnypersson8737]

Would this be a good strategy for a brand new google ad account for e-com, with no data whatsoever?

[@Gabriel.success-academie]

I guess so, it's very interesting what they are doing. If you have your customer list uploaded on your google ads account, i guess it will work.

[@johnnypersson8737]

@@Gabriel.success-academie problem is, we have no customer list, since we are starting now from scratch 😅

[@Gabriel.success-academie]

@@johnnypersson8737 Then, i would go first to a manual shopping campaign with a RTG dynamic campaign. After 50 sales, i would advice to try the PF Max campaign only.

[@03Regina30]

That's a question that's come up lately...Whether it makes sense to start off with PMax right away or start with Standard Shopping for a while. I can't speak to it yet, it's just a question that's been asked the past week or two.

[@diannacarlton]

@@03Regina30 do you have any updated insights on this now? P.S. ❤️ your content!

[@harryrichman2726]

All of my Pmax conversions are fraudulent. I'm doing lead gen for an advertising agency, nearly ever pmax lead is a fake email, seemingly randomly generated name, and numbers that do not work. I've changed the location settings on pmax, what else can I do to remedy this? Making a form with 15 plus field forms feels ridiculous.

[@DaveFogel]

I'd just use search. Pmax lead gen isn't good.

[@liweiyang1988]

you may need run search first and build up the similar audience first.or just upload your client list to google. but you are running advertising agency ads, you are probably will get audience who knows how to fake traffic and make money.

[@harryrichman2726]

@@liweiyang1988 Been running search for a while now. Might just go back to it, wanted Pmax to work but it's not really viable at the second.

[@03Regina30]

Yeah, we haven't found any success using PMax with Lead Gen companies except for the much larger companies (like $80k monthly ad spend, for example) who have already maxed out the more bottom-of-the-funnel activities. PMax is too top-of-the-funnel and can work to generate awareness once the account has tone of conversion history & frequent conversion data.

[@Gabriel.success-academie]

@@03Regina30 You are wrong, i use PMax for an Nft Project. I have spent 145000€ in 3 months and i was profitable after 3 days. The leads are good because we were asking the people to put their email AND after to join Discord. on the 73400 leads we have got, 60 000 join Discord app. The leads of performance max are good.

[@blissfultouchreflexology]

♥

[@ramonwawer5658]

🔥🔥🔥

[@chaz2290]

I know it's only been 9 months but you never know with PMax: is this still relevant?

[@walid9701]

GOLD

[@jakobrasmussen1575]

Awesome steategy. Thanks! How do you know what audience works best without the listing groups? 😊

[@Gabriel.success-academie]

I guess it's a mistake. i Guess they are making tries on the PF oriented Shopping and if it works, they put it in the asset group campaign.

[@03Regina30]

We look at the asset group only campaign to pull that info. But this is a brand new experiment.

[@jakobrasmussen1575]

@@03Regina30 thank you, but where in the asset only campaign. Isnt listing groups the only place we can compare the asset groups? 😊

[@MrGentileg]

Love your channel the value is normally insane but this feels a bit sloppy. Firstly, small budgets to start up Ecoms are on point at £10/20 a day but certainly not classes as less than £5k a month. 500/1K is more realistic. Secondly, this strategy felt cobbled together. It would have been helpful to explain the why and the how in detail regarding the structure..why does this trigger shopping....why does it remove some of the other less impactful channels.....how does selecting no products trigger only remarketing.....what asset groups you need to enter to trigger that remarketing campaign etc. Come on guys.

[@03Regina30]

Making the products inactive in the asset group only campaign means it will go after TOFU activities & remarketing -- basically everything but shopping network since it doesn't have the ability to show shopping ads. This way you can restrict the budget on this campaign and force more of your budget into the other campaign which is only shopping (no creative assets at all).

[@juanjlondono7893]

They're prodviding insane amount of value for FREE. come on man

[@03Regina30]

@@juanjlondono7893 haha seriously. Thanks for defending us :)

[@Shekra14]

Be careful to hide the name of the client on the feed name when you open the Asset group list !

[@imonline8051]

How can I block your ads and channel?

[@markusgrunbert4756]

5k = small budget LOL and she says nothing interesting. we can read the numbers by our own! thanks for nothing.

[@Gabriel.success-academie]

It's a small budget especially for a performance max campaign, their tutorial is really good.

[@kasimaslam9506]

@@Gabriel.success-academie thanks for coming to our defense :-)

[@Gabriel.success-academie]

@@kasimaslam9506 Haha no worries, of course she did mistakes on the video, what she is saying is not right 100%. But people forget that you give this content for free.... Instead of critisizing, they should appreciate that...