💰 What Budget Is Too Small for Google Ads?

[@igniteacademic]

Really appreciate this video Regina! You answered a lot of the questions I have as a tutoring co with a several hundred dollar LTV but only several dozen customers so very limited data and budget. I'm even still too small for starter PPC so I'm grateful you have this KZbin membership as an entry-level way to ask questions!

[@gregmcbrien]

Your videos are usually excellent and this one certainly had some good points but I will admit I struggled to take away an answer to the question "what budget is too small for Google Ads". Please don't take this as a criticism, I just wanted to provide some honest feedback so it might help future videos. Having a campaign run for a month before then advising a client you need to double your spend to get meaningful data is necessary at times but is difficult for obvious reasons, having some sort of methodology on why an original budget has been chosen can at least help to get off on the right foot. For example, if your average CPC is going to be around $50, is a daily budget of $200 enough? Those are the sort of questions that come in and I'm always interested to hear the different perspectives of how people manage it.

[@604stella]

It's too bad they didn't answer your question. I would not want to be the person to have to explain to someone why they need to spend more in order to get better results. Lol. It makes sense but would be a hard sell.

[@javierespinoza5408]

What do you consider a good investment/conversions rate for a healthcare service that costs for the patient between $2400 - $3000??

[@Zeioth]

This intel is very valuable to us, thank you so much guys.

[@quadcom]

all the examples I have come across for GADs are larger scale retailers like your clothing example. I am a photographer, I am very local and very niche. I focus entirely on professional headshots. I have tried to work with PPC providers in the past and freaked out when they had my CPC at $9. I don't have a huge budget, $1K a month. But, I'm also not targeting a ton of different keywords and I am not changing things up all that often. If what youa re saying is true then advertisers like myself are literally screwed. If we don't have a significant enough budget then we can never really reap the rewards of the algo. What can we do about this?

[@liweiyang1988]

i see you are focused on cpc, it is not good for you, advertiser have many ways to lower the cpc. you should focus on did they bring your targeted audiences to your site. did you get the proper ROI. the key point is do you have enough data to feed google ads AI by give out all your client data, sales data to google. if not, then expect the ads to run a long time without a good result.

[@nikoWhat]

Hey Adrian, local ads and google are a challenge. Doing strictly search ads may not be the best route, have you experimented with Performance max and local services?

[@KydSyd]

Doesn’t this all go out the window if you’re using manual bidding on search?

[@loukoza]

Hey Sol8. I would really love to hear you guys do a video about allied healthcare (dentists, physiotherapists, etc.) if you have any of these clients. I've run into some difficulty running certain campaign types because of policy violations (specifically, Google doesn't like it when you target people with health conditions), so we can't do remarketing. Yet I see similar business running display campaigns just fine. Would love to know your thoughts, if you have any.

[@Evan-Lemoine]

Hey Lou! Great question, here is a video Sol8 did in the past around this subject. Hope this will help! kzbin.info/www/bejne/bJ7Tl2V7hNmcmtE

[@loukoza]

@@Evan-Lemoine Thank you. It didn't answer all of my questions though... Like can you run ads for a medical/health business just using affinity audiences?

[@Evan-Lemoine]

@@loukoza I wouldn't recommend it but there is a lot that goes into answering this question. If you'd like I'd be happy to get on a quick call to dive a bit deeper into this question. Let me know if that'd help!

[@adrianpelegrin]

I lowered the maxCPC a 70% and still getting the same results. Google will spend all the budget if you don't cap it.

[@billluo1118]

Are you still using feed only asset group?

[@03Regina30]

Yes, for eComm clients we're still using that, especially when the budget is under $5k.

[@billluo1118]

@@03Regina30 thank you!

[@prestontoor9057]

Great video!