Renaud Salmon, Amouage creative director, interview, part 1, Persolaise Love At First Scent ep 295

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Episode 295 of Love At First Scent
This was a KZbin Live broadcast streamed on Thursday 7th July 2022. Unscripted. Unedited. Unrehearsed.
This episode was the first part of a very special two part interview with Renaud Salmon, the creative director at Amouage. (Here's a link to part two: • Renaud Salmon, Amouage... .) During our discussion, we covered the brand's latest release - Opus XIV Royal Tobacco, composed by Cecile Zarokian - as well as the changes Renaud has brought about during his relatively brief time at Amouage, and the issue of how his work fits into the wider context of Omani culture and aesthetics.
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[Samples seen in the broadcast provided by the brand.]
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Persolaise is not affiliated in any way to any brands*, wholesalers, retailers or organisations involved with the fragrance industry. All reviews are entirely independent. Content is never 'sponsored' by any external agencies. Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.
[* In November 2020, I was commissioned to complete a writing project by the brand Amouage. The project may or may not have a bearing on the scents released by the brand from 2021 onwards. At the time of writing this note, my intention is to continue mentioning and reviewing all Amouage scents released up to the end of 2020, except in posts/articles where perfumes from several brands are included and presented as part of a selection/collection (eg ‘best of’ posts and lists).]
Copyright 2022 Dariush Alavi and Parfums Persolaise. All rights reserved.

[@le_journal_de_natalie]

Renaud is such an inspiration. Open minded, humble, curious and super creative. I could listen to you talk together for hours. Such a good call to plan another interview!

[@Persolaise]

Thanks, Natalie.

[@salmonrenaud]

oh - thank you for the positivity Natalie!

[@le_journal_de_natalie]

@@salmonrenaud 😁

[@annemiekevandenbelt2971]

Wonderful interview Mr. P, what a joy to hear Renaud talk about perfume, culture and change. Thank you, I'm looking forward to the next part of the interview!

[@Persolaise]

Thank you so much for watching.

[@salmonrenaud]

Thank you Annemieke!

[@powderipowder]

Thank you so much for this wonderful interview!

[@Persolaise]

Many thanks for watching.

[@viggenone]

Woow what a fantastic interview, we had the chance to see the evolution of Renaud in Amouage and what a fantastic opportunity to learn from that experience, this is priceless! I'm dying to try Royal Tobacco, as one of my favorite notes I've been looking for the perfect cigar fragrance, right now Royal Crown's Habanos is the closest and my favorite, they capture that cigar stink that you get when you open a cuban cigar tube or box and some of the smell that you get when you light one, I'm not a regular smoker but every year I enjoy smoking one or two good habanos, my favorite are Romeo & Julieta Churchil's, I totally get the changes in taste and smell from the start to finish that he talks about, it's an experience every fragrance aficionado should try. Partagas are also delicious cigars, when I saw the box... it brings memories. Amouage has been growing on me as my favorite brand, I've been using Overture in the heat of the Chihuahuan desert and it's amazing!!! It develops very different in the heat than in the cold weather, it's like having two fragrances in one. Still a lot to try from the house but I'm hooked and as a designer I really like the refresh and new more subtle and elegant direction of the brand's image. As always a pleasure Dariush and many thanks to Renaud for sharing his experiences with us!!!

[@Persolaise]

Thanks very much for watching, Carlos. I should think Amouage goes well with the heat of the desert.

[@salmonrenaud]

Thank you Carlos for watching and sharing this. I am not a cigar smoker myself but have strong memories related to them.

[@viggenone]

@@salmonrenaud Au contraire, thank you Renaud for taking the time to give us a glimpse inside Amouage, and the fantastic story about the creative process behind Tabac Royal, priceless!!!

[@ReichertDaniel]

Fascinating interview. Royal Tobacco sounds amazing. I wonder if Renaud is familiar with the 2003 (Pulitzer Prize winning) play, “Anna In The Tropics,” by Cuban playwright Nilo Cruz. It’s about a dashing lector who reads “Anna Karenina” to cigar factory workers, only to see the lives and relationships of the workers begin to parallel those in the novel. Passionate stuff!

[@Persolaise]

Well, he certainly knows about the play now. Thanks, Daniel.

[@salmonrenaud]

I need to check this Daniel! Thanks a lot for sharing

[@arthurvandamme7447]

Thanks to the both of you for sharing such a nice chat about Amouage and the perfume world with us. Always such a pleasure! I really like Renaud’s approach. He seems like a very polite, very interested and very reflective person. He is of course also Belgian, just like me, so that helps ;-) I wonder if he would willing to bring some samples for me to Brussels :) Thank you again gentlemen and already looking forward to part II.

[@Persolaise]

Ah, the compatriots stick together 😂 Thanks for watching, Arthur.

[@salmonrenaud]

Thank you Arthur! Greetings to Belgium!

[@cynthiamicholt9867]

Greetings from Belgium (Brugge) 😘

[@aromafromheaven]

What a fantabulous interview! Thanks for this

[@Persolaise]

Thanks for watching.

[@margaritamaciasdealba5011]

I am enjoying my firs Amouage Lyric woman and is exquisite a long journey of smells in my skin there is a point that smell like under my skin from Franchesca Bianchi and then changed again, my favorite is the opening so the best for me is put it in the clothes. There is no doubt that they use the best ingredients. I am impressed with Lyric woman 💜

[@Persolaise]

Thanks very much for watching, Margarita.

[@RachelKNg]

Oh! We missed it! Fantastic interview!! ❤️❤️❤️❤️👏👏👏👏👏👏

[@Persolaise]

Thanks, Rachel.

[@emmagutierrez1408]

Thank you for this fascinating interview! It's wonderful to be able to listen to people in the perfume industry with a vision, an ethos, and a high degree of coherence and consistency. Well done, Renaud! I do believe that beauty will save the world.

[@Persolaise]

Thanks for this, Emma.

[@Ecojock]

The 'Lector' concept is amazing!!!

[@Persolaise]

An inspired idea, right?

[@davidsantiago1380]

“Change needs to be taken carefully. Change is good when you understand the past. change is required (…), respectful of the past” - probably the best quote of the interview.

[@Persolaise]

If only more people followed that line. Thanks, David.

[@salmonrenaud]

Thank you David!

[@julieanna7061]

Thank you for such a thoughtful interview. I am new to Amouage- Epic woman is my first. I was drawn to the scent without knowing anything about the brand. Your conversation with Renaud is so much more than a perfumer hyping a new fragrance release- it’s a conversation about history, culture, a deep respect for the past, and an elegant way of moving the brand forward. I can’t wait to listen to part 2 of this conversation, and I look forward to learning more about Amouage and adding more to my collection.

[@Persolaise]

Thanks very much, and yes, I agree that Renaud’s responses always come across as authentic.

[@LiaAndrews]

This interview has convinced me I need to visit Oman to 1) visit the Amouage site and 2) experience and buy non-IFRA compliant perfumes and attars.

[@Persolaise]

I totally recommend visiting Oman.

[@salmonrenaud]

Oman keeps on surprising me every day - thank you Lia for the comment!

[@juandelacruzfraganciadelac1224]

I can't wait for part 2

[@Persolaise]

Me neither.

[@SSDFragrances]

What interests me the most is that you've got Tobacco and then you've got Amouage Tobacco, and I am quite intrigued to see how my nose reacts to the latter!

[@Persolaise]

I hope you like it. Thanks for watching.

[@razvanyke]

Cool video, I do hope big things are ahead for Amouage. Take care

[@Persolaise]

I suspect they are. Thanks for watching.

[@margaritamaciasdealba5011]

Use a perfum that belongs to a Country that is part of a culture is other experience, I am glad to celebrate my 50th birthday with this experience

[@12prettythings10]

Happy Birthday 🎁

[@Persolaise]

Best wishes to you.

[@brainfragrances]

damn, got the notication an hour late lol

[@Persolaise]

Oh dear, very sorry.

[@SSDFragrances]

Same here!

[@salmonrenaud]

I guess I need to get better with the Instagram countdown functionality... :-)

[@boardcrf2763]

This is in the must try list for me.

[@Persolaise]

Good 😉

[@Sallahaddin1]

I hope that in the next part you'll ask about possible discontinuations, particularly about Amouage Opus VI - if it is discontinued and if yes, why? I thought it was a bestseller in the Library Collection. Cheers!

[@Persolaise]

Thanks very much 😊

[@juandelacruzfraganciadelac1224]

I been trying to watch this interview and its my 8 time starting it over again .

[@Persolaise]

Oh dear.

[@juandelacruzfraganciadelac1224]

@@Persolaise got to see it all and amazing one

[@salmonrenaud]

@@juandelacruzfraganciadelac1224 Thank you for watching Juan!

[@juandelacruzfraganciadelac1224]

@@salmonrenaud thank you for doing the interview it really made my day .

[@storkonstage]

Excellent interview. I'm so interested in the sourcing of the ingredients. Are Amouage perfumes all natural and how do they make the fragrances so strong? Very much appreciation for the in-depth content. Looking forward for part 2. Greetings from Holland! 🌷

[@Persolaise]

Thanks, Rob. Hardly any modern perfumes are ‘all natural’. Synthetics are a vital part of the creation and production process.

[@storkonstage]

@@Persolaise I guess you're right. I have some all natural perfumes and the structure is different. Nothing against good synthetics. There's a lot going on concerning the use of ingredients in perfumes and I wish the manufacturers could be more informative and transparent about the used ingredients. But you are on the right track with these wonderful and informative in-depth interviews. Thank you and greetings. Rob

[@salmonrenaud]

Indeed, we use both naturals and synthetics. My rule is generally the following: I don't like the idea to use a synthetic because I can't afford the natural equivalent but if the synthetic adds something unique to the composition that you can't find in a natural (scent or technical qualities), why not. Also, I usually like the fragrances to smell mostly natural which means that the synthetics should not overtake the rest of the composition.

[@LiaAndrews]

It was lovely to hear Mr. Salmon discuss the beginnings of Amouage. He himself embodies an artistic refinement that matches the brand's roots. Unfortunately as we march towards ever more automation, focus on profits as the single goal, and narcissism we find our world increasingly inhospitable to real luxury. The ability of art and beauty to elevate us; to feed our souls, is a key part of our humanity. Things that are rare, high quality, and unique are not mass-marketable nor Instagramable. I never got to try the original Amouages when they were made with the highest ingredients. I imagine the brand will have to adjust further still. I still love the complexity and drama of Lyric, Gold, and Jubilation.

[@Persolaise]

Thanks very much for this, Lia. And thanks for watching.

[@josenewman4442]

Well spoken. As somebody who has vintage bottles of Amouage (Dia, Memoir, Beloved, etc), they're literally the embodiment of perfection and the reason I own the entire Man's and Library line with no regrets. I can definitely tell the difference with some of the newer releases, but in their defense you're not always gonna hit home runs and that's my personal opinion on the fragrance. Amouage is still tied as my favorite house (Guerlain 1a and Amouage 1b) and I'll continue to support them until they start having issues like Creed 😅

[@user-tt4ni8rj5c]

I LOVE AMOUAGE MEANDER ❤❤❤❤🙏🙏🙏🙏🙏🙏🥳

[@Persolaise]

Thanks for watching.

[@user-tt4ni8rj5c]

@@Persolaise 🙏🙏🙏🙏🙏🙏

[@Ecojock]

I missed it also, I am so disappointed. I would like to ask Mr. Salmon what scent would he recommend for the 'cleanest', lightest, 'sporty' scent. Thanks in advance.

[@Persolaise]

Thanks very much for watching.

[@salmonrenaud]

Hello Ecojock - I would recommend - from Amouage: Reflection Man, Beach Hut Man, Dia Man

[@Ecojock]

@@salmonrenaud Thank you so much for taking the time to reply to my questions and your recommendations. I loved your interview!!!