Live Interview with Renaud Salmon of Amouage on Persolaise Love At First Scent episode 100

#LoveAtFirstScent #Perfume #Persolaise #PerfumeReview #Amouage
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Episode 100 of Love At First Scent
This was a KZbin Live broadcast streamed on Monday 29th June 2020. Unscripted. Unedited. Unrehearsed.
In this episode, I presented a live interview with Renaud Salmon, the new Creative Experience Officer at Amouage. We talked about his background in the perfume industry, his plans for the future of Amouage and, of course, why he chose to launch his tenure at the brand by releasing not a new creation, but a flanker (Interlude Black Iris Man; here's a link to my KZbin review • Amouage Interlude Blac... ).
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Many thanks for watching. And a special thank you to all my followers and supporters for helping me reach this wonderful milestone. 100 episodes! Here's to the next 100!
[Sample of Interlude Black Iris Man provided by the brand.]
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Persolaise is not affiliated in any way to any brands, wholesalers, retailers or organisations involved with the fragrance industry. All reviews are entirely independent. Content is never 'sponsored' by any external agencies. Some reviews are based on samples provided by brands; others are based on samples obtained by the author. This has no bearing on the content of the reviews.
Copyright 2020 Dariush Alavi and Parfums Persolaise. All rights reserved.

[@usmanboron5628]

Thanks for the interview, Dariush. It seems that Renaud is an introverted and thoughtful person, which means that he articulates only a small fraction of what's going on in his mind. We perhaps shouldn't be disappointed by his suggestion that the releases under his direction will be more "enjoyable." I sense his vision is more complex than creating more "mass-appealing" fragrances. Anyway, Renaud's modesty and honesty pleasantly surprised me.

[@Persolaise]

Many thanks for watching, Usman. And yes, I agree that he probably keeps his cards close to his chest 😉

[@usmanboron5628]

@@Persolaise I've been reading your blog for several years. And recently I've discovered that there's such a thing as KZbin fragrance reviews! Many thanks for the work you've been doing!

[@Persolaise]

@@usmanboron5628 Not at all. Thank YOU!

[@jura_rose]

Mount Amouage to your right there should become a tourist attraction. What a collection Monsieur Persolaise!

[@Persolaise]

Ha! My treasures! Thank you so much for watching.

[@elvanui1]

Congratulations Mr. P. for the hundredth, and thank you once again for providing us passionate, informative quality content!!! Your videos are true highlights of my week. Keep on being wonderful! I unfortunately could not catch You live due to work but enjoyed the interview immensely, thank You for making it happen! Have a great week! ☀️

[@Persolaise]

What a lovely comment to receive. Thank you! Your support means a great deal to me.

[@lizseville1]

Well-interviewed. Glad you didn’t duck the less than easy question about initial impact and decisions at that point. Congratulations on the interview and 100.

[@Persolaise]

Thanks very much 😊 Which question do you mean? - Ah, I see that you’ve just explained 👍

[@annalyssa7290]

So exciting! Congratulations on the 100th :) May there be many more!!!!

[@Persolaise]

Thank you so much ☺️

[@angelicaknows]

Another terrific interview. Always look forward to this series!

[@Persolaise]

I do too! It's always wonderful to chat with different industry figures. Thanks for watching.

[@angelajuneholmes4933]

Missed the live but I’m here now . Congratulations on your 100th anniversary and as you say .. here’s to the next 100 . 👏😀

[@Persolaise]

Many, many thanks, Angela.

[@mysterybeta]

A few minutes in and I’m already enjoying the interview :) Had to pause and just type out my compliments. Cheers to 100 episodes and more!

[@Persolaise]

Thank you very much! I always appreciate your support.

[@angiecox8781]

Thank you both , fascinating.

[@Persolaise]

Thank YOU for watching!

[@salmonrenaud]

Thanks a lot for watching!

[@o2xb]

Loved the interview, thanks Persolaise and Renaud!

[@Persolaise]

Thank YOU for watching 😊

[@salmonrenaud]

Thank you for watching indeed!

[@peggyhui901]

Congratulations for getting to episode 100, Mr.P. Just managed to catch the last 15mins of the interview due to a miscalculation in the time of broadcast (+8hrs GMT). Mr. Salmon has a very different energy & personality to his predecessor. He's definitely still settling in. No doubt he will have his own vision and direction for the brand. I also get the feeling that he's very aware, sensitive and respectful of the legacy of the fragrances already within the brand. Still too early to tell what's going to happen so hopefully the next 6 months will be interesting but it does seem he has a personal framework already in mind. Thank you for this episode. Congratulations again, here's to the next 100 more episodes.

[@Persolaise]

Peggy, many, many thanks to YOU for all your support. You've been here for the whole ride :-) Yes, I know what you mean about RS settling in. It'll be fascinating to see what the future brings, eh?

[@jessh3]

Missed the live but watched it now with great interest! As always Mr. P. conducted the interview with maestria. Mr. Salmon came across as sensitive, thoughtful and authentic. I loved the way he answered all questions with reflection and honesty. Such qualities are all too rare these days. I entirely relate to his views of bringing about something beautiful and enjoyable without having first to wade through unpleasantness. As Guy Robert once famously said: « un parfum doit avant tout sentir bon ». Amen to that. Hence I am very excited to discover Amouage’s next releases. And my best wishes of success to Mr. Salmon.

[@Persolaise]

You’re too kind, Jess, thank you. Yes, let’s see what the future brings.

[@jessh3]

And I forgot the essential: congratulations for the 100th episode 👍🏻👏🏻🤩!! I thoroughly enjoy them 🌹. THANK YOU for sharing your knowledge and passion with us, with sensitivity and humour ☺️

[@Persolaise]

Ah, thank you. I really appreciate that.

[@amouageofficial]

Thank you for the positive words, really appreciated. Best, Renaud

[@gabrielgarcia7561]

Congrats mounsieur persolaise 💯 🍀 👍 🇺🇸 🎩

[@Persolaise]

Merci bien 😊 Thanks for all your support.

[@valzalel5203]

I'm already excited for Overture Woman even though I haven't smelled the original yet XD

[@Persolaise]

Overture Man is well worth checking out. Thanks for watching.

[@angelajuneholmes4933]

Very interesting interview with Reynard salmon ‘ he is so different from Christopher Chong and I can see that there will be quite a few changes . Mr salmon will definitely make his mark I’m sure .

[@Persolaise]

It’ll be fascinating to watch what happens 😊

[@salmonrenaud]

Hello Angela - thank you for the positive energy and I hope that you will enjoy the future of the House!

[@angelajuneholmes4933]

Renaud Salmon how kind of you to reply to my comment and apologies for mid spelling your name. I really enjoyed your interview with Mr P . Good forward to the times ahead .

[@teamjackwelch]

Surprised that mr. Renaud shared his creative direction on basenotes last april: Don't expect a complete 180 move or some kind of "total re-boot". I think that longstanding fans should not be lost. Here are a few of the elements: - The narrative will evolve as, in the last years, it had become quite autobiographical. - The fragrances in the work are, for most, going back to the roots of the brand, in a way. We are working on relatively rich, textured blends - for some slightly forceful. We have seen that Overture and Rose Incense have been very well received and, in my opinion, they have that signature that gave Amouage some of its uniqueness. We are also bringing back some of the inspiration (and ingredients directions) to Oman. - The creative process with the perfumers and craftsmen will be more open and transparent. I hope that it makes sense and helps to understand where Amouage is going!

[@Persolaise]

Fascinating. I hadn’t seen this. Thanks for sharing 😊

[@rizwanrahim2416]

Congrats for 100.... He's experiencing Amouage n could be felt the brand more in coming days...

[@Persolaise]

Thank you so much for all the support.

[@gunmetal2445]

I also wanted to ask if he forsee promoting more heavily through social media and the challenges that would be faced in the new economy. In any case, this was an interesting beginning too a new chapter in Amouage.

[@Persolaise]

Thanks very much. Yes, I wonder if we’ll see them more on social media.

[@ThePerfumeNerd]

I am looking forward to discovering what Amouage will be releasing in the future.

[@Persolaise]

So am I!

[@salmonrenaud]

Thank you very much and I hope you’ll like the new creations.

[@user-qi9gy3nv7d]

What a lovely personality he is! I see how he struggles a necessity to abide by laws of gender rules for such a classical brand as Amouage... The only compromise there was an intellectually contexted Library collection. They would rather imho tend to a model of yin and yang vibrance perfumes which to an exrent overcome the dichotomy of man and woman in favour of energies...

[@Persolaise]

Thanks very much for writing. Yes, I think they're moving away from overtly gendered perfumes now. No bad thing.

[@parisdeparis7861]

4:50 how about to work on....Better Longevity and Projection to "touch" a small amount of the older Formula Richness?

[@Persolaise]

Thanks for watching.

[@gauravjamkar2890]

May I know your favourite Amouage perfume?

[@Persolaise]

Today, it’s Gold Man. What’s yours?

[@gauravjamkar2890]

@@Persolaise I love gold man but my only concern is it doesn't project much, my current favourite epic women and sunshine man.

[@teamjackwelch]

I have feeling his take would be different from Chong. Chong drove the brand creatively focusing on Western inspiration (i.e. Puccini, New York, etc) using Oman ingredients. My gut is telling me he will be doing the opposite - Focusing on the authenticity of Oman while making it acceptable to the Western world. I’m not sure how I would feel about that and will await. But, honestly, I didn’t like his answer on Interlude flanker - sounded like he compromised. Cheers to 100!

[@Persolaise]

It’ll be interesting to see what the future brings. Thanks very much for watching.

[@salmonrenaud]

Thank you for the comment. I am indeed inspired by Oman and the approach of luxury and richness that is very different from everything I had experienced before in the Middle East. But my references remain rooted in International art and culture, and fragrances - so it will be a blend. I don’t like to read that the Interlude Black Iris answer sounded like I compromised because I don’t have that feeling. It does not bring a totally new narrative (that’s my decision) but no compromise was made during its creation. I hope that you will like where we will be going in the future!

[@teamjackwelch]

Renaud Salmon Thanks for the revert Renaud! As an Amouage fan myself, I would understand the expectation from the market and I believe we all want to make sure the brand lives on with this new story under your creative leadership. At least you know - Amouage fans spare no expense in getting great product and feel protective if suddenly their brand goes into “designer” territory. Good luck!

[@parisdeparis7861]

You prefer to tell a story.. And I ask..who can reveal a story of the Silk road better than the First realease of Amouage Epic man..The strong spices...The realistic cumin... The new batches can say none...of any story..

[@Persolaise]

Thank you for watching and writing.

[@parisdeparis7861]

13:38 ...Dear Renaud , Amouage house is not Dior...Give some respect to Sultan kabus Bin Said and the story of Middle East...We dont care about pleasant realeases...The first Amouage Batches, was the finest aspects of middle eastern fragrances..

[@Persolaise]

Thanks for writing.

[@admenocal]

To say that Amouage was too conceptual and weird is such a disservice. Amouage, especially the older creations were stunning in their notes and stood apart. There’s no creativity in remixing these classics. Now you have made a reflection flanker in a different concentration. Amouage should focus back on quality ingredients.

[@310ladylove]

Don't like this interviewer he doesnt know how to ask tbe questions.

[@Persolaise]

Thanks for the feedback.