Рет қаралды 11,590
Does Personal Branding Matter? Yes. You need to know how to build a personal brand around your body of work, and accomplishments. Your Personal Brand is Your Reputation and the storytelling surrounding you and your work.
WHAT IS PERSONAL BRANDING?
Consider your personal brand and your personal branding the stories, resources and assets you utilize to communicate your value and identity to other people. My KZbin channel is part of my personal brand because ti demonstrates and helps me communicate my value to various people, usually to my advantage and benefit. Self Promotion isn't a bad thing when done well.
GET THE FREE EBOOK 7 POINTS OF PERSONAL BRANDING BY
JOINING THE CREATE AWESOME COMMUNITY NEWSLETTER
goo.gl/EywY3S
3 PERSONAL BRANDING TIPS
1. Understand that even if you work a 9 to 5 a personal brand and understanding how to build a personal brand can impact your long-term career when changing positions, getting promotions or changing companies. Your personal brand is your reputation and how you leverage it in this case.
2. Have a clear understanding of your personal brand story. Know how you introduce yourself to people in different scenarios in an interesting and easy to understand way that communicates your value to them, based on who they are.
3. Always create opportunities to increase your personal brand value. Look for situations that put you in an advantageous position or give you a unique and interesting story to tell. Case studies trump certifications because results beat paperwork for those playing for real stakes.
HOW TO BUILD YOUR PERSONAL BRAND
How to build a personal brand? Understand what you are selling. Are you selling your creativity? If so then you build your personal brand by building your body of work and demonstrating your creativity in formats that play to your strength. If you're a photographer this may mean videos of the behind the scenes of a photoshoot and how you work with clients and create a unique experience for them and deliver beautiful shots. These are personal branding videos that can help you identify with potential customers and stand out from your competitors.
AUDIO MUSIC & SOUND FX
roberoblake.co...
MY KZbin EQUIPMENT AND GEAR
amazon.com/sho...
RENT CAMERA GEAR
lumoid.com/?in...
LISTEN TO THE PODCAST
goo.gl/SEQmn8
GET A CREATE AWESOME SHIRT!
goo.gl/lsr8uY
CONNECT WITH ME ONLINE
robertoblake.com
/ robertoblake
/ robertoblake2
periscope.tv/r...
/ robertoblake
Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.