PESTLE Analysis Explained | Business Strategy

A key framework for analysing the key features of the external business environment - PESTLE Analysis - is explained in this revision video.
#alevelbusiness #businessrevision #aqabusiness #edexcelbusiness #businessalevel
VIDEO CHAPTERS
0:00 Introduction
0:07 What is PESTLE Analysis?
0:51 PESTLE Analysis provides a useful way to analyse the overall external environment
1:34 Political
2:32 Economic
3:11 Social
3:56 Technological
5:00 Legal
5:53 Ethical & Environmental
6:55 Example - Apple

[@tutor2u-official]

Check out our updated study resources on PESTLE (PEST) analysis here www.tutor2u.net/business/topics/pestle-analysis

[@nurulmashitah4824]

Economy - Examine outside economic issues that can play a role in a company .. Such as unemployment policies . The Unemployment policies are used to help peoples to gain work so that the economic stability of the country can be maintain .

[@nurulmashitah4824]

Social - Enalyzes demographic change and culture aspect of a company .. This aspect to help businesses fulfil the consumer needs and determine what pushes them to make purchases . People nowadays use the social media such as Facebook and make it become very popular among the youngest .

[@tutor2u-official]

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[@nurulmashitah4824]

Technology - about how technology can affect the introduction of goods and services into a marketplace .. For the example , is the role of the internet . businesses need to have at least one smartphone to promote their items in the social media

[@angelicateodoro4064]

Explanation about technology nga Po plss

[@maxitaxiwannalift573]

Man like Jim Riley killing it in the Business game, much love x

[@jasvirk6841]

FANTASTIC VIDEO! He goes straight to the point, no time waffling about irrelevant crap! Very useful! Very well spoken and fantastic slide straight to the key information

[@SIW808]

Brilliant video and very well explained. Preparing for my CIPS Level 5 exams for week of the 13th and this will definitely be helpful.

[@narenikka7947]

Excellent. Thank you so much.

[@Tommy-su8gu]

Brilliant video

[@nurulmashitah4824]

POLITICAL - gov. regulation and legal issues affect the company's ability to be successful . For an example , Employment Laws . The employment laws are the relationships between employee - employer .. This laws is to prevent discriminate

[@MrGiantNob]

what's the difference between political and legal?

[@craigconnell8990]

Great video - thank you!

[@Scorpionwins23]

Clear and concise explanation as always, I have started looking for the white text on blue background thumbnail when looking up analysis tools for my marketing studies on KZbin. Your videos always deliver, thank you!

[@tutor2u-official]

Glad it was helpful!

[@KashaneTiger]

Very good!

[@lardenodede5568]

thank you that was excellent

[@Ezinma88]

So useful. Thanks. The best explanation I've found so far.

[@tutor2u-official]

You're very welcome!

[@harry6136]

thank you this video really helped

[@as_Learning_academy]

Thank You so much

[@chaol9555]

This video was very helpful thank you but could you please elaborate more on what the demographic change was for the example for Apple?

[@densyo677]

New subscriber here...thanks for sharing...sending my full support and kindness

[@tutor2u-official]

Thanks for subbing!

[@fpltime9925]

Hello, how would you do and what would should be included for a PESTAL analysis for a new start up medicine sharing app? Any help would be useful.

[@jermybexs]

woah thanks

[@jamieharrison9810]

Excellent pestle video by tutor2u

[@tutor2u-official]

Many thanks Jamie - positive feedback always appreciated.

[@richwhilecooper]

Well explained,. The best video on this I've found. A perfect learning tool for my GCSE Business STudies groups to compliment their lessons. Thasnks for this.I Use STEEPLE which seperates the Legal Ethical considerations, but its useful to show different versions of the same thing - plus linking it to SWOT. Once students grasp the idea they realise that one set of factors often influence the others.

[@tutor2u-official]

Many thanks for the positive feedback - always much appreciated!

[@pinktruffles5156]

What would Pestle be for a food retail supermarket??

[@wisdomasege6875]

Where does Standardization and Corporate Social Responsibility (CSR) fall within the PESTLE ANALYSIS???

[@lukasjacobsen-murphy3357]

Think yu

[@celimarmaia3487]

Pestle analysed business

[@tachyon6376]

PESTLE ANALYSIS!!!!!!

[@saadgandapore]

everybody has a different analysis

[@atrousskander3769]

Morning ! I still don't understand the environmental Pestel !! can someone explain it for me ?! thank you

[@1ms382]

It could be environmental/ethical, for example a business like Cadbury having fair trade for all of their products. It means they are looking out for the environment and people to improve what people think about them. Leading to better publicity, better brand etc etc.

[@macgot]

for the pure environmental part (without the ethical which is relatively subjective), a couple of examples: investing in coastal areas vs sea level rising, investing in ski resorts vs global warming. hope it hepled a bit

[@tutor2u-official]

The environment; sustainability.

[@riaz.ahmed1483]

Environmental: influencing business to use less energy/appreciated to use more green energy, reducing use of non-renewable resources, reduce waste and carbon footprints. In short encouraging businesses to be socially responsible if not pressure groups can damage the business performance (i.e. consumer boycotts) and influence on the government policies to pass laws to protect the environment.

[@OrianWAWA]

AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

[@JulesTigerius]

PESTLE

[@rexynator_ytb]

its pestel not pestle no ? xd

[@keanu1413]

Noo

[@irenedavo3768]

Never heard of this! Why am I hear?

[@irenedavo3768]

Here

[@gerlenelanzaderas184]

i thought its only PEST

[@AdrianCachia256]

or PESTI but this makes more sense actually.

[@gerlenelanzaderas184]

Adrian Cachia ok thanks

[@M3RC4RY]

This topic really is a pest.

[@tutor2u-official]

Some textbooks only use PEST but it is now more widely extended to PESTLE to include the legal & environmental aspects.