PESTEL Analysis EXPLAINED | B2U | Business To You

In this episode of Business To You, Lars talks about the PESTEL Analysis (formerly known as PEST factors) and how to use it properly. PESTEL is a framework that helps analyzing the Macro Environment of organizations and is often used when starting a new business or when entering a foreign market. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. Together these factors form a great representation of the general external environment of a business.
More information:
www.business-to-you.com/scann...
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Useful data websites for your PESTEL Analysis:
tradingeconomics.com/
data.worldbank.org/
data.oecd.org/
www.theglobaleconomy.com/
You might also like our video on Porter's Five Forces:
• Porter's 5 Forces EXPL...
You might also like our video on the BCG Matrix:
• BCG Matrix (Growth-Sha...
You might also like our video on the VRIO Framework:
• VRIO Framework EXPLAIN...
You might also like our video on the Value Chain Analysis:
• Value Chain Analysis E...
Lars de Bruin ( / larsdebruin ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
Please feel free to subscribe to B2U if you don't want to miss out on any of our future videos on Business, Strategy and Management.

[@johnsonojofu6805]

"Alone we are smart, together we are brilliant" thanks for the video B2U, it was really helpful

[@Franky566]

no, no, no. thats the prime tenant of literal facism... (one stick is weak, but the facis is strong)

[@Patrioticification]

@@Franky566 Right, because one-person companies are market leaders in all the relevant industries & those big giants that rely on teamwork are not (plus, they're literally fAsCiSm).

[@kaylacalton3786]

I'm doing a PESTEL analysis for my master's program and this really helped with examples and clear up some confusion. Thanks sooooo much!!

[@user-jk8km4uf7t]

now its 2020,me too:)

[@bozoalrifai]

Hi Kayla we are here for the same reason, I am doing a PESTEL analysis for my master's program as admission assignment. This one helped a lot but I have still tons of questions

[@sarkyrox]

Grt

[@adeoor]

Can you do a video on SLEPTS

[@owenmillie5299]

@@adeoor I read somewhere that SLEPTS AND PESTEL are almost the same thing

[@Franci_stormblessed]

The speaker might have a slight accent but he speaks so clearly that I understood everything! The explanation was great, thank you so much.

[@BusinessToYou]

Hey guys, this is our first B2U business tutorial video out of hopefully many more to come. It was really exciting to make and we hope that it is of great use to you! If you have any questions, feel free to use the comment section down below. What business frameworks would you like us to explain in future videos? - Lars

[@ahmedcia212]

Excellent please continue your excellent work

[@christabellendwiga697]

Very clear and precise. I don't need to check another source to get the concept. Thank you

[@dr.faithadhiambo254]

Perfect! Would you please make one for SWOT analysis

[@vkd8721]

GE McKinsey 9 square is also a great analysis to go over

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it's extremely sad that your subscribers is not exceeding hundred thousands, one of the best videos i have ever played. thank u so much all data required is added here

[@souravray4534]

Appreciate the fact that everything was explained so clearly. Thank you.

[@peterrussell1084]

Thank you Sir! That was amazingly explained. I literally spent hours trying to understand how to use this framework the right way and now I finally do! Keep up the good work, I subscribed! :)

[@tuhindas6745]

This is the best explanation about this concept that i have found in KZbin. YOU NEED MORE SUBSCRIBERS !! Thanks!!

[@minakshi8639]

This is such great content. And hats off to your explanation skills. I hope you start posting more often and frequently. I bet a lot of us needs you.

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Wow! I'm happy to get this incredibly valuable KZbin page on strategy. I highly appreciate your efforts in adding value in the Strategic management practices area. Thank you very much indeed.

[@tijldude]

Thanks man. You really show integrity and a willingness to actually help. Great work!

[@elly-smileyndume6806]

This is so informative , in the most simplest explanation . Keep it up.

[@wesleyclemm]

That was awesome! I actually learnt a lot for Preparing a PESTEL and SWOT analysis for my college assignment. Thanks

[@angelaw7055]

I'm doing a PESTLE analysis for my business degree capstone project and your explanation and resource links are fantastic. Thank you so much!

[@thatsHOUDINl]

I'm literally having a group presentation and I didn't know what it's about till I watched your video sir. Thank you ❤️

[@gingertomm__]

I love this channel; I always find myself back here!

[@AnuragSingh-lh9cd]

One of best videos I found on internet on business environment

[@princegabby811]

THIS IS THE BEST VIDEO I HAVE EVER WATCHED ON KZbin....WHAT A PERFECT EXPLAINATION......GOD BLESS

[@nyanpraterjr1819]

Thank you for making this video. I found it very helpful. You did a great job "breaking down" difficult concepts into easy-to-understand thought-bites.

[@harutoofficial421]

Thanks man, as a person who slept through al least half of my lectures, this really helped with my assignment.

[@reginaldrichardson6011]

Invaluable service you are doing. Much appreciated

[@emmanuelmwacha5958]

Thanks for your excellent explanation with a clearly accent even a non English native speaker catch up all the words on the way explaining. Thanks so much. Keep waiting for more topics

[@onyerispe7954]

Thank you, this is so well explained in every aspect!

[@priyambiswas]

Really precise yet examworthy. Thank you.

[@nandychulu5977]

i have been struggling with this topic for long. thank you it has been very helpful.

[@grarog32]

Excellent video, cramming for an exam, thanks Lars!

[@Maggie87P]

great video! this was extremely helpful for my coursework! thank youuu

[@alonaplishko3205]

Oh please i beg!!! Make more vidoes! I enjoy learning this material with the help of your charisma, proficiency and positivity

[@haddijatousecka4901]

The best as far as this course is concerned am now taking all my lectures from this

[@elprofeallan]

Very clear and useful, thanks for taking time to share this video with us

[@tebogot-lala769]

Thank you for this. I’m doing PESTEL analysis for my postgrad degree and this helped me get a high level picture of all the readings I’ve done 👍🏽

[@roninironini7429]

very helpful, And your explanation are clear and fluent.

[@mephistopan6638]

This video deserves more recognition

[@anitagomez9315]

He summarised one entire two hour lecture under 10 minutes. nice efforts!

[@iliketalkingaboutstuff3651]

Amazing video! 😍 The best clip I came across- great production and explained very concisely!

[@MinerlisAbreu9710]

Please make more videos like these. Honestly, I'm currently preparing for an exam I have tomorrow and is this video has helped me undertand more than google, my professor and books combined. It would be great to have more stratigic management videos like these that talk about VRIO and other annoying frameworks that are just hard to undertand. Like Ansoff... BCG, and many others.

[@BusinessToYou]

That's great to hear Minerlis! Did the exam go well? Btw: one of the frameworks you are suggesting will actually be covered on this channel very very soon! ;)

[@tereziaflamingoland7603]

Fantastic performance. Massive THANK YOU!

[@sascha_lifestyle]

I never leave a comment on KZbin. I already knew everything about the PESTEL factors but I wanted to make sure I will not forget anything in my test... I just want to say that I think it is impossible to make a better Video on this topic than you did... Congratz!

[@pgurung1586]

You guys are doing a fabulous job! God speed!

[@katarinakullova7306]

This was really great. Gaps that I have in PESTEL were all answered👍🏿❤️ thank you

[@yimenkanj5137]

unbelievably helpful, thank you

[@heilsubot-betterhealth7466]

A am doing a PESTEL analysis, this video really helped me to get a better understanding and clear some misunderstandings.

[@sannahkakar7078]

How am i finding this just now? Im glad i did because I'm doing A level Business and its sad you have two videos available but you explain sooo well This is better than my lessons! wow thank you B2U!!!

[@denisehowe9110]

Thank you, nice and clear, thanks again for helping me out on my assignment.

[@akritikuikel8506]

Thank you, this video helps me to lower my exam stress little bit. 1st I watch this video and go through my class slides, and slides become very easy to understand now

[@stepbro1992]

Very Good ! you explain the theory and then provide a good example. Well done .

[@raybeamtotheface6540]

Found your channel while studying for an exam in Marketing. Hope to see more vids from you :) Like your video, and love your channel name (Makes it easier to remember B2B, B2C)

[@crazyiceasmr]

Hi, I'm studying Strategic and Marketing management this semester and this video has been so helpful. We seriously need more of this. Thanks

[@arinadelondon]

Just discovered your page and I'm saying a big THANK YOU!!!!!

[@Muffin_GG]

Our professor showed your video in his lecture. Nice roundup of PESTEL! Keep it up.

[@ChrstianW.S.]

Wow. Awesome video! As well the content and your confidence in speaking as also the production quality! I’m impressed and hope you can build up your channel. I subscribed you already and hope more videos are coming. Best wishes

[@R3Core]

I truely adapt this comment ! Big Up!

[@sahilbhandari7569]

Very good explanation. Thank you very much sir. God bless you.

[@bonisiwempungose7317]

Thank you for a helpful video and your clear explanation, not forgetting the links added.

[@pichayabuakhaow4731]

astoundingly clear ! very good explanation in overall and each element to learn.

[@farshadniknejad3713]

Thank you very MUCH!! THIS video helped me a lot with my assignments of business.

[@mariasalvemalacad8640]

Thank you so much for this. 💜

[@victoragu2260]

I really enjoy this video, this is pestel analysis simplified. Well done and remember "alone you are smart and together we are brilliant"😊💃

[@manuelitahall2111]

Thank you for these business videos! I just found them today--

[@hugodeysel6458]

I really needed to see this video. Thank you B2U, you just might have saved my final year from becoming an extended one.

[@raevan999]

My college exam is tomorrow and this helped me clear up my doubts with PESTEL analysis, Thank you soo much.

[@lemongirll]

This was really nice brief and to the point. thank you very much. Alone we are smart together we are brilliant. love that.

[@sulochanasandaruwan763]

Great explanation. It helped me to get a clear understanding of PESTEL analysis. Thank you🙏

[@obertdzvimbo3295]

Thanks Lars, you are a star. This was really helpful.

[@mounirboulalam4440]

Brilliant job mate ! I spent weeks trying to find some useful videos or articles related to PESTLE DESTEP etc many of them are general and don't provide an accurate outcome. So thank you for it , it will be very useful for my actual course in project management and my future business .

[@mounirboulalam4440]

And i forgot to say that the most important part of this video is when you explain how important It's to calculate the weighted averages into the P.E.S.T.L.E, on this point I am absolutely in line with you . From my stand point a P.E.S.T.L.E analysis without numbers is just a draft

[@user-rv1db2oy9p]

Awesome! direct and clear.

[@metaniaadiartisutanto4712]

Thankyou so much for your clear and comprehensive explanation

[@AhBae-xx6tq]

I like how everything was explained, very detailed. Could you do a presentation on Scenario Planning, Balanced Scorecard and Responsive Evaluation? Corporate planning and Project Management. 😉

[@marycherry1529]

Great job, thanks so much for making this so much clearer for me!

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You might want to check this out kzbin.info/www/bejne/oHrWoWCOeMyXbtk

[@raviopatha-youtubechannel2358]

Very nice and easy to understand great show! Thanks a lot!

[@dr.albertusbarnes8548]

Excellent video, just shared with my class.

[@otuahbekoe8625]

This video really helped me in my project work. Thank you very much

[@swarchitectedxuc3m92]

really pedagogical video !! thanks!! you should do more!!

[@anweshabanerjee3784]

Thank you so much. It's really helpful.

[@Evelynsetubalg]

Thank you for your video, great job!

[@caspercoetzer5074]

Explained really well, a video on Mckinsey's 7s model will be much appreciated

[@NASA_Exploration1]

Tomorrow is my Environmental management system exam and this video on PASTEL analysis help me to fully understanding the concept of it thnku so muchh❤️

[@misteroz]

That was a really helpful overview, thank you.

[@danajackson2902]

Hope you're still doing these videos -- keep up the good work! "Alone we are smart, together we are brilliant" -- I am so going to use that, great saying.

[@fujikomine4310]

Wow! This is very informative. Thank you so much❤️

[@aimeelu7326]

Doing a discussion forum for my business class and we are suppose to create a PASTEL analysis. Thanks for the video! :)

[@claudio-1896]

Very nice. Learned a lot. Good job!

[@antarbo5060]

Thank you so so so very much ...it was a rich lesson and so informative.

[@user-jj1js2uy6v]

this video has really removed mi blindness, keep it up

[@MARA5349]

I am studying Strategic Management course in my master for my exam which is tomorrow and this video really helped me figure out what PESTEL is. Thank you :)

[@BusinessToYou]

That is great to hear Maria! I hope you did well on the exam!

[@Kostenat]

After reading the theory I had too much questions about this topic. The explanation You provide here is exceptionally good and easy to understand. Keep up the good work! Subscribed

[@angelatembo7494]

Thank you very much for the lecture. Learnt a lot

[@royaljester5312]

Thanks for the video @ B2U..it was really helpful

[@kelvintarimongonga3483]

Hi Lars this is an excellent explanation of the Pestel ], thank you so much for this mate, hope to get in touch with you for more tutors

[@tasnuvajahan355]

Video & the attached links are so helpful.Thank you

[@RitaKraft]

Thanks for this highly informative video!

[@isabellacampos5913]

This was incredibly helpful. Thanks a lot! Hope you do more of those.

[@daviswagura5497]

Clear and precise ,more videos please

[@marwamostafa6956]

Thank you. It's extremely useful content

[@peterokware8918]

Great insights. Thank you!

[@prettyasssme9298]

Thank u sir for your crystal clear & understandable explanation. No wonder my professor recommend your yt page in my course. New subscriber here👋

[@PabloMore]

This was great, thank you!

Thank you for the info dude, keep it up.

[@PatienceGyadu-Asiedu-yh8io]

Good presentation. Very clear and precise.Thanks so much

[@aseel5276]

Very informative. thank you very much for making this video

[@deepikak8079]

You're videos are excellent ,precise and great to the point, Keep it up and look fwd to more. When i was listening in louder volume the squeaky bird music suddenly in Environment section scared me :D :D