Peter Jones Blown Away By Company's Social Media Following | Dragons' Den

Effie Moss pitched her brand of bespoke handcrafted teepees and accessories. She was seeking a £50,000 investment in exchange for 10% of Just For Tiny People. After multiple offers with varying equity deals, Effie felt that she made the right decision with The Dragon she chose.
Season 12, Episode 6.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #KidsProducts

[@ellenkarlsson9490]

I think she did a massive mistake not going with Kelly. Kelly was the one showing the most interest, gave the best offer, and interior design is her field of expertise!

[@Baloovanz]

Totally agree.

[@MrRobertBatchelor]

For people who don’t know Kelly Hoppen, she is an interior design giant. Doing properties all over the planet. She would have had an insane impact on this business. Far greater than Deborah, you really should study your dragons before entering the Den. Emphasised by her final interview, she had no Dragon in mind. Her decision was solely based on emotions.

[@ramalama9650]

Spot on!

[@letstalkbiblewithshun.s]

Yep, I Agree.

[@TheManInBlueFlames]

Who in their right mind would know who Kelly is? She's always out before you can get her! Kelly is very snobby though.

[@HeatSeekingMouse]

I don't think it was purely based on emotion and so what that she has interior design? Deborah has retail and far more business knowledge IMO than Kelly

[@BDogs10]

Deborah tickled her fancy with making some expansive Business loosely based on Teepees. The fact She took Deborah makes me think She’s not so confident in her own product.

[@luke-kz2mv]

Duncan's notebook: 'Just for tiny people' 😂😂😂😂

[@paulbessell6154]

This is an old episode. Regrettably, the company subsequently went bust. Maybe a lucky escape for Duncan and Kelly.

[@tranducanh-ok]

what went wrong with that company?

[@Arnold1nspiration]

Two dragons for 10% each. I think she made an error there. Deborah is a beast but duel connections plus Kelly was into that and a good fit for it.

[@saintjimmy456]

This is the reason that newer Dragons always end up leaving, Peter and Deborah's reputations and longevity in the Den is impossible to compete with.

[@chiller1017]

very true...although I think Steven is the first new dragon to instantly get accepted by the clients because of his social media/influencer "guru" impression he portrays which in reality is probably no different to the other dragon's (certainly Peter/Touker) social media teams...

[@y.a.46]

Her answers are straight to the point and very clear.

[@Farquad76.547]

The word you’re looking for is concise.

[@sigma_z]

​@@Farquad76.547you're quite concise. I concur 😂

[@Farquad76.547]

@@sigma_z I appreciate that brother

[@susanwaugh9711]

Why pick Deborah over Kelly. She is fantastic and would have brought so many more creative ideas to the table. Duncan & Kelly’s offer was much better.

[@ianlister7333]

there are plenty of 2 season dragons in the shows history, this pitch might well be why. This had Kelly Hoppen all over it, and she made the best offer. Duncan sitting there knowing he cant compete with her, but trying to get in on the deal. Insane choice.

[@TheManInBlueFlames]

Peter and Deborah's reputation proceed them.

[@withgoddess1119]

PRECEDE​@@TheManInBlueFlames

[@delilashapaka8104]

Having the two dragons sharing the 20%, was more profitable for the long run, including they would be two brilliant minds to elevate the business with additional products in future, I think.

[@georgebarnes8163]

the company went Bankrupt in 2020

[@yaboiavery5986]

Debs matches her vibe more, I think they'd work well together.

[@Dan-dd8cf]

This business has gone bust

[@smith077906]

Company went bust in 2017. So maybe taking the worse offer was a move to guarantee the money. Maybe she's an evil genuis? 🙄🙄🙄

[@Q_Rated]

Sounded rather too good. Think that is why Peter and Piers declined to get involved. You cannot say that without evidence. Would be good to have more info and learn from her experience.

[@charlyyyyyyyyyy]

does peter know that not everyone is 2 meters tall and has gigantic kids because of that ??? lol

[@kevintwine2315]

The dragons find it difficult to see anything outside of their own little bubble

[@yaboiavery5986]

I noticed that, I was like, are you serious rn?

[@jaylondon283]

Congratulations to Kelly for making her first offer in the den 🎉

[@asim9738]

Savage 😂😂😂

[@adedaremayowa1347]

And got rejected 😅

[@johnhewett9483]

no offenceto deborah but i thought the best option was kelly with duncan for 20 per cent

[@edwindsouza8816]

Surprised that she didn't mention that these can also be used instead of a child's bed.....

[@technoshaman001]

congratulations! what a great product and pitch. well done.

[@helenaville5939]

What a great pun, however unintended. Pitch a tent anyone? 👍😂

[@technoshaman001]

@@helenaville5939 lol that is too funny 🤣

[@tamisarasongs]

It went bust years ago and left a lot of very unhappy parents sans money or teepee

[@technoshaman001]

@@tamisarasongs that's not good, who paid the bankruptcy bill lol

[@jarednil69]

Wow Kelly Hoppen rarely invested on her season. Very rare.😮

[@AwesometownUSA]

She picked the wrong dragon, and the company went bust not long after. Kelly would have _designed_ a better future for the company, and Duncan would have gotten them “OOT” of financial trouble :)

[@wildnfree101]

I would have gone for Kelly and Duncan, 2 dragons 10% each, especially with Kelly, she would have been laughing. Anyone know how the business is doing? (Just for Tiny People went bust 3 years after the show, September 2017) (Told you Kelly and Duncan would have been better)

[@helenaville5939]

Are you Mystic Meg? How do you know it wouldn't have gone bust earlier that 3 years with them on board?

[@joerussell9574]

Hey Nostradamus where have You been? ;P

[@yaboiavery5986]

That doesn't mean Kelly and Duncan would have been better, who knows maybe they would've had it go bust in 2 years.

[@AwesometownUSA]

yeah, Kelly would have _designed_ a better future for the company, and Duncan would have gotten them “OOT” of financial trouble :)

[@sadikmeah4057]

Dozy mare made the usual mistake and went for long standing dragon rather than whats better for the business

[@PeoplesChoiceofficial]

She went broke almost directly after that . People couldnt even get their money back.

[@kevintwine2315]

Most deals don’t go through after the den, it’s entertainment more than anything

[@moogleking]

this was a long time ago i see

[@MoAli72]

​@@kevintwine2315You mean the offers carry no weight?

[@jaylondon283]

@@MoAli72that’s correct, usually after the den before any money is exchanged the business’s will be heavy scrutinised to make sure every is how it was presented to the dragons.

[@daniel117100]

@@MoAli72 do you really think business people watch a presentation and then just give thousands of pounds away

[@ianrae1546]

Sounds like she angered a lot of people by offering Christmas payment plans, even though she knew the company was going under. A lot of people left out of pocket it seems.

[@hamza361]

Company failed in 2017 and it only had 550 Facebook likes

[@BDogs10]

an interesting one: Deborah wasn’t interested in teepees alone & scratched away to pose the big idea -but surely you’ve got to walk b4 you can run. *I really think Effy messed up, too hasty. Kelly would’ve focused on product on offer.

[@LunchMeatTrump]

Kelly and Duncan no doubt were absolutely positively 100% sure she was going to pick them. They both look offended after she picked Deborah! 😂

[@sirloin8745]

Is that a *** SPOILER ALERT ***

[@thiswasposted120]

@@sirloin8745mfs when they read the comments before watching the video

[@rachmadsuhartono]

Didn't choose 2 dragons for lower equity and didn't counter at all, really?

[@user-yt198]

Toukar was needed here.

[@billyjesus5442]

he would have offered 20k for 50%

[@user-yt198]

@@billyjesus5442 50% of something is still larger than 100% of nothing. Her business went bankrupt a few years after this episode.

[@ianrae1546]

@@billyjesus5442 And offices…Don’t forget the offices 😂

[@billyjesus5442]

then he would act shocked that his offer wasn't accepted. @@ianrae1546

[@WeeMan283]

For once im not laughing at the prices, £140 aint too crazy for big one

[@MauiTaha]

Kelly: That's fine. No problem. Okay then. Not an issue. Piers: You right there, Kells? Kelly: Silence. I said I was okay. Was okay. Okay. Oh one one one oh one. Oneoneohohone111001010101000110 Duncan: Eviryboady oot she's goannae blaow!!

[@heiltecn9ne]

How does someone get this opportunity just to not research the dragons? That’s just lazy

[@bobberry655]

She was loitering with intent.

[@JOHNRGRAY]

She definitely made the wrong decision

[@shadaba.qureshi4367]

the only reason she picked the nosiest Debra, she made business sense to diversify the product line. although better offer was on table, but it was mindless, especially Kelly who has really not invested in any bushiness apart from just one, and Duncan is more a ruffian/moby businesses of pubs, bars, gyms, bouquet halls, rentals, collection etc etc his portfolio is dry...

[@mickharrison9004]

Has piers ever invested 😂

[@johnmchugh4655]

Doesn't seem so, he's so bloody dull.

[@mickharrison9004]

@@johnmchugh4655 he s definitely bad for business on the show ,must mean there's a shortage of entrapaners willing to be on it .

[@billyjesus5442]

yeah he's proper miserable. All that money and no happiness in his life. @@johnmchugh4655

[@charlyyyyyyyyyy]

no but at least he’s a gentleman, he was the only one to help her get up 😂

[@mickharrison9004]

@@charlyyyyyyyyyy a gentleman it seems eh .

[@darryljones8369]

Aww I felt for Kelly there, she really wanted this one.

[@ORDEROFTHEKNIGHTSTEMPLAR13]

This is about 10 years old..

[@darthvaper6745]

You're about 10 years old

[@darthvaper6745]

Jokes... 😅

[@christophermills1733]

Impressive business owner!

[@DamiensTrainsandTravels]

That was rather in-tents to watch!!

[@ianrae1546]

Badum…Tsss 😂

[@pamelamckenzie2685]

Fantastic may you both do well and make millions.

[@georgebarnes8163]

They went bankrupt in 2020

[@missceebrownin]

​@@georgebarnes8163really???

[@billyjesus5442]

classic investment. @@georgebarnes8163

[@tamisarasongs]

@@georgebarnes8163 though they actually went into liquidation in 2017

[@LuvableAF]

Peter would laugh at my Facebook then…one guy who claims he loves me but only asks for money not date. 🤩

[@aaronrowles6596]

Jenny: if you use my cash machines, one of my toenails will draw out with your cash. That's right, you could own a Dragon's toenail by simply using one of my cash machines!

[@jamesmichael239]

Is Kelly seriously wearing a Kabbalah bracelet?

[@stevenclark1973]

Hope this one works out for her... genuine pitch for more equity. Hope Deborah stops messing with her fingers and makes this one a real success. 😄

[@sarahtamsin]

This episode is 7/8 years old. The company went into liquidation a few months after the investment.

[@kobusvanstaden3747]

She proved herself a good entrepreneur by choosing DM

[@Khonnell66]

The company went into liquidation shortly after investment

[@kobusvanstaden3747]

@@Khonnell66 oh no that's bad...

[@matt5802]

has piers ever made an investment on the den????

[@00Kuja00]

Today some ppl would cry "cultural appropriation" on these.

[@appleratpipe]

Who cares about the rats

[@Swampsong117]

No they wouldn’t.

[@GG-gotr6]

Only the clueless, not a real issue, sad it even gets mentioned.

[@00Kuja00]

I mentioned it since I have come acrossed it in my studies about yoga in the west. And I don't agree with the view. :)

[@00Kuja00]

@@Swampsong117 Yes, some would. You would be surprised.

[@brandondavenport6147]

It looks very nice 👍

[@ianharrison7924]

Pervy pete

[@MarkSmith-pf2mz]

Lovely lady 😊

[@Matt_Zoran]

They are out of business

[@yaboiavery5986]

Kelly was so salty

[@anthonybeaumont7740]

She went bust in 2017 lots angry people still post to this day they never got no refund.

[@vantheman1238]

Peter is right there not big enough

[@vailototafea7089]

Kelly made a good offer lady ..what happened 😮

[@letstalkbiblewithshun.s]

She should of went with Kelly or kelly and Duncan but I hope all goes well for her anyway

[@tamisarasongs]

It didn't, nor for the customers who lost their money

[@letstalkbiblewithshun.s]

​@tamisarasez1 What do you mean, could she not fulfil orders? Thanks for update.

[@herestooldEngland]

Dissolved on 1 August 2020

[@Misterperspective]

What it’s not trading anymore?

[@herestooldEngland]

@@Misterperspective 09 Oct 2017 Appointment of a voluntary liquidator

[@helenaville5939]

Dissolved doesn't always mean it failed or went bust. A company can also be dissolved following its takeover by a bigger company. They may well have sold it to a major toymaker and made a packet.

[@georgebarnes8163]

the company went bust owing hundreds of customers their money@@helenaville5939

[@davidc1952]

@@helenaville5939 They appointed a liquidator in Sept 2017 with debts of just over £300K. Final creditors meeting was May 2020 and company was formally liquidated in August 2020. Such a shame.

[@marcelnz]

LOL...that's a first hahaaa

[@christopherp6370]

shes now worth 300 billion pounds

[@Nqobie1]

😂

[@georgebarnes8163]

LOL,, more likely washing dishes in a fast food joint

[@duckman3342]

They went bust in 2020

[@mariosbar9892]

I tent to believe it was a good episode

[@randellbigr1960]

deborah made a great investment business is now worth 300 million globally

[@777moneycash]

Dragons give me just 30k i'll invest in gold btc and eth by the 2025 sure profit :) easy for you easy for me 😅

[@shafserious2805]

Money hungary dragons

[@kevintwine2315]

She would give me a tent no doubt 😅

[@JohnTolici]

Deborah is a goated dragon

[@nigelwilliams9307]

What a nice lady. I don't think much of Kelly though, she has one very unpleasant look about her.

[@jamiesmusic]

She took Deborah over the other 2 because the other 2 are horrible people.

[@GG-gotr6]

Why, what have they done?