WE ARE PORSCHE | 75 years of Porsche at the Petersen | FULL TOUR

Join us on a tour of our newest, biggest exhibit, We Are Porsche. 40 vehicles, 75 years of amazing stories. In this video, we show you the highlights of our exhibit that focuses on the people that brought Porsche to America and the stories behind them. From iconoclastic style to automotive innovation and even racing excellence, experience the history of Porsche all in one place, at the Petersen Museum.
In late 1948, when New York car importer Max Hoffman first saw a photograph of a new sports car built by Dr. Ferdinand Porsche's son, Ferry, it was a pivotal moment for both Hoffman and Porsche. Hoffman had an instinct for the kind of car postwar Americans desired and began importing Porsches just two years later. Sales would start slowly. The 356, Porsche's first model, was unlike any other vehicle on the road. It was rear-engined, and its rounded shape looked nothing like the big American cruisers popular at the time. But eventually, America would embrace its uniqueness more enthusiastically than anywhere else in the world.
By the time the 356 ended production in 1965, the United States would represent 75 percent of Porsche's sales. The 356 would start a sports car craze that introduced new groups of people to automobile racing. It became a symbol of style and individuality for celebrities and people who wanted to feel like one. Porsches became shorthand for television and film characters' coolness, objects of reverence for collectors, and a distinct canvas for America's customizers. A new kind of car culture would emerge in America with Porsches at its center, one based around a fanaticism that is rooted in image as much as performance.
The people at the heart of this culture have made Porsche one of the most recognized brands in the world. They are dreamers, drivers, celebrities, collectors, and personalizers. They include all of us who appreciate the company’s distinctive products and want to share that enthusiasm with others. Together, we are Porsche.
Don’t miss any of our upcoming videos of the We Are Porsche series. Subscribe here: bit.ly/2OKoSM2​​​
@PorscheUSA
--
PETERSEN PODCAST
APPLE: apple.co/3ZDP6Cl
SPOTIFY: spoti.fi/3ZGyqKt
_ _
CONNECT WITH US ON SOCIAL MEDIA
Like us on Facebook: / petersenmuseum
Follow us on Instagram: / petersenmus. .
Follow us on TikTok: / petersen_museum
--
LEARN MORE ABOUT THE PETERSEN AUTOMOTIVE MUSEUM
Click here to learn more about the Petersen Automotive Museum: www.petersen.org

[@JohnLee-ue6gy]

Don't have a HUGE problem with calling Dempsey 'one of' the best actors turned racers, but I think legacy still suggests a mention of Paul Newman any time that accolade is tossed around.

[@claudiomarangone614]

Well said.

[@karlhurn]

Excellent video and an excellent exhibition. Love it! Can't wait to come back to the Petersen soon, my favourite museum. Cheers from the UK 🙏

[@THROTTLEPOWER]

Great vid, really enjoyed!!! 👍👍

[@shaheenal-asadi]

Loved the tour, amazing selection of Porsches

[@typetwotim]

Excellent video but - No Ruf Yellow Bird

[@jackwiegmann]

Around the time the exhibit opened the museum had a Ruf mini exhibit

[@jongib6096]

I’ve been twice!! I love it 🥰

[@daverph]

Tremendous exhibit! I’m heading back to see it again!

[@MikesRestorations]

Beautiful display of Porsche! Can’t wait to get down to the museum and check them out!

[@jhwalter968]

No talking points about the Dean Jeffries Carrera - The Original Outlaw 356 that inspired Gary Emory to start modifying 356's? Dean Jeffries was a legendary California customizer with ties to James Dean, Steve McQueen, Carroll Shelby, George Barris and AJ Foyt. His personal hot rod Porsche 4-cam Carrera deserves some love too!

[@toddvanwinkle7777]

Enjoyed this very much!!! Thank you ❤

[@jamesdellaneve9005]

I’d like to see the exhibit. Maybe next week. Once Porsche started developing 232 variants of the 911, they get boring. “Oh, but on this one, we changed the ashtray from aluminum to steel”.

[@claudiomarangone614]

Go deeper and understand.

[@adrianmonk4440]

They are amazing. They managed to get tremendous performances out of smaller engines. They came from Stuttgart not Valhalla. They did have their quirks though.

[@davidsaizmartinez4435]

12:12 San Miguel 🍻🇪🇦

[@danf321]

No mention or display of the early ‘80’s front-engine water cooled Porsches that saved Porsche from bankruptcy??

[@leeboo2521]

Gross

[@claudiomarangone614]

Wasn’t the recovery really from the mid engine 986 and rear 996?

[@Laguna2013]

"we are Porsche"? Actually, I am Porsche and my friends are Porsche. So, are we all Porsche or are you just more Porsche than we are?

[@rbarreca835]

Otis Chandler had a car museum in Oxnard.

[@dinorossi6611]

You removed GT-40 from the vault way too early. You've had those Porsches for two years now. Gosh ... and where is James Dean's spyder replica? Gosh ..

[@elsabyju]

on behalf of carwow

[@adrianmonk4440]

1948, 356 #1 mid-engine replica. After that, they moved the engine BEHIND the rear axle to make it easier to drive ?? I DON'T THINK SO. It took them 50 years to fully tame the beast at speed.

[@claudiomarangone614]

I believe what he meant was that it had a backseat and extra space for luggage

[@HarryMollyNut]

Why do Americans intentionally mispronounce "Le Mans" as "Le Maaah" instead of just "Le Mon"?

[@vwgti1985]

Dude need to study facts before talking about Porsche’s, the McQueen 930 is Noh a flat gray color.

[@fuldamobil]

What color is it? Looks flat gray

[@vwgti1985]

The color is Slate Gray and is non metallic color

[@fuldamobil]

@@vwgti1985Flat gray, in other words…

[@claudiomarangone614]

@@vwgti1985 Another words, enamel Slate Grey. There’s nothing flat about it except the engine. 🎉

[@claudiomarangone614]

@@fuldamobilNo…enamel.