Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
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[@MNgeneralfinance]

So this is the man that developed the 4 P's. Amazing.

[@minaaziz52]

After first 10 min of this presentation i feel like every thing i had learned at college is nothing

[@jari10litmanen]

LOL

[@sebastinendoro9507]

totally agree

[@jackshalhoub397]

MR KOTLER IS A GOOD MAN.HE IS VERY EDUCATED AND HE KNOWS VERY WELL HIS JOB. WELL DONE.

[@eventsvivek]

That piece when he explained about 10% allocation towards Digital advertising. Phenomenal truth and a nice education. Thank you.

[@rza139]

This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.

[@JavedKhanRawalpindi]

+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group. whats your opinion?

[@ridindirtybooi]

Marketing is a discipline and I feel like you can apply it in your life and everything pretty much. Not just business

[@SK-jp3hq]

Exactly Stop terrorism

[@n.j.sohson7497]

he is an immensely enriched man with many mantras for all season marketing

[@JavedKhanRawalpindi]

Great Examples and control on the Subject. Inspirational

[@bkwally]

Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.

[@barrymcintyre8780]

As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..

[@sianacampbell3028]

This presentation is pure gold. Many thanks.

[@tesserent1016]

Fantastic! Very helpful and inspirational. Thank you!

[@Tigermediamarketing]

Picked up some great ideas to help in marketing a new business will try to implement these in the next few weeks thanks for sharing.

[@sibusisotimadoons3805]

Satisfying the need and making a profit! Creatively making money Trust! Awesome Vid Dr P Kotler!

[@SMITHNWOKOCHA]

Great Philip Kotler..Well done, well said..

[@joaogomes8621]

Simplicity is the way!

[@nrln56ind1]

Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing

[@ezoblaze]

This video is EXACTLY what I need! This is great

[@Edlopezmo]

Amazing presentation.

[@freyamoon7922]

I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)

[@rkvidekar]

awesome talk!! thank you so much for uploading it!

[@lumeoaustralia9741]

A must watch for anyone, even if you're not in Marketing!

[@aklilutiti680]

A very good presentation. Thank you for your nice presentation.

[@AbdijabaarShAhmed]

This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!

[@Kelvinesiasa]

This is a person I have admired in my life.

[@DavidBello]

So good that I watched it twice.

[@ChicagoHumanitiesFestival]

Thanks for the helpful comment!

[@omerchaudhry4298]

A great piece of info. Loved this presentation

[@ckandy74]

Thank you! Very inspiring!

[@rafaelvicenteartimedelator410]

The father of the Marketing Mr Philip Kotler from Marketing 0.0 until the Marketing 3.0

[@abrahambarrero651]

thankl you . greatings from Colombia .

[@25rinka]

Amazing video, thanks for uploading and sharing!! Great

[@guangpuanangkahmei1781]

Thank you very much.... I love it

[@chuimedia]

Awesome and productive lecture.

[@Guidocwerner]

Thank you for uploading this. Very helpful

[@EdibleNonsense]

Very informational and interesting! I like the little jokes he sprinkles throughout it. Thanks for uploading!

[@mauriciomunozortiz]

From El Salvador, My country , Thanks for the video ! :-)

[@jitmarktg9370]

great video for who wants to grow up as a marketer, no doubt !!

[@orange-vlcybpd2]

i'm happy to have found this video

[@macbr9]

Thanks for the video!

[@user-nx7jw1ix9v]

Thank you Dr.kottler, you gived us great info. about Marketing.

[@raeera5261]

Very good lecture. Full of information and philosophy confined not only to marketing but real life too. I am inspired.

[@nyashamatapira989]

best lecture professor

[@nadiyafedchenko1687]

Great lecture!

[@harigopalgautam2887]

This is an excellent marketing introducing video.also providing information about marketing.

[@ktytt1542]

I love Philip Kotler; il's my favorite of Marketing

[@TheGladis7]

Very interesting Video, Thank Mr. Kotler , many Greetings from Cusco - Perú

[@TINK_UZ]

By sales promotion... try to correctly target your market and identify competition at your manufacturing level: Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers

[@ravikiran2905]

a great video on marketing i ever seen...thanx Mr. Kotler

[@madhusmitasharma601]

Marketing is an Art....Thank You for the Video...:D

[@taslimakhan5739]

Such a smart presentation to explain it

[@khaulamansoor9745]

Amazing presentation

[@essamsaker4226]

Great lecture

[@user-nz2lx5xe6j]

GREAT MAN , GR8 LECTURE

[@156399]

And give full measure when you measure, and weigh with an even balance. That is the best [way] and best in result.(Q.S. 17 : 35)

[@pokerfun9388]

I just adore him

[@mmeroiane]

RESPECT !

[@muto-kun4501]

When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.

[@howtomakemoneyonline3073]

I am new to video marketing,so I am getting some ideas.Thanks very much

[@hansmandalas546]

Wonderful Lecture....

[@SayconsultancyAlanMcGee]

Excellent..

[@PhilBuho]

Enjoyed the video. I like the believe that if you can't measure it then don't do it!

[@dawnmathieson]

Great lecture x

[@dr.vijaykele8884]

very energetic video

[@FatimaKaySath]

very useful info and can apply on work

[@shellyverma3797]

thanku so much for d information provieded by u in video..........:)

[@TbMelissa]

Once again an amazing presentation!

[@chemtronicsindia]

Under different marketing i feel OEM marketing is very very important segment. I have never seen anyone talking on OEM marketing.

[@truereality84]

very valuable insights here

[@georgetabiagborgta4828]

Quiet interesting origin and introduction to Marketing.

[@khubbhalomaa2904]

That's really great

[@kazpierry7407]

excellent information....

[@PmleadershipNeteducation]

Thank you for sharing this great video.

[@baderalsalhan6897]

Great video. from Mr. Kotler

[@Tiagosun08]

fantastic

[@anwarkamalkhan6466]

Please share more knowledge about International Marketing .

[@cassiejachens9261]

Great video.

[@francojoseph6106]

Very interesting lessons, but I would suggest vivid examples to be given so that the same can / will be clearly understood

[@why8]

Where can I get a copy of his slides?

[@gelfish12]

this article is very important

[@fernantachie-menson2822]

Woooow...........great!

[@joymtamiswa7743]

enjoyed it

[@voeunkao]

good explain

[@jaanu3301]

Excellent video

[@SebastianGuldstv]

The markting guru of them all!

[@gafitasdesol91]

brilliant

[@monikguadagno2340]

Good info!

[@lasvegasmalay]

Fantastic..

[@lallangupta]

awesome!

[@rezalmanbakri3842]

Amazing

[@krishanchandra9757]

xcellent marketing introducing video

[@tomsnell5543]

At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.

[@prashanthrunjala]

one of great video of all time

[@quicktronincubators]

Thank you for Sharing this video (Father of Marketing)

[@chirchirenos7996]

Good staff

[@konamt9245]

Good!

[@GetwisemarketingCoUk]

Great Video

[@TemaCoolServiceKiribati]

I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?

[@mmeroiane]

Is there any french version ?

[@AlbiniLaura]

Why he didn't mention India along with Brasil and China when he talked about growth?

[@naeemshabaneh660]

كم انت رائع يا كوتلر