Podcast #86 - I’m Revealing a New Method I'm Working on!!!

[@KonstantinosDoulgeridis]

Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout

[@samsonhunter]

Can you please make a visual depiction of this strategy laid out by campaign type, ad sets that we’ll start with in the campaign (targeting wise), and ads we will put in each ad set? (are the the same ads in each ad set or different?)

[@samsonhunter]

Also, what’s the difference between normal CBO and crazy CBO?

[@KonstantinosDoulgeridis]

You need to see my video about crazy method to understand it.

[@KonstantinosDoulgeridis]

A video about rapid fire will come as soon as I have more data and examples. I just said on what im working on. Targeting wise either run a crazy method or different targeting per adset of your choise. Same ads in each adset.

[@i3shoponline]

HI Konstantinos, reagerding Rapid Fire method.. Why do you say 10 ads per adset and not 5 or 3 or 15? What is the point? EVerything else are clear for me. Graphic visulation would be better for all to understand..my opinion. Have a nice day

[@KonstantinosDoulgeridis]

Hi will make a video later about it. You can do as many as you want. I say 10 cause this is how many we use in ASC campaigns, 5-10 creatives

[@renecrooijmans3514]

Started testing this over the past week and the results are looking promising. Quick question: if you tested the initial campaign on $150 and your target CPA is $40, what budget would you scale back to after you've found the hot pocket and turned off the other adsets?

[@KonstantinosDoulgeridis]

A budget that you have optimized in a CBO campaign successfuly many times in the past.

[@GuidezGuides]

We created a new ASC-type campaign today, copying an existing one that was doing really well (Rapid fire, 10 ads). But then we realized today might of not been the best day to launch it because of X reason (in this case, it's the day before US elections). Should we stop the campaign and restart it after X event has passed, or do we let it sit through the next 48-72 hours to see if it pulls through?

[@KonstantinosDoulgeridis]

Yea just try it in 2-3 days. In general try things to see if it works not on bad periods on stress periods. If you leave it or not it is up to you but I wouldnt start it that day at the first place.

[@anhiee1]

Hello! A question on Rapid Fire Stategy. When we leave the best ad set running, and turn off the others, do we need to lower the budget or leave it the way it was?

[@KonstantinosDoulgeridis]

You can decrease if you feel that insecure with that bigger budget. Or you can decrease during optimization process on the ad level.

[@renecrooijmans3514]

Hey Konstantinos - thank you for this, I will be trying this on multiple new tests over the coming days. One last question: you mentioned one could use 10 creatives per campaign. Should these be unique creatives, or would 10 variations of the same creative (2 leads, 5 hooks per lead) also work? Just making sure.

[@KonstantinosDoulgeridis]

Up to you what creatives you will use, just dont use the exact same x10 times.

[@Just-another-user791]

Hey Konstantine, i am the person with the question at min 24:00. I realise probably my mistake is that i tried to scale by duplicating Winning Ad Sets on ABO campaign and in general working only with ABOs. Now i will try a CBO with the rapid fire method. Can you please give a bit more specific details like budget ( i am really low scale currently $75 day ) and how many Ad Sets & creatives. At the video in my understanding you saying 10 different creatives BUT the same ones across all Ad Sets correct me if that wrong.

[@Just-another-user791]

Sorry i forgot to mention. CPP now is $10 - 12 but used to be $6-8 the first 2 months that everything was smooth ( from August 9 - September 30 )

[@KonstantinosDoulgeridis]

Well work with CBO in general and later do the RF method. You need to work first with CBO to find the proper structure. Budget and number of adsets. Then you can move to RF. Start with a 50 CBO with 4 adsets. See how it optimizes and if this campaign works well move to a 100 rapid fire with 5 adsets.

[@Just-another-user791]

@@KonstantinosDoulgeridis Nice will start with that. Any preferred number of creatives on each set ? At the ABOs I used to have 3 different creatives same ones across all Ad sets

[@KonstantinosDoulgeridis]

3-5 are fine. Stick to 3 if you like that.

[@Just-another-user791]

@@KonstantinosDoulgeridis thank you Kon, will update you soon. Appreciate it 🙏

[@julienguyen2503]

I didn't understand anything you said, but this sounds exactly like how we've all been media buying for years. What am I missing? Staging campaigns with post id's -> mass test pocket theory -> mass duplication. Do people not know this?

[@KonstantinosDoulgeridis]

Study more I guess to understand what I'm saying.

[@sanyatrunya]

Huge value! Will test right away on few accounts 1 question: After we found this 1 adset which got some traction, moving forward do we add new ads right there or we create new campaigns for the new 10 ads testing batch and repeat the process? So essentially after some time we will have multiple campaigns

[@KonstantinosDoulgeridis]

Second option and multiple campaigns. The way we work with all accounts.

[@sanyatrunya]

Hi @@KonstantinosDoulgeridis I wanted to share some insights from testing your proposed Rapid Fire strategy. I applied it across three accounts with different budget levels to gauge effectiveness, which I hope you’ll find useful. Testing Overview Accounts & Budget: Account 1: $300/day (high spend, stable performance account). Account 2: $200/day. Account 3: $50/day (low spend, exploratory). Structure: Created five ad sets per campaign: Two interest-based ad sets with two interests each. Three lookalike ad sets: 1%, 1-4%, and 4-7%. Each ad set contained 10 ads, identical across ad sets to keep the test controlled. Ads chosen were proven performers from past campaigns. Results After 48 hours: No sales on any of the three accounts with the Rapid Fire setup. Other active campaigns (Catalog, standard CBOs, Advantage+) continued to deliver sales, indicating that this structure underperformed by comparison. It’s not a definitive outcome, but testing across three accounts over 48 hours provided some clear indications. Hope you find it useful

[@gyokaii6090]

hi just wanna ask if is it advisable to have different pages for same ads? 1 product only. Wondering if this would have an advantage or i should just focus in scaling on my original page?

[@KonstantinosDoulgeridis]

If you are afraid that your page will get banned have multiple. If you dont do anything wrong focus on your main one.

[@akshitseth6370]

Hey Konstantinos, hope you and your family are doing great! A quick question on Rapid Fire Strategy. We do multiple campaigns so that we are able to manage the volatility of the algorithms better. In Rapid Fire, if we have just one ad set, isn't it more susceptible for volatility?

[@KonstantinosDoulgeridis]

Hi my friend. Thanks for the wishes about my family I do appreciate it About Rapid Fire. We start with many adsets and we end up super fast with 1 dont forget that. We do cover the volatility and randomness with the initial crazy method and the many adsets we do.

[@nubreakz1]

@@KonstantinosDoulgeridis do not we should to decrease the budget after turning off the other ad sets?

[@KonstantinosDoulgeridis]

You can decrease if you feel that insecure with that budget. Or you can decrease during optimization process on the ad level.

[@Marvin7-4-96]

It is also somewhat logical: would you send better traffic to an advertiser in meta's place if you cannot rely on them to pay their bills reliably? No, the longer an advertiser works with meta and reliably pays his bills, the better traffic he gets over the years. I have seen it with others and with myself.

[@KonstantinosDoulgeridis]

This is a fact that you can get penalized ( I confirmed it with several ways that we dont need to mention) and that your account can get lower quality traffic. I want you to think though that sometimes a bank can decline a payment since you might reach a card limit cause you did other payments like rents on that day and the list goes on. It is a bit unfair for a failed payment to get that. I mean there has to be some way of a better filter from meta cause on scaling shit can happen. Now I must also admit that on older accounts even when a failed payment happens results are not affected. It is the new and smaller accounts that do have bigger issues with this.

[@paschalisgr]

Hi, in a small country like Greece, should we use mainly ASC? And ABO for testing or CBO? Can a mix products inside a ASC? If they are same category and similar price. Or better to split. Thank you! Your channel is the best!

[@andrewtatelivespeech]

a re paschali

[@KonstantinosDoulgeridis]

You can mix them in that case. Asc shoukd work. I like to test everything in accounts to use what works best in each ad account.

[@paschalisgr]

@@KonstantinosDoulgeridis Thanks!

[@onursulak]

Amazing method!

[@KonstantinosDoulgeridis]

Test it first!

[@shivyram]

I hope we get to see the Rapid Fire Method grow it's own following like the Crazy method, and see Konstantinos intro a video with a military helmet, shooting a Rapid Fire! lolll

[@KonstantinosDoulgeridis]

ahahahhaha! That would be nice! Crazy method had darts. Maybe this one will have bullets :)

[@xenabss]

Facebook just doesnt understand how their own algorithm works. Test what works for you and it costs money to test. Also offer something people want to buy...

[@KonstantinosDoulgeridis]

They do know how it works. They just want to make more money.

[@MariaGalhardo-x6f]

Ok

[@matsuken02122]

I have a question about the Rapid Fire Method. If I start with a daily budget of $200 for CBO optimization, does that mean I start with the following structure and narrow it down to the ad set that is generating the most sales? Starting structure: 1CBO-4Adset-10Creative (10 Creatives per ad set) (All creatives are the same, only the targeting of the ad set is different) When starting ad-level optimization with the Rapid Fire Method: 1CBO-1Adset-10Creative Is it correct to understand that the budget will also be reduced to the amount used by 1Adset?

[@KonstantinosDoulgeridis]

To be honest when I did the Rapid Fire I had in my mind to create something that it will not be complicated. I see many messages from people not understanding it 100% which means that I failed on that part. You start with a CBO crazy method or normal CBO (all 10 ads are not the same but different and between adsets you will run these 10 different ads. In other words 10 different ads per CBO rapid fire campaign in total) The budget wont reduce you will treat it as an 200 ASC campaign and you will reduce budget only if you have to do so during optimizition the way I teach in all these ASC optimization videos.

[@matsuken02122]

@@KonstantinosDoulgeridis Thank you for your answer. So you have multiple ad sets, and the 10 creatives in each ad set are the same for each ad set. (10 creatives for 1 rapid fire campaign) So you don't want to reduce the budget, does that mean that even if you narrow down the ad set to one, if you're still seeing results, you won't reduce the budget?

[@KonstantinosDoulgeridis]

yes and yes. If you wanna reduce it you still can if you think that it is a big scale

[@matsuken02122]

@@KonstantinosDoulgeridis Thank you for your explanation. I understand. 10 ads per ad set is a lot more than the 3-5 ads we had before, is this to optimize CBO like ASC? I'm sorry for asking so many questions.

[@KonstantinosDoulgeridis]

No it is ok. Thats the point that we want to end up optimizing on Ad level with 1 adset