Podcast #91 - The Day After Black Friday-Xmas Strategy for Facebook Ads!

Рет қаралды 2,953

Күн бұрын

Пікірлер: 24

@KonstantinosDoulgeridis Ай бұрын

Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout

@liar45 Ай бұрын

Hey Kon, I’ve got to say-thank you for everything you do. I respect ur black friday vacation. Your answers aren’t just helpful; they’re game-changing. I’ve put together all my questions into one list for your next podcast, but honestly, I can’t wait that long. I’m over here refreshing like a maniac, pacing back and forth like the answers are about to drop any second. Don’t leave me hanging, Kon! The suspense is real, and the curiosity is killing me. You’ve got the answers I need-set me free! 1. Why is it that the Crazy Method doesn’t align well with ABO campaigns? Is the issue rooted in the lack of dynamic budget reallocation, or does ABO’s static nature make it less effective for this strategy? Would applying the Crazy Method in an ABO setup lead to inefficiencies, or could it still work with modifications? 2. Can you use 20% rule on ABO campaigns? or only don't use it on CBO, What is your way of scaling with budget? Big increase on budget on a duplicated campaign wait 2 days increase it again and then stop or do small increases? 3. What should your approach be when scaling becomes challenging? If your break-even ROAS is 1.8, and you're fluctuating between 2, keep scaling then dropping to 1.6, then climbing back above 2, would it be better to continue scaling by creating more campaigns, or should you pause and stabilize the performance before scaling further? How do you determine the right balance in such scenarios? 4. When using a post ID for Instagram, is it the same as selecting an existing post within the Ads Manager and using it for your campaign? If not, how can you find the post ID for a specific Instagram post, especially if it's a different way than just using the "Use Existing Post" option? What steps or tools would you recommend for retrieving a post ID if you're not using the Ads Manager directly? And when using existing post does it show the engagement on the post? 5. What camera do you use to record your videos and podcasts i will get one to record my own content soon! 6. Is it better to test multiple captions for each ad within a single campaign, or should you focus on testing one caption at a time to maintain clear data and optimization? How does running multiple captions impact the algorithm’s ability to prioritize and allocate budget effectively? Would testing too many captions at once risk diluting performance insights? 7. When using a large number of ads in an ABO ad set, such as 14 or more, I’ve noticed that the budget tends to distribute across all ads, resulting in fragmented spending and insufficient data collection for each ad. For example, with a $20 budget, the spend gets spread out, whereas using fewer ads, like 1-10, typically leads to more concentrated spend on one or two leading ads and better ROAS. How many ads should ideally be included in an ABO ad set to achieve optimal performance without diluting the budget? If the spend is insufficient for the leading ad, would increasing the budget to provide more room for all ads be a viable strategy, or is it better to reduce the number of ads? Additionally, I’ve observed that if an ad account has been inactive for a while and then, during BFCM, multiple campaigns are launched at once (e.g., five campaigns simultaneously), it seems to create "ad account shock." Would it be better to stagger the campaigns, launching them one at a time? when structuring ABO campaigns, do they only work effectively with specific budget levels? Would it be beneficial to have different ad sets within the same campaign running on varying budgets, or does this create inconsistency and hinder optimization? How would you approach using ABO campaigns to maintain balance and scalability? 8. If you're generally against consolidation but were to use it, how would you structure it to maintain balance while achieving scalability? Would you limit the number of ad sets or ads to prevent internal competition, or would you rely on larger budgets and broader targeting to let the algorithm optimize? Additionally, would you implement a single ASC (Advantage+ Shopping Campaign) or broad strategy, and how would you adjust if performance started to stagnate within a consolidated framework? 9. How does spend distribution at the ad level differ between CBO and ABO campaigns? Specifically, does CBO’s algorithm prioritize top-performing ads more aggressively compared to ABO, where budget allocation is predetermined by the ad set level? Additionally, how does this impact the ability to scale or test effectively, especially when introducing new creatives into an established campaign? 10. Is there no daily loop during BFCM, and is that why you typically scale with budgets rather than increasing the number of ad sets or campaigns? Also, why do you focus on scaling down ABO campaigns instead of CBO campaigns-what makes scaling ABO campaigns more effective in this context, especially during high-traffic periods like BFCM? 11. Why does the leading ad in one ABO ad set often become the leading ad across all other ad sets within the same campaign? or other campaigns with the same ad set Is this a result of the ad's engagement driving the budget allocation, or is there an underlying algorithmic preference in Meta's optimization process that causes this behavior? 12. How does using a single campaign impact ROAS and performance compared to running multiple campaigns? Does having just one campaign generally result in higher ROAS due to less budget dilution, whereas multiple campaigns may lead to lower ROAS but higher volume? Should you only expand to more campaigns when scaling is viable, or would you still recommend running additional campaigns even if the results are close to the break-even ROAS? 13. I created some campaigns today over the weekend following BFCM, and I’ve noticed performance tends to drop significantly. Does launching campaigns on weekends generally result in worse performance, and should this practice be avoided? Is this drop in performance why you recommend lowering budgets on weekends? 14. When implementing a consolidation strategy with CBO, how do you balance the risk of audience overlap and bidding conflicts across multiple ad sets or campaigns targeting similar audiences? Do you believe consolidation works best only after initial testing has proven a winning structure, or can it be effective in the testing phase as well? Additionally, when adding new ad sets to an existing CBO campaign, how do you ensure the optimization process isn’t disrupted, and how do you manage the distribution of budget to avoid cannibalization of the leading ad sets? 15. Some people believe in consolidation, using a structure like ASC (Automatic Placement Scaling Campaign) or broad targeting as part of their strategy. They use ABO for testing and CBO for scaling, typically scaling by increasing the budget. What's your opinion on adding new ad sets to a working campaign, where the budget of the leading ad set gets redistributed to these new ad sets, making them the new "leading" ad sets? How does this tactic align or conflict with the principles of consolidation, and does it affect the overall performance or optimization of the campaign in the long term? 16. How does the balance between different elements, such as countries, creatives, or captions, affect the overall performance of a campaign on Meta? If you have one element that isn't performing well (e.g., a specific country, creative, or caption) paired with something that is performing well, is there a risk that the successful element could lose effectiveness over time due to the underperforming one? How do you approach optimizing and maintaining this balance to ensure consistent results? 17. What is the philosophy behind scaling with budget, and what exactly happens to a campaign when you scale this way? Why do many advertisers prefer budget scaling over other methods? 18. When you publish an ABO campaign with 15 ads on a $15 budget and the initial results aren’t promising, should you close it after the first 48 hours, even if the budget hasn’t been evenly distributed, is heavily weighted toward one unprofitable ad, and shows poor performance? Or is it better to wait, optimize, and give the other ads a chance to perform, particularly if the pixel has prior training and there’s potential for the campaign to recover? 19. What are your thoughts on using one ad per ad set in an ABO campaign? Since the budget typically concentrates on the leading ad, would it be a smarter strategy to limit each ad set to a single ad to maximize efficiency? Additionally, when running ABO campaigns, is it often a matter of luck when many ad sets fail to perform? If so, does this necessitate frequent relaunching of ad sets to find success? 20. Is it worth testing the same creatives with different audiences? If a creative works for one audience, does that mean it could work for another? And if it doesn’t perform well, should you still test it with other audiences to see if it resonates?"

@KonstantinosDoulgeridis Ай бұрын

Hi. You repeat questions across the different videos. These 20 questions are the ones I will answer to the podcast. You are confusing me a lot

@liar45 Ай бұрын

@@KonstantinosDoulgeridis podcast 92❤️❤️❤️

@aig1434 Ай бұрын

Look for a night nurse for the baby

@iwunnanwancho1065 Ай бұрын

I am looking forward to your next podcast, i just hope the update its not true because if it's true how do we stablelize our campaign for more sales 😢😢

@KonstantinosDoulgeridis Ай бұрын

We will see

@learning11-d3g Ай бұрын

Can we use the BFCM campaign and update it with the wining creatives from the CBO or ABO and use that campaign instead of creating a new evergreen campaign?

@KonstantinosDoulgeridis Ай бұрын

You can try. Worst case scenario is that it will fail and you will close it. The point though is that you should already had your evergreen campaigns before BF and now after BF close the promo ads and stay with the evergreen

@learning11-d3g Ай бұрын

@@KonstantinosDoulgeridis thanks that is very helpful. I used ASC for those. So going into BFCM I didnt have an evergreen campaign. Its finally active so I was worried turning it off and going through the learning phase again. Finally found some victories.

@learning11-d3g Ай бұрын

I'm curious about why the BFCM campaign might fail if we update it with the winning creatives from the CBO or ABO and use that campaign instead of creating a new evergreen campaign. Is it because of the algorithm?

@KonstantinosDoulgeridis Ай бұрын

So if something worked with BF creatives with a special BF offer in a campaign and you change the creatives to it you think that it has to work again anyway? I will reverse the question. Tell me why it has to work?

@learning11-d3g Ай бұрын

@@KonstantinosDoulgeridis No that make sense. I see your point. In theory it should not work. I was always under the impression that it was also the audience identified by the campaign along with the winning creatives. I appreciate the feedback.

@liar45 Ай бұрын

Hey kon I appreciate you taking the time to answer my questions-liar45 here! But please, I’m begging you, answer these directly instead of leaving me in suspense for the next podcast. The anticipation is eating me alive, and I don’t think I can handle the wait. Help me out here! 🙏 1. Can you use 20% rule on ABO campaigns? or only dont use it on CBO, What is your way of scaling with budget? Big increase on budget on a duplicated campaign wait 2 days increase it again and then stop or do small increasees? 2. What should your approach be when scaling becomes challenging? If your break-even ROAS is 1.8, and you're fluctuating between 2, keep scaling then dropping to 1.6, then climbing back above 2, would it be better to continue scaling by creating more campaigns, or should you pause and stabilize the performance before scaling further? How do you determine the right balance in such scenarios? 3. when using existing post for instagram will it show all the likes the post you use got? 4. What camera do you use to record your videos and podcasts i will get one to record my own content soon 5. Is it better to test multiple captions for each ad within a single campaign, or should you focus on testing one caption at a time to maintain clear data and optimization? How does running multiple captions impact the algorithm’s ability to prioritize and allocate budget effectively? Would testing too many captions at once risk diluting performance insights?

@KonstantinosDoulgeridis Ай бұрын

Come on man. Please repsect time. It is even black friday weekend. I will answer on next podcast. You ask too many and complex stuff. It will take time to reply in text.

@onursulak Ай бұрын

@@KonstantinosDoulgeridis😂

@liar45 Ай бұрын

@@KonstantinosDoulgeridis 💔👀next podcast

@onursulak 21 күн бұрын

@@liar45 I strongly recommend you to take a mentorship or some calls, you will see that the answers to your questions significantly differ when he sees your ad accounts. It's impossible to get accurate answers without showing the data. Also he is really a good mentor