2 sealed Pokémon center etb cases, 1 sealed Pokémon center ultra premium collection case, 2 Japanese booster boxes, 1 sealed mini tin case, every English SIR in a psa 10. It was an obvious winner so I went hard lol
@joeyg52 ай бұрын
English - Master set, Zapdos SIR PSA 10, sealed UPC. JP - Master set minus master balls, Giovanni SAR, Wartortle Masterball, Pikachu AR PSA 10, Arita signed Blastoise SAR, 9 sealed booster boxes.
@I.cant.wait.2 ай бұрын
One sealed booster bundle display, 4 sealed tin displays and two japanese booster boxes
@Wargasm5092 ай бұрын
Complete Illustration rare - hyper rare in PSA 10 Slabs, English full master/expert set, sealed booster bundle displays, sealed Pokemon center etb case, sealed mini tin display, unsealed mini tin display, 5 poster boxes, 1 Zapdos, 1 lone Pokemon center etb case
@Fraxorus2 ай бұрын
About $2000 worth with the current prices. Bought it all around $600 through out the year.
@ultimatum.2 ай бұрын
All the Vendor POV conventions for the last 12 months of people unloading this charizard for like 70 U.S. or 60 U.S. becomes wild content with this price spike. It feels like a 250 U.S. card from this point forward, near mint.
@FlosBlog2 ай бұрын
2:09 So you telling me my neighbor is hoarding 151 cards?! That son of a…
@gouharjory99062 ай бұрын
I gave up trying for the master set, scalpers just grab stock as soon as it goes up, i don't have time to be refreshing store pages all day like they do.
@joedub9692 ай бұрын
It’s actually very ridiculous how quick they buy out the stock… within minutes.
@joedub9692 ай бұрын
I went to buy one, loading payment and it sold out.. seriously?!
@gouharjory99062 ай бұрын
@@joedub969 Right! I love the set, its full of great art, but I'm not going to pay secondary market prices for it.
@Ricky-mt4gs2 ай бұрын
It's the spike up for the Q4 reprints, sell high before more stock gets available
@rell6602 ай бұрын
Mr. Jake, I dont think you get it... 151 will AUTOMATICALLY be the best set of S / V... The remaining race is for the best BOOSTER BOX set. Which still won't be better than 151 overall.
@TwicebakedJake2 ай бұрын
@@rell660 I'll agree after I see the next 5 sets!
@rell6602 ай бұрын
@@TwicebakedJake Sunzard to the SUN baby!!! ☀️
@str8nashtygaming4662 ай бұрын
@@rell660 naw, you can't say that without seeing the Eevee set and the Rocket/ trainer sets.
@rell6602 ай бұрын
@@str8nashtygaming466 I said it a year ago. I'll say it again 7 sets later when it's even more of a lock in.
@str8nashtygaming4662 ай бұрын
For me it's always the fomo of if the card continues to rise missing out on the extra gains. Ideally I'd like to sell high and then buy back low and use the gain to buy more cards.
@CasperTheFriendlyGhost7772 ай бұрын
Sunzard to the MOOOOON Baby!!
@TylerSL922 ай бұрын
I gave into the FOMO two days ago. I bought a PSA 10 sun zard for $625. I’m not waiting until it’s $1000 to buy in
@kobebetty2 ай бұрын
No way 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
@mchxnry36582 ай бұрын
Yikes
@str8nashtygaming4662 ай бұрын
Seems early, especially when it hasn't gotten a reprint yet.
@johnpuntillo11052 ай бұрын
Foolish
@TylerSL922 ай бұрын
@@johnpuntillo1105 I know you are but what am I
@Jellybeancracker2 ай бұрын
Cool down? Remember this is a remake of the original pokemon cards for the new generation. It won’t cool down. Charizard SIR will be the next new gen king.
@zwebackshyper2 ай бұрын
i packed the charizard twice last year when the set first came out one in a booster bundle and the other in a upc sold one to my friend who was collecting the entire set with me for 100 glad we both have not only a charizard but the entire set we packed plenty of the set but also bought singles at our local card shop
@Theu1312 ай бұрын
Looks like the zard is capped out at around 200. Sales the last 2 days are at 200 or a little under. That seems about right.
@VannakaOSRS2 ай бұрын
I'm not a Pokemon expert but I know one thing: 151 is the Pinnacle of Pokemon. This set will always be one of the most popular sets in existance. Of course it cannot beat the original base set, but that's only because they are vintage. 151 is the perfect set, being able to collect all first 151 pokemon accurate on dex numbers. Almost every collector wants that in their collection. I just recently started collecting since Scarlet and Violet base, but when Pokemon 151 was announced I knew immediately that I wanted to load up on products. Don't know what prices will do, but I think they will keep rising in the years to come.
@dmatsler2 ай бұрын
THIS. I’m just getting back into collecting Pokemon cards since I was a kid in the 90s. I love the original 151 Pokemon and excited to get another chance to “catch rhem all”, at a much more reasonable price compared to the prices of original base/fossil/Team Rocket sets.
@Brianscatch922 ай бұрын
Bro literally amazing explanation of things going on especially on what the sellers and consumers should or could do when it comes to buying just one card vs multiple, great video love your content!
@blastingoffagaintcg20052 ай бұрын
Yall remember when they reprint Hidden Fates 4 or 5 years after the set released? I remember. They’ll reprint 151 cause they like money
@cryptomon862 ай бұрын
And demand for 151 is out of this world. I bought hundreds of packs when price were half of what they are now. And I'll gladly buy more if it gets printed bc this set isn't hidden fates esque at all
@NextGenArt012 ай бұрын
Well if it follows hidden fates path, Anybody who bought in the past year should be happy when it’s all said and done
@OsmosisMaple2 ай бұрын
i hope they reprint it. People need to stop holding/looking at these cards as long term investment. I just want my singles
@DarkCloud_642 ай бұрын
😂@@OsmosisMaple
@dontbesad-kto2 ай бұрын
@@OsmosisMaple i just ordered a few booster bundles after not opening a pack in maybe 20+ years. Im crazy excited to open every pack, sleeve some beauties, then possibly order some more!
@riddickcze54922 ай бұрын
Do you think that the crown zenith will be next to explode?
@luciohundreds2 ай бұрын
Really cool choice you made, never thought you’d be able to get something like that in return.. definitely influencing my decision
@Kcpvvy152 ай бұрын
I’ve been through these phases too many times to ever buy into the hype again. The cards will reset, although to a higher price than before, but won’t maintain these crazy pumps. The cards will drop considerably with these new sets too. New eevee + legendary set, return of trainer pokemon, the return of team rocket, possible rocket’s mewtwo ex SIR, mega evolution SIRs, etc. 151 will come back to earth
@owlergg2 ай бұрын
I'm satisfied with the cards I've pulled from the set. Moving on to surging sparks next month.
@soleilfals82472 ай бұрын
Man, im literally new in this world and wanted to start collecting this set. Sadly, i started about 3 weeks ago when i saw it, and i can't find even a single booster. It's there going to be a reprint? I'm asking if i just have to give up in the set.
@str8nashtygaming4662 ай бұрын
Definitely will get a reprint. Japanese 151 got a huge reprint earlier this year. Pokemon is probably waiting until after the holidays for reprint to help move stock from other scarlet and violet sets that are sitting.
@soleilfals82472 ай бұрын
@str8nashtygaming466 I'll really hope so! Meanwhile, I'm collecting some Paldean Fates and Temporal Force just for the fun. What do you think about the new set coming out, Surging Sparks? Btw thank you for your response.
@str8nashtygaming4662 ай бұрын
@soleilfals8247 i think the new set looks awesome!!! Im a huge fan of the art rares. I got a couple of the pokemon center ETB's pre ordered. Paldean fates was a fun set to open. Temporal forces was probably my least favorite SV era set, but only because I'm a huge legendary dogs fan and I didn't really like their variants. Welcome to the hobby!
@soleilfals82472 ай бұрын
@str8nashtygaming466 Totally agree with you! The new set looks so on point! Thanks for the welcome. Good luck on your pulls bro!
@markumatics2 ай бұрын
will there be reprints??
@giovannidibba86242 ай бұрын
Where i can see prices market in times?
@LoneWolff2172 ай бұрын
Should i buy the singles i need for the master set and hold? Or wait til they go down if ever?
@richardmontague31902 ай бұрын
Amazing sale. Great choice. I would absolutely sell now. You can always buy back at half the price soon. I recently bought a gold star charizard for $700. 151 charizard going for the same price is insane. You can buy the infinitely more rare and desirable GOLD STAR CHARIZARD for the same money. How are those cards comparable? 😂
@happyeggroll52672 ай бұрын
151 was discounted below MSRP for over a year. All poke goes up over time and the art looks great. Also can't pull the zard to save my life haha
@MrMADMADHATTER12 ай бұрын
I wonder if its just a push because the following reprints will probably be less than expected.
@archermanofmystery70752 ай бұрын
It's a specialty set I just see small restocks here and there but reprints not likely plus we have evee stellar coming, trainers set then team rocket set not to mention surging sparks next month and the Japanese chase card for super electric breaker the pickachu already almost 200 on eBay I can only imagine how much the English version will be ..all we can do is hope for reprint in which I hope so too ...
@mikesteve20582 ай бұрын
I recently sold a PSA 9 151 Zard for $225, and I'm not sure if I should sell my PSA 10 copy, lol. I want it and im afraid it might keep going up so I wont be able to get another copy or itll go down and I can get another copy after the dip. Decisions decision.
@slipperybogle19102 ай бұрын
My friend bought a psa10 Alola Friends for $3k a couple years ago and when the japanese boom was happening it kept increasing in price astronomically. In like 2 months it went from 3k to 5 to 8 and there were several sales around 12k. I told him to sell it and he said the same thing. He loves the card and was afraid he could never get it back. Like 6 months later and it was $3k again, and cgc 10s sell for 1k. Whatever decision you make you just gotta be cool with the outcome and not kick yourself about it later.
@JRileyD2 ай бұрын
When people say they will sell their card cause the market will most likely cool down. I get excited cause the market is going to do the exact opposite of what everyone thinks. Always does
@les33162 ай бұрын
Hopefully the next sets are better then shrouded dookie and stellar dookie
@les33162 ай бұрын
English is where its at noone wants that chicken scratch japanese stuff 😂 theres a reason why its cheaper print quality is a little better but ill stick to the value and readable cards
@GottaBeMurph-V22 ай бұрын
I think it has more to do with the demand for the holiday season, people will jack their prices up since more people might be more inclined to buy this winter than in the summer but regardless that set will be one of the most in-demand sets because of the love for the original 151. Since more people are more familiar with them, they'll continue to sell out and more demand will happen when they're no longer shelved, but like with ES I'm almost certain there will be more restocks in this generation simply because the demand is there. For as much as they restock it will sell regardless so current market might not be constant.
@str8nashtygaming4662 ай бұрын
There are alot of other scarlet and violet era products just sitting on shelves right now. My guess is pokemon will wait until after the holidays to see if they can't move the dead stock and then reprint.
@GottaBeMurph-V22 ай бұрын
@@str8nashtygaming466 yeah i agree, you can’t just keep printing 151 if it doesn’t help sell the other sets, it has to be periodic otherwise people would only buy 151 and that ruins the marketplace and competitions entirely. For competitive there are many great cards that are undervalued but since most people don’t play the TCG, it’ll sit for awhile and then start climbing after other tournaments.
@NextGenArt012 ай бұрын
@@str8nashtygaming466 I have also been wondering if they know that rocket, eevee, gym partners sets are gonna be fire and they want to let their lgs sell at a intial price than the current $100 for new products. SS being “short printed” on initial release plays right into this as well.
@NateSchneider72 ай бұрын
Action this significant is not just a coincidence from a lot of ppl. It requires a jumpstart from some rich individuals or large group of ppl to start buying out this card and then that triggers others to start buying it as well
@TwicebakedJake2 ай бұрын
You'd be surprised what enough apes can do together
@zoranaleksov39182 ай бұрын
I think you also said in one of your earler videos don't buy too much Evolving Skies that you only have 1 or 2 booster boxes is that right or not
@TwicebakedJake2 ай бұрын
I remember I did a collection haul video where I showed I bought 4 Evolving Skies booster boxes (When they were $120 a box) and I said that's the most of any English set I've ever bought. Is 4 low or high that's up to you.
@Bonebounder932 ай бұрын
what best product to buy from 151 everything seem to be very expansive for sealed collection?
@Dee-iq5zzАй бұрын
Upc
@ryosendoh2 ай бұрын
Hey Jake. How do you plan to display the evo line 151 slabs?
@TwicebakedJake2 ай бұрын
A nice frame
@akirohitan46982 ай бұрын
I don’t feel like it’s rediculous to think 151 is gonna outshine the next 10 sets. It’s the og 151
@jont39282 ай бұрын
Remember UPC were sitting a few months ago. The people that are mad about the FOMO had the opportunity. Don’t get mad now
@PeterBParker23982 ай бұрын
Scalpers bought out most of the UPCs
@jont39282 ай бұрын
@@PeterBParker2398 just not true. It was sitting. When people fumble the bag instead of taking accountability y’all wanna blame somebody.
@xavieryap71082 ай бұрын
How would you know which sets are good to get and keep?
@TwicebakedJake2 ай бұрын
The popular sets are going to be very obvious such as 151 and Evolving Skies. The community praise them nonstop
@danielwilfred9752 ай бұрын
How much do you value cards like the radiant charizard with the gym stamp or play! stamp which are in super limited quantity, the gym stamp may even be below 50 copies worldwide. Will it blow up as soon as people realize the card population is so low. I dont think there are any even graded yet
@TwicebakedJake2 ай бұрын
It's up to you how much you value a stamp on a card. Low pop cards are actually everywhere. They tend to fall more into obscurity rather than be highly sought after
@danielwilfred9752 ай бұрын
Thank you!
@enthused75912 ай бұрын
Man... with $660 you could've gotten like 13 Celebrations PSA 10 Shining Magikarps or Pop 5 Umbreons, which I think are the most undervalued, underrated cards in the entire hobby.
@MrWhitmen19812 ай бұрын
They are not wanted by returning players.
@kedjfj7982 ай бұрын
@@MrWhitmen1981 returning players? lmao this is not mtg we talking about here, pokemon tcg players doesnt affect the market by a single cent my friend.
@zl87312 ай бұрын
Don’t give a shit about those cards. Modern is king and vintage is dead.
@ugandanknuckles4642 ай бұрын
@@zl8731 those are modern cards
@kimkhari342 ай бұрын
That's a great sale and purchase on your part to pivot to the full Japanese evolution line
@TwicebakedJake2 ай бұрын
Yeah, they look really nice!
@riddickcze54922 ай бұрын
Do you think that eevee set will be better than surging spark? I know its not out yet, but still, spark will be awesome.
@TwicebakedJake2 ай бұрын
Hard to say without seeing the cards. We'll know in a couple of weeks!
@Dee-iq5zzАй бұрын
Both are going to be great
@CasperTheFriendlyGhost7772 ай бұрын
You can’t cool off a BLAZING FIRE 🔥
@les33162 ай бұрын
That celebrations upc sure didnt cool down 😂
@binsteez88812 ай бұрын
I have some full arts from 151 I’m gonna take to the card show tomorrow.
@bfinkish2 ай бұрын
I don’t have any sources but my gut says they aren’t reprinting. There are so many important and big sets coming up, no need for Nintendo Pokémon to worry about this.
@TwicebakedJake2 ай бұрын
Crown Zenith is still getting regular restocks and it's an even older special set than 151
@bfinkish2 ай бұрын
@@TwicebakedJake Very true. Also I like what you did where you reinvested your money into the Japanese set. Smart!!
@jakejudy54552 ай бұрын
660 wow! Congratulations!
@MrToco232 ай бұрын
Thank goodness I only need a few full arts for my master set. These are insane prices...
@lilturtleandshell36902 ай бұрын
I swear man, the momment I finally had a goal for card collecting and it just happend to be 151, like I want all of the base cards and if I get hits then that's also good but now it's going up in price 😅 bad timing Iguess
@TwicebakedJake2 ай бұрын
@@lilturtleandshell3690 151 has been most collectors starting goal for a year and a half. It's both very popular and a clear starting point
@ryanlockhart132 ай бұрын
Same here 😔 first set back in over a decade and this is what I get
@lilturtleandshell36902 ай бұрын
@TwicebakedJake Yeah, for sure I'm collecting the JP version just because I find it prettier and cooler, just opened m6 booster box and got a master ball pokemon, alt art for the next pokemons, Machoke, venasur, Mr mime and Dragonair, literally my favorite Kanto starter and one of the prettiest card I've ever seen the dragonair alt 🎉 honestly not bad and the Mew EX not the alt but still a beautiful card
@lilturtleandshell36902 ай бұрын
@@ryanlockhart13honestly I juts got my booster box and got gold beautiful arts for common cards and even more premium art for EX and alt Arts
@daybreakOblivion2 ай бұрын
Nooooo, I haven't finished my collection yet! They need to reprint the set :(
@ChillNikov2 ай бұрын
Tbh I think this happened to the japanese 151.. it was high and then it was heavily reprinted..
@kedjfj7982 ай бұрын
no reason why they went to a 4th reprints with hidden fates etb wich at the time was unheard of( max we had was 3 until then) and they didnt even reprint 151 etb even once yet XD its insane
@str8nashtygaming4662 ай бұрын
@ChillNikov yes although the Japanese booster box prices and singles have started climbing back up.
@xKrazed2 ай бұрын
@ChillNikov I'm in Japan right now, 151 is sold out everywhere in multiple cities besides select pokemon centers (I've found 1 pokemon center that limits 5 individual packs per day)
@ChillNikov2 ай бұрын
@@xKrazed japanese 151 or english?
@RonGsworld2 ай бұрын
Wow Charizard for a whole set of the Japanese is really great!
@TheRealBoomslice2 ай бұрын
Or is this the new Evolving Skies?
@mr.bhewjew32122 ай бұрын
Should’ve bought blastoise a long time ago, just kept waiting, now I have bid for $65 on eBay and I’m sure it’s going to go higher. 🤦♂️ I also need charmander, squirtle, and zapdos which are the next expensive ones for me I believe. So luck I pulled charizard and venasaur.
@les33162 ай бұрын
I feel attached to my psa 10s that i pulled myself not the same buying another later lol i know im a doofus
@UrAveragePlayer02 ай бұрын
Nothing tbh, I’m an 04 baby and I don’t really like the 151 that much 🤷
@truecasual21762 ай бұрын
Its just a question of time before more reprints come😂 if you guys keep buying product the second it hits the shelfs ofc they will print the living f out of it😂 TPCi doesnt leave money on the table.
@curicollect2 ай бұрын
Another KZbinr talking some sense. Thank you!
@shyton30472 ай бұрын
Bruh the toliet paper ad just came up. Scare the crap outta me.
@SunnyCards20242 ай бұрын
Very good Video again. Thanks
@maverickbonato81642 ай бұрын
If I had some I would sell them right now. No way this holds. I'm happy with my japanese 151 collection xv
@TheIconicCollector2 ай бұрын
Big costco restock coming
@CatBack942 ай бұрын
Saw this coming from a mile away
@kobebetty2 ай бұрын
I just did a video on my psa submission my Charizard got a 10 few days later it went to the 🌙 couldnt believe it
@doreimiwi32832 ай бұрын
Smart move👍
@shinykarp2 ай бұрын
I got a sealed Premium collection should I sell fellas?
@kartracerg32 ай бұрын
sell singles, hold sealed product always
@TwicebakedJake2 ай бұрын
Open it there's a god pack inside. Trust me bro 😎
@darkcarnage52392 ай бұрын
Why not just use water …
@Poketeatime2 ай бұрын
Im not picking up toilet paper I’m selling it at a premium lol
@leor14722 ай бұрын
Boutta sell my sv151 PC ETB for 220 I got like 4 wow market for this is crazy
@CasperTheFriendlyGhost7772 ай бұрын
Wait , by Xmas $350 😂
@leor14722 ай бұрын
@CasperTheFriendlyGhost777 you my friend might be on to something I will hold off for now and update to let ya know my profit hopefully it's the 🌙
@CasperTheFriendlyGhost7772 ай бұрын
@@leor1472 I got 4 myself
@marko5682 ай бұрын
Amazing trade, king
@xzfadrh2 ай бұрын
Yes, it will lose hype like generations…
@brian9420112 ай бұрын
It’s manipulation just look at the data it’s obvious, some said to buy the alt arts in sword and shield a couple months ago quickly and look at them now the bubble burst and majority went down again. This will be no different, Pokemon has no reason not to reprint it it’s not even old. People need to be patient don’t fall for the panic.
@MrWhitmen19812 ай бұрын
Big reasons against reprints it cuts into other sets. Which is a shame because it doesn’t progress the hobby. You can rewind every now and then. The strength of future sets might ward them bothering to reprint. You should be buying the new stuff.
@socialdisruptive2 ай бұрын
Its good for the hobby to gain new people... are people upset these buyers are buying 100 zard..yes..pump and dumping is real
@leefamily90002 ай бұрын
Japanese cards are superior but they are worthless. Look at their ar cards. So cheap and don’t go up in value. Only the waifu cards are valuable.
@akeya552 ай бұрын
Jake said this set will loose hype when new sets come out.... and how did that work for Evo sky? Your just to baked to know what your talking about .
@TeddyBrooski-th9qx2 ай бұрын
Pokémon cards are not toilet paper
@MamoswineBING2 ай бұрын
Ive been following Jake for a couple years and he really has so much egg on his face😂 He was wrong about almost everything over the years
@kobebetty2 ай бұрын
Been saying this
@Tsv2712 ай бұрын
Japanese is always the better option!🎉
@Queue892 ай бұрын
I remember this guy was trying so hard to get people to sell evolving skies because of so called reprints 😂
@TwicebakedJake2 ай бұрын
Sell evolving skies now!
@Cyberstop2 ай бұрын
I finished my 151 master set last christmas, it was the dip! And I stocked 20 packs from different box set. Now I want to sell my duplicates.
@carlossuarez53312 ай бұрын
Wow he sounds so mad😂
@coops012 ай бұрын
The old buy Japanese argument there way easier to pull also they are way better quality so there alot easier to grade how's it gone for the last couple of years the old buy Japanese swsh era 😂😂
@Jellybeancracker2 ай бұрын
You sold your 151? Looks like you’re consoling yourself for selling it 😅
@TwicebakedJake2 ай бұрын
I sold 151 to buy 151 though
@fronwelljc1232 ай бұрын
Thank you for saying it "one fifty one" and not "one five one" hahaha
@fronwelljc1232 ай бұрын
I feel the sunzard psa 10 wont be obtainable for less then 500$ ever again.
@TeddyBrooski-th9qx2 ай бұрын
Toilet paper is a necessity Pokémon cards are not so if you sit here and think it’s going to be there forever you are sadly mistaken and leading people wrong
@TwicebakedJake2 ай бұрын
The comparison is about emergent behavior. What happens when everyone buys something at the same time. I'm not saying they're the same goods.
@TeddyBrooski-th9qx2 ай бұрын
Be real with yourself you can’t find evolving skies and if you do best believe it’s a dud pack and they know it
@fronwelljc1232 ай бұрын
I feel it's silly to compare EV to 151
@TeddyBrooski-th9qx2 ай бұрын
You’re obviously not smart you obviously just nerded out😂🤷🏾♂️
@reynirbrynjolfsson27742 ай бұрын
It is still cheap
@TeddyBrooski-th9qx2 ай бұрын
The look on your face looks angry I’ve been telling you as well what 151 was going to do now you guys think it’s people manipulating when really you’re just mad because you missed out everyone’s not chasing the same card why is Blastoise $75 right now and Venusaur $69 right now?
@rell6602 ай бұрын
Yep I said the same but no one listened because I'm not some big KZbinr. Enter FOMO but I'm good because I've been stacking products since this sets RELEASE!!!
@Cheitanda2 ай бұрын
He said he had one in a psa10 and sold it for way higher literally yesterday, how is he angry about that?
@splish_22 ай бұрын
bro can you please use an ounce of punctuation when you type😭😭
@zl87312 ай бұрын
@@rell660let me get some 😂
@akeya552 ай бұрын
Jake said this set will loose hype when new sets come out.... and how did that work for Evo sky? Your just to baked to know what your talking about .
@LoganC8212 ай бұрын
They really need to do a reprint
@mnte_negro2 ай бұрын
I think your face not honestly talking. I'm out of this videos and manipulation of prices
@PokeccinoCards2 ай бұрын
Heyo
@imGrisky2 ай бұрын
Bro is spitting bullshit
@reptar51242 ай бұрын
FOMO
@ryanholding61672 ай бұрын
Toilet paper
@maxim94612 ай бұрын
this dude comparing 151 SIR to toilet paper 🧻
@TwicebakedJake2 ай бұрын
I'm comparing how the market reacts to hype, not the products themselves.