Popularity of non-alcoholic beverages is on the rise

The popularity of non-alcoholic beverages is on the rise. So much that restaurants and liquor stores are having to adjust the options they give. Dry January, dry June, and sober October. We hear about the month-long campaigns that encourages people to stop drinking. But, the more consistent trend is the regular non-alcoholic consumption. "We've definitely noticed an upswing as far as the Generation Z. I think they're very mindful of what they intake and I don't think that the obligatory alcoholic drink before your dinner every night is the reality of today,” said Steve Fox, owner of the Bread & Circuses Bistro & Bar in Towson.
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[@Lily-Mercado]

👏👏👏 love a good mocktail

[@VILJL]

More Americans are looking out for their livers. Over 40% of Americans say they’re trying to cut back on alcohol in 2024, according to data from NCSolutions. That number goes up to 49% for millennials and 61% for Gen Z, according to the data. Around the world, nonalcoholic drink consumption is expected to go up by a third by 2026, according to International Wine and Spirit Research. Bars have also taken note of this shift in consumers' tastes, with New York City having the most sober bars in the US. Cheers to that.

[@TrinhNguyen-nc7hj]

Mocktails are a glorified fruit punch.