Pricing for Profit: Maximizing the Bottom Line for SMB Companies

In this webinar, Katy shared her business model with webinar participants using a few clients as examples of how her methodology has been a lifesaver for businesses that felt they had a good business model but were frustrated with year-over-year losses. She helps them understand their total cost to produce products and services and why often there is a need to increase pricing to make money while still staying competitive.
Katy Baker is a CPA-CMA and a CITP (certified international trade professional) and founder of Pricing for Profit Inc. where she focuses on pricing within an easy-to-understand and implement system for entrepreneurs. Previously, she worked with Canadian and US companies across multiple sectors and world trading regions assisting client companies' global growth ambitions as a trade development officer. Additionally, she held the role of lead program consultant for Magnet Export Business Portal, at Toronto Metropolitan University. Katy is also an in-house pricing specialist and advisor for multiple organizations and startup incubators.