Principles of Human-Centered Design (Don Norman)

Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.
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[@Raidoven]

-focus on humans -focus on the right problem, not the symptoms -everything is connected -keep the end result in mind(big picture)

[@sgitkene]

principles HCD transcription: * human centered (focus on the people) * find the right problem (fundamental basic problem) * think of everything as a system (optimisation of the local does not necessarily translate to optimisation of the global)

[@vassilip5062]

Thanks, you saved my three minutes :-)

[@cialu6642]

设计核心就是以人为本吗

[@zgenocide1005]

"The important thing is the real goal of people who use your product".... Awesome thinking

[@lizhang9898]

sarcasm taken

[@user-rv6cp2jj3s]

Don Norman your speech touches to the core! You talk about things you sometimes want to shout about in the office! I have always thought about the fundamental problem and have always met with resistance and misunderstanding. "Give a piece of the visual interface in time" is the motto of the companies where I had to work. I do not want to be a revolutionary, but I want to integrate into an understanding team.

[@gustavotriani5611]

Thanks for sharing your thoughts, Mr. Norman. It was really helpful

[@camilapazguerreroverdejo8657]

este video me abrió la mente en cuanto a hcd, me hizo verlo desde una perspectiva completamente diferente

[@artywork4u]

I LOVE his THOUGHTS, its very easy to understand.

[@tmcclean21]

Wise words, as always Don!

[@bokacoder]

I am lucky one to get the real goals of product design, Thanks a lot.....

[@paolasalcedo9974]

I watched this for a Design class and I loved it

[@raghvendramisra6477]

GOAT,FATHER,OG everything of UX~Sir Don Norman🙌🙌

[@rebeccadsouza9128]

love his book

[@piycreates]

I love this guy.

[@micahlyon74]

What an elastic word of guidance. Thanks to Mr. Norman for his mind and design.

[@micahlyon74]

Excuse me, I understand that a PHD in Psychology makes him Dr. Norman.

[@nicolascantoro518]

Excelente video muchas gracias Dios te bendiga!

[@hihizusammen6749]

first i thought why will i waste my time to watch a video of a very old man? but after watching i realize this lecture was not helpful only for ux. but for real life too. we can manage everything as a system and solve our problems using these techniques. nice

[@NNgroup]

Thank you!

[@SylverConsulting]

We love how Mr. Norman explained human-centered design in a simple but insightful way!

[@shafiraeka6867]

i love this man, i just been reed his paper and it was great, and how he write it

[@Bill0102]

This is excellence at its best. I recently read something similar, and it was absolutely outstanding. "Game Theory and the Pursuit of Algorithmic Fairness" by Jack Frostwell

[@jonjensen6745]

How could you dislike this? Are there really people out there that believe this method isn't effective??

[@testing119]

Ikr, I was wondering if someone wrote a comment about this... The method is much more effective that anything that I learned so far.

[@cartimandua4709]

LO AMO!

[@desssigner]

Great speech

[@storiesworthtellingwiththe6810]

Keeping human at the center.

[@ys-cb4bv]

日本の製造業に見てほしい

[@howtomeditateai]

You are all together lovely!

[@julianbeaver]

Godfather of UX!

[@user-bd1tx2dk4r]

goaty

[@josepaulobautista1804]

can we use this HCD approach in politics? would it help the people whom the politicians serve? especially in countries where corruption is very high...

[@uncletoddsgarbagetrucks7911]

politics is there for corruption. That's its true purpose. There's no accountability to the people allegedly being served. Once you awaken to that reality, all the craziness in the world will make more sense, and become obvious.

[@stevenzheng5459]

This sounds like the Mencian solution to statecraft applied to design.

[@siddharthbhatia8815]

This feels like so obvious, I can't believe that this has to be said.

[@davidofili9153]

UX Designer, you are not the user. Focus on the users' needs. The users understand their needs better.

[@TheBrandCoach]

Its intended for them...

[@elviranadyamaharani911]

What is the difference between Human Centered Design and User Centered Design?

[@knopapa]

no difference

[@vkosojevic]

another modern buzzword...

[@brocker8617]

I would say human-centered is focused on the human psychology, emotions and perceptions whilst user-centered is focused on the person as an audience, a potential user of your service or product. Human-centered is the first step - understand humans, our particular and natural way of existing and functioning. Then you zoom in a bit and focus on your users, the target audience of that larger group of humans.

[@leonardyebuah7296]

I believe User Centered Design (UCD) is a sub component of Human Centered Design (HCD). HCD is in relation to "Humans" in general whereas UCD focuses on the "User" of the product. In the video I think Don Norman was very clear about HCD. He even gave out examples to back it. The Truck driver offloading the products from the truck at that point is not a "user" but a "human". The shopkeeper who arranges the product on the shelves is not a "user" at that point but a "human". The consumer of the product is both a "user" and a "human". In all these cases we find out that at a point in time a "human" interacts with (handles) the product but that person might not necessarily be a "user" of the product at that time. So in designing a product, we need to consider the "Human", that is, the truck driver, the shopkeeper and the consumer of the product and not only the "user" which is the consumer of the product. All the parties involved must be considered. The truck driver must feel good or feel safe handling the product as well as the shopkeeper placing the product on the shelves and the consumer enjoying the product. All these parties involved are humans and not necessarily users at the point they come into contact with the product. So yes, there is a difference between HCD and UCD.

[@benpickles9631]

Thanks Leonard! Great explanation.

[@MrSubie10]

HCD seems like this is like any other improvement model where the customer/stakeholders determines value. The market is so saturated.

[@Gener1KGaming]

Tell me a time you've not followed HCD and flat out ignored the users. We've literally just re-branded solutioning with a fancy terminology...

[@cbinsyd]

"The real goal of the people who use our products", so are you referring to the emotional response or functionality that the Customer is after? This is marketing.