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Pringles Case Study | Business Lessons From The Best Potato Chips Brand In The World
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0:00 Intro
1:37 Starting P&G
2:26 The potato chips industry
2:50 The four main problems
4:20 Upgrading the consumer experience
6:00 Adding flavors
7:20 The reality of consumer behavior
10:50 Golden question
12:10 Lessons