Nikon buy RED - What could this mean for the industry?

[@cfunkproductions]

As someone who splits time between being a professional advertising photographer and a professional filmmaker (commercials and narrative), I LOVE this news. I'm a proud owner of the Z9 and have used both it and RED cameras on various projects. The possibilities with these two joining forces are endless. They essentially both solve the others weaknesses.

[@carlyates2487]

Exactly!

[@ericcoen8894]

Nikon is photo centric. Red is Cinema only camera. They may carry out the best hybrid camera?

[@Fedorevsky]

Yeah that's what I also took away from this news. We might see Z-mount instead of RF going forward. And maybe Nikon's autofocus.@Broskisnowski

[@definingslawek4731]

@BroskisnowskiRed does seem to have an exclusivity agreement with their sensor design company considering that we don't see them in any other company and they're very good. Either way I bet you a signed dollar you're wrong. All Nikon has to do is make a fx3 with compressed raw for same price or less and they'll shake the industry. 2500-3000 dollar 4k 120 compressed raw box camera 🖤and spring boarding off of that success they can continue the line-up.

[@Ed-davies]

I really had to check if it was April 1st when I saw this this morning. I think this will be a big win for the cinema, pro and prosumer businesses. I’m very excited to see what Nikon do with this acquisition

[@carlyates2487]

It does feel like an April 1st announcement... Its only been a few years since people were talking about Nikon going bust, its been quite a comeback recently!

[@UnconventionalReasoning]

@@carlyates2487 Nikon's financials have been very strong over the past few years, and the Z9/Z8 were game-changers for projections. Red and Nikon settled the Z9 internal video compression lawsuit in April 2023, so the companies were already talking. The terms of the settlement were kept sealed, and it now makes sense that the acquisition was part of those discussions.

[@sebastian_trzaska]

As a Z9 shooter this is so exciting! I'm hoping one day we will see cinema cameras with a Z-mount.

[@carlyates2487]

I think its pretty likely they are coming after this!

[@UnconventionalReasoning]

A Nikon Z8R[ed] would make a big splash. Even literally, it could be dropped in a puddle and survive...

[@topicruben]

Definitely the news of the year! I'm still processing!!!!!! Thanks Carl

[@carlyates2487]

Same! I couldn't quite believe it when I read it this morning

[@jessejayphotography]

100% chaos in Canon HQ right now.

[@carlyates2487]

😂

[@thomas.kovacik]

Starting to draw up plans for a new RF cinema camera

[@natureredux1957]

So why didn't Sony or Canon buy RED. If Sony or Canon were worried, they would have bought it first.

[@heznadastudios]

Pride won’t let them and now they lost

[@carlyates2487]

@@thomas.kovacikHopefully more than just starting!

[@charliedango2664]

Well, that's one way to get around the compressed raw format legal debacle.

[@carlyates2487]

“Settled out of court”

[@lesath7883]

​@@carlyates2487 Totally. From the dates and the way the judgenent was dismissed, most probably someone suggested the buyout last year and the CEO of Red found it good enough to drop the demand. The quesrion will now be if Nikon/Red will sue the next company that adds in-camera raw video recording.

[@billyoung9538]

In my opinion Nikon is interested in RED's sensors the most, because if they can move to a global shutter with close to industry leading DR that will be a major boon. R3d most certainly will get added to future higher end Nikon cameras. As for REd, I don't think Red will loose the RF mount, but instead have an Optional Z mount. This merger will likely also result in more attention being put into Cinema Glass options for the Z mount. One other aspect that might occur is if this increases the scale of RED production it might also drive down the prices a bit and we might see Nikon/Red cameras more in the range of where some of Sony's budget cinema cameras are currently situated. This whole thing is so mindbogglingly unexpected and yet could be truly awesome.

[@carlyates2487]

All very very good points! On the ‘more cinema lenses for Z mount’ point, Nikon make famously good lenses! Perhaps we will see some Nikon Cinema Primes

[@kmac2555]

But who makes Red's sensors? Sony!

[@billyoung9538]

@@kmac2555To my knowledge there is currently no evidence the V-Raptor [X] or V-Raptor [XL] use Sony sensors, and the DR charts from Cine-D of other RED and Sony cameras don't align that well either; however, it's possible that the internal processing between cameras is the difference. Do you have any evidence to support your claim?

[@josephasghar]

Red could never have afforded to build their own sensors. Sony are the main supplier.

[@billyoung9538]

@@josephasghar I never said RED made their sensors. I stated that there is no direct evidence they are made by Sony. If one does a search for sensor manufacturers there are at least 25 I found on a quick, simple search. All RED needs is a manufacturer skilled enough to meet their need. Yes, Sony is a potential contender but there is no direct evidence.

[@ScandinavianCoward]

Excellent point about clashing company cultures. It shows how much, much more lean RED is. Not sure if they know what kind of culture shock they're in for.

[@RaySweeting]

You mentioned that Nikon uses Sony sensors not in all cases. D850 was a Towerjazz sensor. Nikon design there own sensors and outsource the production. The sensors are also most probably produced on Nikon FAB machines.

[@ixamedia6572]

Bravo Nikon! Looking forward to see how my favorite brand, innovates the video market!

[@greentokyo]

Most exciting camera news in a long time!

[@carlyates2487]

It’s certainly got people talking! What are you hoping comes of it?

[@colinthomas2525]

If I was Nikon I would publicly announce that all cameras can now shoot raw internally and be hero’s of industry. Sure they would leave some money on the table but it could create new loyal customers.

[@carlyates2487]

They wouldn’t just give it away for free. But they could charge a more reasonable license fee for brands like Canon and Sony to use their patent IP

[@runcmd1419]

It would not create new customers at all.

[@ziggybadans]

@@runcmd1419 Yes it would. I won't even consider buying a RED camera because of how scummy they are. If Nikon announced they would allow other companies to use redcode raw, I would absolutely consider a Nikon/RED as they have some very compelling features and specs.

[@jessecook3593]

Something I haven’t seen much reporting on is the potential for Nikon to perhaps build cine lenses to be paired in tandem with RED. In a similar way how Zeiss and Sony have their partnership with Zeiss’ new Nano Primes being rolled out in E-mount only (at the moment), maybe Nikon will reinvigorate the long-forgotten RED Prime lens line and release a mirrorless cinema lens option for their next generation of Nikon manufactured RED cameras. Truly exciting times. Genuinely the highest ceiling going in the game right now after this acquisition.

[@naterpotater76]

I'd be surprised if we don't see a fantastic mirrorless come out at a reasonable price just to shake things up and get everyone excited about the nikon lineup.

[@carlyates2487]

You could argue the Z8 is already that camera

[@whousefilms]

I'm dreaming of the next Nikon/Red camera :)

[@carlyates2487]

What do you think it should look like?

[@dag221]

I find this totally fascinating but as someone who has no plans to shoot with Nikon or RED it doesn't really have a direct bearing on my work at all. Definitely a shocker that I wasn't expecting.

[@carlyates2487]

I think it will impact a lot more of the industry beyond just the companies own cameras. It changes the competitive landscape significantly

[@HakonBroderLund]

If any I expected Canon to do this, not Nikon. Good on them though. Maybe Red now gets AF, but with Z-mount, and not RF mount. Time will tell.

[@carlyates2487]

Imagine if Canon had bought them! That could have changed the landscape even more

[@toxotis70]

i hope Nikon will have many video features now in smaller/cheaper mirroles cameras... internal raw/prores, false colours, open gate, anamorhic desquesse, waveforms etc on Z6 III or other low/mid level cameras!

[@carlyates2487]

The Z8 is already incredibly feature packed. I'm sure they will bring some of that to the Z6 as well.

[@dsdddsd4543we]

I was also confused about why Nikon didn't take video seriously around 2012-2016. Their sensor performance was always excellent. Sony took advantage of that opening and became the top player. Nikon should have taken those risks earlier because there was nothing to lose back then. You keep your photographers happy and then get new market share for Cinema.

[@carlyates2487]

Absolutely, Nikon have been playing catch up these last few years. But to be fair on them they have been doing a great job of it!

[@zyx0011]

Not to mention, they’re the first company to implement video recording on dslrs! Wish they did what canon did. Also, I think an old Panasonic varicam uses Nikon f mount. From that point, I wish they focused on video then.

[@cmdrls212]

The Z mount would make perfect sense. It would even allow adapting of Sony lenses thanks to its shorter flange and wider throat than Canon RF. Huge win for the consumer and everyone but Canon, which won't adapt to Z mount. Nikon could then welcome Sony defeactors by allowing them to bring their lens system.

[@tptrsn]

So much exciting potential in this turn of events!!

[@carlyates2487]

There certainly is!

[@peternavanac9310]

Stressing that my z9 might come up short in an upcoming project, I found Red to be a tantalizing option. With a Z mount, it is very appealing indeed. If they develop this wisely, it could be very helpful to indy film makers. This could lead to fresh, high quality content that has thus far been overlooked.

[@entertainmentcreators1814]

I just wanna know if we are finally getting raw on anything not red

[@tjh__]

Stray thoughts: used a Raptor and Komodo recently and while they had good points about them (they're very powerful for their size), they felt... a little bit unfinished? Lots of complicated menus and slow start up times. They have a lot of functionality, but it feels slightly ramshackle. This could be improved upon by a company that cares about putting out finished products over moving quickly and releasing products in beta. In terms of Nikon, I was impressed with the feel of their new Z8 camera. It felt well made and packed in some great video features. The downside is the UI and ergonomics are not set up for video really. I don't think adding a RED UI to a Nikon camera would be useful either. They need to invest a lot in developing a good video OS for both brands. As for the RED brand, it wouldn't be a terrible thing if it was cleaned up a bit. The disruptor image hasn't been relevant since they essentially won the argument on large sensor digital cameras. I'm kind of glad for the people at RED to have made this deal to be honest though. I just think the era of selling expensive niche tech to a crowd (that originally wanted a replacement for film) is coming to and end. The mass produced devices are going to get so good that RED needs to make cheaper cameras to compete - and some kind of unholy REDikon is probably the way to do it.

[@ziggybadans]

I agree! I've always thought RED cameras were just a little bit unpolished and like they cut some corners. I use URSA Minis regularly and occasionally Geminis, and the Gemini body feels a lot worse than the URSA for build quality. That's not to mention the terrible mounting mechanisms they use for the display and handles, despite the fact those both cost thousands of dollars! It just feels a bit odd that an $8000 URSA Mini Pro can rival a $25000 RED Gemini in terms of build quality, colour science, sensor quality and features. Really the only thing REDs have going for them is RedcodeRAW, but BRAW is insanely good for most cases (R3D still beats it in the blacks tho) that even that lead is diminishing. I think Nikon has had great build quality and features with their cameras lately, so if they can make some changes to REDs that mirror that, they could definitely improve the brand a lot.

[@macruise]

The potential for Nikon to bring Japanese wisdom, knowledge and skills to the RED brand and to incorporate the power, marketing and established film making presence of RED into the Nikon Brand, if handled well may prove a massive boost to the evolution of 2 new companies. Ultimately this is about people and human resources. Nikon has some tremendous power and so does RED, if the combination of these can result a great leap forward and awesome new products, what's not to like?

[@carlyates2487]

Exactly!

[@scottievee330]

As a Canon owner this is confusing. I would have expected an arrangement with Canon. RF mount and all. RED was the only brand I thought of mixing with my Canon cameras and glass. Well, that's out now. I know Canon has Cine cameras coming with big tech. That will be what I look forward to. No slight on Nikon, from what I know they are a great camera and underrated. No chance I'm gonna walk away from all my RF glass. Plus I love the Canon image. Interesting times.

[@carlyates2487]

I’m sure Canon aren’t done with the cinema camera industry. The C70 and R5c have both done well for them, and it will be very interesting to see what they have up their sleeve.

[@gravitymediapro]

What do you think, a Nikon Digital Cinema camera with the RED OS? Powered by RED badging?

[@tbip2001]

I had no idea red had only 200 employees. Thats crazy for how much of an influence they have had

[@lesath7883]

As photographer with mostly Nikons, I love this news. Espwcially since it proves people who hate on Nikon wrong. They've said it would go broke years, and this proves they are doing well enough to buy one of the big in cinema. They complement each other well enough, and their technologies can greatly enhance each other. It now depends on how they merge or remain separate.

[@ruff1draft]

I am looking forward to seeing what Nikon does with the Nikon Z5 Mark 2

[@tbip2001]

Any idea what canon plan next? They kind of started thier update with the c70 and then stopped…

[@UnconventionalReasoning]

Coming at this from the Nikon side, the biggest benefit to them is the Red reputation. Instead of a Nikon Raptor X, a more likely next camera might be a Nikon Z8R[ed], going up against the Canon R5C. The Red cameras switching from the RF to Z mount seems like something Nikon will need from a 'system pathway' perspective. I think it will be good for Nikon to have a sensor manufacturing option, being too strongly connected to Sony is a bit of a long term risk.

[@carlyates2487]

Love the idea of a Z8R[ed] !

[@charlesteton]

So Nikon now has rights to Red’s RAW patent?

[@DCReels]

The RAW patent drama has the most impact on the rest of the industry I think

[@carlyates2487]

It certainly has done over the last 10 years!

[@saschakunze5128]

Remember that Nikon already own a company focussing on the cinema market, Mark Robert’s motion control.

[@carlyates2487]

Absolutely, we deal with Mark Robert’s Motion Control a lot. Very different company to RED though

I think we can expect a rival for fx3 and blackmagic pocket

[@SuperPhunThyme100]

What the hell happens to the Canon RF mount on Komodo cameras? 😂 They just made those cameras obsolete overnight

[@jakilahmoulien9070]

The lenses rather. Nikon lenses have better optical performance than the rest of the market. But I doubt they would stop red from using E/RF mounts.

[@carlyates2487]

The cameras certainly wont be obsolete if they change the mount on the next camera to Nikon Z

[@sammorganmoore]

@@jakilahmoulien9070 RF mount was a mess I think.. the zmount will surely come to those cameras and that will make sense for both companies.

[@nealhope6127]

Sony can now have internal raw???

[@MrModerate_kane]

Rapter large global shutter, going into a nikon body, better codec use, better image storage and upping of speed, RED Cinematic expansion, reducing cost of red bodies. Sharing of tech patents, will be best thing.

[@carlyates2487]

The Raptor sensor in a mirrorless style body like the Z9? I think it’s unlikely… but then I would have said Nikon buying Red was unlikely!

[@nickadams1051]

The interesting question is what all this means to Arri. Nikon has demonstrated several times that they know more about Sony's sensor technology than Sony itself. Could be that there will be a contender to Arri's 17 stops. Plus Nikon's reputation for building unbreakable cameras. The big question though is about corporate culture. Too many fusions in too many different areas failed badly. Interesting times.

[@marin_real_estate_photography]

As a Panasonic shooter, I feel as if the world is passing me by...

[@TrapPhoneLoveMelodiesss]

😂😂😂

[@schtggl6265]

Hello Carl - I don't know either. Far too early, isn't it?

well the NIKKOR Z 58 mm 1:0,95 S Noctis maybe the best lens ever made so if we get a cine version of that that would be cool. and Red made some Lenses maybe they are back in the lens game now. Maybe compressed raw in nikon can work now and better AF for RED, and maybe they can get rid of the rf mount finally, and hopefully back to changeable mounts.

[@carlyates2487]

All solid suggestions!

[@wyesguyproductions5102]

A Nikon Z8 with timecode and RED Raw and I'm in!

[@carlyates2487]

It would be so interesting to see R3D in a mirrorless camera

[@mitchwiebell2785]

As a long-time commercial photographer and Nikon shooter I'm excited about this. Hmmm...Nikon cine lenses? Hope so!

[@carlyates2487]

I’d love to see Nikon cinema lenses. Wish I’d mentioned it in the video

[@mitchwiebell2785]

Hey Carl. I just rewatched your video comparing the Sony FS5 and the FS7 to (re)validate my owning the FS5M2. Though my still photo clients don't ask me to shoot video very often when I do I shoot Prores RAW with the FS5M2. I've not used other video/cinema cameras but I can tell you the FS5/ProRes RAW does the job very well. I figure I've been shooting full time for thirty years, if it looks good it must be? Having said that, the Burano seems appealing. Ha!@@carlyates2487

[@lincolnabc1]

Don’t see many Reds in ENG, commercial and documentary environments. Nikon create a Cine Z9c camera with Red sensors and other Red tech?

[@carlyates2487]

It will be fascinating to see if any RED tech comes over into Nikon cameras.

[@lincolnabc1]

Reds intro into compact cine cameras.

[@RuXTaR]

It's interesting to me to see if Nikon goes by the American way of buying a smaller company to acquire its patents and not change the monopoly on them. That being said, Nikon can claim to have a professional cine line now without really changing anything. I want to see a BMPCC6K equivalent from Red though.

[@chrisw443]

Time for nikon to get back on top!

[@extrashot]

Maybe, when it looked like Nikon were going to successfully challenge Red's RAW patents in court, the value of Red was set to plummet anyway! Good time to get out?

[@carlyates2487]

It’s a valid point!

[@ericwilliams626]

RED wanted to flick some contempt at Arri and Nikon to Sony and Canon. It was like two kids from two different kingdoms getting married. Can't wait for the wedding and reception. I want my Redkon GodzillaCam 8K RAW $3200

[@chrisquyen]

I want to see the Komodo sensor in a Nikon body! Global shutter going up against Sony’s global shutter camera.

[@matahari1576]

Brilliant move by Nikon. The Branding might be: „Red- The Nikon Cinema Division“. I was always hesitant with Nikon, because of the Video features. Now it will get interesting. Canon has to react, but also Panasonic and the others. By the way, how are the sales numbers with the Camcorders? I am looking for a robust compact fixed lens camcorder with 4k 10bit 422 with a great lens, Viewfinder and display. I think there is not only me waiting for the „ Red-The Nikon Cinema Division“ Camcorder“. Sorry to come up with such a banal topic, I am only dreaming, its Sunday morning.

[@nelsogrant]

Definitely thought it was an AI generated article at first 😅 and as a Canon shooter, I'm wondering if I need to rethink my set of lens moving forward haha. Not actually but itll be interesting to see how things shift moving forward for Red and cinema cameras in the industry

[@carlyates2487]

It’s definitely going to change the landscape of the industry moving forwards.

[@NPC_averagemale003]

Hello, I'm an ARRI/Cooke/Leica/Hasselblad european snob and I have one message for you. Nikon will make RED cheaper and that means my snobbery will be unrivaled. Even my on-cam microphone is German (Neumann Midside Shotgun), my tripod is 2575d and my sliders are from GFM Munich. Did I mention my Leica M11 is either attached to a Cooke Anamorphic or a Noctilux .95 whilst sitting on a Arca Swiss cube mounted on my Sachtler flow tech? Oh I also like working out my biceps with my 150mp phaseone, what are RED and Nikon? Are these toys? My oh my, I thought the cheap camera from America was Panavision, well I guess I learn something new everyday.

[@definingslawek4731]

5:26 I'm surprised with this innacuracy. Red does not design or manufacture sensors. (They likely are getting them from Forza silicon and perhaps it's an exclusive arrangement seeing as we don't see them on any other camera.) Nikon designs their own sensors which are fabbed by Sony semiconductor, Nikon even produce the stepper machines that Sony semiconductor uses to make sensors. Although I guess it's understandable that people think Red makes sensors given that they've falsely claimed numerous times in the past that they do, to the effect of getting called out by the INVENTOR of CMOS technology Dr. Fossum. (Dr. Fossum invented the CMOS sensor for use in spacecraft at NASA Jet Propulsion Labratory. Interestingly Forza silicon is founded by one of his protege's)

[@JjackVideo]

I know both sides are trying to put a positive spin on it, but seeing the "Red Revolution" absorbed into an old Japanese corporate structure doesn't bode well.

[@mathiastegtmeier9714]

Red hasn't done anything revolutionary for a long time. Their main contribution to the industry is making sure that no other cameras have proper internal raw. (Except for Blackmagic who were clever enough to bypass the patent.)

[@JjackVideo]

@@mathiastegtmeier9714Fair point

[@waveland]

It will be a miracle if the combined entity stays relevant in the cine realm. It looks more like leadership cashing out and abandoning ship because Red is running out of steam.

[@dwaynepiper3261]

that was my thoughts I don't see the hype about them as much in the last few. years. I don't think the raw patent has much longer before its expire date. Sony and Canon have successful cinema lines and Nikon is looking to stay revelant as a strong competitor to them.@@waveland

[@AzizSaidov-zh1np]

RED was damaging film industry by law suits against any company trying to implement raw video compression. Nikon was the only one to fight back and win. Now Nikon bought RED outright. So it serves RED just right. Nikon did a HUGE favour to entire imaging industry and to us, the customers. If Nikons uses all RED goodies right, it will not just earn a lot of money, it will accelerate tech innovation. So far, great job, Nikon!

[@carlyates2487]

It will be very interesting to see what happens to RED's patents and if this changes the landscape of RAW recording in cameras

[@filipprucnal]

@@carlyates2487 now you'll get sued by Nikon instead of RED 🙃

[@jfphotography69]

Nothing will change. Nikon will just have the upper hand.

[@FelixCervantes]

Where exactly did Nikon win the lawsuit? It was dismissed. Most likely that is when Nikon made the offer for RED. It does take time for a company like Nikon to do due diligence.

[@definingslawek4731]

@@FelixCervantesIt's speculation based on the fact that Nikon used a new argument that neither Sony nor Apple used when fighting Red. Nikon used the argument of Red selling cameras within a year of applying for the patent, for which there is various evidence. This is against the rules of the US patent office and essentially invalidates the patent on the spot as far as I'm aware. The speculation is this is why the dispute was dismissed and perhaps why Jim was so receptive to a buy out, knowing the company is worth very little without the patent. Even with the patent it isn't a very popular camera.

[@andreasgiobel6355]

Canon and Sony has à cinematography part of their brans, now Nikon has that too with RED, and have a patent for internal raw recording…..££$$€€. The interesting part is where and how they utilise cine lenses. The tele lineup for Nikon photo lenses are market leading, can they be converted as cinema optics?

[@cryptobyt2403]

I think: red become z mount. Nikon will introduce brand new manual cine/photo lens. Red/nikon will design brand new sensor for use in the future red and nicon camera. Red brand still exist: red camera by nikon and nikkor red cine lens

[@BobN54]

'Red make their own sensors'. No they don't. By all accounts RED doesn't even have an image sensor design team, whilst Nikon does. Sure, mostly they use Sony sourced sensors, but they've been careful to keep the in-house capability. RED commissions sensor designs from Forza Semiconductor - an image sensor design bureau, and they are fabricated by a commercial foundry service. If anything, the synergy might be the other way round, with the cinema camera market providing a commercial outlet for Nikon's image sensor operation.

[@carlyates2487]

Ok, I should have said "RED use unique sensors" or something similar

[@BobN54]

@@carlyates2487 And so does Nikon. Though sourced from (and designed by - at least at some level) Sony Semi, the 45MP sensors in the Z8 and 9, are unique to Nikon, with the dual data architecture that Nikon specified. The real question is how much money is to be spent on sensor R&D. With RED cameras sometimes costing ten times the price of a Z9, that's mostly spent on small volume items like specialist sensors. Sensors like that can't straightforwardly be used in Nikon cameras - and it's very likely that the foundry that makes the silicon can't produce in the volumes required. On the other hand, Nikon has a very good sensor design group, which could well be employed on specialist sensors for future RED cameras, cutting out Forza.

[@fotosurf_pt]

Will Nikon license R3D ? Will it sue as RED did?

[@ktcool4660]

RED does not design or make their own sensors. Nikon does design their own sensor & Sony sensor division manufacture Nikon sensor. Nikon sells stepper which produces CMOS sensors to Sony.

[@oscarjeong9438]

No doubt that Nikon Z9H(?) will be featuring 8K Raw recording at 120 FPS....(powered by RED) Gotta upgrade cf express card type b to 2 TB sooner or later...

[@smileinurhand]

Realy good move. But Nikon Must improve the color science. Break my confidence when working NEF in Lightroom.

[@mikeeeeyway]

Maybe will have Red still camera

[@carlyates2487]

I doubt it. Nikon already make fantastic stills cameras, what’s the benefit of them now making one with a red badge on?

[@Ben_Stewart]

If you think they won't change the brand just look at multi billion dollar deals in the airline buyout sector.

[@2424rocket]

For me, the most interesting thing is that red technology could trickle down into a camera like the Z8… This will be a great benefit for us consumers. And hopefully this will light a fire under Sony’s ass and get them going on even better cameras. Where is my A7S4? Because I will have no problem switching over to Nikon if Sony doesn’t get a move on it.

[@tuzuharurakutu]

The mount is my only gripe with this whole deal. I don't think it's the best or the most versatile mount for cinema cameras.

[@carlyates2487]

Which mount would you rather have?

[@tuzuharurakutu]

@@carlyates2487 The most used ones in today's industry are PL and EF which might get replaced by RF is the (distant) future, no? You can find a plethora or lenses, adapters, speed boosters, even ND filters for each of these options. The Z mount isn't as popular (yet?)... I can't wait to see how it's going be.

[@mattwruff]

I didn't think Nikon had the money. But the soon-to-be-developed Nikon mount for a RED! It a good deal. I owned Nikon but lack of video I left. At 65 I'm not buying anything but like my Sony. But Nikon is now a serious player!

[@carlyates2487]

Absolutely, this definitely makes Nikon a serious player once again.

[@Ben_Stewart]

World leading Nikkor glass to go with world leading sensors. Like Velcro

[@carlyates2487]

I’d love to see some Nikkor cinema lenses

[@hvxcolors396]

The biggest immediate impact will be the loss of an important lean disruptive manufacturer. It is due to Red that we got 4k that early. Without them Canon would have software limited their cameras even more (witness is magic lantern). Red was to the camera industry what Tesla is to the car industry. If Toyota buys Tesla tomorrow we will have to wait for Chinese companies to push the boundaries. Luckily we still got dji. They did a good job with Hasselblad, so who knows.

[@automat8]

It seems acquisition is all coming together.

[@saintsrown]

When I was in film school everybody, literally EVERYBODY was a Canon user and didn't even considered Nikon. How the tables have changed...

[@Bo_Hazem]

I think if Sony needs to do such a move it should be blackmagic for DVR and BRAW in case Nikon wanna try sue them on compressed RAW, while using Sony sensors that kept them afloat for decades. Tricky to say the least.

[@danfuerthgillis4483]

Maybe Nikon can finally shake up the industry and stop this idiotic patent lawsuits over codecs that were invalid anyways. Nikons Z9 and the lawsuit over the Raw compression was the nail on the coffin for Red. Red uses Forza sensors as red does not make their sensors they outsource them.

[@xWood4000]

I really hope Nikon won't sue like RED did, but I assume that's why they acquired RED instead of just erasing the patent by winning

[@phoenixvette]

Sony Burano better deliver because the Z8 is pretty impressive.... I can only imagine what the first Nikon RED camera will be like.

[@carlyates2487]

The Z8 is a very different camera to the Burano, the two do not compete at all

[@arieljgd]

all I want is the end of this raw patent so sony, bm's, canon and panasonic develop internal compressed raw recording in their cameras.

[@carlyates2487]

I think the majority of the industry wants that! You aren’t alone

[@seretsefulaniDP]

Sony Venice 2 already has that

[@jmbaillard7015]

RF-mount, for starters. A foot into the cinema world, ( which Panasonic couldn’t do).

[@carlyates2487]

Yeh I imagine RED will shift mount

[@decoyimages]

I think Nikon won’t fiddle that much with their dslr or mirrorless cameras. On the other hand, RED and its customers will benefit from this acquisition. Hopefully we will be seeing a new line of Nikkor cinema lenses, Z mount option with an efficient autofocus capability and a friendlier ear listening to their customers.

[@carlyates2487]

I think those 3 outcomes are a pretty realistic expectation.

[@nyambe]

Photographers will be happy, videographers will be worried. RED’s only focus is no longer just cinema

[@carlyates2487]

I can’t imagine REDs team would have that much impact on the stills cameras.

[@CCozart]

There is a big issue here, where that this reviewers captures well.. this is not a partnership, and there are no longer 2 companies. Red has been purchased, not merged into a partnership. Red will most likely disappear quickly. Nikon now controls the patents, and Raw Red...The box that Red Raw is placed in be immaterial. In addition, Nikon has existed superbly without any substantial placement in hollywood scene as a cinema brand, and can easily enter this market by initially using the Red name, then dismantling the brand over time. Corporations rarely maintain acquired competitors in anything near their original states, nor do they manage two different corporate cultures. Nikon will most likely overpower the Red camera brand with its own version of Nikon-branded cinema cameras, if it desires. Goodby Red!

[@jimjimgl3]

Canon to office building management: "Please secure all windows"....

[@darkknightwithanidea1845]

This will be like when Facebook book bought out Instagram right now the owners have realized that they just can’t compete with others like DJI and Apple fast taking the market share and so the owners of red have decided well if we sell now we can go and buy super yacht and not have to worry it’s simple as Nikon will do it. Christ knows? don’t forget these people who thought investing in binoculars rather than chip technology when the digital camera came out was a good idea.

[@PJSMediaLive]

I fear it will mean "Red sail in(to) the sunset".

[@carlyates2487]

I doubt it!

[@kmac2555]

Well at least now someone might design a Red camera that is reliable and consistantly works instead being a useless brick most of the time. The only iteration that wrks id the Panavision DXL

[@lerecklessbadger2411]

Nobody seems to be thinking clearly... What's the scoop on the upcoming releases in the world of cine cameras? We all know Canon have been waiting for too long not to come with a disruptive new line of cinecam !! Are there any promising options that Canon have been hiding from us… with impressive dynamic range sensors at a more affordable price point than what Red offers? It seems like Red might have had to join forces with Nikon to stay competitive in this industry. I know it sounds strong as a statement but how much cost red cameras? A new Canon C500 mark3 in its price range with better sensor than most Red cameras and that would have been very dangerous for Red. Now Nikon can compete with Canon, Sony and even Arri…

[@whousefilms]

ARRI just dropped everything. All suits running towards board meeting.

[@carlyates2487]

It will definitely have got some attention at the major competitors that’s for sure!

[@donf2944]

Nikon cinema lenses for sure

[@carlyates2487]

Fingers crossed! I’d love to see that

[@SamA-kl6pi]

Best case scenario: Nikon stops using Sony sensors and uses reds tech then gets into the creator/cinema market(photography is on the decline). Red gets to streamline their production process and decreases price barrier to entry into the red “ecosystem”. Both companies employee base grows and there are happy families across the board. I was hating on this but looking at it this is good for everyone. I’m a canon shooter and I know this will cause them to take this more seriously. It also explains why they’re so invested into making cinema cameras after seeing the success of the R5c.

[@carlyates2487]

Absolutely, good competition helps the whole industry

[@RussellWofford]

Wait, is it “Nikon” or “Nikon”?

[@randomgeocacher]

Google Translate can pronounce it in Japanese for you :) nobody European/American says it correctly, doesn’t fit well into our languages. Ni-ko-n. So it’s two clearly pronounced Japanese sounds rounded off with an n. Knee-cone is moderately close to the Japanese. But eh as long as people understand everything is cool :)

[@dsoprano13]

Nikon Red Weapon Z

[@chepo1956]

Game changer for sure. Now Nikon will be king.

[@carlyates2487]

They have had an incredible come back over the last few years!

[@onceuponatime800]

😡😠🤬Once Jim Jennard departed RED I had a feeling and it became true, that RED was slowly losing money, momentum and they were heading slowly to extinction so the new owner and CEO sold it before he lost even more money. I was one of the first RED ONE original camera owners and RED treated me like crap after I paid them their $40K all at once for the Red One with all accessories. I was one of the first 500 buyers that should have received the RED One but RED played favorites and shipped over 5,000 Red Ones before they shipped mine so I lost valuable time to rent it so I can recuperate the $40K I paid them. I'm still trying to get rid of it and will never trust this company or Panasonic ever again. Panasonic's problem is that they introduce a camera and 3 years later they stop any technical support on it, so AVOID Panasonic at all costs.

[@JonasStuart]

I think independent brands being snapped up by massive brands is always a loss long term (even if the consumers may benefit short term). Please Grant Petty, don't sell BMD during my lifetime!

[@natureredux1957]

I say folks are way over blowing this deal. The biggest thing is that RED no longer a threat to Sue Nikon. Anything else is pure speculation.

[@carlyates2487]

I think this will have a huge effect on both companies behind the scenes.

[@yohannsphotographyvideogra9542]

Whois making the sensor ????? Red ? If so its a big deal

[@carlyates2487]

Red outsource their sensors. As do Nikon, but Nikon use Sony.

[@Brenhere08]

The new name will be Red Nikors

[@MonigMedia]

R3D code coming to a Z camera in interesting

[@carlyates2487]

That would be quite something!

[@CO8848_2]

Means Nikon is coming to compete! Great for Nikon, always have a soft spot for Nikon. Now, stop those BS patent lawsuits.

[@carlyates2487]

Its a big move from Nikon!

[@waveland]

It means Nikon and Red have run out of ideas.