Product Manager Vs. Product Marketing Manager [Roles & Difference]

One of the challenges of careers in product management and product marketing is that most people-sometimes even these professionals themselves - aren’t exactly sure where their responsibilities begin and end and where they might overlap with each other. This challenge is compounded by the fact that the roles of product managers and product marketing managers may vary significantly across company sizes and industries.
In this video, I take you through the roles and difference between a Product Manager and a Product Marketing Manager. Please share your thoughts on other differences and distinctions of the roles, I look forward to engaging with your views.
--
Feel free to leave your questions in the comment section below, and let's connect on social
Instagram: / theisaacafrica
Twitter: / theisaacafrica

[@adeniyiopemipo4294]

This is very insightful and educational.

[@isaacafrica]

Always my pleasure, Champ!

[@josengoran8345]

Very interesting - congrat for this content. it's very insightful fews questions to you : - how likely can we pivot to PM from PMM ? - how would you describe the PMM role for a mature product ? like if you join a team with an existing product, already mature ? - for someone with engineering background and interested to join a product team ( PMM as a first step ), how often can we mobilize the engineering skills ? what scenarios for example thank you very much in advance

[@elvisiwuamadi495]

Educative. I just learnt about the PMM career recently, seems like I’ve been living under a rock. How lucrative is it please? Is a career in demand?

[@isaacafrica]

Though new, PMM is a very rewarding and impactful career. With a background in Marketing, Project Management, Writing or Communications, just about anyone willing to learn can pivot seamlessly into PMM. To start with, I recommend this course certified.productmarketingalliance.com/p/product-marketing-certified-core

[@elvisiwuamadi495]

@@isaacafrica thank you for the response. I have a good background setting up advert campaigns and writing follow up mails as I’ve been into e-commerce for sometime. I’d check out the certification link you sent me, thank you.