Professor Peter Fader on Customer Centricity: Wharton Lifelong Learning Tour

Peter Fader, Frances and Pei-Yuan Chia Professor and Co-Director of the Wharton Customer Analytics Initiative, shares insights about "customer centricity," a new management framework that allows companies to build stronger relationships with customers by better understanding their behaviors and anticipating their needs. Professor Fader made the Boston stop of the Wharton Knowledge for Action Lifelong Learning Tour.