Propaganda

Director: Dave Free
Executive Producers: Kendrick Lamar & Dave Free
Producers: Jamie Rabineau, Stine Chrone Moisen, Drew Scott, Kathleen Heffernan
Production Company: pgLang & Operator Media
Director of Photography: Adam Newport-Berra
Studio Footage: Juan Tlatoa
Editor: Neal Farmer
pgLang ℠

[@jackbarron1191]

Can’t believe they got Baby Keem’s cousin in this

[@diction4585]

I know ain't it crazy

[@sincemayiv]

"ho, my cousin elevator in his crib, woah woah"

[@PerocDisgusting]

That my fav rapper...baby keems cousins

[@staticshock9701]

@@sincemayiv prolly got baby pictures on his fridge, woah woah

[@TeenAlchemy]

😂😂😂😂😂💀

[@sinelihlengqaza9690]

bro seeing Kendrick after a while slaps.

[@michaldeangelo]

You aint lyin G

[@mineh0]

You knooo what I meaaan

[@BigLoloFrmDaO]

That's not how you're supposed to use that word

[@sinelihlengqaza9690]

@@BigLoloFrmDaO what you mean?

[@SDPTheGhost]

@@sinelihlengqaza9690 Slap was originated in the Bay Area, and used when a song sounds good or dope. A “bop” is a hoe. And you say “smack” when food or drinks tastes good, or when a party is turnt, live, popping, we say “smacking”.

[@bleach_9249]

Us: drop the album k-dot K-dot: pg lang

[@h3was547]

He making A new branch of TDE with new artist (I forgot the name lol). My guess is to push quality non pop rap out that may get pop money and notice.

[@jaleelkhaleeq]

@@h3was547 badfellaz

[@jobowisheshewasnomo4171]

0:45 sauce pls.

[@a.w_.]

Fans: hey Kendrick we'd love to hear your new album Kendrick: ok here's pglang Fans: oh, is that related to the album? Kendrick: lmao what album have you heard of baby keem tho

[@heytorx2750]

😂😂😂

[@doriansrandorianvlogplace2676]

I heard that in his voice lol

[@jobowisheshewasnomo4171]

0:45 sauce pls.

[@andreaswallevik516]

Fans: hey Kendrick we'd love to hear your new album Kendrick: ok here's pglang Fans: oh, is that related to the album? Kendrick: nah i burned that harddrive

[@mateudenabo]

What did you say?

[@joshuawalker6405]

Kendrick looking like he studies history of art at college

[@jobowisheshewasnomo4171]

0:45 sauce pls.

[@cli260]

As an art history student I confirm, that's all we wear

[@tizeekasete2540]

Idk what this means but I’m ready

[@michaldeangelo]

It means you are now a part of PgLang "For better or worse" "In sickness & in health" 🔑🤝

[@3rdeyerap]

Everyone rn

[@radranks6281]

Seams like a creator school

[@Fffjhjjjjcc]

Lol

[@TheSupahJaws]

Loool, facts tho

[@cuhstoms2054]

Coming back to this video after The Melodic Blue dropped is crazy.

[@Alcomedy]

Still got no idea what the fuck this video means

[@bernbyy]

@@Alcomedy just a trailer for kendricks new label

[@bernbyy]

@@Alcomedyit doesn’t showcase the label but its the first video for the labels channel so obv theres gonna be more stuff on here with other artists

[@Niggamakesbeatsfr]

@@bernbyy nah I think this is about something beyond music

[@detroitboxingtv9875]

All we gotta do is listen to what the guy in the back with the deep voice is saying “sometimes we get lost in the sauce, tryna figure out why it work for them and don’t work for you, come to PGLang, where creators can be true, you can do you” this trailer is promoting the idea that creators in all genres and be free and creative at PGLang, whether in music, poetry, film, books etc. on both trailers it repeats that same message

[@TargetedUser]

This Kendrick guy is so lucky to be working with baby keem🙏

[@luvsiyaaa]

they cousins bro.

[@AD-hr4xf]

@@luvsiyaaa I didn't know Baby Keem had a cousin

[@FLEX0NTV]

@@AD-hr4xf real blood cousins. And Keem is signed to PgLang

[@nomickok2]

Kendrick literally ghost wrote a lot of baby keem's shit y'all sound like infants

[@waffelo4681]

@@kimandersen5223 man the joke flew above you head😂

[@bruceink.operated2567]

2017: " Johnny wanna be a rapper like his big cousin"(Kendrick Lamar-XXX) 2020: Kendrick Lamar coming through with "Johnny"

[@facio.]

I tried to explain that to my friend he didn’t get it zzz

[@moeketsimokoena5098]

I remembered that line a couple of months ago when I saw this other video...

[@tshepobashe6555]

Nyc😂😂

[@alrickerasmus7318]

@@moeketsimokoena5098 sammee

[@catrinad2491]

Bruh, kendrick been rapping about Johnny way before 2017.

[@nights2483]

new album before the year ends. source: bro, trust me.

[@SendoPLUS]

nah. they were both gonna drop this year but covid

[@ShawnFarris]

12/11/20

[@prod_by_vt]

@@ShawnFarris where this information from bro?

[@demetriusean]

@@ShawnFarris where u getting this from bro?

[@pluto7449]

@@prod_by_vt nah they dropping December 9th

[@JosePalmas]

This must be kennys lil cousin who thinks school aint cool no more

[@cameronbran1086]

Johny dont wanna go to school no more no more

[@carlxscruz3253]

@@cameronbran1086 johnny said books aint cool no more

[@boluwatifeola5719]

Now Johnny’s a big rapper like his big cousin

[@JosePalmas]

@@boluwatifeola5719 Johnny caught a body yesterday out hustling'

[@theoneandonly25]

Jose Palmas God bless America you know we all love him

[@gogogaga3974]

1:36 BATMAN AND ROBIN COMING OUT THE CUT

[@slimep2201]

LMAO

[@talibin]

they look like school... sh.. yeah 💀💀

[@Designa10k]

They dressed like either school shooters or anime villains 😭🤣🤦🏿‍♂️

[@jobowisheshewasnomo4171]

0:45 sauce pls.

[@dstreet5954]

Hearing Trademark USA in the works was refreshing. Can't get enough of that song

[@SCJhoops]

Whatever Kendrick do boutta be crazy these teasers got some insane deeper meaning behind them

[@GolferOnAndOffTheCourse]

Bro you’re right

[@GolferOnAndOffTheCourse]

its ab to actually get crazy

[@davidmartinezjuna]

Bro Keem was creating tracks for the melodic blue back in 2019?

[@criticalchronic6059]

Vent leaked back in 2019 but it got taken down within like a week

[@m4xsterr]

Thats what I thought too! No wonder its so good

[@sclammp5811]

@@criticalchronic6059 i fucking KNEW i remembered hearing kendricks part. think they were calling it “shaolin temple” and assumed it was a kendrick song.

[@BlushHotel]

Kendrick looks like a villain and Keem is his sidekick.

[@sahilsidhu408]

KENDRICK SEASON IS BACK GET HYPED

[@michaldeangelo]

Where you disappear to son?

[@sinisterstanzas]

@1:13 keem working on "trademark usa"

[@WavyKid13]

so fire

[@Nauzzy]

1:37 hardest clip I’ve ever seen

[@4sup47]

You know that's Kendrick When he's sitting ontop of lights

[@2Tree]

and eating the omelet and dude on left with one eye mask and on left next to keem in subway

[@shanehavens9251]

😂

[@T5_]

Kendrick Szn!

[@loki-rc1ig]

Trademark USA was made 11-20-19 and he kept it from us 🤦🏾‍♂️

[@chance3353]

Dawg🤣

[@armaan78696]

baby keem such a nice guy really bringing his cousin up with him 🙏

[@shaileshranju]

2:15 my eyes looking for signs of new Kendrick music

[@PepeFrantik]

IM DEAD HAHAHAH

[@victoria-9307]

DID YOU FIND IT BC WE DID

[@mainak3591]

pgLang is multilingual. Our community speaks music, film, television, art, books and podcasts - because sometimes we have to use different languages to get the point of our story across. Stories that speak to many nations, many races and many ages. That's why our writers, singers, directors, musicians and producers break formats when we build ideas and make them real for the curious. Putting round pegs through a square whole is not a process but we embrace the idea of anarchy and challenges that makes us stronger. pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media. We are creators - pgLang.

[@mlondimahlangu1203]

Who are you

[@prod_by_vt]

@@mlondimahlangu1203 he just copied a text that's on pglang official site

[@abes525]

Gand mara chutiya jesa kuch b dalta like dek bolta

[@abes525]

@@mlondimahlangu1203 he is a daav

[@abes525]

@@mlondimahlangu1203 daav hai vo bohot bada

[@nottinghamreds]

The Death Stranding of music

[@haniyshaban8137]

Strand type beat

[@Browncoyote]

Oh now I see. It all makes sense.

[@itsactuallysanama]

I feel like Kendrick drops the album, 2020 will end on a high note

[@saucyyslim6978]

We need that!

[@joshuabuzzbeetheartist8516]

Be humble

[@haisimii]

Welp

[@nagnot6718]

yeah uhhh....

[@jobowisheshewasnomo4171]

0:45 sauce pls.

[@ssjavier]

Promo for melodic blue who knew lol

[@Jaycayo]

pgLang might actually stand for Pineal Gland Language as someone stated before. 1:57 “okay last time, this is love” - Kendrick, a theme he’s discussed throughout his albums, maybe tired of explaining it. Could elude to the darker side ppl are talking about. Then has the scene with the eggs frying “this is your brain on..” (reminiscent of that commercial back in the 80’s or 90’s ifykyk). The scene switches to someone eating said eggs with a face covering of shades from light to dark grey (grey matter/white matter in the brain). Ties into the whole Pineal Gland concept. Whatever is going to drop may not be a conscious project hence the color scheme “grey” = grey area: an ill-defined situation or field not readily conforming to a category or to an existing set of rules. If Dot is dropping this might be outside the realm of his “norm”. All in all I’m excited to see what this is about whether it be Dot, Keem or both

[@bigben228]

Nice reach mr.fantastic!

[@Jaycayo]

@@bigben228 hella reach 😔

[@jobowisheshewasnomo4171]

0:45 sauce pls.

[@0divide136]

@@jobowisheshewasnomo4171 i know im 2 months late but its baby keem - stats

[@fancyghetto1419]

This ain’t a reach it might be what you’re on think about it he said where creators can be creators can only mean things out of the norm cause everything’s diluted the same and he’s gonna change it why you think he left TDE it’s no out of the norm it’s just a bunch of people keeping hip hop alive I feel Kendrick will start his own sun category soon with this album heard it’s a rock rap album

[@khele]

wild photography for this

[@mateosik9090]

Power of thoughts and creativity mixed with art, such a beautiful thing

[@Haffy442]

Kendrick looking more real by the year. People drown in the sauce...

[@hailierodriguez8227]

Kendrick and keem have touched me in so many ways I can’t even begin to explain. I feel the music, I don’t just listen to it. I want to be able to talk to others through my art. The kind that speaks to the soul. The one where no matter how many times you see it, you’ll always get something different out of it.

[@sbk7820]

what do you mean by that? 🧐🧐😩😩👺👺

[@thefalloutkid13]

"Mine is pglang. No you didn't hear wrong"

[@UrHighnessC9]

Jus got off da phone wit chief. He said dis it.

[@nickbeam7275]

this is so fire. I've been patiently waiting for whatever pgLang is, excited it's finally here 🔥🔥

[@wastedhoudini]

Can't believe these songs dropped just now, so great man 🔥🔥 GOAT IN THE MAKING 🐐

[@bossdaily5575]

Who coming here after seeing the announcement about kendrick dropping?

[@mr.mystery6604]

Coming back to this after melodic blue is wild

[@KosherLifeMir]

Idk what I just watched but the creative direction was fire... lol Proud of you Keem! Keep goin! 👌🏽

[@TheMrmayo33]

These visuals are out this world. I need to learn this skill. Congratulations 🍾

[@selektaOTB]

smokin' on your top fives tonight, tonight smokin' on your wassuname tonight.

[@nguday2003]

This was f’n dope! The creativity makes you forget what you are watching.

[@skigh45]

I still have no idea what I watched

[@Habibis_ting]

0:44 that raspy ass scream reaches the depths of my soul💆🏽‍♂️

[@colipse4001]

What song is that?

[@fizbiz8214]

@@colipse4001 STATS by baby keem just pull up to the one minute mark and you’ll find it

[@emeraldgxd4719]

Same

[@vinitha2679]

Just Remember what happens on Earth Stays on Earth. Let’s gooooooo pg Lang🔥🔥

[@reflex6907]

Coming back after keems album amazed on how he worked on it

[@sinatratv9689]

Trademark USA was made in 2019??

[@jeremytiboth1590]

Feel like SpongeBob with no water in Sandy's tank at this point. We've been waiting King Kendrick. When u dropping the damn album? 😭😭😭

[@UrHighnessC9]

He already dropped the Damn album

[@lmkmoe]

@@UrHighnessC9 lmao stop playin

[@michaldeangelo]

@@UrHighnessC9 Use a Boss fr

[@Bellavista26]

@@UrHighnessC9 lmao had to

[@UrHighnessC9]

@@Bellavista26 couldn’t resist lol

[@elerizo4815]

1:12 ain’t this trademark USA

[@WavyKid13]

TRADEMARK ON THIS PUSSY TRADEMARK ON MY BRAND NEW BITCH

[@Jaspev]

not really sure what pglang is yet but this is one of the hardest videos I've ever seen

[@AidanDotDash]

imagine your on a subway and you look out the window and see kendrick and keem in all black as the subway begins to move

[@yuan1630]

pg lang boutta do big things. imma sign there mark my words.

[@recaro6896]

DAMN. the "little homies" raising the bar. Forget the six months corona took away, and you'll see that this is the best rollout in musical history.

[@ledovejpatek8803]

What?

[@dylfps]

trademark usa back in 2019 damn

[@tokyonayga3649]

Everything feels ok when Kendrick is here

[@williamhummel2994]

kendrick and keem can save this year if they drop

[@aim__freakz8499]

I wanna hear a new Kendrick album so bad

[@machotheprohet]

I need more pgLang in my life

[@Roe13.9]

"Ah ha ha" the best part.

[@LegalizeRanch69]

May 13th !!!!

[@cel6992]

we need that album expeditiously kendrick

[@whoisdion_]

Working for PgLang would be something my future would thank me for😪

[@maknificentthegreat3441]

I'm here for every piece of this experience... subscribed !

[@Skimpyy]

crazy seeing these songs being previewed almost a year before the album dropped

[@slickwitdasticks4493]

2:26 DID YOU EVER FEEL LIKE A-

[@prod.casiavelli8274]

What did I just watch. Idk but it was 🔥

[@333krook]

This made me so excited for another album

[@karamb5968]

Who’s here after keem’s new album?

[@user-gi5dc5eb1w]

in 5 years baby keem is going to be the biggest artist in the world i promise

[@33insight83]

Been waiting since time

[@seanwmccooey5635]

I got no idea what this is, but I’m hype

[@ocheke4752]

Wow, I don't even understand what this is but it's fire

[@zainrizvi2070]

Come on kdot we need an album

[@olwamikunene5192]

I just saw this and I've been listening to The Melodic Blue. This is crazy broo😭😭 roll out dumb🔥🔥🔥🔥💪

[@vitorleite4309]

GTA NPC's be like 1:42

[@TheOfficialWildElite]

Insane camera work

[@THXRNSAMPLES]

Pg lang is gonna go down the good music and dreamville lane but be 100x more successful

[@godexhibits]

This a crazy rollout for the album 🔥

[@TotalTonix]

pgLang is the future

[@zandoe]

This was beautiful 💯

[@kyngjoab4505]

crazy that keem had been working on trademark usa for almost 2 years

[@Indigenouspeace]

These niggas is so introspective 😩✨

[@bigchiefer47]

Excellent filming 🙌🏼

[@micahwingell]

It’s The Language .

[@marcell7406]

im still confused on the whole pglang thing lmao

[@boutclout]

literally same bro.

[@radranks6281]

I think it natures talent

[@khyrianstorms]

I'm just deducting this from everything I've seen, nothing confirmed. To me, PG Lang is an agency that defines the creative influence Kendrick and co have had for years. It's very hard to define or solidify your influence or input, as most of it is overshadowed by the leader of a team. Think of it as a rapper designing a sneaker: we assume people just slap a name on an already finalised product - as is the case most of the time. But that isn't always the case. This video really brings home Kendrick's input on videos like King's Dead and Allright. So I'm thinking that this is a way for him to solidify himself not only as a rapper, but show that he's always been more. And some people in the industry really need the format of an agency or production company to believe that someone can produce a video or create a campaign.

[@haisimii]

i feel like its going to be a label, but a label for all genres of entertainment such as art, movies, music etc...

[@jermainelamar9294]

@@khyrianstorms a bunch of big words. This is the most pretentious bs I’ve seen in a long time. It’s a good idea but it’s been done by Nipsey without the pretentiousness - VECTOR 90

[@alexanderchansa2730]

Can't wait to see what pglang got for us 💆🏿‍♂️🔥

[@santossantana]

😤🤝

[@heavenlysenju9948]

Santos fucks with baby keem. I'd have never imagined. Love you music bro

[@santossantana]

@@heavenlysenju9948 🖤🤝

[@coolboyz1501]

Kendrick about to drop his Magnum Opus

[@gkay8889]

That was to Pimp a Butterfly

[@gkay8889]

@The Underwaterman it is tho , it’s his only perfect album so far

[@gkay8889]

@The Underwaterman dude that’s one song , not album , if DUCKWRRTH leaked we would say the same , but the album wasn’t like that

[@gkay8889]

@The Underwaterman i HEARD IT before you even knew that it leaked , i still don’t think it will reach tpab as an ALBUM

[@eatingmyyouthtocasablanca449]

Again 😂

[@dylandestro9271]

I hope this is Kendrick coming back

[@Leaftalez]

overcooked tf out that egg, butter burning on that high ass heat

[@JUSTSURVIVORS]

beautiful.

[@slakjaw777]

I know exactly what this means and it’s bouta be Legendary

[@nuwalk1752]

This means new tshirts comin huh

[@padrescott2047]

I want to sign with pgLang. Sing Opera. And create the next level of art in our culture.

[@nuwalk1752]

Yall better be keepin this shit lowkey cause yall gonna explode with the craziest shit of the century

[@riverlynch8973]

Keem is a blessing from the rap gods

[@Lee-up5xn]

Bros been cooking up this album for months and we never even found out until family ties or Durga activity was a thing

[@LFresh2Death]

FIREEEEEE!! Can't wait for what's coming

[@RogerVee]

pgLang gonna be on top.