Propensity Modeling to Identify Behaviors and Attributes of High-Value Customers

[@SG-tz7jj]

How did you decide your observation period to calculate Label to be whole 2nd year not few months or a quarter ?

[@rayli3720]

I think their client specifically mentioned that the target definition is "repeat purchase within 12 months", so they basically decide to use 1 year worth of data and 1 year to "observe" the outcome to fulfill the definition

[@hameddadgour]

Great video! Thank you for sharing.